SOCIAL MEDIA
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DIGITAL // MOBILE
MarkE
SOCIAL MEDIA
STRATEGIES
MARKETING

StratEgIES

SOCIAL MEDIA
STRATEGIES

Mobile Ma...
Social Media Strategies Summit - Amsterdam 2014
C
 onference brochure + Infographic

2

Instagram inspired colorization of...
Social Media Strategies Summit - San Francisco - 2013
Conference brochure + Conference collateral
Abstract and circular Sa...
Digital Marketing Super Summit 2014
C
 onference brochure + Custom “dashboard” illustration
8.5 x 11 PDF for electronic di...
MobIlE

Mobile Marketing StrategieS SuMMit
#MMSS

Facebook.com/gsmiweb

BLog:

http:// socialmediastrategiessummit.com/blo...
SOCIAL MEDIA
STRATEGIES INDUSTRY
REPORT
Brought to you by

and the Social Media Strategies Summit

#SMSsummit

SOCIAL MEDI...
SOCIAL MEDIA
STRATEGIES
#SMSsummit

02

SOCIAL MEDIA
STRATEGIES

#SMSsummit

02

Blogger’s Guide

Welcome Letter for New W...
52%

36%

WHY

Social Media Strategies Summit - Las Vegas 2014

social media marketing
for your organization?

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SOCIAL MEDIA // DIGITAL & MOBILE MARKETING > portfolio // Linda C. Modica

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This short visual presentation contains the design work of Linda C. Modica, a NYC-Metro area art director & graphic designer. Selected published works for GSMI, a west-coast based conference organizer.

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SOCIAL MEDIA // DIGITAL & MOBILE MARKETING > portfolio // Linda C. Modica

