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ENVIRONMENTAL SCANNING,[object Object]
What is environmental scanning?,[object Object],November 2008,[object Object],WARP Fall Conference,[object Object]
What is environmental scanning? Definition:,[object Object],The process of collecting, analyzing, and distributing information for tactical and strategic purposes,[object Object],November 2008,[object Object],WARP Fall Conference,[object Object]
What is environmental scanning?Purpose of an environmental scan:,[object Object],To provide strategic intelligence by evaluating potentially significant environmental changes ,[object Object],Conveys both current environmental status and how it is changing  trends,[object Object],Alerts planners to trends that are converging, diverging, interacting, accelerating, or decelerating,[object Object],Ideal end-goal: allows for adaptive planning before these trends occur or fully develop,[object Object],November 2008,[object Object],WARP Fall Conference,[object Object]
What is environmental scanning?Other characteristics:,[object Object],Often refers only to the environment that is external to the organization (also called the macroenvironment),[object Object],Good strategic planning requires information on internal organizational factors, so whenever possible include these also(unless obtained in separate processes),[object Object],November 2008,[object Object],WARP Fall Conference,[object Object]
What is environmental scanning?How it fits in the planning cycle:,[object Object],One cycle in the strategic planning process,[object Object],November 2008,[object Object],WARP Fall Conference,[object Object]
Demographic Environment,[object Object],AGE,[object Object],GENDER,[object Object],MARITAL STATUS,[object Object],BIRTH RATE,[object Object],RELIGION,[object Object],SOURCE OF LIVELIHOOD AND INCOME,[object Object],LIFESTYLE AND INTERESTS,[object Object],November 2008,[object Object],WARP Fall Conference,[object Object]

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Environmental scanning (ppt)

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Editor's Notes

  1. How many of you have participated in an environmental scan?Of those who have NOT participated, who can give me a definition an environmental scan?