The Ten Facts About People With Autism Presentation
Micromaxxxxxxx
1.
2. Amruta Manjrekar
Roll No: 444
Milind Chavan
Roll No: 405
Rohan Chavan
Roll No: 406
Hardik Mota
Roll No: 453
Harsh Negandhi
Roll No: 459
Swapna Desai
Roll No: 409
5. 2000 : IT Software Company
2008 : “Eureka Moment” - Mobile Handsets – Xi
2010 : King of Indian Rural Market
2011 : Entered into Android “Canvas series”
2014 : manufacturing mobile phones and tablets
EVOLUTION
6. • USB drive,
• Fixed Wireless
Drive
• Data Cards
• Printer
• Monitor
• Scanner
• X1i
• C200
• Q5
• Bling
• X600
• X800
• Developing
Software to
Various
Industry
Software
Design
Computer
Peripherals Mobiles
Wireless
Data Card
7. Footprints of Micromax
Micromax sells around 1.3 million mobiles
handsets every month, with a presence in more
than 500 districts through 100,000 retail outlets in
India
9. logo was revealed at the Micromax Asia Cup 2012, during the
India vs. Pakistan match on Sunday, March 18, 2012
IMAGE MAKEOVER
10. MORE ABOUT MICROMAX…
Battle with the tech biggies
Second position amongst the top Smartphone
sellers
8% market share in India
1% market share globally
Rs. 466 crore initial public offering
11. Products:
Mobile Phones, Smartphones, Tablet
Computers, 3G Data cards, LED Televisions
Mediums of Business: Retail, Local, Online
Distribution strategy - Two models
60% total volume from feature phones (fp)
2nd quarter, 87 lakh units sold, 54 lakh - fp
Revenue - 40 per cent on Y-O-Y- 2,745 cr. in the
2nd quarter vs 1,959 cr. corresponding last year
Country’s 2nd largest smartphone-maker plans
to sell around 25% of its smartphones online in
the next 2 years, compared with 10% now
Manufacturer
Distributor
Dealer
Retailer
Customer
12. Micromax Revenue: US$ 2.2 billion
On verge of becoming India’s largest mobile
phone firm by market share
IDC report: June quarter of 2014 (Market share)
According to IDC, India imported around 632.10
lakh mobile phones in the 2nd quarter this year
Also in 2014, Micromax surpassed Samsung to
become manufacturer shipping max no. of
phones in a single quarter in India
(CounterPoint Research’s report)
Micromax's shipments share was 16.6%
Samsung's shipments share was 14.4%
13. Fortunes now : Sanjay Kapoor & Vineet Taneja
Presence in more than 560 districts through 125,000 retail outlets
Well in South Asia & Jan’14,1st Indian mob co. to start sales in Russia
April 2014- Started mfg. mobile/tablets at Rudrapur, Uttarakhand
1st Indian smart phone player-Canvas Win W121 & Canvas Win W092
Google’s target: Android 1 phones - Micromax Canvas A1(free 8 GB MC)
Welcome to 4G: Multi-band services, giving consumer the option of
using services (2G, 3G, 4G). 4G devices launch over the next 6 months
14. Gender:
Age:
60%
40%
Male Female
7%
36%
30%
17%
10%Less Than 18
18-22
22-26
26-30
More Than 30
Occupation:
Products:
46%
17%
20%
17%
College Student Busines Man Service Others
57%
33%
3%7%
Mobile
16. Well known brand in electronic market.
No.2 in terms of market share in mobile industry
Effective and well known brand in rural India
Brand Value increased by 80% in last three years
Wide range of product portfolio which includes Mobiles, Tablets,
Television, Data Card and other accessories.
Low cost productivity strategies
They took advantage of growing economy of Asian market by setting
up manufacturing plant in India there by reducing logistics and supply
chain
Effective promotion campaign
Strengths
17. Weak brand image in Urban areas despite of having quality mobiles
and other products.
Weak National distribution channels
Less service centre's at urban and rural area as compared to big
players
Less Investment in R&D, quality as compare to big players like Apple,
Samsung, Nokia
Less global presence as compare to big players (Only presence in
Bangladesh, Srilanka, Nepal and Russia)
Weakness
18. Samsung
HTC
Nokia
Sony
Karbonn
LG
Lennova
i-ball
Blackberry
Celkon
19. Micromax knows that there are many established brands in Mobile Phones’
industry like Nokia, Samsung, LG and several other local as well as Chinese
manufacturers. Some major competitors and their strategy and strengths are
identified as below:
SAMSUNG –
Samsung is the leader in the mobile phone industry in India (38% market share).
Samsung is backed with the high quality and professional team in the R&D area.
Innovative products specially smart phones and Galaxy series from Samsung
are ruling in the market. So it is expected that with the increasing demand of
mobile phones Samsung will try to retain and increase its market share.
20. Nokia –
Nokia has emerged as a very healthy and prominent competitor in the market. It is
dominating the Indian market from years. Recently it is facing problems to retain
its growth and sales. But the pioneer is working hard to get out of this. For the
same reason Nokia is going to use operating system of software biggie Microsoft.
So it is expected that Nokia will try to regain its lost market share
Sony –
Sony is one of the most major competitors in this industry. Slick, stylish and
innovative phones of Sony are driving crazy to its users. Sony is aggressively
entering Indian market with its amazing xPeria series.
21. Other domestic players –
Other players like Karbonn, Spice, Lava etc have more or less the same market
strategy.
Chinese manufacturers –
Some of the Chinese manufacturers have already entered the Indian market.
These manufacturers have priced their mobiles very low. So these manufacturers
are expected to grow as with the demand.
22. Opportunities
Increase penetration in urban market
Entry into international markets
Target Mid Income Segment Market
Corporate mobile plan in terms of Cost for Smartphone's, Tabs.
4G technology enabled mobile for future business
Tie-up with Network service provider for altogether cheaper service to
customers
23. Threats
Regulatory issues and safeguarding of property rights was main
threats in legislation
High competition from local & international players
E.g.:- Samsung, Nokia, Karbonn
Entries of new players
E.g.:- Celkon, Maxx
Replication of business model by competitors
Threats from Chinese mobile market
24. CSR
CANGIFTHAPPINESS by MICROMAX
o Micromax recently launched a joint Christmas campaign with CRY(Child
Rights and You)
o For every tweet/re-tweet or shared Facebook posts with the hashtag
(#CANGIFTHAPPINESS), Micromax decided to donate one rupee to
C.R.Y.
o Looking at the immense success of the campaign, Micromax doubled the
donation amount. The campaign generated 234,832 tweets, and the
amount of donation was increased to Rs. 469,664
o Supported with Hugh Jackman autographed on Canvas Turbo to
generate more tweets
o It witnessed a total of 29.5 million estimated impressions from 234,832
Tweets by 11,600 users; the contest generated 10 tweets per minute.
25. CSR CONTINUE….
E-Waste Management
o e-waste recycling initiative
o Micromax has authorized an e-waste company named
as 3R Recycler
o For collection, dismantling and disposing E-waste,
collected from all over India.
o 3R's vision is to look at e-waste not just as waste, but as
an important resource that can be made useful with their
fully automated facility for e-waste recycling.
