Facebook allows users to immerse themselves in a subculture of consumption by connecting with others who share common social interests and values, and deepening their commitment to that community over time. The structure of Facebook facilitates regular sharing of moods, statuses, and other updates between highly connected members. As both a social network and a place of consumption, Facebook's ethos relies on building safe, networked communities where individuals can address each other as part of a strong, linked group. Users can consume Facebook through features like status updates, shared links, likes of pages, and their own business pages.