  1. 1. SOCIAL MEDIA Mob DIGITAL // MOBILE MarkE SOCIAL MEDIA STRATEGIES MARKETING StratEgIES SOCIAL MEDIA STRATEGIES Mobile Marketing: The February 11-13, 2014 • Marines’ Memo Blogger’s Guide INDUSTRY REPORT #SMSsummit New For 201 Register By September 20, 2013 and Save $600! 02 Welcome Letter for New Writers Social Media3 03 About GSMI and the SMSS Blog Brought to you by 04 and the Social Media Strategies Summit Why Write for GSMI? StrategieS SuMMit 05 conference collateral // graphic design Targeted Topics 06 #SMSsummit SMSS Blog Goals 07 Directions for Publishing Full Days of Learning & Networking 6 Dedicated Summit Tracks Pr Int W 08 Requirements for Posts 09 ia Marketing Skills Master Key Social Med iness Goals ch Your Bus to Rea Submitting Ideas and Finished Posts 10 Expectations for Writers 11 Resources for Writing Media Strategies Summit Social Conference brochure 6 Social Media Strategies Industry Report Interactive PDF portfolio 3 SMSS San Francisco 2013 Media Strategies Summit Social Conference brochure + signage + lanyard name badge 7 Social Media Strategies Bloggers Guide Interactive PDF Linda C. Modica Art Director | Brand Specialist | Graphic Designer 4 Digital Marketing Strategies Summit Custom vector illustration Media Strategies Summit Social Bally’s Las Vegas Hotel and Casino 5 #SMSsummit Mobile Marketing Strategies Summit Conference brochure Case studies from leading brands: 8 SMSS Las Vegas 2014 8 12 Las Vegas, NV 8 Dedicated Tracks Including: Content Strategy, Marketing Sales Strategy, Building a Social Business, Engagement Strategies and more! Case Studies from Top Brands Industry Leaders 12 Interactive Pre-Summit Workshops and Over 40 Learning Sessions Register Today! At K fro Register by January 17th and save $200! www.mobilemarketingstrategiessummit + typography driven design www.socialmediastrategiessummit.com Conference brochure + Infographic Case Studies 2014 2014 Contact Information 2 SMSS Amsterdam 2014 Strategies from February 4-6 Top Brands for Wearables 14 SMSS Vegas You Will Learn To: • Build a Cohesive Social Strategy to Reach Your Business Goals • Monitor, Measure, and Report Your Company’s Analytics • Increase Consumer Engagement Across Social Channels • Adapt Your Organization to the New Social Customer Service • Use Social to Generate Leads and Convert Your Customers • Integrate Original, Engaging and Adaptive Content into Your Marketing Plan www.socialmediastrategiessummit.com | 888.409.4418
  2. 2. Social Media Strategies Summit - Amsterdam 2014 C onference brochure + Infographic 2 Instagram inspired colorization of historical Amsterdam. Stock image with filter alteration. A4, PDF for electronic distribution.
  3. 3. Social Media Strategies Summit - San Francisco - 2013 Conference brochure + Conference collateral Abstract and circular San Francisco skyline (stock image) 3 Brochure - 8.5 x 11 PDF for electronic distribution Name badge and lanyard design Conference signage 33 x 78.625
  4. 4. Digital Marketing Super Summit 2014 C onference brochure + Custom “dashboard” illustration 8.5 x 11 PDF for electronic distribution. Vector based custom illustration. 4
  5. 5. MobIlE Mobile Marketing StrategieS SuMMit #MMSS Facebook.com/gsmiweb BLog: http:// socialmediastrategiessummit.com/blog/ Why Mobile Marketing? 2014 91% of all U.S. citizens have their mobile device within reach 24/7 (Source: Morgan Stanley) 91% MarkEtIng Mobile internet usage is projected to overtake desktop internet usage by 2014 (Source: Microsoft tag) 75% of mobile users are using their mobile device for shopping (Source: nielsen) 70% of all mobile searches result in action within 1 hour (Source: Mobile Marketer) 75% StratEgIES SuMMIt 25% of international media and marketing executives see mobile as the most disruptive force in their industry (Source: adMedia partners, 2013) 25% 9 out of 10 mobile phone searches result in a purchase or visit Mobile Marketing: The Path to Engagement (Source: nielsen) Within 5 years, half of today’s smartphone users will be using mobile wallets as their preferred payments method 2017 2016 2015 2014 2013 3 | RegisteR today! $ $ (Source: Carlisle gallagher Consulting group, 2012) February 11-13, 2014 • Marines’ Memorial Club Hotel • San Francisco, CA New For 2014! @gsmionline $ 888.409.4418 www.mobilemarketingstrategiessummit.com or www.gsmiweb.com Craft of Learning Networking 6 Dedicated Summit Tracks 6 Pre-Summit Interactive Workshops Mobile Marketing Strategies Summit 2014 MaXIMIZE Conference brochure + Infographic DEtErMInE 3 Full Days a Strategic Approach to Mobile Type driven cover concept that utilizes all negative spacing. Subtle color palette draws focus on the important content. 8.5 x 11 PDF for electronic distribution. Mobile Marketing for Your Organization Measures, Metrics, Analytics for Mobile ROI Strategies for Wearables Case Studies from Top Brands Keynotes from Thought Leaders apply Strategies Tactics from Top Brands Register by January 17th and save $200! www.mobilemarketingstrategiessummit.com | 888.409.4418 #MMSS | www.gsmiweb.com Mobile Marketing StrategieS SuMMit #MMSS @gsmionline Facebook.com/gsmiweb BLog: http:// socialmediastrategiessummit.com/blog/ #MMSS ANALYTICS ENgAgEMENT Scores of companies have already developed a mobile strategy. The good news is: you can learn from their mistakes at MMSS. Hear tips, tricks, and lessons learned from mobile pioneers that will help you: Many organizations make the mistake of implementing mobile strategies and campaigns, but never measure the ROI from them. At MMSS, learn how to: Designing and implementing a strategy is just half of the mobile marketing battle. Brands need to create engaging experiences that make