2. MagnaCarta Communications
• We specialise in payment & financial technology
• Team of industry practitioners
• Proven marketing, reputation and brand advice to drive business
• Lead generation methodology for measurable results
3. Global reach for a global marketplace
Offices
Istanbul, London,
Miami, New York
Geographical reach
• UK/Ireland
• Western Europe
• Central & Eastern Europe
• The Americas
• Middle East
• Africa
• South & South East Asia
• Australia
Partners
Sao Paulo, Mexico City,
Cairo, Dubai, Delhi, Durban
5. About Zwipe
• Zwipe AS was established in 2009 to provide an easy, fast and secure
way of authentication.
• It developed the world’s first self-contained biometric authentication
engine that enables authentication with no need for a battery, across
platforms, even on payment cards.
6. Access control first
• 2009: Develop technical capability for access control
first to set scene for expansion to payment
• 2011: Launched in Las Vegas
Payment
• 2011/12: Application to Innovation Norway for
funding of payment research & development
• 2014: Gobal launch at Level39, London
Facilities
One product, two markets
7. Challenges and opportunities
Challenges
• Start-up, small, limited funding
• Big expectations
• Multiple parties
• Cynical media environment
(UK)
• Time to delivery: 3 weeks
Opportunities
• A world first technology
• Biometrics and payment (NEW)
• MasterCard brand & reputation
• Timing for fintech news
• Something to demo (visual)
• Business elements in place
• Pilot results (Norway)
• Buy-in of partners
8. Take the time for max impact
2009 2014
Media
launch
Company
founded
Certification
& Partners
Live trial &
testing
Build
payment
team &
Board
2013
Publicity & coverage
11. Multiple parties, all channels
• Multi-channel strategy using traditional, social media and video
• Targeted national, business and global trade media and
influencers
• Global multi-partner press release and timed messages
• Full commitment of MasterCard as central project partner for
Zwipe
• Equal prominence of Zwipe alongside global project partners
• Time to delivery: 3 weeks
12. Highlights
• Press conference at Level39 in London, October 2014
• Coverage in all five continents
• Filmed by BBC, CNN, CNBC
• Generated over 1,100 pieces of coverage
• Generated interest from 400 banks globally
13. Results
1108 articles
4187 tweets
43746 YouTube views
Coverage a week after launch
BBC
CNN
Financial Times
The Nilson Report
Nordic TV stations and more
Interviews
Twitter: 3668
Facebook: 1698
Blogs: 179
Forums: 196
Conversations
160 banks contact
Zwipe directly
250 banks contact
MasterCard
Leads generated
14. Happy partners
“Safety and security in everyday payments is at
the heart of MasterCard’s business. We will
continue to work with innovators like Zwipe to
ensure we stay ahead of fraudsters and
provide a seamless payment experience, as
ultimately it is consumers who decide how they
choose to pay.”
- Ajay Bhalla, President, Enterprise
Security Solutions, MasterCard
15. … and global reality: 2015
2009: Zwipe established in Oslo, Norway
2015: Zwipe MasterCard international pilots
Good morning all.
Name is Denise Gee – founder and director of MagnaCarta Communications, consultancy specialising in payment and financial technologies.
I am the fortunate one of the Traction speakers to get to tell a story
My story is about a company from your shores who wanted to get on the global radar but chose London and Level39 as its launch pad.
FIRST my background (accent SA): Journalism - television news, oil industry and ran communications function for Visa CEMEA in 27 markets
MC born out of listening to one too many fintech supplier presenting their solution to Visa and its member banks, just to be turned down because they didn’t communicate it properly. See you have covered all those areas extensively the past two days.
10 years helping companies in this sector to get through to the people who matter in a way that would ideally get them to take note and ultimately sign a letter of intent.
Network of partners we tap into. Bases in London, Istanbul, Miami (South America) New York and now also in HongKong
As I said, my story is about Zwipe, a Norwegian company with global ambitions
2009 - Solution to authenticate someone without them having to remember a PIN code or password
By using their fingerprint
Everything contained in a card – quick, easy and secure (only the recognised fingerprint)
Initially the technology was used in access control – less complicated environment than payment – 2011 launched
Then ventured into payment which is where the founder Kim Humborstad saw the greater potential – banks, card schemes, regulations, standards (where MagnaCarta was brought in)
The challenges for us
But we recognised the potential – pretty quickly when speaking to the team
Quick insight into their journey – how they viewed communication
Key to successful commercialisation was the establishment of a network based on trust – with banks as customers and partners like Oberthur Technologies for distribution and MasterCard as a reputable global brand.
All elements right – decided on a press conference (the least used channel unless you’re Apple or Microsoft)
Personal invitations to journalists – design elements had to look the part, simple but powerful sell
