Zar Digital Innovation

1. Building software and teams for the next generation of video platforms…

2. Who we are and what we do
• ZAR is a leading-industry provider of custom web and mobile application
development and consulting services with a focus on multi-platform video
streaming solutions.
• Since our inception in 2005, we have delivered solutions to Fortune 500
companies, including many of the world’s most prestigious Hedge Funds,
Investment Banks and Media & Entertainment companies.
• Our client list includes HBO-LA, NBCUniversal, A+E Networks, History
Channel, Starz, iHeart Media, Morgan Stanley amongst others.

3. Quick facts about us
• Founded in 2005
• Certified Minority-Owned Business
• Offices in Stamford, CT, New York City and Miami, FL
• #1 US technology consulting vendor status at key clients.
• Success in supporting the launch of 11 TVE apps, 3 different languages,
across 17 different countries.
• Nearshore development locations in Barranquilla & Bogota with established
delivery records, QA, Web & Mobile development teams.
• Decade of experience in recruiting and staffing technology talent in media.

4. TurnKey media solutions
• Video Software Development: IPTV, VOD, TVE/OTT & Smart TVs and
Connected Devices (Apple, Roku, etc.)
• Software Testing & QA Services
• AdTech: SSP, DSP, Ad Serving, VPAID/VAST
• Multi-CDN strategy implementation
• DRM: PlayReady, Widevine, Fairplay, MAM Orchestration.
• Staff Augmentation, Permanent Recruitment, Try/Buys or Right-to-hires.

5. Zar Deliverables for Key Clients
• CDNs, streaming and other media service providers
• MSOs/MVPDs, networks, broadcasters, film studios
• Digital advertisers and publishers
• Magazine, book, newspaper and educational publishers
• Audio and music publishers
• News, entertainment, e-sports and sports content creators

6. TurnKey online video solution development
We develop custom VOD applications from scratch as well as customization
and enhancement of existing applications.
• We design and develop on all aspects of the VOD workflow:
✓ Uploading
✓ Encoding and transcoding
✓ Video management
✓ Integration
✓ Protection
✓ Distribution
✓ Player
✓ Monetization
✓ Analytics

7. Video Technology Stack
We partner with industry-leading video technologies to deliver our solutions:
• Encoding/Transcoding: FFmpeg, Zencoder, Harmonic, Envivio
• Business Intelligence: comScore, Omniture, Nielsen, Conviva, Sisense, Akamai, Google
• Billing: Adyen, Stripe, Braintree, Cleeng, Vindicia
• DRM: Google Widevine, Microsoft PlayReady, Apple FairPlay
• Ad Networks: DoubleClick, YuMe, SpotX, Tremor Video, LiveRail, Adap.tv, FreeWheel
• CDNs: Akamai, Amazon CloudFront, Limelight Networks

8. Appendix I – CASE STUDIES
Selected case studies
• HBO Latin America
• History Channel.com
• NBCUniversal

9. • Created “Center of Excellence” QA Lab for seamless product launch and
continued testing of multiple flag ship applications.
• Developed a streamline process for project rollout.
• Ongoing application development and support for key initiatives.
HBO-LA chose Zar to provide Quality Assurance/Testing, Development and
Infrastructure expertise for their Digital Products environment.
• Software development
• Quality Assurance & Testing
• Database development and administration
• Infrastructure support
Services, Frameworks and
Technology Featured
• IOS/Android
• .Net/Java
• VMware
• SQL
BusinessNeedSolutionClientOutcome
Case Study – HBO Latin America
Supporting HBO’s TV Everywhere (TVE) and Over-the-top (OTT)
products
• Ensuring HBO, Cinemax and Basic Channel branded content is available for
consumption.
• Launch and management of cutting edge consumer and B2B technologies in
the Digital Products department.
• Management of Consumer Analytics for HBO’s TVE/OTT and other
consumer facing digital properties including mobile, gaming consoles, set-
top-boxes, and smart TVs.