customers want to stick around for the long haul. MMSS will explore how to: • xplore the differences between E mobile websites and mobile apps, and which route your company should take • eparate the hype from reality of S how the next generation of cuttingedge mobile tools can enhance your mobile strategy • arness analytics to attract and H target the right audience for your brand • onvert browsers into buyers and C gain competitive advantage by using data as your differentiator • rive brand awareness and D implement best practices for consumer engagement • reate enjoyable mobile C campaigns, websites, and apps that build and maintain customer loyalty • ead your customers down the L mobile path to purchase in a meaningful way PAYMENTS RETAIL Mobile-savvy consumers expect a seamless experience from their favorite brands. At MMSS, mobile marketers from leading organizations will discuss how to: Capitalize on mobile advertising best practices with case studies from advertising thought leaders that will help you: • avigate the mobile wallets landscape N • djust your shopping experience A for the unique mobile consumer • etermine the best route for your D campaigns – banners, posters, and SMS • everage SoLoMo for your brand L target your customers by geofencing your campaigns • reate and influence brand C awareness and target the right audience • ead your customers effectively L down the mobile path to purchase • Maximize your mobile ad spending keeping up with your Mobile-Savvy Consumers Presented by: Tomer Cohen, Product Lead, Mobile, LinkedIn It’s abundantly clear that the mobile space is evolving at a rapid pace with no signs of slowing down. We know that consumers are addicted to their mobile devices and mobile Internet usage is projected to trump desktop usage this year, so why isn’t your marketing plan focusing on your mobile consumers? Join Tomer Cohen from LinkedIn as he discusses how to keep up and capitalize your marketing efforts with the on-the-go, mobile-savvy consumer. Attendees will learn how to: • Set and exceed mobile engagement goals • Anticipate the wants needs of your audience • Leverage mobile marketing to delight your audience and grow your revenue ADVERTISINg From banking, to ordering food, to booking a flight, the mobile payments arena presents endless opportunities. At MMSS, jumpstart your knowledge and: • reate a user-centric, omniC channel approach to payments that combines loyalty, coupons, and rewards • iscuss the ever-growing concern D of mobile security, and what factors are necessary to create a safe mobile payment solution 7 | RegisteR today! BLog: http:// socialmediastrategiessummit.com/blog/ Plenary Sessions STRATEgY • dentify your company’s KPIs in I order to attain relevant, important data Facebook.com/gsmiweb @gsmionline Summit Tracks • repare a case for mobile at your P organization by outlining your goals, budget, and strategy roadmap 5 Mobile Marketing StrategieS SuMMit 888.409.4418 www.mobilemarketingstrategiessummit.com or www.gsmiweb.com Creating a Complete Shopping Experience: bringing together Social Mobile More than Visits likes: Converting Interactions into transactions Presented by: Sarah Rose, Vice President, Product, ModCloth Presented by: Parag Vaish, Director of Mobile Product Management, StubHub Mobile devices are increasingly driving social engagement and commerce, allowing consumers to engage with businesses while on-the-go. ModCloth, a social shopping retailer of women’s fashion and decor, provides an engaging shopping experience on mobile layered with social features that keep the community coming back. In this session, ModCloth SVP of Product Growth, Sarah Rose, will discuss how to bring mobile and social together to create a deeply engaged and loyal community among the mobile savvy consumers of today. Attendees will learn how to: • Be authentic and remain true to who you are as a brand • Have a cross-platform plan in order to think about how your customers move across all of their devices • Use mobile to unlock the power of social opportunities As the mobile marketing space continues to evolve at a rapid pace, reducing friction has become paramount in creating user experiences that are creative, practical and win over fickle consumers who constantly have dozens of options at their fingertips. At StubHub, we are constantly thinking of ways to enhance and simplify the mobile flow – delivering an experience that not only works perfectly but also adds a level of value beyond the purchasing transaction. By closely listening to customers and developing mobile marketing strategies that enhance the overall user experience, Parag Vaish will share more on how StubHub has continued to maintain its market leader position while also innovating outside the digital box. The key takeaways from this session will be: • Identify all pain points in the existing user experience and innovate around how to make that process more seamless, intuitive and fun • Leverage big data to understand how to reduce friction for your specific consumer, who often has different needs and preferences from a broader e-commerce audience • Create a user experience that takes into account how consumers are evolving their behaviors and changing their expectations around the mobile experience the Mobile lifecycle: planning for Success boost your Mobile Customer Service reduce Customer Churn Session details coming soon! Session details coming soon! Highly informative and worthwhile educational investment. - Bafana Sibiya, global Brand Manager at Yookos 14 | RegisteR today! 888.409.4418 www.mobilemarketingstrategiessummit.com or www.gsmiweb.com
