21. USE
RS
CUSTOM
ERS
ATHLETES PARENTS
Today’s most
powerful growth
engine is users–
people who
interact with a
company
through digital
media even if
they have never
spent a dime.
Become
indispensible to
users and the
profits will
follow.”
–AARON SHAPIRO
CEO | HUGE
“
22. Client|PresentationTitle
THE
FEARLESS
ATHLETE
AGE: Mid 20s – Mid 30s
GENDER: Male (100%)
RACE: Black, White Mix
GENERATION: Millennial
No-name adult athletes
Lack of teen & female presence
Conflicted messaging strategy
CURRENT
TARGET
30. STAY IN THE GAME
Sprint your fastest, hit your hardest, and deliver powerful
plays. Don’t be limited by potential injury. Conquer with speed,
with strength, and without limit.
30
35. GO ALL OUT
Once you’re out, you’re out. You can’t score
from the sidelines or win from the bench.
With Shock Doctor, make that final play, last
minute goal and championship point.
35
51. SHOCK DOCTOR HAS GROWN FROM BEING
THE UNDISPUTED LEADER IN
MOUTHGUARD TECHNOLOGY, TO BEING
“
THE LEADING INNOVATOR IN SPORTS
PROTECTION AROUND THE GLOBE.
– SHOCK DOCTOR WEBSITE
”