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There is a well worn phrase that “content is king” and this remains as true as it ever was except that realizing content’s value is now a whole lot more complicated. Content can be entertainment - a movie like Avatar, a sports highlight from the World Cup, an episode of the Simpsons. It can be a commercial, a business briefing, a financial report, a satellite map, a medical image or amateur video. A value may be attached to that content by the owner, publisher and ultimately the audience/consumer and may be enhanced by additional content or the context in which it is presented. In essence content is information and in a world of information technology, content needs to be manipulated as information. There is more content than ever and many new ways to consume that content – thus the complexity of managing the flow of that content throughout the supply chain - from creation to the consumer.

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The rate at which video operations are moving to the cloud is accelerating, and operators can take advantage of this trend to reduce total cost of ownership, flexibly address shifting technology requirements, and more quickly launch IP video services. Elemental solutions are deeply integrated with AWS services, giving video providers the ability to quickly, easily and economically scale workflows in the cloud. This webinar will focus on how a video producer can use Elemental Cloud and AWS services to store, archive, compute, transcode and deliver digital media content in the cloud. Learning Objectives: Learn the benefits of migrating digital media to the cloud Understand key Elemental Cloud features that enable video producers to rapidly deploy main screen and multiscreen offerings for live and on-demand content Showcase how media and entertainment companies are already reaping the benefits as elastic cloud platforms drive down costs, optimize workflows and unify headends

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