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The beginning.
Maurice Flanagan, Founder
Corporate
Mission and
Vision
Mission -To become the world’s
most admired air services
provider.
Vision - To make civil aviation safe,
leading and sustainable.”
Goals and
Key to Success
Goal: To reach the top
through excelling at what we
do.
The key to success To
always be goal orientated.
🔑
Corporate
Values and
Principles
1. Teamwork
2. Trust
3. Ownership
4. Innovation
5. Customer centric service
Strategic Business Units (SBUs)
COMPETITORS OF EMIRATES AIRLINES
SWOT
Analysis
Strength
Weakness
Opportunity
Threat
Strengths
 Location.
 Built a globally
recognizable.
powerful brand
 Extensive route
network.
Weakness
 Unsustainable
future growth plan.
 Sole focus on the
premium travel
segment
Opportunities
 Unsustainable future
growth plan.
 Sole focus on the
premium travel
segment
Threats
 Unfavourable
relationship with
European and
American airlines.
 Emergence of long-haul
low-cost airlines
Main
Marketing
Objectives
Social Media
Brand
ManagementSocial
Media
Marketing
Techniques
Marketing
Gamification
(Viral Videos)
Interaction via
promotion
campaigns
Fly With Me Animals
ICE
Segmentation
Content
HISTORY MISSION, VISION AND GOALS
DISCLAIMER
Created by Shubhi Goel,
NMIMS Mumbai, during
a marketing internship
by Prof. Sameer Mathur,
IIM Lucknow.

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Emirates

Editor's Notes

  1. October 25, 1985, marks a special day in the history of UAE. On this day, 32 years ago, the first Emirates flight took off. Flight number EK 600 flew with UAE royal dignitaries on board from Dubai to Karachi at 11.45am. Two other planes also took flight to the Indian cities of Mumbai and Delhi.
  2. https://cdn.ek.aero/downloads/ek/pdfs/report/annual_report_2017.pdf
  3. Customer-centric service Utmost commitment to ensuring customer satisfaction, guaranteeing transparency, gaining customer trust and valuing their feedback to continually improve our service Teamwork Embedding the spirit of teamwork through knowledge transfer in order to achieve Emirates ID’s ultimate objectives and goals Trust Adopting an organizational culture centering on providing a supportive working environment based on mutual trust Ownership Taking full responsibility for our work. We will honor our commitments and assume the consequences of our actions Innovation Demonstrating our capacity for providing and developing innovative/ diverse solutions towards achieving excellence