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Social Media Panel Your guns are here to help!
Lets get something straight . . . Please feel free to Tweet . . .  #IHRSA30 These notes can be found: Slideshare.net/JTAct...
Your Speakers Justin: @JTActiveMgmt Steve: @SteveatGoodLife Karen: @KarenJashinsky Christine: @theGrapevine411
More importantly this is what  the consumer NOW thinks . . .  Consumer recommendations are the most credible form of adver...
<ul><li>“ Customers trust, rely and act on advice from people they know . . . </li></ul><ul><li>90% of people trust their ...
 
Nike CEO Mark Parker explained the theme “The Consumer Decides”: “ The Consumer Decides is one of Nike's 11 maxims that re...
 
Karen Jashinsky -Founder & CEO of 02 MAX <ul><li>“ 1 of 26 most influential young people in the fitness industry” - Januar...
Social Media Proprietary Programs Partnerships Target Market High School College
About Christine Thalwitz
ACAC’s primary social media platforms
A few other tools and accessories! Do you know ‘em all? Check Knowem.com
 
 
New Study: Facebook  = Eating Disorders
More disturbing facts… <ul><li>31% of online teens get health, dieting or physical fitness information from the internet  ...
Prom as a Catalyst:  Lead by Example
ACAC’s SM Strategy & Guiding Principles: Build a community • Low/no barrier to participation • Engage • Capture
External marketing Click to play
Online only commercial Click to play
Member Testimonials
Teasers
Retention Meet the “Romeos” R etired O ld M en E xercising O ften
Promote SM within the business Facebook :  send a text to  32665  (FBOOK) with the words “ like [username] ” Twitter :  se...
 
 
 
Handling complaints •  Respond promptly •  Show you care •  Be appropriately transparent •  Propose a solution •  Offer th...
Good news for Facebook pages!
The Facebook Facelift Up Close
Karen Jashinsky 310 927 7526 [email_address]
QR codes in action 57% of Facebook and Twitter users have scanned a QR code at least once in the past year
QR code generators can be technical…
… or very simple!
 
Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are ...
Building a social network  does not give you permission to
<ul><li>Karen Jashinsky </li></ul><ul><li>[email_address] </li></ul><ul><li>310.927.7526 </li></ul><ul><li>Twitter.com </l...
Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT:  [email_address]  o r 0438 015 677 Follow JT on Twi...
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2011 IHRSA panel on social media

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An excellent over view of social media trends and tools to make it easy for you. Special focus is on the fitness industry.

Published in: Business, Technology
  • Very enlightening and helpful introduction to social media.
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2011 IHRSA panel on social media

  1. 1. Social Media Panel Your guns are here to help!
  2. 2. Lets get something straight . . . Please feel free to Tweet . . . #IHRSA30 These notes can be found: Slideshare.net/JTActiveMgmt 2011 IHRSA Social Media Channel
  3. 3. Your Speakers Justin: @JTActiveMgmt Steve: @SteveatGoodLife Karen: @KarenJashinsky Christine: @theGrapevine411
  4. 4. More importantly this is what the consumer NOW thinks . . . Consumer recommendations are the most credible form of advertising among 78% of the study’s respondents. Source ACNielsen
  5. 5. <ul><li>“ Customers trust, rely and act on advice from people they know . . . </li></ul><ul><li>90% of people trust their spouse, </li></ul><ul><li>82% their friends and </li></ul><ul><li>69% their work colleagues but only… </li></ul><ul><li>27% trust manufacturers/ retailers </li></ul><ul><li>14% trust advertisers and </li></ul><ul><li>8% trust celebrities” </li></ul><ul><li>(Henley Centre) </li></ul>
  6. 7. Nike CEO Mark Parker explained the theme “The Consumer Decides”: “ The Consumer Decides is one of Nike's 11 maxims that really define who we are and how we compete as a company. Today, consumers have never held as much power as they do today. They have more choices and more access to those choices. They connect and collaborate with each other over the world. … Clearly, the power has shifted to consumers. The ability we have to connect with consumers is the single most important competitive advantage in business today.”
  7. 9. Karen Jashinsky -Founder & CEO of 02 MAX <ul><li>“ 1 of 26 most influential young people in the fitness industry” - January ‘07 by IHRSA </li></ul><ul><li>1st Recipient of the IHRSA Emerging Female Business Leader award in ’09 </li></ul><ul><li>Received MBA from USC </li></ul>
  8. 10. Social Media Proprietary Programs Partnerships Target Market High School College
  9. 11. About Christine Thalwitz
  10. 12. ACAC’s primary social media platforms
  11. 13. A few other tools and accessories! Do you know ‘em all? Check Knowem.com
  12. 16. New Study: Facebook = Eating Disorders
  13. 17. More disturbing facts… <ul><li>31% of online teens get health, dieting or physical fitness information from the internet </li></ul><ul><li>17% of online teens report they use the internet to gather information about health topics that are hard to discuss with others such as drug use and sexual health topics. </li></ul>
  14. 18. Prom as a Catalyst: Lead by Example
  15. 19. ACAC’s SM Strategy & Guiding Principles: Build a community • Low/no barrier to participation • Engage • Capture
  16. 20. External marketing Click to play
  17. 21. Online only commercial Click to play
  18. 22. Member Testimonials
  19. 23. Teasers
  20. 24. Retention Meet the “Romeos” R etired O ld M en E xercising O ften
  21. 25. Promote SM within the business Facebook : send a text to 32665 (FBOOK) with the words “ like [username] ” Twitter : send a text to 40404 with the words “ follow [@username] ” Try it! theGrapevine411
  22. 29. Handling complaints • Respond promptly • Show you care • Be appropriately transparent • Propose a solution • Offer thanks • Share with your team
  23. 30. Good news for Facebook pages!
  24. 31. The Facebook Facelift Up Close
  25. 32. Karen Jashinsky 310 927 7526 [email_address]
  26. 33. QR codes in action 57% of Facebook and Twitter users have scanned a QR code at least once in the past year
  27. 34. QR code generators can be technical…
  28. 35. … or very simple!
  29. 37. Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Activities, and Opinions).
  30. 38. Building a social network does not give you permission to
  31. 39. <ul><li>Karen Jashinsky </li></ul><ul><li>[email_address] </li></ul><ul><li>310.927.7526 </li></ul><ul><li>Twitter.com </li></ul><ul><li>karenjashinsky </li></ul><ul><li>Facebook.com </li></ul><ul><li>karenjashinsky </li></ul><ul><li>Flickr.com </li></ul><ul><li>o2max </li></ul><ul><li>Youtube.com </li></ul><ul><li>o2maxfitness Linkedin.com/in/ </li></ul><ul><li>Karen Jashinsky </li></ul>Christine Thalwitz [email_address] Twitter.com theGrapevine411 Linkedin.com/in/ Christine Thalwitz Steve Groves [email_address] 519 661 0190 Twitter.com SteveatGoodLife Linkedin.com/in/ Steve Groves
  32. 40. Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT: [email_address] o r 0438 015 677 Follow JT on Twitter: @JTActiveMgmt To read JT’s blog: www.justintamsett.com Become an Active Management Fan on Facebook: www.facebook.com/activemanagement And for more information on Active Management helping your business go to: www.activemgmt.com.au &quot;What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.&quot; Pericles

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