10. • Generated higher engagement on their mobile platform
• The sheer volume of historical information available on the app and the ease
of access to it lured users to open the app more frequently
• Highly intuitive and interactive UI/UX
• Provision to share on social media or via e-mail
• Cylindrical carousel view to provide a three dimensional user experience by
building custom controls
• Integration with backend databases which stores huge volume of data and
topic-wise view of events
History.com chose ZAR’s offshore solution as their mobility partner to:
• Build an iPhone app component called ‘This Day In History’
• The app would have curated content about historical events that occurred
on that specific day
Services, Frameworks and
Technology Featured
• iOS
BusinessNeedSolutionClientOutcome
Case Study - History.com
Mobile-enabled an information portal for a digital/online channel
dealing with world history

11. Similar to the Universal Channel, Studio Universal and Syfy channel, we helped the Telemundo Internacional brand to
be brought in house.
Previously, the property had been managed by Televisa Internacional. This included building processes to manage live
events as well as near live events. This project brought all Telemundo signals into the NBCU fold.
Digital platform implementation (Universal Channel) –
NBCU launched its first digital platform in the Latin America region, which was meant to be an OTT and catch up
service for the Universal Channel product. This project included the build out of the app (UI/UX), integration with the
Rights Management and Scheduling Systems, affiliate authentication through a service provided from HBO Latin
America and full migration of media assets for the specific use on the app.
Universal Channel, Studio Universal and Syfy Channel (Latin America) –
Stemming from a corporate mandate to bring all properties in-house, the project was a separation from the vendor
(Fox Television) who had been running the channels up to that point. Encompassing with transition of:
• Traffic Systems,
• Rights Management
• Scheduling, Media Purchasing System, Playout, Satellite Migrations
BusinessNeedSolutionClientOutcome
Case Study – NBCUniversal
NBCU International underwent an extensive overhaul of operations
which included a revamp of technology and operations in both
linear and digital platforms.

12. Appendix II – Leadership
Leadership Team
• Liz Chait
• Scott Colton
• Rob Brewer
• Marco Lamboglia
• Rocky Ricardo
• Ranjit Samra
• Steve Ronson

13. Co-Founder, CFO – Liz Dudas
Liz is the majority owner of Zar and is the embodiment of organizational structure. Under her wings, the
company’s financial and organizational health have continued to stand strong resulting in year over year
growth, both in physical size and revenue despite the challenging economic conditions faced shortly after
the company’s inception in 2005.
Summary
Szigetvar Zrinyi Miklos Gimnazium Szakkozepiskola es Szakiskola, BS, Engineering
Zar Technology Services Stamford, CT
Co-Founder, Chief Financial Officer 2005 – Present
Responsible for management of the firm on a day-to-day basis, including all financial transactions/matters within the firm (which includes,
but is not limited to corporate funding, accounts payable/accounts receivable, payroll, purchasing and distributions).
Liz saw the customer experience revolution on the horizon and built a company to lead it. Her perspective on the importance of the
customer as a strategic asset fuels Zar’s culture of technology innovation and operational excellence. With a holistic approach that
integrates people, process, technology, and execution capabilities.
Education & Experience

14. Managing Partner – ScottColton
Seasoned Sales and Operations Leader with over 15 year’s experience in multiple industries (Media,
Healthcare, Financial Services and Management Consulting).
Broad background spearheading and leading national consulting services projects. Extensive experience
working with Fortune 100/500 corporations and “C” level executives. Comprehensive experience in pre-
sales and proposal development.
Summary
Long Island University - Bachelor of Science, Information Systems
Zar Technology Services Stamford, CT
Managing Partner 2014 – Present
Responsible for international sales and operations. Core responsibilities include building, scaling Consulting Services Practice which
includes Media, Financial Services and Healthcare domains.
Encore Health Resources Miami, FL
Director, Recruiting Operations 2012 - 2014
Built and maintained a broad diversified Go-Live/Activation customer base with leading regional and national healthcare organizations,
including partnerships with vendor organizations.
TriZetto / Cognizant Greenwood Village, CO
AVP, Consulting Services 2007 - 2012
Promote and sell TriZetto Consulting Advise Pillar solutions and services to potential and current clients. Proactively lead the sales
process for all Advise client sales opportunities including client prospecting, scheduling of client meetings/presentations, development of
sales decks and all follow up associated with technical product and/or service pursuits.
Education & Experience

15. SVP, Product Strategy– Rob Brewer
Senior professional partnering with clients to realize business value through the formulation and
implementation of technology solutions at every level of the organization. 10 years of experience leading
complex initiatives in Media, Health Care and Financial Services; bridging the gap between high level
business goals and the detailed technical solutions that support it.
He has helped our clients deliver exceptional customer experience in a digital product eco-system and led
complete reconfiguration of internal technology and human resource capabilities to more effectively
manage and distribute $100M+ budgets
Summary
University of Southern California, Marshall School of Business - Master of Business Administration
The Ohio State University - Bachelor of Science, Electrical and Computer Engineering
Zar Technology Services Miami, FL
Digital Innovation Practice 2015 – Present
SVP, Product Strategy, M&E
Providing strategic guidance, program, product management and technology innovation to propel clients to the forefront of the digital
business transformation initiative.
Deloitte Consulting, LLP Miami, FL
Manager 2012 - 2015
Defined and implemented strategic initiatives for multi-national clients to improve business and technology workflows and adhere to
leading industry standards.
International Business Machines, IBM Rochester, MN
Software Architect & Developer 2006 - 2011
Managed solutions to key web application features of IBM Director Systems Manager product and Virtualization Manager Control
extension.
Education & Experience

