10 Things you must know before building an e-commerce website

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Get these Top 10 things right before you start to build your e-commerce store and you are already half-way to success.

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10 Things you must know before building an e-commerce website

  1. 1. 10 Things you must know before building an e-commerce website
  2. 2. 10 Things you must know… <ul><li>1. Your Domain Matters </li></ul><ul><li>2. Pick your niche </li></ul><ul><li>3. Figure out who are your customers </li></ul><ul><li>4. Then figure out how they prefer to pay </li></ul><ul><li>5 . How to reach out to them? </li></ul><ul><li>6. Traffic is NEVER FREE! </li></ul><ul><li>7. Facebook helps Drive Sales </li></ul><ul><li>8. Focus on building customer base </li></ul><ul><li>9. Great content sells products! </li></ul><ul><li>10. SEO Matters </li></ul>
  3. 3. 1. Your Domain Matters <ul><li>It’s a brand, it builds Trust and can put you UP high in </li></ul><ul><li>Search Engine Ranking! </li></ul><ul><li>But How? Keyword in your domain + search Locality </li></ul><ul><li>(Eg Searching on Google.co.uk will give higher rank to .co.uk domain) </li></ul><ul><li>Targeting International? </li></ul><ul><ul><li>Pick a .com / .net / .biz </li></ul></ul><ul><li>Targeting specific country? </li></ul><ul><ul><li>.co.uk (UK), . com.sg (SG), .com.au (AUS) </li></ul></ul><ul><ul><li>Typically requires a local registered business </li></ul></ul>
  4. 4. 2. Pick Your Niche Either you are BIG, or you are small (focused)! (don’t ever get stuck in the middle!)
  5. 5. Wonder how $1-Billion-a-year looks like?
  6. 6. An overview of what is big… really DAMN big…
  7. 7. Even have robots… NOT R2D2, but Kiva Bots
  8. 8. What does it mean by niche? <ul><li>Niche – Let’s say you are selling Clothing , </li></ul><ul><li>but you sells only Tatoo-Inspired Fashion! </li></ul>
  9. 9. Eggnchipsclothing.co.uk (UK Client)
  10. 10. Or if you sell just coffee beans But you have 1,000 different type of coffee beans selections on your webStore…
  11. 11. 3. Figure out who are your customers! Customer = Buyers Potential Customer = Prospects. Everyone else is a Suspect.
  12. 12. 4. Then Figure out how they prefer to Pay? <ul><li>It’s not a sales until payment is made! </li></ul><ul><ul><li>How does your clients in your targeted market like to pay? </li></ul></ul><ul><ul><ul><li>UK / US / Canada / Australia ? </li></ul></ul></ul><ul><ul><ul><li>China? China Union Pay! </li></ul></ul></ul>Tips: Sign-up and support the payment type that command high trust in your targeted market & process the currency type they transact in!
  13. 13. 5. How to reach out to them? <ul><li>Find out where you customers “Hang Out” </li></ul><ul><li>Blogs ? Websites they visit ? </li></ul><ul><li>Forums ? Discussion Groups? </li></ul><ul><li>Marketplaces ? </li></ul><ul><li>Facebook Pages or Groups They join? </li></ul><ul><li>Search Engines They use? Keywords they type when researching or searching on your products? </li></ul><ul><li>Offline places they gather and go? </li></ul>
  14. 14. 6. Traffic is NEVER FREE! <ul><li>Blog Sponsored Post </li></ul><ul><li>Website they visit Banner Ads / Email Blasting </li></ul><ul><li>Forums Participate, Newsletter Marketing </li></ul><ul><li>Marketplace Ebay / Rakuten / Lelong / Mudah </li></ul><ul><li>Facebook Co-marketing with Page Owner </li></ul><ul><li>Search Engines Pay-per-click – G.Adwords </li></ul><ul><li>Offline Promo Flyers, Roadshow, Flea Market </li></ul>
  15. 15. Ebay.com – Reaching out to clients
  16. 16. 7. Facebook helps drive Sales <ul><li>400 millions users </li></ul><ul><li>Interact + Engage </li></ul><ul><li>Transparency (Trust) </li></ul>
  17. 17. Your Store logo Share news / link Share photos Client Interaction via Comment / Like / share The Page
  18. 18. Mwstyles.com - Customer Success story Small Online Boutique, thrive on service. 6500+ fans in 3 months (zero advertising)!!!
  19. 19. 8. Focus on Building Customer Base Zappos.com Top 10 Lessons Lesson #1 – The e-commerce Business is built on Repeat Customers * Key Success = “Customer Repeat Purchase”. * Grow your customer base * Provide Excellent Customer Service * Then your profits will follow.
  20. 20. 9. Great Contents sells products <ul><li>Keyword-Rich </li></ul><ul><li>Sell Benefits </li></ul><ul><li>Stock availability </li></ul><ul><li>Top reasons to buy? </li></ul><ul><li>Scarcity -> Desire </li></ul><ul><li>Multimedia </li></ul><ul><li>User comment? </li></ul><ul><li>Reviews? </li></ul>
  21. 21. 10. SEO matters <ul><li>Start with a Search Engine Friendly </li></ul><ul><li>webStore like webShaper </li></ul>www.webshaper.com.my (SEA) www.webShaper.net (International)
  22. 22. SEO for e-Commerce by webShaper
  23. 23. Even looks good on Facebook Copy the product page link and paste it on facebook And all pictures and details will be captured nicely.
  24. 24. The End
  25. 25. Join us and Stay updated! Twitter.com/webShaper sales @webShaper.net Facebook.com/webShaper Facebook.com/MalaysiaOnlineStore
  26. 26. <ul><li>The information contained in this document represents the current view of Neowave Sdn Bhd on the issues discussed as of the date of publication. Because </li></ul><ul><li>Neowave must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Neowave, and Neowave cannot </li></ul><ul><li>guarantee the accuracy of any information presented after the date of publication. </li></ul><ul><li>This overview is for informational purposes only. Neowave MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Use it at your own </li></ul><ul><li>risk. </li></ul><ul><li>Complying with all applicable copyright laws is the responsibility of the user. Without limiting the rights under copyright, no part of this document may be </li></ul><ul><li>reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or </li></ul><ul><li>otherwise), or for any purpose, without the express written permission of Neowave Sdn Bhd. </li></ul><ul><li>Neowave may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this document. Except </li></ul><ul><li>as expressly provided in any written license agreement from Neowave, the furnishing of this document does not give you any license to these patents, </li></ul><ul><li>trademarks, copyrights, or other intellectual property. </li></ul><ul><li>Neowave and webShaper are either registered trademarks or trademarks of Neowave Sdn Bhd in Malaysia and/or other countries. The names of actual </li></ul><ul><li>companies and products mentioned herein may be the trademarks of their respective owners. </li></ul>

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