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Emirates
- 2. The beginning. Maurice Flanagan, Founder
- 3. Corporate Mission and Vision Mission -To become the world’s most admired air services provider. Vision - To make civil aviation safe, leading and sustainable.”
- 4. Goals and Key to Success Goal: To reach the top through excelling at what we do. The key to success To always be goal orientated. 🔑
- 5. Corporate Values and Principles 1. Teamwork 2. Trust 3. Ownership 4. Innovation 5. Customer centric service
- 6. Strategic Business Units (SBUs)
- 8. COMPETITORS OF EMIRATES AIRLINES
- 10. Strengths Location. Built a globally recognizable. powerful brand Extensive route network.
- 11. Weakness Unsustainable future growth plan. Sole focus on the premium travel segment
- 12. Opportunities Launching a low-cost business model. Exploring other route pairs
- 13. Threats Unfavourable relationship with European and American airlines. Emergence of long-haul low-cost airlines
- 18. Fly With Me Animals ICE Segmentation
- 19. Content
- 20. HISTORY MISSION, VISION AND GOALS
- 21. DISCLAIMER Created by Shubhi Goel, NMIMS Mumbai, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.
Editor's Notes
- October 25, 1985, marks a special day in the history of UAE. On this day, 32 years ago, the first Emirates flight took off. Flight number EK 600 flew with UAE royal dignitaries on board from Dubai to Karachi at 11.45am. Two other planes also took flight to the Indian cities of Mumbai and Delhi.
- https://cdn.ek.aero/downloads/ek/pdfs/report/annual_report_2017.pdf
- Teamwork Embedding the spirit of teamwork through knowledge transfer in order to achieve objectives and goals Trust providing a supportive working environment based on mutual trust Ownership Taking full responsibility for work, honouring commitments and assume the consequences of actions Innovation Demonstrating capacity for developing innovative solutions towards achieving excellence Customer-centric service Utmost commitment to ensuring customer satisfaction, guaranteeing transparency, gaining customer trust and valuing their feedback to continually improve service
- Emirates engages people who are interested, shares valuable things in the industry promoting their branded aircraft, and eventually builds up followers, visitors, and trust.
- Emirates creates their own viral content which indirectly promotes their brand and services. For eg - a celebrity endorsed advertising of A380 airplane with Jenifer Aniston. Benfica FC Safety video with 2.9m views on youtube
- Emirates major accent is on community building, customers’ interactions through promotion campaigns. The great example of engagement is #BringRugbyHome. Rugby fans across the world are invited to submit photographs to the website through Instagram, Twitter and Facebook. The winner gains two airline tickets to Dubai
- Emirates has its onboard entertainment system named ICE with different genres of music and video streaming and on board fly with me animals and educational kits for small children
- Company shares the latest news, photos, videos about the brand, its’ services and improvements of product. It Uses buzz to engage audience’ attention and to make them be passionate about Emirates brand.
- We had a look on history of emirates, mission, vision, goals, key to success, principles and values, swot analysis, objectives, social media marketing, segment and content marketing.