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1.1 Objective
Goal: Develop a want/need for a product such as Inspire.
Who you are: The human beings you currently are on this planet.
Question to be answered: Would you use this product? Or recommend it to someone who
you think would?
1.2 Press Release: Purpose Launches Break-Through Product Inspire
A lifestyle app dedicated to delivering real-world inspiration to the motivationally deprived
consumer.
NEW YORK (July 4, 2016) – Purpose Ltd. launched INSPIRE – a content provider
determined to eliminate attention to forgettable information in lieu of fulfilling inspiration -
available for iPhone on the App Store.
Inspire is curated by a dedicated team of compilers, aggregators, and editors with
complimentary backgrounds to provide a full spectrum of inspirations – the individual story
the user can explore. Users cycle through these stories like photos in their camera roll,
swiping up for more information when an image/quote/video triggers intrigue to the
individual.
“Our generation lives in a world with opportunity and information at their fingertips. With
so much content available, it’s easy to slip into a ‘Google cascade’ of worthless
consumption. Inspire spawned from the notion that we should be fulfilling our downtime
with worthwhile content. Rather than ingesting something meaningless, it is our mission
to dare the public to find their passion, fulfil an urge, give into inspiration. If we can do
that while contributing to good causes across the world, I would consider Inspire to be a
success.” ~Travis Lander, Founder of Inspire
1.3 Personas

2. © Purpose Ltd 2016 Copyright and Confidential Page | 2
1.4 Business Model Highlights
Value proposition: A comprehensive collection of inspirational substance delivered through
an immersive environment, connecting the customer with endless routes to self-fulfilment.
Key Resources: The product will only match the quality of the information delivered through
it – making content curation, representation, and development vital to success.
Key Activities: A seamless flow from one story to the next with support for one-click
decisions/journeys will increase visit duration and create a loyal user base of advocates.
Revenue: Inspire works like an e-commerce platform, driving revenue through a service fee
to both vendor and consumer on any transaction. Future versions will include a native ad
platform.
1.5 Product Roadmap (high-level)
1.6 Key FAQs
How much does it cost?
Ø Inspire is free to use and only takes a small service fee on transactions made through
the app.
Who chooses what I see in my feed?
Ø Content is curated from a hand-selected team with extensive experience in their field,
such as: philanthropy, photography, crowd funding, philosophy, videography,
entrepreneurship, and more.
Why choose Inspire over something else such as a simple search engine?
Ø Nowhere else are inspirational stories packaged up into one place in the manner like
they are through Inspire. Regardless of whether you donate to a cause or join a
movement, people make Inspire part of their routine to give them that daily lift we all
need.
Acquire a collection
reserve of stories, as
well as build a POC to
demo product for
engineering and
investors
Exclusive beta
release with basic
UX/UI functionality for
feedback/iteration
Launch to the masses
with built in features
such as 1-click
donation, save,
download for offline,
etc.
Update with multi-feed
UI, separating ‘My
World’ (social and user
preferences) and ‘Wide
World’ (editorially
curated)