The document discusses how the internet has changed the real estate industry by making home buying more impersonal. It notes that buyers can now access listings and property details online through apps instead of working with a realtor in person. While this public information online is useful for buyers, it also means real estate agents are losing direct contact with customers. The author concludes that real estate agents must adapt to online trends but also find ways to merge a more personal approach through technologies like video conferencing.

1. As an expertin the real estate industry,it’s hardnottonotice how the progressionof the Internethas
changedthe way we buy,sell andlease propertyforever.
1.) The webhas become a primarysource forinformation—
In the not toodistantpast,it was customaryfora firsttime home buyer,etc.tofinda realtorbyflipping
throughthe phone book,beingreferredbyafriendorby drivingpasta billboard/advertisementonthe
wayto work.Now,the average buyercan downloadone of multiplepropertysearchingappslike Zillow
or Realtor.com,fill inthe necessaryinformationandhave alistof available propertiesinseconds.
2.) We are losingtouchwiththe customer—
Real estate usedtobe a face- to-face business,buthasbecome lesspersonabledue tothe home
buyingappsmentionedabove.
3.) Everythingthe buyerneedstoknowandmore isat theirfingertips—
Blue prints,deeds,propertyvalue,title records,wills/trustsandbankruptcyfilingsare all aclickaway.
Thispublicnesscanbe helpful if you’rethe one doingthe research,butitmaynot be so helpful if you’re
on the otherend.Justas Newton’sThirdLaw states“everyactionhasan equal andopposite reaction”.
In conclusion,real estate agenciesnolongerreachtheirtargetaudiencethroughface-to-face
interaction.The buyerwouldratherconsultthe impersonal buyingappfirstbecause itprovidesthe
exactinformationthe buyerislookingforandnothingmore.While itcanbe alarminghow much
information,some of whichusedtobe consideredprivate,these appscanprovide,there are perksfor
serioushome buyers.The Internetisconstantlygrowingandchanging,real estate agentsmustwork
harderto merge the online trendswithamore traditional,personable approach.AppslikeSkype maybe
the answerto bringingbackthe “face-to-face”approachwhile still havingthe convenience andflexibility
of beingonline.