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The World's Most Influential CMOs | Appinions & Forbes 2013 CMO Influence Study


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VIEW FULL REPORT HERE This list represents the most influential CMOs taken from the Forbes Global 500 list of the largest companies. It is an excerpt from the Appinions & Forbes 2013 CMO Influence Study, published on October 3, 2013. Beyond the detailed analysis of the most influential CMOs in the Forbes Global 500, this study also provides insights into the thought leaders on key marketing themes including social media, mobile marketing and big data & analytics. In addition you’ll find an analysis of the top 50 most influential companies highlighting leading CMOs, other influential marketers within each company, and more.

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The World's Most Influential CMOs | Appinions & Forbes 2013 CMO Influence Study

  1. 1. Rank Name Company 1 Phil Schiller Apple 2 Younghee Lee Samsung 3 Andy Palmer Nissan 4 Jim Farley Ford 5 Tami Reller Microsoft 6 Nikesh Arora Google 7 Martine Reardon Macy's 8 Alan Batey GM 9 Anand Chandrasekher Qualcomm 10 Michael Sprague Kia 11 Joachim Schmidt Daimler 12 Patrice Bula Nestlé 13 Mike Accavitti Honda Motor 14 Helena Foulkes CVS Caremark 15 Jérôme Stoll Renault 16 Iain Conn BP 17 Steve Shannon Hyundai 18 Jeremy Burton EMC 19 Jonathan Becher SAP 20 Tim Mapes Delta 21 Jeffrey Hirsch TW Cable 22 John Hayes American Express Rank Name Company 23 Neil Golden McDonald's 24 Paul Chibe Anheuser-Busch 25 Marc Speichert L'Oréal 26 Jim Berra Carnival 27 Bernhard Maier Porsche 28 John Boynton Rogers 29 Jamie Moldafsky Wells Fargo 29 Khaled ElKhouly Etisalat 31 Alain Visser Volvo 32 Michael Zuna Aflac 33 Simon Lowden PepsiCo 34 Christa Carone Xerox 35 Vinoo Vijay TD Bank Group 36 Camille Lee Novo Nordisk 37 Beth Comstock GE 38 Jennifer Powell US Bancorp 39 Peter Schwarzenbauer BMW 40 Marc Pritchard P&G 41 Jeff Charney Progressive 42 Jeff Jones Target 43 Dario Spina Viacom 44 Karen Quintos Dell Rank Name Company 45 Matt Atkinson Tesco 46 Joseph Tripodi Coca-Cola 47 Keith Weed Unilever 48 Christian Klingler Volkswagen Group 49 Judy Hu Bank of NY Mellon 50 Reinhold Huber Lufthansa 51 Johan Buse SingTel 52 Michael Hagspihl Deutsche Telekom 53 Graham Atkinson Walgreens 54 Kim Sharan Ameriprise 55 Alan Gershenhorn UPS 56 Michael Bair Boeing 57 Jon Iwata IBM 58 Brian Gouldie MTN Group 59 Cathy Coughlin AT&T 60 Robert Mead Aetna 61 Henry Gomez HP 62 Ken Dixon Verizon 63 Mark Addicks General Mills 64 Syl Saller Diageo 65 Richelle Parham eBay 66 Mark Buckman Telstra & The World’s Most Influential CMOs THE SECOND ANNUAL INFLUENCE STUDY To see the full 2013 CMO Influence Study, please visit +1 646.532.3062 | | | Twitter: @appinions In this report, we have defined “CMO” as the highest-ranking marketing executive within the company.