The document discusses the various motivations for blogging, including personal expression, community building, and potential income. It offers advice on selecting topics, building readership, and monetizing blogs, while also highlighting influential blogging groups and platforms. Additionally, it emphasizes the importance of owning one's hosting space for better control over content and advertising opportunities.

1. Blogging for fun, funds & fees

2. Web logs aka blogs
“Web logs or blogs as they are commonly known, are
personal online diaries” [...]
“Nardi et al. (2004), as cited by Jansen et al. (2009),
found five reasons why people choose to blog:
• documenting their lives
• providing commentary and opinions
• expressing deeply held emotions
• articulating ideas through writing
• forming and maintaining communities.” [...]
Other reasons: psychological issues (self-esteem),
getting feedback, DIY publishing platform, business
(marketing ).
Source: Chris Fill, Marketing Communications

3. Blogging for fun
Think about what you want
to blog about: pets, a
hobby, personal views, an
online diary, etc. If you want
to build a readership, it’s
best to stick to the subject. If
you have too many ideas or
interests for one blog,
consider starting two (or
more!).
A fun blog can be a great
learning tool to build
confidence with digital
platforms and might provide
you with a writing portfolio
or a product testing
platform. If you use Blogger,
you can monetise a fun blog
but income is usually low.
Recommended platforms:

5. Blogger outreach/sponsored
posts

8. No. 5 in Top 50 product blogs in Cision. UK influential parent blogging groups:
Britmums, Mumsnet, Gransnet. Sites started by women for women and now
open to dads too.

9. Blogging for funds
Charities & non-profits
A LinkedIn group from the Institute of Fundraising is a free discussion forum for all
charities (big and smalls) and community groups, including those with little or no
experience. The aim is to establish and share best practice in community fundraising
and provide networking opportunities. This would be a great place to start to learn
how to become an influencer.

11. Blogging for fees
You can still use a free blogging platform, but having your own name and hosting space is
recommended, especially if you want to carry third parties’ advertising. You have more
control on your content as free providers can shut down your blog at any time.
Must read:
www.theguardian.com/mo
ney/series/how-to-build-a-
profitable-blog