Presentation On L'Oreal

1. loreal
BECAUSE WE’RE WORTH IT !
L’OREAL
A CASE STUDY

2. THE FIRSTSTEP :
CONSTRUCTING A MODEL
L’OREAL’S JOURNEY
FROM

3. Loreal brands
TO
DIVERSITY OF BEAUTY WORLDWIDE

4. Message
Beauty is a language.
Beauty is universal.
Beauty is a science.
Beauty is a commitment.
L’OREAL, offering beauty for all.
MISSION

5. VIKTOR &ROLF
PORTFOLIO ?

6. PRODUCT LINE

7. partnerships
WHATIS THE ROLE OF MARKETING
COMMUNICATIONIN L’OREAL’S SUCCESS?
 STRONG BRANDIMAGE
AND
 STONG BRAND EQUITY
 STRENGTHNS CUSTOMERLOYALTY
AND
CONTRIBUTE TO CUSTOMEREQUITY

8. INTERNATIONAL
AMBASSADORS AND
CREATIVE MESSAGE

9. CREATIVE STRATEGY
INFORMATIONAL APPEAL TRANSFORMATIONAL APPEAL

10. L’OREAL’S EFFECTIVE
COMMUNICATION
 Increase brandand company awareness
 Manage and protect our long-term reputation.

11. IDENTIFY TARGET
MARKET
DETERMINING
OBJECTIVES
DESIGN
COMMUNICATIONS
SELECT CHANNELS
ESTABLISH BUDGETDECIDE ON MEDIA
MIX
MEASURE RESULTS
MANAGE INTEGRATED
MARKETING
COMMUNICATIONS

12. L’OREAL’SMARKETING
COMMUNICATION MIX
USES A RICH INTEGRATED MARKETING
COMMUNICATION MIX ACROSS :
 TELIVISION
PRINT
EVENTS
EXPERIENCES
SOCIAL MEDIA

14. ATGRADUATE FASHION
WEEK
POWDER ROOM

15. ADVERTISEMENT
SALESPROMOTION
PRINT MEDIA
AND

16. L’OREAL’S ONLINE
PRESENCE

17. PARTNERS

18. INTEGRATED MARKETING
COMMUNICATIONS PROCESS
ENSURESALL THE BRAND CONTACTSRECEIVED BYA
CUSOMERARERELEVANT AND CONSISTENT.

19. IMC STRATEGY IN MIDDLEEAST

20. SUMMARY

21. DISCLAIMER
Created by Simran Gurejani (Maharani College
, University Of Rajasthan , Jaipur) during a
Marketing Internship by Prof. Sameer Mathur ,
IIM Lucknow .