This presentation about Digital Marketing course will go through all the major methods available to market your content. This video covers the different forms of digital marketing available to you, like search engine optimization, content marketing, search engine marketing, social media marketing, affiliate marketing, native advertising, email marketing, and online PR. This video also focuses on how each of these marketing types works along with some of the popular tools that are used for Digital Marketing with the help of examples and practical demos. So, let's get started and step into the world of Digital Marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital Marketing |Simplilearn
1.
2.
3.
4. What is Digital Marketing?
Digital marketing refers to marketing made possible with the help of an electronic
device or the internet
Some of the places where Digital marketing can be applied are:
Search Engines Websites
Social Media
Email Mobile Applications
5.
6.
7. How is Digital Marketing useful?
Provides different metrics to help
determine how well your
campaign is doing
Allows you to provide
personalized user experiences
Allows ad campaigns to be
visible across the world
8. Provides different metrics to help
determine how well your
campaign is doing
Allows you to provide
personalized user experiences
Allows ad campaigns to be
visible across the world
Provides a cost-effective
alternative to traditional marketing
methods
Small investments can provide
substantial return on investments
(ROI)
Enables targeting users based on
their actions and preferences
9. Provides an cost-effective
alternative to traditional marketing
methods
Small investments can provide
substantial return on investments
(ROI)
Enables targeting users based on
users based on their actions and
preferences
Helps build brand awareness and
reputation of your business
Provides a platform for you to be
interactive with your audience
helping you stay relevant and
competitive
10.
11. What are the types of Digital Marketing?
Search Engine
Optimization
Content Marketing Social Media Marketing Search Engine
Marketing
Affiliate Marketing
Native Advertising Email Marketing Online PR
Ad
12. Search Engine Optimization
Search Engine Optimization (SEO) involves performing optimizations to increase the flow of organic traffic to
your website, by having it rank higher up on search engine result pages
There are two forms of search engine optimization:
On-page SEO Off-page SEO
13. On-page SEO
On-page SEO involves optimizing your website’s content and HTML source code of your
website
Some of the components that can be optimized are:
Schema
Title tag
Meta description
Header tag
Image alt text
Featured snippet
Page speed
Internal speed
sitemap
18. Off-page SEO
Link building
Off-page SEO involves using promotion methods (beyond optimizing your website) for enabling your
website to improve its organic ranking
19. Off-page SEO
Off-page SEO involves using promotion methods (beyond optimizing your website) for enabling your
website to improve its organic ranking
It is a method of navigation links
from other websites to your own
Building external links helps you
gain organic search ranking
21. Off-page SEO
There are two types of link building:
Do-follow
Do-follow links allow search
engine crawlers to follow the link
for a good boost over SERP and
pass the link juice (reputation) to
the destination domain
22. Off-page SEO
There are two types of link building:
Don’t follow
A no-follow link doesn’t allow
search engine crawlers to follow
the link. Also, it doesn’t pass on
the link juice to the destination
website
23. Examples of off-page SEO are:
A link that redirects from
tripadvisor toThe oprah
magazine
25. What are the types of Digital Marketing?
Search Engine
Optimization
Content Marketing Social Media Marketing Search Engine
Marketing
Affiliate Marketing
Native Advertising Email Marketing Online PR
Ad
26. Content Marketing
This form of marketing involves simulating interest in a brand’s products or services by creating and sharing
online material
These include:
