Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Google Case Analysis
1. CASE STUDY 2 (GOOGLE)
BY
Group 3:
Natalia Tarasova
Olga Serbina
Sindhu Punnoose
Apurv Tijare
POSTGRADUATE DIPLOMA IN BUSINESS
APMG 8119: DIGITAL ENTERPRISE
2013
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2. Q1. THE OPTIMAL ONLINE EXPERIENCE
IMMERSION
Flow as a psychological state:
Main characteristics:
LOSS
FLOW
LEARNING
JOY
Main conditions:
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BALANCE
ATTENTION
3. Google- Service Branding Model
Online experience- Google earth.
Service attributes-Search engine in different
languages, ,CSR, Adwords.
Experiential image-Google Map
Functional consequences – you tube, Picasa, online
shopping.
Symbolic images- google doodle .
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4. Q2. THE NATURE OF RELATIONSHIP IN ECE
TRUST
Brand-related relationship
FULCRUM
BRAND
PROMISE
NO
RISK
Special characteristics:
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REALVIRTUAL
ALLIENCES
5. Q2. THE NATURE OF RELATIONSHIP IN ECE
Trust/Reputation
Branding
Brand alliance
Symbols
ESB*
* The Electronic Service Brand
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6. References
Google website
Hoffman and Novak (1996)
Davis and Wong ( 2007)
Davis et al ( 2000)
Journal of Service Research /November 2000
Journal of Information Technology ( 1999)
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Editor's Notes
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To achieve a new layout – insert a new slide, then in the slide thumbnail left side view, Right Click, choose layout – and pick a content style to use
To achieve a new layout – insert a new slide, then in the slide thumbnail left side view, Right Click, choose layout – and pick a content style to use
