India multiplex market stood at 2950 screens in 2018 and is projected to grow at a CAGR of over 7% to surpass 4500 screens by 2024. Visit : https://bit.ly/3bNwruv
6. 6
Research Methodology
✓ Identifying Key Opinion
Leaders
✓ Questionnaire Design
✓ In-depth Interviews
Data
Collection
Developing List
of Respondents
Formulating
Questionnaire
Market
Profiling
Data
Validation
Data
Analysis
In-depth secondary
research was conducted to
determine top players in
India multiplex market,
overall market size and
segmental market size.
In order to conduct
industry experts’
interviews, TechSci
formulated a detailed
discussion guide.
List of industry
players and industry
specialists was
developed.
TechSci conducted
interviews with
industry experts and
industry players for
data collection and
verification.
Data obtained as a
result of primary
and secondary
research was
validated through
rigorous
triangulation.
The data was scrutinized
using MS-Excel, statistical
tools and internal
proprietary database to
obtain qualitative and
quantitative insights about
India multiplex market.
Data
Collection
Data Filter
& Analysis
Research &
Intelligence
Actionable
Insights
Business
Solution
Primary Research Desk Research CompanyAnalysis
✓ Recent Developments
✓ Market Changing
Aspects/Dynamics
✓ Government Policies
✓ Conclusion
✓ Market Participants
✓ Key Strengths
✓ LinkedIn
✓ TechSci Internal
Database
✓ Factiva
✓ Hoovers
Paid Sources
✓ Company Websites
✓ Company Annual
Reports
✓ White Paper Study
✓ Financial Reports
✓ Investor
Presentations
✓ Regulatory Body
✓ Associations, etc.
Secondary
Research
Primary Research
7. 7
Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of India multiplex market. The team has analyzed the outlook of
various segments of this market, while considering the major influencing factors such as increasing youth population, growing urbanization and hence,
rising demand for better infrastructure and enhanced facilities in the cinemas across the country. The study includes market forecasting, which would
enable our clients to take better decisions while planning their strategy to achieve sustainability in India multiplex market.
Methodology Followed for Calculation of Market Size:
• Market Size by Volume: Market size, in terms of volume, for the year 2018 was calculated based on information collected through exhaustive
secondary research and primary surveys with various key opinion leaders/stakeholders, such as multiplex companies, channel partners, major end
users, industry experts, and other industry participants.
• The team interviewed 40–50 multiplex companies, 180–200 major end users, and 15–20 Industry experts and other value chain stakeholders in India
multiplex market to obtain the overall market size from 2014 to 2018, which was validated by using Delphi technique. Taking standard deviation into
consideration, the market size was averaged out, to arrive at the market size data during 2014-2018.
8. 8
Research Methodology
• Respondents were asked about the current and future market growth rates, market shares by screen type, by region and by company. Removing the
outlier responses, the geometric mean of growth estimates and provider wise revenue shares generated across various segments were considered,
to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders.
Methodology Followed for Calculation of Market Shares:
Market shares by screen type, by region and by company were calculated based on the responses received through primary surveys with industry
experts, in which the respondents were asked about the market shares or revenue generated from various market segments. The final shares were
calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in
SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India multiplex
market, TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis
13. About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci
Research provides market research reports in a number of areas to organizations. The company uses innovative business
models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting
models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a
unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of
company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.
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Partial List of Clients
The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation
is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been
obtained from various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the
accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from
the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The
information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are
indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will
require prior approval of TechSci Research.
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