SlideShare a Scribd company logo
SMART PHONE
A M B I T I O N
Khyati Jain
Priti Chanda Palta Singh
Shubham Rathi
Tijo George
Rohit Anand
Akshansh Chaudhary
DEMOGRAPHIC SEGMENTATION
• Age : 18 - 40
• Gender : Male & Female
• Family size : 1-2, 3-4, 5+
• Income : <1000 per month, <2000 per month, <2000-5000 per month
5000-10,000 per month
10,000 -50,000 per month
>50,000 per month
• Occupation : Agriculture / Non agriculture
• Education : Literate, semi-literate
• Casts : Upper casts & Lower Casts
GEOGRAPHIC SEGMENTATION
• Region : North, East, West and South
• Density : Semi-rural, Rural
• Climate : Moderate, Rainfall, dry and scanty rainfall
• Village Size : Under 500, below 1000, below 1500, below 5000, below 10,000,
10,000
and above
BEHAVIOURAL SEGMENTATION
• Occasions : Day to day use
• Benefits : Quality, Easy life, comfort
• User Status : Regular User
• Usage Rate : Medium user, Heavy User
• Loyalty : Strong
• Attitude to product : Enthusiastic, Positive
PSYCHOGRAPHIC SEGMENTATION
• Lifestyles : Imitating urban people, finding opportunities, changing attitude
• Personality : Ambitious, Dreamer
PRODUCT
o A low-end Android smartphone
• Long Battery Life
• Solar power charging support
• Good connectivity and 4G & 5G compatibility
• 2 years free internet connection
• 2 years free subscription to educational applications and skill enhancement apps such
as BYJU’s, Unacademy, etc.
• User Friendly interface with support for regional languages
• English learning tools
• In built Projector
ACCEPTABILITY
Functional
Acceptability
* A great source of information &
entertainment
* Basic phone functionality with camera
and web surfing, social networking
* Special features of solar charging,
Psychological
Acceptability
* The charm of owning a smartphone
* Perfectly tackles rural issues of electricity
shortage
* So many useful inbuilt apps with free
subscription
AFFORDABILITY
• Low range product - ₹3999/-
• Fits the budget- Economical Phone
• For lower to Middle class family
• Microfinancing scheme option- An easy payment scheme of ₹100 per week
over a period of time
AWARENESS
• Awareness through Radio
• Awareness through WOM (Word of Mouth)
• ‘Showroom on the wheels’, a rural marketing vehicle that will give a demo as well as
sell the phone
• Hoardings and banners in local language
• Wall paintings with ambitious ‘Ab apka bhavishya apke hath mein’ (Now your future is
in your hand)
• Leaflets regarding the roadshow and showroom on wheels mega launch event
ACCESSIBILITY
• Kiosk Marketing - a small, temporary, stand-alone booth
• Showroom on the wheels / Delivery van which can serve two purposes –
take the products to the customers in every nook and corner of the market
enables the firm to establish direct contact with them, and thereby facilitate sales
promotion
• Audio visuals must be planned to convey a right message to the rural folk
• The rich, traditional media forms like folk dances, puppet shows, etc., with which the rural
consumers are familiar and comfortable, can be used for high impact product campaigns
• Tie-ups with with general kirana store, electronic shops, mobile
• shops/mobile repair shops
FUTURE GROWTH
• A perfect product for Mature users and Ambitious users
• Ambitious users and next wave are amongst the growing segments in rural market
• ‘Among Internet users, the degree of digital influence is as high in rural areas as it is in
cities’
• Year by year price increase
• Use of Internet is increasing in the rural market hence the demand for smartphones
would increase
• 499 million mobile subscribers in rural India (June 2017) – 109 million users own
smartphones
• Urban has reached their saturation point and now the main growth prospect remains
the low tier cities and rural india
- BCG

More Related Content

What's hot

DJMixer - PluggedIn NYC011210
DJMixer - PluggedIn NYC011210DJMixer - PluggedIn NYC011210
DJMixer - PluggedIn NYC011210
PluggedIn
 
Session rural marketing final
Session rural marketing finalSession rural marketing final
Session rural marketing final
Amit Fogla
 
Rural marketing module 1
Rural marketing module 1Rural marketing module 1
Rural marketing module 1
Roy Thomas
 
Anghami for brands - Engaging with youth
Anghami for brands - Engaging with youthAnghami for brands - Engaging with youth
Anghami for brands - Engaging with youth
Rami M. Zeidan
 
Rural marketing-ppt-2
Rural marketing-ppt-2Rural marketing-ppt-2
Rural marketing-ppt-2
rahulbls
 

What's hot (20)

DJMixer - PluggedIn NYC011210
DJMixer - PluggedIn NYC011210DJMixer - PluggedIn NYC011210
DJMixer - PluggedIn NYC011210
 
Book a chair
Book a chairBook a chair
Book a chair
 
Rural vs. urban marketing
Rural vs. urban marketingRural vs. urban marketing
Rural vs. urban marketing
 
