2011 IHRSA panel on social media
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An excellent over view of social media trends and tools to make it easy for you. Special focus is on the fitness industry.
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2011 IHRSA panel on social media
- 1. Social Media Panel Your guns are here to help!
- 2. Lets get something straight . . . Please feel free to Tweet . . . #IHRSA30 These notes can be found: Slideshare.net/JTActiveMgmt 2011 IHRSA Social Media Channel
- 3. Your Speakers Justin: @JTActiveMgmt Steve: @SteveatGoodLife Karen: @KarenJashinsky Christine: @theGrapevine411
- 4. More importantly this is what the consumer NOW thinks . . . Consumer recommendations are the most credible form of advertising among 78% of the study’s respondents. Source ACNielsen
- 7. Nike CEO Mark Parker explained the theme “The Consumer Decides”: “ The Consumer Decides is one of Nike's 11 maxims that really define who we are and how we compete as a company. Today, consumers have never held as much power as they do today. They have more choices and more access to those choices. They connect and collaborate with each other over the world. … Clearly, the power has shifted to consumers. The ability we have to connect with consumers is the single most important competitive advantage in business today.”
- 10. Social Media Proprietary Programs Partnerships Target Market High School College
- 12. ACAC’s primary social media platforms
- 13. A few other tools and accessories! Do you know ‘em all? Check Knowem.com
- 16. New Study: Facebook = Eating Disorders
- 18. Prom as a Catalyst: Lead by Example
- 19. ACAC’s SM Strategy & Guiding Principles: Build a community • Low/no barrier to participation • Engage • Capture
- 20. External marketing Click to play
- 21. Online only commercial Click to play
- 23. Teasers
- 24. Retention Meet the “Romeos” R etired O ld M en E xercising O ften
- 25. Promote SM within the business Facebook : send a text to 32665 (FBOOK) with the words “ like [username] ” Twitter : send a text to 40404 with the words “ follow [@username] ” Try it! theGrapevine411
- 29. Handling complaints • Respond promptly • Show you care • Be appropriately transparent • Propose a solution • Offer thanks • Share with your team
- 30. Good news for Facebook pages!
- 31. The Facebook Facelift Up Close
- 32. Karen Jashinsky 310 927 7526 [email_address]
- 33. QR codes in action 57% of Facebook and Twitter users have scanned a QR code at least once in the past year
- 34. QR code generators can be technical…
- 35. … or very simple!
- 37. Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Activities, and Opinions).
- 38. Building a social network does not give you permission to
- 40. Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT: [email_address] o r 0438 015 677 Follow JT on Twitter: @JTActiveMgmt To read JT’s blog: www.justintamsett.com Become an Active Management Fan on Facebook: www.facebook.com/activemanagement And for more information on Active Management helping your business go to: www.activemgmt.com.au "What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others." Pericles
Editor's Notes
- Major social channels we are in.
- Strted my career in fitness as a trainer – most of my clients were parents who had kids…strted learning about pe being cut, getting qs like-what diet should I do? Atheletes that were injured and didn’t know how to stay active, kids that wanted to go to the gym but didn’t know what to do. At the same time I new that the internet had to play a big part….over the years I have learned how to market and create programs specific to diff demos and age groups as well as how to more effectively work e\\w the industry at large – and it isnt a one size fits all model
- Fitness & media company focusing on lifestyle programs for youth
- 93% of teens ages 12-17 go online, as do 93% of young adults ages 18-29. One quarter (74%) of all adults ages 18 and older go online.Over the past 10 years, teens and young adults have been consistently the two groups most likely to go online, even as the internet population has grown and even with documented larger increases in certain age cohorts (e.g. adults 65 and older). 62% of online teens get news about current events and politics online.▪48% of wired teens have bought things online like books, clothing or music, up from 31% who had done so in 2000 when we first asked about this.▪ . And
- Campaign to teach girls how to eat and exercise properly as they get ready for prom If you are going to let kids into your lives - lead by example!
- http://www.youtube.com/user/Socialnomics09#p/a/u/2/6vY9Nd3Pft8 http://www.youtube.com/watch?v=4LtDcnpi540&feature=related