Facebook allows users to immerse themselves in a subculture of consumption by connecting with others who share common social interests and values, and deepening their commitment to that community over time. The structure of Facebook facilitates regular sharing of moods, statuses, and other updates between highly connected members. As both a social network and a consumed product, Facebook provides a safe, online community for individuals to engage as part of strong, linked groups by utilizing features like status updates, shared links, likes, and business pages.

1. Subculture of Consumption : Facebook
The Subculture of Consumption is a guide for a person to imbibe and
inculcate common social interests, identify a group which liaise with these
social values and ethic values, eventually grow socially in the field and
deepening of commitment to subculture and ethos.
Facebook and its Social consumption culture:
•
The Structure of Facebook puts up one of the most connected social
networking websites, containing regular mood and status updates from
its users.
•
The Ethos of Facebook relies upon its connected members and their
related communities.Facebook works upon the principle of providing
safe online networked community with dedicated privacy settings.
•
Individual addressing in terms of a strong linked community is one of
the highlights of Facebook.In terms of a consumer of Facebook, a
person can utilize its various features ranging from "Status Updates" to
"Share links", "Like" enterprise and company pages and also create
their own enterprise/business page.
>>APMG 8119: DIGITAL ENTERPRISE