The real estate market of 2015 has been predicted to be sluggish initially but may catch up the momentum by the end of year. We present to you some unknown success secrets following which you can stay afloat, sneak through the competition and ultimately win the market.

1. REALTY SUCCESS
SECRETS TO STAY
AFLOAT IN 2015 5

2. LET US
BEGIN WITH
A SHORT STORY
OF A REALTOR
Once upon a time there lived a man in southern China, who later became
a Singapore based entrepreneur. In 1997 he bought some river-side land
in Shanghai and launched residential projects. He was astonished to see
no buyers at all. But after a decade and half the area was worthier 10
times. Later in 2004 he bought some land in Zuhai, a city near the Gam-bling
Mecca of China. The visionaries doubted the buying power of the
people, but he rowed his boat against the tides. Now as per Forbes the
man stands 21st among the richest Singaporeans.
He was none other than Mr. Zhong Sheng Jian who launched Yanlord
Riverside Gardens in Shanghai. The man who incorporated the prefinish-ing
apartment concept for the first time in China and taught to stratify
the market and learn the segments.
Its is further interesting to know that his adequate business tweaks, have
outperformed some of China’s biggest Real Estate Brands like Country
Gardens.
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3. MANAGE TECHNOLOGY - Be aware of the technological advancements in the
market and try to incorporate the best available. Make sure to have a solid
access to capital and industrial trends.
KEEP POSTED ABOUT THE DEVELOPMENTS - Always stay updated about the
local developments and also in the respective regions. It can be anything
from the construction of a new bridge to the shifting of a new hotel.
POPULARIZE THE LOCALITY - Always popularize the marketed locality
through all possible means. Amenities focusing transportation, medical care
,education and religion plays the prominent role. If nothing works out, merely
marketing the nature beauty can do wonders.
UNDERSTAND THE GEOGRAPHY & HISTORY - Study the society, the geo-graphical
conditions, the history, conclude and find regions with ample
growth prospects. Eg: for geographically confined regions, clustering town-ships,
is the best strategy that will work.
BE INNOVATIVE - Zhong always held the view “If you don’t innovate you will
die”, which is applicable in all stratums of real estate market. You have to be
creative in your approach , to sneak through the messy competition.
DERIVED
TAKE-HOMES
RESPECT YOUR UNDERSTANDING - Never underestimate your knowl-edge
of the market and get redirected by the words of others. Always
explore more to gain knowledge and stick on to your principles. You
might not win initially, but the victory awaiting, will be much more
worthier.
DIVIDE THE MARKET TO LEARN - You can divide the market as
tech-savvy young buyers and conservative old buyers. Understand
their buying behaviour and make your marketing strategies adaptable
for the two segments accordingly.
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4. SOME RICH STATS...
1.43% of US’s working civilian population constitutes real estate indus-trial
employees. Imagine the competition now.
There were only 1.86 million homes available with the beginning of
2014, which is expected to grow by 25% with new constructions hap-pening.
The field is going to be green again, and it will be always ever-green.
92% people search for homes online, and the real estate industry as a
whole spends 56% of advertising budget, online.
For 2014, Zillow and Trulia have assigned a spent of $65 & $45 million
on marketing. The market is that huge.
Video streaming is growing at a faster pace and is expected to cover
25.5% of the advertising market by 2018.
PREDICTION- MARKET
SLOWDOWN IN 2015
The resale home price will scale-up. The industry has kept the proper-ties
on hold . As a result after the initial boom the market pace will slow-down
again.
The mortgage rate is scaling up and so the monthly payment will be
higher. As a result the percentage of people refraining from buying
home will also increase.
Though there will be a decline in the demand, there will be no reduction
in the prices.
The lot prices will be completely unsustainable.
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5. THE 5
Staying afloat in an unpredictable market is risky, especially
when the scenario constitutes the real estate industrial
trends.
DEVELOP PRACTICAL REALISM - Always set a long futuristic goal, especially if
you are running an organization. Create a blueprint of the plan. Always set an
alternative too. Wait for the opportunities. Remember, all designed steps should
be manageable. Don’t haste or hesitate when the chances knock your door.
Don’t think of the ROI initially. Be practical.
ASSIGN THE RIGHT RESOURCE - There should be a balance within, especially
among the prominent fields of finance, acquisitions, sales and marketing, legal,
& operations. Understand the skills and assign the right task to the right
resource. Though sounds simple, it is most complicated and time consuming of
all tasks. Sometimes even your family members may turn out to be the best
resource.
STRATEGIC PLANNING - Think of 10 different ways through which you can fail
in the real estate market scenario. Now try to develop solutions yourself, or with
the help of your expertise resource. Finally you will come across a strategy
where you will be surprised to see it pre-planned..
BE FINANCIALLY SECURED - Keep a hawk eye on the cash coming in and going
out. Take the aid of a property analyzer around and focus the capital on the
property and forget the other related expenses like phone and travelling. Keep a
record of every transaction. Once its balanced , you can develop firm bonds with
banks and mortgage agencies.
ALWAYS BE ALERT & TECHY - Take time to know the changes in the rules and
regulations in government, banking and related sectors. Try to understand and
incorporate, if necessary, the latest tech-based business solutions. Explore the
social media to stay alive.
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5
SUCCESS SECRETS
TO STAY AFLOAT

6. REAL ESTATE SOFTWARE CAN BE PROPHETIC -The integrated search module in
some platforms, provide users a seamless browsing experience. It predicts search
terms, suggests keywords and even corrects typos. Users, agents / agencies are
allowed to save their search combinations to make repeated searches easy.
CAN BE METHODICAL TO FORECAST - Analytics explicitly created in platforms, for
real estate portals helps to know the most engaged/popular properties. Using this
information one can predict user behaviour and market trends. A comprehensive
view of the entire portal is also available using real-time enquiry, property, user and
revenue reports.
AN INTELLIGENT PROMOTER - As Well-BI functionalities in real estate platforms, are
designed to promote repeated user engagement. It automatically recommends prop-erties,
displays the hot properties and properties similar to the ones that have been
reviewed by the user. Some portals are intelligent enough to dynamically change the
priority of property listing by analyzing and understanding the user behaviour.
A GOOD ENGAGER - Some platforms will also have a Question & Answer section
where users can post their queries. Some even comes with embedded calculators for
Mortgage, Refinance, EMI and Affordability Index.
SEGMENTS & COMMUNICATES WITH DILIGENCE -This feature in real estate plat-forms
help agents/agencies to segment and communicate with users who have
shown similar search preferences. The agents/agencies can send personalized mes-sages
to each group using the newsletters or mobile push notifications.
HOW TECHNOLOGY
BOOSTS CONFIDENCE
All businesses are going online and indeed technology has out-grown
to greater heights and now-days is almost embedded
with all essential features which a realtor requires to boost his
confidence.
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7. A Well-Defined Real Estate Platform
Zeekin, primarily focuses on connecting with stakeholders in the
real estate business by enhancing online opportunities in the real
estate industry through the state-of-the-art technology. It offers
three different solutions for Marketplace, Agencies and Agents
which will power complex real estate platforms and at the same
time gives solutions for boutique real estate agencies. Zeekin have
innovative tools and functionalities that aid in catering better
customer engagement along with best-in-class customer service.
This cost effective platform is highly customizable and scalable
based on innovative business models. To ensure that Zeekin’s
potential is fully utilized to benefit the real estate entrepreneurs, it
provides pre-launch & post-launch training, support as well as assis-tance
whenever the need arises.
www. zeekin.com info@zeekin.com
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