1. Digital Enterprise APMG 8119
ASSOCIATE PROFESSOR DR. ROBERT DAVIS
Sindhu Punnoose
01/11/2013

2. Content
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Course objective
Accomplishment
Implication for customers and consumers
Implication for business and strategy
Implication for stakeholders and society

3. Course objective
• To learn how organisations create value to
customers and revenue to enterprises by
being innovative and interactive ,digitally
• Be a digital marketing professional with
expertise in human interface.

4. Accomplishment
Key learning
• Customer experience in an interactive
space
• Digital Ideation
• Business models creating values

5. Accomplishments
cont’d
• Team Analysis-Current business issues
• Social media effective usage
• Hedonic experiences in digital business.

6. Warehouse
Implication for customers and
consumers
• Digital implication
Few Eg: From assignments (1) & (2)
Z energy & Warehouse
Z coffee brand with new coffee app
Web based fleet management services
W/H –interactive-Play to win, click &
collect.

7. Implication for business and
strategy
Digital space
• Helps to devise business strategy
by understanding customer
journey .
by engaging customers with
customer driven content.

8. Implication for stakeholder and
society
• Digital annual report , Live telecast-Annual
meeting
• Social media – Rich with customer
experience and sharing , influencers
• CSR Activities-Digital involvement.

9. Professional conduct
• Strategic thinking-business model analysis
• Innovation-xerolive analysis - be
innovative
• Commercial astute-NZ listed companies
analysis
• Decisive act-study customer journey to
create real value for them.

10. Cont’d
• Embraced technology-Big data
interpretation and competitive use.
• Inspire with vision-digital competency
• Drive for performance- successful firms
with customer engagement
• Passionate for success-xerolive, trade me
analysis.

11. Cont’d
• Influence Others- case analysis itunes,
small world
• Customer focused- Engagement thru blog,
social media
• Analytic Thinking-value creation analysis
• Personal development-GCSB Debate

12. Digital- Professional-Makeover
Thank you