Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Web Analytics Rendez-Vous
Digital Analytics, CRM and Voice
of Customer Integration
Wed. Oct 21st, 2015
Bienvenue
Welkom
Welcome
#conext
October 2011
October 2012
October 2009 October 2010
October 2013 October 2014
7th edition during #conext!
Nicolas GIARD
Board member
CMD
Nicolas MALO
President
WALILLE
Co-hosts
• Founded in 1983
• Networking activities
for Direct Marketing
Professionals
• 400 members in France
• http://www.cercle-m...
• Founded in 2009
• Cross-border networking for Digital Analytics
professionals & fans
• 400 members on Linkedin
• Social ...
• SAVE THE DATE
• November, 19th 2015: 6th edition in Villeneuve d’Ascq
• http://www.measurebowling.org
MeasureBowling
• 22 cities in Europe
• European Prizes: best bowler, best nerdshirt
and door prizes
• Next event in London on March 5th, 2016
• Next event in Paris in June 2016
MeasureCamp
• French-speaking Digital Analysts Association
• Launched in June 2015
• http://www.aadf.fr
AADF
• Many thanks to:
• #conext tradeshow team
• Partners, sponsors and exhibitors
• Sean Burton, Analyt
• Roman Rock, Rock & ...
• Sean Burton, Managing Director,
Analyt
• Formerly the Director of Measurement at Seren
Design Ltd.
• A 15 year career co...
• #AnalytChat every Friday at 3 PM UK time / 4
PM French time
• Discussion on User Experience, Data
Visualization, Analyti...
• Roman Rock, Founder &
Principal Consultant, Rock & Co
• Managed his family business from the age of 24,
before becoming ...
• 4 Topics:
1. How to build the right foundations for Digital Analytics, CRM and
VOC integration?
2. What are the key sele...
• For each topic:
• 10-minute presentation
• 5-minute questions & answers
• First question -> 1 book
• Where are you from?
Nord-Pas-de-Calais Region
Belgium
Rest of France
Rest of Europe
Rest of the World
• Where do you work?
Client-side
Academics
Agency-side
Other
• Starting at 7 PM: Apéro Web Lille
Topic #1: How to build
the right foundation for
Digital Analytics, CRM,
and VoC Integration?
• First question -> 1 book
Topic #2: What are the
key selection criteria for a
VoC Solution?
• First question -> 1 book
Topic #3: What are the
top KPIs and questions?
• First question -> 1 book
Topic #4: What are the
key benefits & findings of
CRM, VoC & Digital
Analytics Integrations?
• First question -> 1 book
Thank you!
Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice of Customer Integration
Upcoming SlideShare
Loading in …5
×

Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice of Customer Integration

3,960 views

Published on

The 2015 edition of the "Web Analytics Rendez-Vous" took place during the #vad.conext tradeshow in Lille on October 21st, 2015.

Our guests of honor were Sean Burton, Managing Director of Analyt (UK) and Roman Rock, Managing Director & Digital Consultant at Rock & Co (UK).

Sean and Roman keynoted on the following 4 main topics:

#1 : How to build the right foundations for Digital Analytics, CRM and VOC integration?

#2 : What are the key selection criteria for a VOC solution?

#3 : What are the key KPIs and questions?

#4 : What are key benefits & findings of CRM, VOC and Digital Analytics integration?

Each topic was adressed by a presentation followed by a Q&A session with the assistance.

The event is co-hosted by Nicolas Giard (Cercle du Marketing Direct) and Nicolas Malo (Web Analytics Lille)

Published in: Business
  • Be the first to comment

Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice of Customer Integration

  1. 1. Web Analytics Rendez-Vous Digital Analytics, CRM and Voice of Customer Integration Wed. Oct 21st, 2015
  2. 2. Bienvenue Welkom Welcome #conext
  3. 3. October 2011 October 2012 October 2009 October 2010 October 2013 October 2014 7th edition during #conext!
  4. 4. Nicolas GIARD Board member CMD Nicolas MALO President WALILLE Co-hosts
  5. 5. • Founded in 1983 • Networking activities for Direct Marketing Professionals • 400 members in France • http://www.cercle-md.com CMD
  6. 6. • Founded in 2009 • Cross-border networking for Digital Analytics professionals & fans • 400 members on Linkedin • Social activities • http://www.walille.com WALILLE
  7. 7. • SAVE THE DATE • November, 19th 2015: 6th edition in Villeneuve d’Ascq • http://www.measurebowling.org MeasureBowling
  8. 8. • 22 cities in Europe • European Prizes: best bowler, best nerdshirt and door prizes
  9. 9. • Next event in London on March 5th, 2016 • Next event in Paris in June 2016 MeasureCamp
  10. 10. • French-speaking Digital Analysts Association • Launched in June 2015 • http://www.aadf.fr AADF
  11. 11. • Many thanks to: • #conext tradeshow team • Partners, sponsors and exhibitors • Sean Burton, Analyt • Roman Rock, Rock & Co
  12. 12. • Sean Burton, Managing Director, Analyt • Formerly the Director of Measurement at Seren Design Ltd. • A 15 year career covering: eLearning, Content Management Systems, Interaction Design, Product Management, Web Analytics, and Data Visualisation. • Extensive experience with FTSE 100 companies across financial, telecommunication, gaming, and retail sectors.
  13. 13. • #AnalytChat every Friday at 3 PM UK time / 4 PM French time • Discussion on User Experience, Data Visualization, Analytics and Digital Marketing • See http://analyt.co.uk/vac for more details • Or follow @analytdata on Twitter
  14. 14. • Roman Rock, Founder & Principal Consultant, Rock & Co • Managed his family business from the age of 24, before becoming a consultant. • Involved in some of the UK's largest digital transformation programmes, leading transformation and delivery of EE, Orange and T-Mobile's analytics, voice of customer, tag management and testing implementation. • Joined Argos to lead the transformation of their testing and optimisation strategy last year.
  15. 15. • 4 Topics: 1. How to build the right foundations for Digital Analytics, CRM and VOC integration? 2. What are the key selection criteria for a VOC solution? 3. What are the key KPIs and questions? 4. What are key benefits & findings of CRM, VOC and Digital Analytics integration?
  16. 16. • For each topic: • 10-minute presentation • 5-minute questions & answers • First question -> 1 book
  17. 17. • Where are you from? Nord-Pas-de-Calais Region Belgium Rest of France Rest of Europe Rest of the World
  18. 18. • Where do you work? Client-side Academics Agency-side Other
  19. 19. • Starting at 7 PM: Apéro Web Lille
  20. 20. Topic #1: How to build the right foundation for Digital Analytics, CRM, and VoC Integration?
  21. 21. • First question -> 1 book
  22. 22. Topic #2: What are the key selection criteria for a VoC Solution?
  23. 23. • First question -> 1 book
  24. 24. Topic #3: What are the top KPIs and questions?
  25. 25. • First question -> 1 book
  26. 26. Topic #4: What are the key benefits & findings of CRM, VoC & Digital Analytics Integrations?
  27. 27. • First question -> 1 book
  28. 28. Thank you!

×