Social media & Digital tools
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This helps in choosing right social media platform for marketing Presentation talk about Social Media and their platform. It takes insight what is going on world over , traffic and predication.
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Social media & Digital tools
- 1. STC Social Media Brand Promotion. Social Media & Digital tools for marketing. www.SocialMediaPro.in Stand out from the Crowd.
- 3. What’s happening? COUNTRY % Companies using Social Networking 2010 India 52% Mexico 50% Spain 50% Netherlands 48% China 44% South Africa 43% Germany 41% Australia 41% USA 35% Canada 34% France 33% UK 33% Japan 30%
- 5. Why is this happening ? •82 percent of 18-29 year olds utilize social networking •In 2011 marketers will increase their social media usage by 75 percent •10.5 percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy •24 percent of adults have posted a review of a product they have purchased
- 6. And will happen…. •89 percent of companies approve social media usage in marketing mix. •35 percent of small businesses utilize social media in their marketing mix •1 out of every 6 minutes spent online is on a social network •80 percent of social media marketing activities purely brand building exercise. •46 million Americans check their social media profiles daily.
- 8. For 52% Indian Companies Social media is an opportunity to compete with bigger and competitor organizations….. •Costs Less •Gives higher ROI than the traditional marketing •Helps with better search rankings •Gives more visibility to brands •Flexibility and greater market reach. •Creates opportunities for sales. •Can directly drive sales
- 9. What all is there? Online Community Building - B2B Social Media, Fan pages, Blogs, Wikipedia, Share Presentations, Upload Videos,Pics,PPT, & Brochures Social Bookmarking Send Literature Online Call Centre SEO, SMO- Google, Yahoo Local strategies & mobile Banner Ads and Viral Videos Websites and Microsite
- 10. •Fan pages FACEBOOK/TWITTER/LINKEDIN •Brand awareness Promotional offers •Regular feeds LEAD GENRATION Online Community Building
- 11. •Direct link with top management •Can be controlled •Helps generate sales in less time. •Increase the presence of product line. •Can generate sale
- 12. •The leading social network for 9 out of 13 Asia-Pacific countries •Generate repeat visits. •The average media site integrated with Facebook has seen a 300 percent increase in referral traffic •61 percent of Facebook users who have liked a brand note that they are more likely to purchase from that brand •62 percent of Facebook users between 35-54 years of age have liked a brand •96 percent of Americans use Facebook •73 percent of the US internet population visits Facebook each month •96 percent of Americans use Facebook
- 13. •Less complex than Facebook •64 percent of Twitter users are female • 140 Million Tweets are sent each day •40% of corporate Twitter accounts engage in some kind of customer service
- 14. •YouTube has 490 million unique users worldwide per month. • •Users rack up an estimated 92 billion page views each month. •Users spend 2.9 billion hours on YouTube in a month - over 325,000 years. •Of all social networks, YouTube has the highest Net Promoter Score with 50 percent of users saying they would recommend it to a friend.
- 15. ONLINE CALL CENTRE 10 AM- 5 PM LEAD GENRATION
- 16. LITERATURE BULK EMAILS E-MAILERS NEWSLETTERS BROCHURE PR RELEASE
- 17. Local strategies & mobile •Mobile applications for promoting a business •Registrations with Yelp, Foursquare, Facebook and Google Places
- 18. SEO & SMO SEARCH ENGINE OPTIMIZATION SOCIAL MEDIA OPTIMIZATION DRAWING TRAFFIC TO WEBSITE
- 19. WEBSITE/MICROSITE CREATE WEBSITE MICROSITE TOPIC OF INTEREST /THEME
- 20. Banner Ads/Viral Capturing Designs Mass Portals – Yahoo, Rediff, MSN Content Network – Google (Youtube) Vertical – Alibaba, Indiamart,
- 21. Eh ! a new Sales Representative or a new Social Media campaign ? Actually costs less than hiring a new Sales representative.
- 22. STC India is Digital & Creative Agency providing services for Social Media platform like Facebook, Twitter, Linked In , YouTube, Pinterest .
- 23. STC Social Media Brand Promotion. www.SocialMediaPro.in social@socialmediapro.in Ph: 09999 34 44 54 Stand out from the Crowd.