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2017 Edelman Trust Barometer - Malaysia

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2017 Edelman Trust Barometer - Malaysia Results

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2017 Edelman Trust Barometer - Malaysia

  1. 1. 2017 Edelman Trust Barometer Malaysia 1
  2. 2. Informed Public 9 years in 20+ markets Represents 13% of total global population 500 respondents in U.S. and China; 200 in all other countries Must meet 4 criteria: Ages 25-64 College educated In top 25% of household income per age group in each country Report significant media consumption and engagement in business news General Online Population 6 years in 25+ markets Ages 18+ 1,150 respondents per country All slides show General Online Population unless otherwise noted 2017 Edelman Trust Barometer Methodology 28-country global data margin of error: General Population +/-0.6% (N=32,200), Informed Public +/- 1.2% (N=6,200), Mass Population +/- 0.6% (26,000+). Country- specific data margin of error: General Population +/- 2.9 ( N=1,150), Informed Public +/- 6.9% (N = min 200, varies by country), China and U.S. +/- 4.4% (N=500), Mass Population +/- 3.0 to 3.6 (N =min 740, varies by country), half sample Global General Online Population +/- 0.8 (N=16,100). 2 17 years of data 33,000+ respondents total All fieldwork was conducted between October 13th and November 16th, 2016 Online Survey in 28 Countries Mass Population All population not including Informed Public Represents 87% of total global population
  3. 3. Trust in Retrospect 3 Rising Influence of NGOs 2001 Business Must Partner with Government to Regain Trust 2009 Fall of the Celebrity CEO 2002 Earned Media More Credible Than Advertising 2003 U.S. Companies in Europe Suffer Trust Discount 2004 Trust Shifts from “Authorities” to Peers 2005 “A Person Like Me” Emerges as Credible Spokesperson 2006 Business More Trusted Than Government and Media 2007 Young Influencers Have More Trust in Business 2008 Trust is Now an Essential Line of Business 2010 Rise of Authority Figures 2011 Fall of Government 2012 Crisis of Leadership 2013 Business to Lead the Debate for Change 2014 Trust is Essential to Innovation 2015 Trust in Crisis 2017 Growing Inequality of Trust 2016
  4. 4. 73% 60% 54% 46% 35% 29% 50% 41% 40% 28% 35% 19% Trust Matters Source: 2017 Edelman Trust Barometer Q371-589. Thinking back over the past 12 months, have you taken any of the following actions in relation to companies that you trust/do not trust? (Yes Summary) Q598-609. Thinking about the information you consume, how much do you trust the information from each of the following authors or content creators? (Top 4 Box, Trust) Q178-182. When looking for general news and information, how much would you trust each type of source for general news and information? Please use a 9-point scale where one means that you “do not trust it at all” and nine means that you “trust it a great deal”. (Top 4 Box, Trust) General Population, 28-country global total, question asked of half the sample. 4 Percent who engage in each behavior based on trust Behaviors for Distrusted Companies Behaviors for Trusted Companies Refused to buy products/services Criticized companies Shared negative opinions Disagreed with others Paid more than wanted Sold shares Chose to buy products/services Recommended them to a friend/colleague Shared positive opinions online Defended company Paid more Bought shares most trusted content creators#1 Friends and Family most trusted media source#1 Online Search Engines Behaviors for Trusted Companies Behaviors for Distrusted Companies
  5. 5. Trust in Crisis
  6. 6. How much do you trust each institution to do what is right?
