1. Social Entertainment on Your Mobile Device

2. Sheena Allen
Founder & CEO
 Started Sheena Allen Apps at age 22
with a non-technical background
 Bootstrapped Sheena Allen Apps to 5
apps, 1.4M+ downloads
 Featured in Mississippi Business Journal
(2x), Clarion Ledger (MS state-wide
newspaper), Innovative Pointe Magazine,
Under30CEO.com, Blerdology,
TheRecapp

3. …Previously Released Apps
InstaFunds
11,639
total downloads
13,998
total downloads
48,931
70,368
total downloads
total downloads
1,316,215
downloads
* Download count through mid October 2013
* Every app has been ranked in its category (with Dubblen being ranked in the Overall category)
total

4. Gap In the Market
 Ability for brands, retailers, and celebrities to
have direct engagement with their
followers and/or customers.
 Combining User Engagement and
Gamification
 People have tried to create exclusive
hashtags on other popular photo sharing
platforms, such as Instagram, but have been
unsuccessful.

5. The Solution
 The app will give users a new subject every 24 hours
(popular subjects or current events to better pull in users
when possible)
 Allows target user engagement by allowing users to also
create subjects and have their followers upload the
content.
 Each subject is exclusive.
 Only one subject per picture.
 Each subject has an owner.

6. Business Model
 Freemium app with (1) Paid Memberships or (2) Pay-Per-Subject
1.
Basic (Free), Plus ($3.99), Pro ($7.99), and Premium ($19.99) Memberships
2. $0.99 for every Pay-Per-Subject
 PicSubject Marketplace
Sell popular subjects to other users on SubjectStore.com. PicSubject gets 5% of each sale.
 Data
Provide Analytics to brands/companies
 Subject of the Day
Pay to be the subject of the day

7. Business Model
 Freemium app with (1) Paid Memberships or (2) Pay-Per-Subject
1.
Basic (Free), Plus ($3.99), Pro ($7.99), and Premium ($19.99) Memberships
2. $0.99 for every Pay-Per-Subject
 PicSubject Marketplace
Sell popular subjects to other users on SubjectStore.com. PicSubject gets 5% of each sale.
 Data
Provide Analytics to brands/companies
 Subject of the Day
Pay to be the subject of the day