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Blogging for fun, funds & fees

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Tips on blogging for fun, fundraising and profit. How to start blogging and where your blog can take you...

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Blogging for fun, funds & fees

  1. 1. Blogging for fun, funds & fees
  2. 2. Web logs aka blogs “Web logs or blogs as they are commonly known, are personal online diaries” [...] “Nardi et al. (2004), as cited by Jansen et al. (2009), found five reasons why people choose to blog: • documenting their lives • providing commentary and opinions • expressing deeply held emotions • articulating ideas through writing • forming and maintaining communities.” [...] Other reasons: psychological issues (self-esteem), getting feedback, DIY publishing platform, business (marketing ). Source: Chris Fill, Marketing Communications
  3. 3. Blogging for fun Think about what you want to blog about: pets, a hobby, personal views, an online diary, etc. If you want to build a readership, it’s best to stick to the subject. If you have too many ideas or interests for one blog, consider starting two (or more!). A fun blog can be a great learning tool to build confidence with digital platforms and might provide you with a writing portfolio or a product testing platform. If you use Blogger, you can monetise a fun blog but income is usually low. Recommended platforms: Blogger and Wordpress.
  4. 4. Blogger outreach/sponsored posts
  5. 5. No. 5 in Top 50 product blogs in Cision. UK influential parent blogging groups: Britmums, Mumsnet, Gransnet. Sites started by women for women and now open to dads too.
  6. 6. Blogging for funds Charities & non-profits A LinkedIn group from the Institute of Fundraising is a free discussion forum for all charities (big and smalls) and community groups, including those with little or no experience. The aim is to establish and share best practice in community fundraising and provide networking opportunities. This would be a great place to start to learn how to become an influencer.
  7. 7. Blogging for fees You can still use a free blogging platform, but having your own name and hosting space is recommended, especially if you want to carry third parties’ advertising. You have more control on your content as free providers can shut down your blog at any time. Must read: www.theguardian.com/ money/series/how-to- build-a-profitable-blog

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