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Case study 7 small world
1. CASE STUDY 7
(SMALLWORLDS)
PREPARED BY:
SNIGDHO SOURAV CHARKRAVARTY
NATALIA TARASOVA
SINDHU PUNNOOSE
MIKE MASIYE
POSTGRADUATE DIPLOMA IN BUSINESS
APMG 8119: DIGITAL ENTERPRISE
2013
>>APMG 8119: DIGITAL ENTERPRISE
2. Q1: Hedonic Motivation in games
HR tool for staff development
Games provides perceived enjoyment :
Self concept : multiple self concepts ,actual & ideal
self
Self congruity: dynamic choices conflicting options
Self efficacy :Ability to accomplish a task
>>APMG 8119: DIGITAL ENTERPRISE
3. HR Tool-
Motivation factors : Goal to win , room to progress
XP Experience Points.
You earn Skill XP by playing and doing things in Small
Worlds . seven different kinds of skills.
Tokens
Tokens are the “achievement currency in Small Worlds.
Gold
Gold is the Premium currency in Small Worlds.
>>APMG 8119: DIGITAL ENTERPRISE
4. Q2: Value systems and currencies
VW currency/ value systems are be:
• Real world money converted to VW currency/ value (Xbox)
• VW currency/ value earn in VW (Gold farming-World of Warcraft)
for use in VW or converted to real world money
Value extends beyond currency exchange:
• mastery of game/ VW environment
• image and status of virtual/ gaming self
• displayed through accessories purchased or earned in VW e.g.
land in Secondlife/ badges in gaming
>>APMG 8119: DIGITAL ENTERPRISE
5. The Amazon Coin
Amazon Coin system can be used to create business value:
• Create, add, extract value
• In-world economies enable business transactions
• organize events, use or perform services
• produce virtual goods and sell them in markets
• Networking value
• Promotion product offering virtual rewards/ credits
>>APMG 8119: DIGITAL ENTERPRISE
6. Q3. KEY SUCCESS FACTORS IN VALUE
CREATION FOR VIRTUAL WORLDS.
Virtual Worlds (VW) = Communities = It is all about adding value to the community
KEY SUCCESS FACTORS:
MAIN:
Better understanding of community,
its culture and norms.
Focus on interaction
Dynamic content (free items, places
of interest, events)
SUPPORTIVE:
Entertainment and relevant services
Integration with other channels,
cross-promotion
Ongoing activities and high level of
engagement
>>APMG 8119: DIGITAL ENTERPRISE
CONTENT
COMMUNITY
BUILDING
INTERCATIVITY
SUCCESS
Editor's Notes
Use title slide layout
To achieve a new layout – insert a new slide, then in the slide thumbnail left side view, Right Click, choose layout – and pick a content style to use
To achieve a new layout – insert a new slide, then in the slide thumbnail left side view, Right Click, choose layout – and pick a content style to use
To achieve a new layout – insert a new slide, then in the slide thumbnail left side view, Right Click, choose layout – and pick a content style to use
To achieve a new layout – insert a new slide, then in the slide thumbnail left side view, Right Click, choose layout – and pick a content style to use