Videos Infographics Case studies White papers eBooksBlogs
27. What is the process of content marketing?
Decide what goal you want to
achieve with your content
marketing campaign
28. What is the process of content marketing?
Define buyer personas to
determine the audience best
suited for your content
Decide what goal you want to
achieve with your content
marketing campaign
29. What is the process of content marketing?
Define buyer personas to
determine the audience best
suited for your content
Decide what goal you want to
achieve with your content
marketing campaign
Run content audits to
determine the best type of
content that can be used
30. What is the process of content marketing?
Choose an appropriate
content management system
31. What is the process of content marketing?
Choose an appropriate
content management system
Start brainstorming for ideas
for new content ideas
32. What is the process of content marketing?
Choose an appropriate
content management system
Settle on a particular type of
content you want to create
Start brainstorming for ideas
for new content ideas
33. What is the process of content marketing?
Choose an appropriate
content management system
Start brainstorming for ideas
for new content ideas
Settle on a particular type of
content you want to create
Publish and manage your
content
36. What are the types of Digital Marketing?
Search Engine
Optimization
Content Marketing Social Media Marketing Search Engine
Marketing
Affiliate Marketing
Native Advertising Email Marketing Online PR
Ad
37. Social Media Marketing
It is a form of marketing that involves creating content for different social media platforms to increase website
traffic, user engagement, brand awareness and to achieve other marketing goals
This involves sharing content like:
Interactive
content
Infographics Content with
images
Videos ContestsUser Generated
content
38. What is the process of social media marketing?
Set up goals that you want to
achieve with your SMM
campaign
39. What is the process of social media marketing?
Set up goals that you want to
achieve with your SMM
campaign
Understand what content
would be best suited for your
targeted audience
40. What is the process of social media marketing?
Set up goals that you want to
achieve with your SMM
campaign
Understand what content
would be best suited for your
targeted audience
Research about your
competition and find out what
works for them
41. What is the process of social media marketing?
Set up goals that you want to
achieve with your SMM
campaign
Understand what content
would be best suited for your
targeted audience
Research about your
competition and find out what
works for them
Conduct a social media audit
42. What is the process of social media marketing?
Set up accounts in social
channels and define a
strategy to be used in each of
them
43. What is the process of social media marketing?
Take inspiration from case
studies and other famous
brands
Set up accounts in social
channels and define a
strategy to be used in each of
them
44. What is the process of social media marketing?
Take inspiration from case
studies and other famous
brands
Set up accounts in social
channels and define a
strategy to be used in each of
them
Create a social media content
calendar
45. What is the process of social media marketing?
Take inspiration from case
studies and other famous
brands
Set up accounts in social
channels and define a
strategy to be used in each of
them
Create a social media content
calendar
Test, evaluate and adjust
your strategy
48. What are the types of Digital Marketing?
Search Engine
Optimization
Content Marketing Social Media Marketing Search Engine
Marketing
Affiliate Marketing
Native Advertising Email Marketing Online PR
Ad
49. Search Engine Marketing (SEM)
It is an advertising model that can be used to direct traffic towards your website, by paying a fee each time
someone clicks on your advertisement
These advertisements include text ads, image ads, video ads, etc.
Some of the channels that can be used for SEM are:
50. Here’s how SEM campaigns work:
Determine the goals you want
to achieve with your
campaign
51. Here’s how SEM campaigns work:
Determine the goals you want
to achieve with your
campaign
Choose a list of relevant
keywords best suited for your
brand
52. Here’s how SEM campaigns work:
Determine the goals you want
to achieve with your
campaign
Choose a list of relevant
keywords best suited for your
brand
Finalize your keywords and
bid on relevant keywords
53. Here’s how SEM campaigns work:
Determine the goals you want
to achieve with your
campaign
Choose a list of relevant
keywords best suited for your
brand
Finalize your keywords and
bid on relevant keywords
Set up an attractive headline
for your ad campaigns
54. Here’s how SEM campaigns work:
Monitor how well your
campaigns are doing and
measure the results
55. Here’s how SEM campaigns work:
Monitor how well your
campaigns are doing and
measure the results
Optimize your campaign and
retarget potential customers
57. What are the types of Digital Marketing?
Search Engine
Optimization
Content Marketing Social Media Marketing Search Engine
Marketing
Affiliate Marketing
Native Advertising Email Marketing Online PR
Ad
58. Affiliate Marketing
It’s a form of digital marketing that involves paying commissions to a website or other entities for advertising
the merchant’s product using referrals
Affiliates are incentivized on the basis of:
Registrations Email sign-ups Conversions Subscriptions
59. What are the steps to affiliate marketing?
Use a tool/ platform to find
affiliates to advertise your
product
60. What are the steps to affiliate marketing?
Use a tool/ platform to find
affiliates to advertise your
product
Set up rules, guidelines,
image specifications,
commission costs, etc.