  7. 7. Trust Index A World of Distrust Average trust in institutions, 2016 vs. 2017 7 47 Global 72 India 69 Indonesia 67 China 60 Singapore 60 UAE 53 Netherlands 52 Mexico 52 U.S. 50 Colombia 49 Canada 48 Brazil 48 Italy 48 Malaysia 45 Argentina 44 Hong Kong 44 Spain 43 Turkey 42 Australia 42 S. Africa 41 Germany 40 France 40 U.K. 38 S. Korea 37 Sweden 36 Ireland 35 Japan 35 Poland 34 Russia 2016 2017 50 Global 73 China 66 UAE 65 India 64 Singapore 62 Indonesia 60 Mexico 56 Canada 55 Colombia 52 Netherlands 51 Argentina 51 Malaysia 50 Brazil 49 Australia 49 Italy 49 U.S. 47 Hong Kong 46 Spain 45 S. Africa 42 Germany 42 S. Korea 42 U.K. 41 France 41 Ireland 41 Turkey 39 Russia 38 Japan 37 Sweden 35 Poland Trusters (60-100) Neutrals (50-59) Distrusters (1-49) Source: 2017 Edelman Trust Barometer. The Trust Index is an average of a country's trust in the institutions of government, business, media and NGOs. General Population, 28-country global total. 3-point decrease in the global Trust Index Trust declines in 21 of 28 countries—the broadest declines since beginning General Population tracking in 2012 2 in 3 countries are now distrusters
  8. 8. 45 Global 70 India 67 Indonesia 62 China 59 Singapore 59 UAE 52 Netherlands 50 Colombia 50 Mexico 47 Brazil 47 Canada 47 Italy 47 Malaysia 47 U.S. 45 Argentina 42 Hong Kong 41 S. Africa 41 Spain 41 Turkey 40 Australia 39 Germany 38 France 37 U.K. 36 S. Korea 36 Sweden 35 Ireland 34 Japan 34 Poland 31 Russia Trust Index Mass Population Left Behind Average trust in institutions, Informed Public vs. Mass Population The Mass Population distrusts their institutions in 20 of 28 countries Source: 2017 Edelman Trust Barometer. The Trust Index is an average of a country’s trust in the institutions of government, business, media and NGOs. Informed Public and Mass Population, 28-country global total. Mass Population Informed Public 8 60 Global 80 India 79 China 78 Indonesia 77 UAE 71 Singapore 68 U.S. 62 Canada 62 Netherlands 61 Italy 61 Mexico 57 Malaysia 57 Spain 56 France 56 U.K. 55 Colombia 54 Australia 54 Germany 53 Hong Kong 51 Argentina 51 Brazil 50 S. Korea 50 Turkey 49 Japan 49 S. Africa 47 Sweden 45 Russia 44 Ireland 43 Poland Trusters (60-100) Neutrals (50-59) Distrusters (1-49)
  9. 9. 2017: Trust Gap Widens Source: 2017 Edelman Trust Barometer. The Trust Index is an average of a country’s trust in the institutions of government, business, media and NGOs. Informed Public and Mass Population, Malaysia. 9 Percent trust in the four institutions of government, business, media and NGOs, 2012 to 2017 21 pts 19 pts 18 pts 57 58 57 53 50 47 2012 2016 2017 Informed Public 10pt Gap 4pt Gap A 2-point increase in the last year 8pt Gap Largest Gaps Mass Population
  10. 10. 61 58 45 39 58 56 42 37 Trust in All Four Institutions Declines Source: 2017 Edelman Trust Barometer Q11-620. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale, where one means that you “do not trust them at all” and nine means that you “trust them a great deal.” (Top 4 Box, Trust) General Population, Malaysia. 10 Percent trust in the four institutions of government, business, media and NGOs, 2016 vs. 2017 Business MediaNGOs Government Trust in govt increased from 34% to 43% among the informed public 50% Neutral Trusted Distrusted -3 -2 -3 -2 20172016
  11. 11. The System Is Broken
  12. 12. Without Trust, Belief in the System Fails 12 How true are each of the following? Sense of Injustice Desire for Change Need forceful reformers to bring change Lack of Confidence No confidence in current leaders Lack of Hope Hard work not rewarded, children will not have a better life, country not moving in right direction System biased in favor of elites, elites indifferent to the people, getting richer than they deserve
  13. 13. How true is this for you? Sense of injustice Lack of hope Lack of confidence Desire for change 52% 37% 12% Majority Believe the System is Failing Them Source: 2017 Edelman Trust Barometer Q672-675, 678-680, 688-690. Malaysia For details on how the “system failing” measure was calculated, please refer to the Technical Appendix. 13 Not at all true 9 8 7 6 5 4 3 2 1 2 in 5 are uncertain Completely true System failing System working Nearly
