Marketing plan for a online booking taxi services app - Quick Hop

1. QUICKHOP
Marketing plan for
android app

2. EXECUTIVE
SUMMARY

3. 1.Market
overview

4. With the increase in population and
traffic on the roads, travelling has
become very strenuous over the years
creating opportunities for cab services
to establish a strong foothold in the
transportation sector.

6. • To facilitate a platform for booking
cabs at ease and to provide an
overall fun and comfortable ride
experience for the customers.
• To increase the popularity and the
number of downloads.

7. 3. Proposed plan

8. and

9. SITUATIONAL
ANALYSIS

10. 1) Market trend

12. Target consumers :

13. • The app will target mostly the urban
cities as customers require a
smartphone to use the app.
• Daily commuters are the main
target by providing them affordable
prices.
• The number of registered cabs will
be less in Tier 2 and Tier 3 cities
depending on the demand

14. Competitors in Indian
market :

17. • Huge market.
• Increasing internet and smartphone
users.
• Partnership with big collaborations.

18. Threats :

19. • Fierce competition
• Government regulations

20. Goals

21. Short term : 1 million
downloads within 6 months.

22. Long term : To become the
market leader in online booking
cab services and to expand
overseas.

25. • Quick service : Maximum waiting
period of 5 mins for the cab to
arrive.
• Affordable rates
• Smooth and comfortable ride

26. Collaborators :
• App
developers.
• Communication
channel.
• Banks.
• Registered cab
drivers.

28. Customers : Affordable rates, quick service,
comfortable ride and high satisfaction.
Collaborators : High revenue and improved brand
equity.
Company : Continuous scope for expansion and
better brand positioning.

29. TACTICS :

30. Brand :
Name : QuickHop
Logo :
Slogan : Be there with less fare

31. Features :

32. The free features are :
- Easy booking of cabs.
- Free cancellation of ride before
the cab arrives.
- Maintaining an e-wallet called
QHcash for easier and quicker
payment.

33. The paid version will have two membership
options : a) QuickHop King
b) QuickHop Prince
The features provided are :
• Free wifi service, no cancellation charges, live
streaming of sports and other cool features.
• QuickHop King and QuickHop Prince
members receive a discount of 20% and 10%
respectively on all rides.

35. In the digital world today, mobile
advertising is much more effective
than the traditional way of advertising.
Considering no budget allocation for
promotions, the app will be promoted
by posting advertisements on social
media and through messages.

36. Pricing :

37. The app can be downloaded at a free of cost.
Pricing for premium membership :
• QuickHop King : 99 dollars/ annually.
• QuickHop Prince : 59 dollars/ annually.

38. Distribution :

40. Board members
INFRASTRUCTURE :
Marketing
Managers
Sales
Team
Operational
Team

41. PROCESS :

42. SCHEDULE :
• 1 million downloads within 6
months.
• 5%-8% conversion rate from free to
premium customers expected
within 3 years.

43. DISCLAIMER
Created by Shreyas Seshadri, SRM
University, during a Marketing
internship under the guidance of Prof.
Sameer Mathur.