61. What are the steps to affiliate marketing?
Use a tool/ platform to find
affiliates to advertise your
product
Set up rules, guidelines,
image specifications,
commission costs, etc.
Affiliates apply to advertise on
your behalf
62. What are the steps to affiliate marketing?
Use a tool/ platform to find
affiliates to advertise your
product
Set up rules, guidelines,
image specifications,
commission costs, etc.
Affiliates apply to advertise on
your behalf
Select an affiliate that’s best
suited for your brand
63. What are the steps to affiliate marketing?
Customers click on ads or
links, which sends the user to
the merchant’s website
64. What are the steps to affiliate marketing?
Customers click on ads or
links, which sends the user to
the merchant’s website
Once a customer makes a
purchase, the affiliate network
makes a record of it
65. What are the steps to affiliate marketing?
Customers click on ads or
links, which sends the user to
the merchant’s website
Once a customer makes a
purchase, the affiliate network
makes a record of it
The transaction is validated
and credited to the affiliate
66. What are the steps to affiliate marketing?
Customers click on ads or
links, which sends the user to
the merchant’s website
Once a customer makes a
purchase, the affiliate network
makes a record of it
The transaction is validated
and credited to the affiliate
The affiliate is paid his/ her
commission
69. What are the types of Digital Marketing?
Search Engine
Optimization
Content Marketing Social Media Marketing Search Engine
Marketing
Affiliate Marketing
Native Advertising Email Marketing Online PR
Ad
70. Native Advertising
These are advertisements that are featured on a platform alongside content that isn’t paid for.
For example:
Native Advertising on BuzzFeed Actual Article
71. What are the types of Digital Marketing?
Search Engine
Optimization
Content Marketing Social Media Marketing Search Engine
Marketing
Affiliate Marketing
Native Advertising Email Marketing Online PR
Ad
72. Email Marketing
Email marketing uses personalized emails to convert prospective users into customers
Here’s the process of email marketing:
Identify target audience
and create segments
73. Email Marketing
Email marketing uses personalized emails to convert prospective users into customers
Here’s the process of email marketing:
Identify target audience
and create segments
Create campaigns and
set an appropriate CTA
74. Email Marketing
Email marketing uses personalized emails to convert prospective users into customers
Here’s the process of email marketing:
Identify target audience
and create segments
Create campaigns and
set an appropriate CTA
Choose an appropriate
email marketing tool
75. Email Marketing
Email marketing uses personalized emails to convert prospective users into customers
Here’s the process of email marketing:
Identify target audience
and create segments
Create campaigns and
set an appropriate CTA
Choose an appropriate
email marketing tool
Test your emails before
sending
76. Here’s the process of email marketing:
Use email marketing tools
to send campaigns
immediately or schedule
them
77. Here’s the process of email marketing:
Use email marketing tools
to send campaigns
immediately or schedule
them
Craft an attractive subject
line and copy. Set up a
suitable design for your
emails
78. Here’s the process of email marketing:
Use email marketing tools
to send campaigns
immediately or schedule
them
Craft an attractive subject
line and copy. Set up a
suitable design for your
emails
Perform A/ B tests to
test out different ideas
79. Here’s the process of email marketing:
Use email marketing tools
to send campaigns
immediately or schedule
them
Craft an attractive subject
line and copy. Set up a
suitable design for your
emails
Perform A/ B tests to
test out different ideas
Analyze performance
(open rate, CTR,
response and rate) and
optimize campaigns
82. What are the types of Digital Marketing?
Search Engine
Optimization
Content Marketing Social Media Marketing Search Engine
Marketing
Affiliate Marketing
Native Advertising Email Marketing Online PR
Ad
83. Online PR
It involves obtaining online coverage with digital publications, blogs and other content-based websites. It
works like PR in traditional marketing, but for the online space.
Channels that can be used to maximize your efforts are:
Connecting with reporters on
social media to develop a
relationship with them
Use engaging user
reviews to help
humanize your brand
Responding to comments
helps generate productive
conversation