Hey there! Have a look at my professional experience and my work for Social Media projects.

1. PORTFOLIO
SOCIAL MEDIA MARKETING

2. AGENCIES
 Agencies I’ve worked with ….

3. SOCIAL MEDIA CLIENTS

4. PROJECTS IN UAE
SOCIAL MEDIA MARKETING

5. CLIENTS

6. DELL GITEX SHOPPERS 2015
 The Brief: Dell Middle East had a booth at the Gitex
Shoppers and needed full coverage of the event on
Social Media.
 The Plan: Spearheaded the activity and took full
responsibility of planning a LIVE event coverage
and posted pictures and videos of the event. Also,
ensured to interact with users who checked-in at
Gitex, WTC and invited them to visit the Dell Booth
for details on Inspiron, XPS & Alienware.
 Initiative: Spoke to customers who actually wanted
information at the booth and also provided online
support for the same.

7. THE RESULTS
 Dell ME received a total of 9,000 fans during the activation
 An overall impression of 16,100 was achieved through Instagram & Twitter organically.
 The total posts reach on Facebook increased to an impressive 8,746,215
 The most frequently used hashtag for this campaign was #OneDell & #WeMoveForDell, for which
#OneDell hashtag got an impressive reach of 6,200
 The engagement ratio for the campaign increased to 2.00% which is the highest Dell ME has
received since their previous activations.

8. DELL CHALLENGE
 The Brief: Dell Middle East needed an on-ground activity
that could build brand awareness and engage with users.
 The Idea: Worked closely with the creative/development
team to build an Augmented Reality application for users
to engage with the brand.
 The Execution : Users needed to hold a basket looking at
the screen to collect maximum coins and increase points.
Users needed to share their scores and challenge their
friends on Facebook.
 Take-way: Users who collect the maximum points in a span
of 2 minutes get a spot prize from Dell

9. THE RESULTS
 Managed to achieve a Total Post Reach during campaign:
7,008,451
 PTAT (People Talking About) during the activity was: 116,251
 Engagement rate received during the activity: 2.08%

10. CONTENT
 Shortlist top Dell models like
Alienware series for promotion
and spend Facebook Media to
boost the post for higher
engagement and reach.
Reached: 188,513
Likes: 5,750
Shares: 50
Comments: 60

11. CONTENT
 Interactive and quiz posts
work well for the target
group on Dell ME, hence
implementing and creating
new concepts to engage with
fans.
Reached: 12,415
Likes: 59
Shares: 1
Comments: 82

12. CONTENT
 Created interactive content for
Dell Middle East that received
great engagement on the page.
Reached: 31,596
Likes: 172
Shares: 2
Comments: 275

13. FILL THE GUM BOTTLE
 The Brief: Mentos SA launched it’s 3 exciting flavours in a
stylish gum bottles which has 35 pieces to chew! Client
needed a engaging activity on Social Media to showcase
the refreshing flavours in a fun way!
 The Idea: Worked closely with the creative/development
team to develop an application that communicates the
message of 35 pieces and the 3 exciting flavours!
 The Execution : Users needed to invite their friends in
order to fill their bottle to represent a group. They can
hand pick their special friends to get added to the bottle.
The more the friends in bottle, the more chances of
winning!
 Take-way: Users who collect the maximum friends in the
bottle have a higher chance of winning!

14. THE RESULTS

15. CONTENT
 Created visually
appealing
content for
Mentos that
received great
engagement on
the page.
Reached: 66,860
Likes: 236
Shares: 140
Comments: 100
Reached: 72,860
Likes: 320
Shares: 173
Comments: 127
http://bit.ly/1WKavX8
http://bit.ly/1s4m1QD

16. CONTENT
 Introduced Cinemagraphs
and infographic videos to
increase post reach and
impressions
http://fbapps.ae/mentos/images/Mentos-Cinemagraph.gif

17. G2000 UAE
 G2000 : Urbane office wear for
the modern-day professionals
offering timeless and seasonal
fashion pieces to take you from
desk to date.
 Managed, designed and
implemented fresh talking
points and visuals suggestions
to revamp the page from old
shabby creative. Suggested Talking Points :
Fashion Quotes & Trivia I Product Posts I DIY Fashion Tips I Offers

18. CONTENT & ACTIVITY
 Due to budget constraints there
wasn’t any big campaigns done,
however, suggested a contest
for the 25 years Anniversary to
increase engagement on the
page.

19. PAGE MANAGEMENT
 Worked on CBD account and
designed posts with fresh content
buckets and promoted the banks
online services through interactive
posts. Moderated the account for
spams and user queries related to
products, services and general
complaints.

20. SOCIAL ANALYTICS
 Hands-on experience on Social
Media Analytics Tools for:
Social Listening
Competitor Analysis
Influencer Analysis
Tracking & Reporting
Creating Reports
Socio-Insights
Content Analysis
Conversation Analysis
Social Trends

21. CONTACT Mobile: +971564450228 I Email: blaisesimon7@gmail.com
Pinnacle Towers, 4801, Dubai Marina