  14. 14. Source: 2017 Edelman Trust Barometer Q672-675, 678-680, 688-690. For details on how the “system failing” measure was calculated, please refer to the Technical Appendix. The margin of error for the countries scores was added and subtracted from the global mean. Countries were considered above the global average if their score was higher than the global mean plus the margin of error. Countries were considered below the global average if their score was lower than the global mean minus the margin of error. All other scores were considered aligned. 14 Global France Italy Mexico S.Africa Spain Poland Brazil Colombia Germany U.K. Australia Ireland U.S. Netherlands Canada Sweden Argentina Malaysia Turkey Russia S.Korea Indonesia Japan India HongKong Singapore China UAE System failing 53 72 72 67 67 67 64 62 62 62 60 59 59 57 56 55 55 53 52 51 48 48 42 42 36 35 30 23 19 Uncertain 32 22 24 25 24 25 25 25 27 26 29 30 26 33 33 30 29 29 37 31 28 41 40 45 45 50 43 47 40 In 14 countries, the percent of population that has lost faith is above the global average Systemic loss of faith restricted to Western- style democracies1 in 2 Countries Have Lost Faith in the System Percent of population who believe the system is not working Above global average Aligned with global average Below global average
  15. 15. Systemic Distrust and Fear Trigger Action Source: 2017 Edelman Trust Barometer. Corruption Q685-687, Globalization Q681-684, Eroding social values Q676 and Q758, Immigration Q685, Pace of innovation Q677. System is failing: Q672-675, 678-680, 688-690. For details on how the societal fears and the “system failing” measure were calculated, please refer to the Technical Appendix. The margin of error for the countries scores was added and subtracted from the global mean. Countries were considered above the global average if their score was higher than the global mean plus the margin of error. 15 % Who Agree System is Failing 53 72 72 67 67 67 64 62 62 62 60 59 59 57 56 55 55 53 52 51 48 48 42 42 36 35 30 23 19 Global France Italy Mexico S.Africa Spain Poland Brazil Colombia Germany U.K. Australia Ireland U.S. Netherlands Canada Sweden Argentina Malaysia Turkey Russia S.Korea Indonesia Japan India HongKong Singapore China UAE Above-Average Level of Fear Above-Average Belief the System is Failing Countries with Multiple Fears and Failing System 10 countries with above- average belief the system is failing and multiple fears 4 countries with above- average belief the system is failing – but lack multiple fears Corruption Immigration Globalization Eroding social values Pace of change
  16. 16. Even Those at the Top Are Disillusioned Percent who believe the system is not working Source: 2017 Edelman Trust Barometer. S8. Thinking about your annual household income in 2015, which of the following categories best describes your total household income that year? S7. What is the last grade in school you completed? S9. How often do you follow public policy matters in the news? S10. How often do you follow business news and information? General Population, Malaysia, cut by ‘the system is failing segments’. High-Income College-Educated Well-Informed Top quartile of income College degree or higher Follow business and public policy information several times a week or more 53% 54% 54% 16
  17. 17. Echo Chamber Amplifies Fears and Accelerates the Cycle 17
  18. 18. Corruption Globalization Eroding Social Values Immigration Pace of Innovation Widespread corruption Compromising the safety of our citizens Makes it difficult to institute the changes necessary to solve our problems Protect our jobs from foreign competition Foreign companies/influence damaging our economy/ national culture Foreign corporations favor their home country Most countries cannot be trusted to engage in fair trade practices Values that made this country great are disappearing Society changing too quickly and not in ways that benefit people like me Influx of people from other countries damaging our economy and national culture Technological innovations happening too quickly and leading to changes not good for people like me Concerns Have Become Fears Source: 2017 Edelman Trust Barometer. Corruption Q685-687, Globalization Q681-684, Eroding social values Q676 and Q758, Immigration Q685, Pace of innovation Q677. Malaysia. For details on how the societal fears were measured, please refer to the Technical Appendix. 18 Percent of respondents who are concerned or fearful regarding each issue 83% Concerned 58% Fearful 67% Concerned 34% Fearful 58% Concerned 24% Fearful 64% Concerned 26% Fearful 54% Concerned 21% Fearful
  19. 19. 11 34 A Case in Point: U.S. 19 Trust Barometer Supplement: Post-U.S. Election Flash Poll, 1,000+ General Population Respondents, Nov. 28 to Dec. 11, 2016 Trump Voters Clinton Voters 25 42 67% are fearful 45% are fearful Source: 2017 Edelman Trust U.S. Flash Poll Q14. Who did you vote for? Audience: U.S. General Population, grouped by “system failing” segments and level of fear from the Trust Barometer. For details on how systemic distrust and societal fears were measured, please refer to the Technical Appendix. Respondents were labeled as “fearful” if they were fearful of at least one of the following societal issues: corruption, immigration, globalization, eroding social values, and pace of innovation. System Failing and Fearful Fearful
