4. 2009 2014
Media
launch
Take the time to get maximum impact
Company
founded
Certification
& Partners
Live trial &
testing
Build
payment
team &
board
2013
Publicity & coverage
6. Zwipe launch results
1st week after launch
1108 articles
4187 tweets
46,900 YouTube views
Press Interviews including
BBC
CNN
Financial Times
The Nilson Report
Press Association and more besides…..
7. Cartes 2014: Maintaining momentum
A"endance
at
Cartes
2014
achieved
the
following
benefits
for
Zwipe:
1. Interviews
with
5
industry
media
including:
-‐
Cards
&
Payments
World
-‐
Contactless
Intelligence
-‐
Payments
Cards
&
Mobile
-‐
Smart
Card
News
-‐
Smart
Insights
-‐
The
Paypers
2. Interviews
were
given
added
significance
from
the
support
of
a
senior
representaLve
of
MasterCard
who
took
part
in
them.
3. Exposure
at
the
event
generated
more
than
50
credible
leads
with
potenLal
partners
and
global
financial
insLtuLons
4. Zwipe
card
featured
on
the
cover
of
the
Cartes
Show
Daily
Newsle"er
highlighLng
interest
around
biometric
technology.
