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Lazada & RedMart Affiliate
Marketing Program: APP
First Strategy
Olga Mozaiska

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How many times does the average user pick
up their smartphone per week?

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1,500 Times

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How many hours did consumers spend on
shopping apps for the past year in SEA?

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3 Billion Hours

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WHY MOBILE MARKETING?

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According to GSMA ..
• At the end of 2018, there were 2.8
billion unique subscribers in Asia
Pacific, accounting for two-thirds of
the of the region's population. By
2025, the number will reach 3.1
billion.
• In 2018, 3.6 billion people
worldwide will use a mobile phone
to connect to the internet
47% 71%
Global Population Internet Users

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449 million
510 million
South East Asia Mobile Subscribers
2018 2025

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In Southeast Asia, mobile IS the internet, as
more than 90% of Southeast Asia’s internet
users are on smartphones.
- Google-Temasek e-Conomy SEA Spotlight 2017

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LAZADA SEA SUCCESS STORY

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100+
MILLION
APP DOWNLOADS
WITH A STRONG FOCUS ON MOBILE & SOCIAL
MONTHLY
MOBILE
TRAFFIC
APP PENETRATION
RATE IN SEA
SMARTPHONES
50 MILLION
ACTIVE
BUYERS
85% MOBILE
GMV
SHARE
Overall #1 across SEA
THE #1 E-COMMERCE PLATFORM

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Last year we have achieved a major shift from web to
mobile across all channels and particularly in affiliates
channel
20192017 2018
40% APP 80% APP60% APP
Lazada
All channels
Affiliates 6% APP 86% APP52% APP

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TARGET
AUDIENCE
KPIs
FRAUD
Click Injection
Click
Spamming
TRACKING
App vs Web
iOS vs Android
CONTENT &
INVENTORY
KEY CHALLENGES

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q Commission Structure
q App Install Targets
q Continuous Tech Improvements
q Tracking Improvement
q Ongoing Communication & Feedback Loop with Partners
q Exclusive App Mechanics
ENABLERS

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LAZADA SEA AFFILIATE PLATFORM

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Cost-per-Install
• Driven by installs
• Flat rate defined based
on the OS and quality of
installs driven
Cost-per-Sale
• Driven by orders
• Commission-based structure
defined by product
categories, platforms, and
customer types
KOL Cost-per-sale
• Driven by social media post
+ orders
• Commission-based
structure defined by
product categories,
platforms, and customer
types

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COST-PER-INSTALL (CPI)
What we offer:
ü Competitive CPI rates
ü Daily Performance View
ü In-house platform
ü Connect with Lazada in 6 countries
CPI (Cost Per Install) campaigns are specific to mobile applications. In a Cost Per Install campaign,
publishers place digital ads across a range of media in an effort to drive installation of the advertised
application. The install payment is charged according to Lazada Quality Score model.

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PROFESSIONAL SUPPORTLARGEST PRODUCT
ASSORTMENT
HIGHEST COMMISSION
RATE IN THE MARKET
TOP-UP
BRAND/CAMPAIGN
INCENTIVE
ADVANCE PLATFORM FLEXIBILITY AND
UNLIMITED INCOME
EASY REGISTRATION &
INSTANT ACTIVATION
COST-PER-SALE (CPS)

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KOL COST-PER-SALE
MORE ENGAGING
CONTENT
Influencer will not
settle for awareness,
but will encourage
purchase because
they earn from every
conversion.
TRACK
PERFORMANCE &
CONVERSIONS
Visibility on rich data
beyond reach &
engagement –
monitor conversion
rate of influencers,
including SKUs
bought, best
channels, etc.
Revenue Sharing
with Influencer
Cost Per Sale
Commission-based structure
defined by product categories,
platforms, and customer types
REACH A BIGGER
AUDIENCE
Use influencer’s
audience to reach
target consumers
and lead them to
purchase specific
brands on LAZADA

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WHO ARE OUR PARTNERS?

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THANK YOU!
ANY QUESTIONS?

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