16. Director, Project Management– Marco Lamboglia
Senior level Project Manager with over 13 years of consulting experience. Expert in business
transformation projects. Extensive experience with various projects and technologies within various
industries including Media, Entertainment and Financial Service in Europe, Canada, The United States and
Latin America.
Summary
Norwich University – Masters in International Commerce
Zar Technology Services Miami, FL
Digital Innovation Practice 2016 – Present
Director, Project Management, M&E
Lead high profile projects for the company's core products including; consultancy services, software for Media and Entertainment.
A+E Networks New York, NY
Program Management, Technology Consultant 2016 – Current
NBCU Universal Miami, FL
Director, Project Management 2014 - 2016
Education & Experience

17. Recruiting Lead,M&E – Rocky Ricardo
Seasoned business developer focused on identifying and delivering national talent in the media technology
ecosystem. Leads efforts in specialized recruitment and staffing programs.
Diverse entrepreneurial track record in in various industries such as Alternative Financing, FMCG,
Transportation and Commercial Auto Insurance.
Summary
Florida International University - Bachelors in Finance
Zar Technology Services Miami, FL
Digital Innovation Practice 2017 – Present
Recruiting Lead, M&E
Leading national recruiting efforts for the next generation video platforms.
TWX International Miami, FL
Small Business Consultant 2015 - 2017
Advised small businesses with <$20M annual revenue with financing strategies and funding.
Lendinero Miami, FL
Sales Director 2012 - 2015
Built and led an internal sales team of 7, including 1 sales manager and managed 4 top performing ISO organizations. Led a 7X ramp-up in
monthly originations in 6 months and as a result grew revenues by 60% during the first quarter of 2014. Closed and funded $4M in small
business loan transactions ranging from $10,000 to $100,000 in 24 months.
Education & Experience

18. Advisory Board – Ranjit Samra
Senior Technology Managing Director with 25 years of global experience developing software solutions
across a broad spectrum of businesses including Private Wealth Management, Commercial Real Estate
Investing & Private Equity, Equity Research Analytics, Global Custody and Prime Brokerage. Highly
entrepreneurial leader with a proven track record to build and motivate high performing teams, develop
strong business partnerships and lead large application development teams with transformational
programs.
Lived and worked in 5 countries: London/UK, Luxembourg, New York, Mumbai and Montreal.
Summary
Cass Business School – Master Business Administration
City University London – Bachelors, Electrical Engineering
JPMorgan Chase New York City, NY
Managing Director 2018 – Present
Credit Suisse New York City, NY
CIO, Global Corporate Technology 2015 – 2018
Morgan Stanley New York City, NY
Head of Private Wealth Management 2010 - 2015
Head of Montreal Technology Center 2008-2010
Head of ModelWare Technology 2005-2005
Head of India Technology Center 2003-2005
Head of Enterprise Reporting Infrastructure 2000-2003
Application Development roles in Prime Brokerage 1992-1999
Education & Experience

19. Advisory Board – SteveRonson
Seasoned media executive with broad experience leading worldwide distribution of television content and
digital media assets for major global brands. Respected, thoughtful communicator. Proven ability to
execute strategic vision by leading teams of marketing, programming, licensing and distribution executives
in the U.S. and abroad.
Passionate problem solver and business builder, with excellent track record of creating new
brands/products, and strategic partnerships, while operating businesses of significant scale.
Summary
The George Washington School – Master Business Administration
Cornell University – Bachelors, ALS, Management & Finance
Helion Smart Phone Production Systems New York/Miami/London/Paris
President/COO 2017 - Present
ZoniMedia Consulting West Palm Beach, FL & NYC
President 2014 - Present
Chicken Soup for the Soul New York City, NY
CEO 2014 – 2016
A&E Television Networks New York City, NY
EVP International Television, Digital Media & 2000 - 2013
Consumer Products
Education & Experience