Session rural marketing final
Session rural marketing finalSession rural marketing final
Session rural marketing final
 
Rural marketing module 1
Rural marketing module 1Rural marketing module 1
Rural marketing module 1
 
Swot 1
Swot 1Swot 1
Swot 1
 
Swot
Swot Swot
Swot
 
Rural India
Rural India Rural India
Rural India
 
Rural marketing
Rural marketingRural marketing
Rural marketing
 
Rural marketing
Rural marketing Rural marketing
Rural marketing
 
Indusblue Mobile Apps
Indusblue Mobile AppsIndusblue Mobile Apps
Indusblue Mobile Apps
 
Shades of business in urban and rural areas
Shades of business in urban and rural areasShades of business in urban and rural areas
Shades of business in urban and rural areas
 
Anghami for brands - Engaging with youth
Anghami for brands - Engaging with youthAnghami for brands - Engaging with youth
Anghami for brands - Engaging with youth
 
Rural marketing
Rural marketingRural marketing
Rural marketing
 
Battle Of Minds 2015, Team Desert Fox, IUT
Battle Of Minds 2015, Team Desert Fox, IUTBattle Of Minds 2015, Team Desert Fox, IUT
Battle Of Minds 2015, Team Desert Fox, IUT
 
Rural marketing-ppt-2
Rural marketing-ppt-2Rural marketing-ppt-2
Rural marketing-ppt-2
 
Unit5 rural marketing
Unit5 rural marketingUnit5 rural marketing
Unit5 rural marketing
 
Marketing Plan for New Android Music Player App
Marketing Plan for New Android Music Player AppMarketing Plan for New Android Music Player App
Marketing Plan for New Android Music Player App
 
Rural marketing
Rural marketingRural marketing
Rural marketing
 
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysisRural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
 

Similar to Future Smartphone

Rural market ppt by rajorsi
Rural market ppt by rajorsiRural market ppt by rajorsi
Rural market ppt by rajorsi
Rajorsi Panja
 
Rural communication
Rural communicationRural communication
Rural communication
Deepa M K
 
Internet in rural india
Internet in rural indiaInternet in rural india
Internet in rural india
Oindrila Roy
 
International business assignment 7
International business assignment 7International business assignment 7
International business assignment 7
kellygale
 

Similar to Future Smartphone (20)

Rural market ppt by rajorsi
Rural market ppt by rajorsiRural market ppt by rajorsi
Rural market ppt by rajorsi
 
Rural Marketing
Rural MarketingRural Marketing
Rural Marketing
 
Rural Marketing
Rural MarketingRural Marketing
Rural Marketing
 
rural marketing.pptx
rural marketing.pptxrural marketing.pptx
rural marketing.pptx
 
Mbillionth Award
Mbillionth AwardMbillionth Award
Mbillionth Award
 
Rural communication
Rural communicationRural communication
Rural communication
 
Internet in rural india
Internet in rural indiaInternet in rural india
Internet in rural india
 
About rural MARKETING
About rural MARKETINGAbout rural MARKETING
About rural MARKETING
 
Ashish Mishra
Ashish  MishraAshish  Mishra
Ashish Mishra
 
Intro ram2014
Intro ram2014Intro ram2014
Intro ram2014
 
Rural vs urban communication
Rural vs urban communicationRural vs urban communication
Rural vs urban communication
 
Role of Rural Marketing in mba colleges..pptx
Role of Rural Marketing in mba colleges..pptxRole of Rural Marketing in mba colleges..pptx
Role of Rural Marketing in mba colleges..pptx
 
Rural Marketing in India
Rural Marketing in IndiaRural Marketing in India
Rural Marketing in India
 
Branding in rural marketing
Branding in rural marketingBranding in rural marketing
Branding in rural marketing
 
Empowerment of farmers through ict and mobile apps
Empowerment of farmers through ict and mobile appsEmpowerment of farmers through ict and mobile apps
Empowerment of farmers through ict and mobile apps
 
Rural development
Rural developmentRural development
Rural development
 
Rural Marketing Gautam Chopra
Rural Marketing Gautam ChopraRural Marketing Gautam Chopra
Rural Marketing Gautam Chopra
 
Rural Marketing
Rural MarketingRural Marketing
Rural Marketing
 
REACH IN 12 HINDI SPEAKING STATES & THEIR SMART CITIES WITH 'Apni Smart City ...
REACH IN 12 HINDI SPEAKING STATES & THEIR SMART CITIES WITH 'Apni Smart City ...REACH IN 12 HINDI SPEAKING STATES & THEIR SMART CITIES WITH 'Apni Smart City ...
REACH IN 12 HINDI SPEAKING STATES & THEIR SMART CITIES WITH 'Apni Smart City ...
 
