Evolving into a Social Business


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There has been a lot of discussion around social business, but what exactly does that mean and how do organizations actually become "social businesses?" This presentation examines some of these questions and looks at some frameworks and approaches to solving business problems.

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Evolving into a Social Business

  1. 1. Evolution of Business - Adapting to Progress in Culture and Technology. Jacob Morgan Principal, Chess Media Group Author of Twittfaced
  2. 2. <ul><li>Principal, Chess Media Group </li></ul><ul><li>Author of Twittfaced </li></ul><ul><li>Blogger on enterprise and customer collaboration: Socialbusinessadviser.com </li></ul><ul><li>Traveler, Chess Lover, and Explorer </li></ul><ul><li>Twitter: @JacobM </li></ul>
  3. 3. What is a Social Business?
  4. 4. Down with old business?
  5. 5. Really?
  6. 6. “ All businesses have always been social ; what’s new is the set of observable behaviors and available technologies that enable businesses to leverage these to solve business problems. ” ~ Gil Yehuda , Enterprise 2.0 Thought Leader and Blogger
  7. 7. What is this really all about? Culture Technology
  8. 8. Sharing information Bridging silos Use of social platforms Where people spend their time How people communicate Expectations The “real-time” world Monitoring tools Collaboration platforms Social networking sites Messaging “ Follow the data” Culture and Technology
  9. 9. This is Josh He is 18 and he is the future workforce
  10. 14. Customer communities
  11. 15. Customer Strategy, The Numbers <ul><li>Member communities reach more internet users (66.8%) than email (65.1%) (Nielsen “Global Faces on Networked Places”) </li></ul><ul><li>Fastest growing sector for Internet use is communities (5.4% in a year) </li></ul><ul><li>43% of consumers say that companies should use social networks to solve the consumers' problems ( Cone Business in Social Media Study) </li></ul><ul><li>7% of organizations understand the CRM value of social media according to the Brand Science Institute, European Perspective, August 2010. </li></ul><ul><li>The Three most influential factors for consumers when deciding which company to do business with are: personal experience (98%), company’s reputation or brand (92%), and recommendations from friends and family (88%) (American Express) </li></ul>
  12. 22. Hybrid Communities
  13. 24. Welcome to the Acme Supplier Portal We are proud to have you as a part of our supply chain. Our Vendor Compliance Manual has been developed to help you understand our policies and procedures.
  14. 25. Internal Communities
  15. 29. Just a dressed up camel?
  16. 30. McKinsey
  17. 31. What are you good at? Where do you need help?
  18. 33. Customers What About Risk? (Failure Mode and Effects Analysis)
  19. 34. Customers Framework for evaluating risks
  20. 35. Customers Now what? Business problem
  21. 36. Customers Now what? Business problem
  22. 37. Customers Social Business isn’t a state , it’s the acknowledgement that culture and technology has changed , and that organizations can leverage these changes to solve the same business problems that they have always had and will always have.
  23. 38. Customers Key takeaways <ul><li>Business is still business </li></ul><ul><li>Emergence of new technologies and culture </li></ul><ul><li>Acknowledge these changes to solve problems </li></ul><ul><li>Understand and evaluate risk </li></ul><ul><li>Solve problems </li></ul>
  24. 39. Thank You <ul><li>Chessmediagroup.com </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @JacobM </li></ul><ul><li>Blog on social strategy: </li></ul><ul><li>SocialBusinessAdviser.com </li></ul>