  20. 20. 7 20 A Case in Point: U.K. 20 Trust Barometer Supplement: UK Supplement, 1,150 General Population Respondents, December 23, 2016 to January, 7 2017 Leave the EU Remain in the EU 54% are fearful 27% are fearful Source: 2017 UK Trust Supplement Q15. Did you vote…? Audience: UK General Population, grouped by ‘system failing’ segments and level of fear from the Trust Barometer. For details on how the societal fears and the “system failing” measure were calculated, please refer to the Technical Appendix. Respondents were labeled as ‘fearful’ if they were fearful of at least one of the following societal issues: corruption, immigration, globalization, eroding social values, and pace of innovation. System Failing and Fearful Fearful LEAVE 10 44
  21. 21. The Echo Chamber
  22. 22. 22 The Echo Chamber in Action Facts matter less Bias is the filter No humans needed 3 in 5 agree “I would support politicians I trust to make things better for me and my family even if they exaggerated the truth” 66% Do not regularly listen to people or organizations with whom they often disagree 3x more likely to ignore information that supports a position they do not believe in More likely to believe 71% Search Engines 29% Human Editors 53%45% Never or rarely change their position on important social issues Source: 2017 Edelman Trust Barometer Q709-718. For each of the statements below, please indicate how much you agree or disagree. (Top 4 Box, Agree) Q755 Have you ever changed your position on an important social issue? (Sum of “Yes, but rarely”, “No, never”) General Population, 28-country global total. Q749. When someone you know provides you with some information that supports a position that you do NOT believe, which of following do you typically do with it? Q752. How often do you read or listen to information or points of view from people, media sources or organizations with whom you often disagree? (Sum of “Never”, “Almost Never”, “Several Times a year”, “Once or Twice a Month”) Q754. You are about to see a series of two choices. Each choice describes a different source of information, a different format for presenting information, or a different style of communicating information. For each pair, we want you to choose the one that you are more likely to believe is giving you the truth. While we know that some of these choices may not be easy, please do your best to select only one of the two options given--the one that is most likely to be true most often. General Population, Malaysia, question asked of half the sample. More than
  23. 23. 2016 2017 Search engines* 66 66 Online-only media** 52 52 Traditional media 49 51 Owned media 47 48 Social media 42 45 Trust in Media Continues to Change Source: 2017 Edelman Trust Barometer Q178-182. When looking for general news and information, how much would you trust each type of source for general news and information? Please use a nine-point scale where one means that you “do not trust it at all” and nine means that you “trust it a great deal.” (Top 4 Box, Trust) General Population, Malaysia, question asked of half the sample. Percent trust in each source for general news and information 23 Change, 2016 - 2017 - - +2 +1 +3 Search Engines remain most trusted Social media remains most distrusted
  24. 24. Business on Notice
  25. 25. Business Plays a Role in Stoking Societal Fears Source: 2017 Edelman Trust Barometer Q693-762. Some people say they worry about many things while others say they have few concerns. We are interested in what you worry about. Specifically, how much do you worry about each of the following? Please indicate your answer using a nine point scale where one means “I do not worry about this at all” and nine means “I am extremely worried about this”. (Top 4 Box, Worried) Q709-718. For each of the statements below, please indicate how much you agree or disagree. (Top 4 Box, Agree) General Population, 28-country global total. Q349-671. For the statements below, please think about the pace of development and change and select the response that most accurately represents your opinion. (Top 4 Box, Too Fast) General Population, Malaysia, question asked of half the sample. 25 Malaysians worry about losing their jobs due to: 47% globalization is taking us in the wrong direction 57% the pace of change in business and industry is too fast 68% 68% 72% 74% 75% Jobs moving to cheaper markets Automation Lack of training/skills Foreign competitors Immigrants who work for less
  26. 26. Support for Anti-Business Policies Source: 2017 Edelman Trust Barometer. Q709-718 For each of the statements below, please indicate how much you agree or disagree. (Top 4 Box, Agree) General Population, Malaysia. 26 Nearly 3in5 agree 78%agree 77%agree Protectionism Slower Growth “The government should protect our jobs and local industries, even if it means that our economy grows more slowly.” “We need to prioritize the interests of our country over those of the rest of the world.” “We should not enter into free trade agreements because they hurt our country’s workers.” Protectionism
