Sharing some campaigns that I did at my first job.

1. A GLANCE
AT MY
WORK
SINDHU BISWAL

2. OBJECTIVE: To spread awareness about
Dogether in US Market
IDEA: To use UGC, make an ad out of it
and use it for app install campaigns.
#BENEATH THE
BLUE
Brand: Dogether

3. User clicks on app
install ad
User clicks the
In-app action card
Targetted to US states
People who are divers,
swimmers etc.
Targetted to US states
via our own back-end
User uploads his
underwater selfie
We made a Facebook
ad with the entries
received
Used that UGC ad for
further app install
campaigns
PROCESS

5. 162 entries received.
App retention rate increased.
It helped the brand to expand its business in US with a strategic
partnership with Yana Trips
OUTCOME

6. OBJECTIVE: To acquire new app
users.
#DO MORE
Brand: Dogether

7. All the activities of the brand were brought under micro categories like
Cycling, Painting, Trekking, Cooking, Dancing.
For each category video ads and image ads were made.
The communication was kept with a very simple proposition: 'Do + the
activity'.

8. App install increased by 1.5%
Relevance score: 8+
CPI went down. Avg. CPI: Rs.21
New app users booked events/activities making app
bookings rise by 0.7%
OUTCOME

9. OBJECTIVE: To sell atleast
10 Ladakh trip tickets..
LADAKH TRIP
Brand: Dogether

10. Give people a FREE 10 day trip plan via blog.
Show Lead gen. Ads to the
blog traffic
Sales call
THE IDEA
For the detail report.
Click here

11. 278 blog reads.
28 Lead were received.
17 people were converted.
Rs. 5,10,000 sales done in 3 weeks.
OUTCOME