A market research is undertaken on students.

1. INDIAN SMARTPHONE MARKET
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Submitted By:
Amit Kumar (167508)
Karan Verma (167521)
Mohit Kumar (167528)
Saurabh Chaudhary (167544)
Shubham Kushwaha (167554)
Subhash Kumar (167559)

2. Contents
• Research Objective
• Preface
• Introduction
• Industry Profile
• Analysis and Findings
• Conclusion

3. RESEARCH OBJECIVE
• To study which type of Indian Smartphone is popular in Agra
under different age groups.
• To study the satisfaction level of people from their
Smartphone.

4. PREFACE
As a part of our course, it is required for every
student to undergo through project on Research
Methodology to get the exposure of actual
situation existing in the market. We have
prepared our report on “THE INDIAN
SMARTPHONE MARKET”. For this project,
survey is conducted on different people. This
project would help us in understanding the
various market phenomenon’s.

5. Introduction
• Report is about the market size of the smartphone industry in India and
how the threat of new entrants in this industry is increasing rapidly.
• Reveals how the organized players are trying to make a strong foothold
by making a strong distribution channel in India.
• People prefer changing their phones with the new features coming
rapidly.
• Report is about the current market size of the smartphone industry and
reach.
• E-Commerce players have emerged as strong distribution channel for
smart devices, especially smartphones in India.
• The featured phone still is covering a major part of the mobile phone
market as compared to that of Smartphones
• The decreasing prices of smartphones, and the EMI option available in
smartphones, are driving the smartphone market in India.

6. Industry Profile
• India has the fastest-growing smartphone market in the
world
– accounting for 27.5 million devices sold in the second quarter
of 2016
– 17 percent from the previous quarter
– Mobile subscriptions are expected to hit 1.4 billion by 2021,
• Qualcomm senior director for business development and
sales for Asia-Pacific and India.
– Qualcomm's chips are used in about 30 percent of
smartphones in India.
• Geographical diversifications— which has made delivering
payments and services challenging for both the public and
private sector,
• The government is pushing smart phone makers to create
devices for the which support iris-based authentication
technology.

9. ANALYSIS & FINDINGS

10. Do you have a
Smartphone?
Major portion of the population having smartphone but some
fraction are still not using smartphone
Analysis :-

11. Age group
Analysis :-
Major age group were using smartphone are teenagers and youth
which is 61.1% and 23%

12. Which brand of
Smartphone do you
have?
Apple
7%
Samsung
22%
Google
0%
Blackberry
0%
Sony
0%Htc
6%
LG
3%
Moto
7%Lenovo
8%
Vivo
13%
Redmi
19%
Oppo
11%
Others
4%

13. PRICE SEGMENT
26%
42%
23%
1% 3%
5% Price Ranges
3,000-8,000
9,000-14,000
15,000-20,000
21,000-25,000
26,000-31,000
Above 31,000

14. Why do you choose that
brand?

15. Satisfaction level from
particular brand

16. Brands
Acknowledgement

17. Importance of brand
during purchases

18. Brand Name influence
during purchases

19. Upgradation of
Smartphone

20. Switching of
alternative brand

21. Important aspects while
purchasing

22. Indian brands preference
Micromax
41%
Lyf
5%
Lava
8%
Intex
6%
Karbonn
0%
Others
40%

23. Brand Loyalty
51%
14%
35%
Yes
No
May Be

24. CONCLUSION
As the technology is changing day by day various
smartphone producers are adopting the various
marketing strategies to sell its product.
With the upcoming Artificial Intelligence in the
field of technology also stimulates the
companies to take a competitive edge on others.
Being a price sensitive market, Chinese players
captures a big market share of the Indian
Smartphone Market.

25. Bibliography
• www.indiatimes.com
• www.thehindu.com
• www.idc.com
• www.statista.com
• www.canalsys.com