Environmental scanning (ppt)

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  • How many of you have participated in an environmental scan?Of those who have NOT participated, who can give me a definition an environmental scan?
  • Environmental scanning (ppt)

    1. 1. ENVIRONMENTAL SCANNING<br />
    2. 2. What is environmental scanning?<br />November 2008<br />WARP Fall Conference<br />
    3. 3. What is environmental scanning? Definition:<br />The process of collecting, analyzing, and distributing information for tactical and strategic purposes<br />November 2008<br />WARP Fall Conference<br />
    4. 4. What is environmental scanning?Purpose of an environmental scan:<br />To provide strategic intelligence by evaluating potentially significant environmental changes <br />Conveys both current environmental status and how it is changing  trends<br />Alerts planners to trends that are converging, diverging, interacting, accelerating, or decelerating<br />Ideal end-goal: allows for adaptive planning before these trends occur or fully develop<br />November 2008<br />WARP Fall Conference<br />
    5. 5. What is environmental scanning?Other characteristics:<br />Often refers only to the environment that is external to the organization (also called the macroenvironment)<br />Good strategic planning requires information on internal organizational factors, so whenever possible include these also(unless obtained in separate processes)<br />November 2008<br />WARP Fall Conference<br />
    6. 6. What is environmental scanning?How it fits in the planning cycle:<br />One cycle in the strategic planning process<br />November 2008<br />WARP Fall Conference<br />
    7. 7. Demographic Environment<br />AGE<br />GENDER<br />MARITAL STATUS<br />BIRTH RATE<br />RELIGION<br />SOURCE OF LIVELIHOOD AND INCOME<br />LIFESTYLE AND INTERESTS<br />November 2008<br />WARP Fall Conference<br />

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