Salim and salimah project overview slide share


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Overview of a pioneering film and web public awareness campaign in Arabic and English from Oman designed to raise awareness of high risk driving behaviours and in-car protection for children

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Salim and salimah project overview slide share

  1. 1. Salim and Salimah, Safe and Sound ‫السالمة مع سالم و سالمة‬ Saving lives on Oman’s roads A Sustainability Project
  2. 2. Project GoalThe goal of the Salim and Salimah,Safe and Sound ‫السالمة مع سالم و سالمة‬™ campaign is to reduce the spirallingnumber of deaths and injuries amongchildren and young people in roadtraffic crashes in the Sultanate ofOman and wider MENA region
  3. 3. Objectives To change driver behaviour through creative multi-media campaigning based on social marketing principles to:- raise awareness of death and injury due to high risk driving habits; share knowledge of proven death and injury prevention strategies; highlight individual responsibility for road safety.
  4. 4. Concept – educate and empower Free and accessible resources, film, web, print; Research and coalition-based Focus on Arabic language and Gulf cultural context Highly visual: logo, tag, graphics, film and web Creative social marketing approach with branded merchandise
  5. 5. Film – Doesn’t your child deserve a safe ride?  Pioneer child passenger safety film in the MENA region.  High impact scenarios involving dangerous driving behaviours  All-Omani cast  Winner of Best Regional Road Safety Campaign Film, New Delhi Film Festival 2007
  6. 6. Website – English and
  7. 7. One Life Your choice
  8. 8. Print materials
  9. 9. Our network• World Health Organisation and UN Global NGO network• Global Alliance of NGOs• For Road Safety• European Road Safety Charter• Road Traffic Injuries Research Network• FIA Foundation and Make Road Safe Campaign
  10. 10. Who we are Sustainability is a 100% Omani social enterprise dedicated to raising awareness of risk factors for death and injury in road traffic crashes and promoting a ‘crash-free’ culture. Active in the field of road safety since 2005, Sustainability is:- creator of pioneer child web and film campaign, Salim and Salimah, Safe and Sound ™ ‫السالمة مع سالم و سالمة‬ Oman’s NGO focal point for the Decade of Action on Road Safety 2011-2020 and founder member of the Global Alliance of NGOs for Road Safety
  11. 11. Focus for the Decade of Action Capacity building – train the trainer/ community road safety ambassadors Film production and multi-media tool development Community outreach Events Maintaining website, newsletter etc..
  12. 12. To invest in saving livesContact:-Bernadette BhackerBernadette BhackerProject Directorwww.salimandsalimah.orgTel/Fax: (+968) 24492057Mob: (+968) 99422375Sustainability llcP.O. Box 500, Mina Al Fahal 116Sultanate of