International business assignment 7
International business assignment 7International business assignment 7
International business assignment 7
 

Recently uploaded

Recently uploaded (20)

Top 10 Symfony Development Companies 2024
Top 10 Symfony Development Companies 2024Top 10 Symfony Development Companies 2024
Top 10 Symfony Development Companies 2024
 
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfThe Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
 
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdfIntroduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
 
UiPath Test Automation using UiPath Test Suite series, part 2
UiPath Test Automation using UiPath Test Suite series, part 2UiPath Test Automation using UiPath Test Suite series, part 2
UiPath Test Automation using UiPath Test Suite series, part 2
 
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdfSimplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
 
Speed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in MinutesSpeed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in Minutes
 
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
 
AI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří KarpíšekAI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří Karpíšek
 
Syngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdfSyngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdf
 
A Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System StrategyA Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System Strategy
 
Salesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
Salesforce Adoption – Metrics, Methods, and Motivation, Antone KomSalesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
Salesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
 
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
 
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
 
IESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIESVE for Early Stage Design and Planning
IESVE for Early Stage Design and Planning
 
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераIntro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджера
 
What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024
 
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
 
Introduction to Open Source RAG and RAG Evaluation
Introduction to Open Source RAG and RAG EvaluationIntroduction to Open Source RAG and RAG Evaluation
Introduction to Open Source RAG and RAG Evaluation
 
ECS 2024 Teams Premium - Pretty Secure
ECS 2024   Teams Premium - Pretty SecureECS 2024   Teams Premium - Pretty Secure
ECS 2024 Teams Premium - Pretty Secure
 
Optimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityOptimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through Observability
 

Future Smartphone

  • 1. SMART PHONE A M B I T I O N Khyati Jain Priti Chanda Palta Singh Shubham Rathi Tijo George Rohit Anand Akshansh Chaudhary
  • 2. DEMOGRAPHIC SEGMENTATION • Age : 18 - 40 • Gender : Male & Female • Family size : 1-2, 3-4, 5+ • Income : <1000 per month, <2000 per month, <2000-5000 per month 5000-10,000 per month 10,000 -50,000 per month >50,000 per month • Occupation : Agriculture / Non agriculture • Education : Literate, semi-literate • Casts : Upper casts & Lower Casts
  • 3. GEOGRAPHIC SEGMENTATION • Region : North, East, West and South • Density : Semi-rural, Rural • Climate : Moderate, Rainfall, dry and scanty rainfall • Village Size : Under 500, below 1000, below 1500, below 5000, below 10,000, 10,000 and above
  • 4. BEHAVIOURAL SEGMENTATION • Occasions : Day to day use • Benefits : Quality, Easy life, comfort • User Status : Regular User • Usage Rate : Medium user, Heavy User • Loyalty : Strong • Attitude to product : Enthusiastic, Positive
  • 5. PSYCHOGRAPHIC SEGMENTATION • Lifestyles : Imitating urban people, finding opportunities, changing attitude • Personality : Ambitious, Dreamer
  • 6. PRODUCT o A low-end Android smartphone • Long Battery Life • Solar power charging support • Good connectivity and 4G & 5G compatibility • 2 years free internet connection • 2 years free subscription to educational applications and skill enhancement apps such as BYJU’s, Unacademy, etc. • User Friendly interface with support for regional languages • English learning tools • In built Projector
  • 7. ACCEPTABILITY Functional Acceptability * A great source of information & entertainment * Basic phone functionality with camera and web surfing, social networking * Special features of solar charging, Psychological Acceptability * The charm of owning a smartphone * Perfectly tackles rural issues of electricity shortage * So many useful inbuilt apps with free subscription
  • 8. AFFORDABILITY • Low range product - ₹3999/- • Fits the budget- Economical Phone • For lower to Middle class family • Microfinancing scheme option- An easy payment scheme of ₹100 per week over a period of time
  • 9. AWARENESS • Awareness through Radio • Awareness through WOM (Word of Mouth) • ‘Showroom on the wheels’, a rural marketing vehicle that will give a demo as well as sell the phone • Hoardings and banners in local language • Wall paintings with ambitious ‘Ab apka bhavishya apke hath mein’ (Now your future is in your hand) • Leaflets regarding the roadshow and showroom on wheels mega launch event
  • 10. ACCESSIBILITY • Kiosk Marketing - a small, temporary, stand-alone booth • Showroom on the wheels / Delivery van which can serve two purposes – take the products to the customers in every nook and corner of the market enables the firm to establish direct contact with them, and thereby facilitate sales promotion • Audio visuals must be planned to convey a right message to the rural folk • The rich, traditional media forms like folk dances, puppet shows, etc., with which the rural consumers are familiar and comfortable, can be used for high impact product campaigns • Tie-ups with with general kirana store, electronic shops, mobile • shops/mobile repair shops
  • 11. FUTURE GROWTH • A perfect product for Mature users and Ambitious users • Ambitious users and next wave are amongst the growing segments in rural market • ‘Among Internet users, the degree of digital influence is as high in rural areas as it is in cities’ • Year by year price increase • Use of Internet is increasing in the rural market hence the demand for smartphones would increase • 499 million mobile subscribers in rural India (June 2017) – 109 million users own smartphones • Urban has reached their saturation point and now the main growth prospect remains the low tier cities and rural india - BCG