  27. 27. License to Operate at Risk Source: 2017 Edelman Trust Barometer Q667-670. For each of the statements below, please indicate how much you agree or disagree. (Top 4 Box, Agree) Q661- 664. For each of the statements below, please indicate how much you agree or disagree. (Top 4 Box, Agree) Q658. For the statement below, please indicate how much you agree or disagree. (All respondents except Top 4 Box, Agree) General Population, Malaysia, question asked of one-fifth the sample. 27 82%agree that the pharmaceutical industry needs more regulations 75%agree that policy makers should tax foods that negatively impact health 44%do not agree that financial market reforms have increased economic stability Regulation ReformTax Policy
  28. 28. Business Must Act
  29. 29. Source: 2017 Edelman Trust Barometer. Q732. What can businesses do that would cause the most damage to your trust in a better future? (Please select up to five.) General Population, Malaysia, question asked of half the sample. 29 First, Do No Harm Actions business can take that would most damage trust in a better future (top 5 most-selected) 1. Pay bribes to government officials to win contracts 2. Reduce costs by lowering product quality 3. Overcharge for products that people need to live 4. Reduce employees’ benefits 5. Pay executives hundreds of times more than workers
  30. 30. When the System is Failing, Companies Must Do More Source: 2017 Edelman Trust Barometer Q80-639. How important is each of the following attributes to building your TRUST in a company? Use a 9-point scale where one means that attribute is “not at all important to building your trust” and nine means it is “extremely important to building your trust” in a company. (Top 2 Box, Importance) Data displayed is mean Top 2 Box rating for the listed items. Items were included if they were considered important by 50% or more of those who believe the system is failing. General Population and cut by “the system is failing segments,” Malaysia. 30 Percent who rate each attribute as important in building trust in a company (top 5 most important shown) 47 48 48 50 50 58 59 60 63 64 Takes responsible actions to address an issue or a crisis Listens to customer needs and feedback Has transparent and open business practices Offers high quality products or services Has ethical business practices Among those who have lost faith in the system, expectations are higher across the board On average +12pts higher expectations System Failing General Population
  31. 31. 1 60 60 59 46 41 40 39 36 30 Technical expert Apersonlike yourself Academic expert Financial industry analyst NGO representative CEO Employee Boardof directors Government official/ regulator Peers Now as Credible as Technical Experts Source: 2017 Edelman Trust Barometer. Q130-747 Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how credible would the information be—extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, Very/Extremely Credible) General Population, Malaysia, question asked of half the sample. 31 Percent who rate each spokesperson as extremely/very credible, and change from 2016 to 2017 CEO credibility decreased the most, dropping to an all-time low A person like yourself now tied for most credible spokesperson -7 +3 -10 -12 -2 -16 +2 -15 -5 Y-to-Y Change+−
  32. 32. Partnerships/ programs to address societal issues Business practices/ crisis handling Financial earnings & operational performance Multiple Faces Drive more credibility for businesses Source: 2017 Edelman Trust Barometer Q610. Who do you trust MOST to provide you with credible and honest information about a company's financial earnings and operational performance, and top leadership’s accomplishments? Q611. A company’s business practices, both positive and negative, and its handling of a crisis? Q612. A company’s employee programs, benefits and working conditions, and how a company serves its customers and prioritizes customer needs ahead of company profits? Q613. A company’s partnerships with NGOs and effort to address societal issues, including those to positively impact the local community? Q614. A company’s innovation efforts and new product development? Q615. A company’s stand on issues related to the industry in which it operates? General Population, Malaysia, question asked of one-quarter of the sample. 32 Most trusted spokesperson to communicate each topic Innovation effortsTreatment of employees/customers Views on industry issues Company CEO Senior executive Employee Activist consumer Academic Media spokesperson 26 28 31 33 33 2626 29 32 38 36 29 49 28 40 31 27 34 42 40 37 34 34 40 22 28 22 21 23 25 6 6 5 12 12 13
  33. 33. Which is more believable? Talk With, Not At 33 Source: 2017 Edelman Trust Barometer Q754. You are about to see a series of two choices. Each choice describes a different source of information, a different format for presenting information, or a different style of communicating information. For each pair, we want you to choose the one that you are more likely to believe is giving you the truth. While we know that some of these choices may not be easy, please do your best to select only one of the two options given--the one that is most likely to be true most often. General Population, Malaysia, choices shown to half the sample. 36% Personal experience 64% Data 57% Spontaneous speaker 43% Rehearsed speaker 19% Blunt and outspoken 81% Diplomatic and polite 61% Company’s social media 39% Advertising
  34. 34. Integrity 48 43 5 Has Ethical Business Practices 50 44 6 Takes Responsible Actions To Address An Issue Or A Crisis 47 42 5 Has Transparent And Open Business Practices 48 42 6 Engagement 47 42 5 Treats Employees Well 47 42 5 Listens To Customer Needs And Feedback 48 42 6 Places Customers Ahead Of Profits 45 42 3 Communicates Frequently And Honestly On The State Of Its Business 46 44 2 Products 44 40 4 Offers High Quality Products Or Services 50 44 6 Is An Innovator Of New Products, Services Or Ideas 39 37 2 Purpose 39 36 3 Works To Protect And Improve The Environment 42 41 1 Creates Programs That Positively Impact The Local Community 42 37 5 Addresses Society's Needs In Its Everyday Business 39 35 4 Partners With NGOs, Government And Third Parties To Address Societal Issues 34 32 2 Operations 39 37 2 Has Highly-Regarded And Widely Admired Top Leadership 42 38 4 Ranks On A Global List Of Top Companies, Such As Best To Work For Or Most Admired 36 36 0 Delivers Consistent Financial Returns To Investors 39 37 2 The Trust-building Attributes Company Importance vs. Performance % Performance % Importance Gap 34 Source: 2017 Edelman Trust Barometer Q80-639. How important is each of the following attributes to building your TRUST in a company? Use a 9-point scale where one means that attribute is “not at all important to building your trust” and nine means it is “extremely important to building your trust” in a company. (Top 2 Box, Importance) Q114-654. Please rate businesses in general on how well you think they are performing on each of the following attributes. Use a 9- point scale where one means they are "performing extremely poorly" and nine means they are "performing extremely well". (Top 2 Box, Performance) General Population, Malaysia.
  35. 35. 69 72 67 71 75 59 76 75 73 74 71 75 79 71 81 FinancialServices Energy ConsumerPackaged Goods Fashion Telecommunications Entertainment HealthCare Automotive FoodandBeverage ProfessionalServices Retail Transportation Education Manufacturing Technology Source: 2017 Edelman Trust Barometer Q45-429. Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) General Population, 28-country global total. Tech Sector Most Trusted 35 Percent who trust each industry - 2017 NeutralDistrust Trust
  36. 36. Companies Headquartered in Developed Markets Most Distrusted Source: 2017 Edelman Trust Barometer Q26-Q422. Now we would like to focus on global companies headquartered in specific countries. Please indicate how much you trust global companies headquartered in the following countries to do what is right. Use the same nine-point scale, where one means that you “do not trust them at all” and nine means that you “trust them a great deal.” (Top 4 Box, Trust) General Population, 25-country global total, countries shown to half the sample. 36 Trust in companies headquartered in each country 72 70 69 64 61 57 57 47 80 39 38 65 71 37 31 61 6366 62 71 69 57 52 61 48 76 43 33 66 70 31 28 56 69 UK Germany Switzerland Sweden France Italy Netherlands Spain Japan China India SouthKorea Australia Brazil Mexico US Canada General Population Significant Decrease
  37. 37. WORKING DRAFT With the People, Not For the People
  38. 38. 38 A Fundamental Shift 38 Current Tension Old Model: For the People New Model: With the People Elites manage institutions to do things “for” the people Influence has shifted to the people; people using influence to reject established authority Institutions working with the people; institutional silos dissolved Influence & Authority Influence & Authority Influence & Authority
  39. 39. The Trust 10 1. Trust in Crisis 2. Trust inequality grows 3. A Broken System 4. Concerns & Fears 5. Failing Systems + fears = action 6. Media Echo Chamber 7. Peers highly credible 9. High Expectations for business 8. Business adds to fears 10. With the people
  40. 40. Thank You

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