  6. 6. SOCIAL MEDIA STRATEGIES INDUSTRY REPORT Brought to you by and the Social Media Strategies Summit #SMSsummit SOCIAL MEDIA STRATEGIES #SMSsummit INDUSTRY REPORT Table of Contents 03 Creating a Bond With your Fans Using Instagram: How Ben Jerry’s Celebrates Its Community Presented by Jay Curley, Senior Global Marketing Manager, Ben Jerry’s, Homemade, Inc. 04 SOCIAL MEDIA STRATEGIES How McDonald’s Successfully Created Shareable Global Content Presented by Lizzie Roscoe, Social Media Manager, McDonald’s Corp 05 #SMSsummit INDUSTRY REPORT Using Social Media to Recharge Your Brand: The Better Homes and Gardens Case Study Creating a Bond With your Fans Using Instagram: How Ben Jerry’s Celebrates Its Community Presented by Kaelin Zawilinski, Digital Editorial Manager, Better Homes and Gardens 06 The TAO of Twitter (Twitter Account Optimization) Presented by Jay Curley, Senior Global Marketing Manager, Ben Jerry’s, Homemade, Inc. Presented by Travis Wright, Global Social Media Awesomeizer, Norton | Symantec 07 Calendar of Upcoming SMSS Events Case studies from leading brands: Overview Instagram, now owned by Facebook, has 100 million monthly active users, and 40 million photos posted per day. Additionally, 59% of the top 100 brands are on Instagram. Is Instagram right for your brand and your brand’s business objectives? To use Instagram effectively, it becomes essential to recognize the platform for what it’s made for: sharing and celebrating photography. This case study by Jay Curley of Ben Jerry’s reviews how Ben Jerry’s celebrated its community on Instagram by exploring one of their Instagram campaigns. (Sources: Instagram, Simply Measured) Key social Interested in learning more aboutLearnings media strategies to 1) Respect and celebrate help your organization reach business on community the community. Ben Jerry’sgrowth. defined theirtheir campaign aboutinbuilding real relationships and goals? engagement, not community clearly They made company objective running this campaign: they focused learning about their community versus focusing as: The Social Media Strategies Summit features presentations from leading brands suchon the numbers. Listen to your community and give them what they want. Ben Jerry’s was able to give their community what they wanted via Instagram: acknowledging and sharing their unique photography. Find out what makes your community tick, and plan your campaigns accordingly. 2) Be true to who you are as a company. Ben Jerry’s incorporates their value of corporate social responsibility into their Instagram activity including posts about social justice and environmental sustainability. Companies should take advantage of using their influence as a brand to create positive change. 3) Make participation simple and fun. For this particular campaign, all users had to do was upload a photo to Instagram and use Visit the Social Media Strategies Summit website here the hashtag #captureeuphoria. Several added steps only serves to convolute the process and lose participation. This campaign http://www.socialmediastrategiessummit.com received 18,000 entries vs. ~1,000 they would have gotten if they had demanded Likes, follows, email addresses, etc. 2 | Social Media Strategies Industry Report | Brought to you by www.socialmediastrategiessummit.com 4) Strategies Summit | www.socialmediastrategiessummit.com C and the Social Media onnecttheonandofflineworlds. Ben Jerry’s took the time to feature the photography of their campaign winners offline in meaningful ways - which resulted in very happy customers. 5) Don’t always make it about your product. Participants in this campaign were particularly responsive because Ben Jerry’s made it about their followers, not their product. Ads that featured the winners about the campaign included their photography and their Twitter handle as the main focus, not the ice cream product. Interactive Presentation Watch the full presentation here: Social Media Strategies Industry Report Interactive PDF Table of contents, website URL’s, email addresses were all hyperlinked. 8.5 x 11 PDF for electronic distribution. 6 http://socialmediastrategiessummit.com/learningcenter/ jaycurley/jaycurleysmssnewyork.html 3 | Social Media Strategies Industry Report | Brought to you by and the Social Media Strategies Summit | www.socialmediastrategiessummit.com
  7. 7. SOCIAL MEDIA STRATEGIES #SMSsummit 02 SOCIAL MEDIA STRATEGIES #SMSsummit 02 Blogger’s Guide Welcome Letter for New Writers 03 04 The Global Strategic Management Institute is a leader in the industry of executive education, creating conferences, summits, workshops and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought-leaders, speakers and practitioners. Hello new blogger! I have made you an author on the Social Media Strategies Summit blog site so that you can post articles at your convenience, 24 hours a day. Please save articles as DRAFT while you are working on them and then save as PENDING REVIEW when you are ready for the GSMI content team to review and publish. The SMSS blog is built on a WordPress blog platform, which is pretty easy to navigate. Details on setting up your account and posting blogs are provided in the following pages. Below is a link to help you get started, but feel free to email me with any questions that are not answered in this guidebook. 05 Targeted Topics 06 SMSS Blog Goals DRAFT Directions for Publishing Breanna Jacobs Director of Conference Production SMSS Blog Editor 09 Submitting Ideas and Finished Posts 10 To get started, go to: Expectations for Writers 11 http://socialmediastrategiessummit.com/blog/wp-admin Who is Our Audience? As a provider of educational conferences and trainings, our goal is for customers and readers to consider GSMI a source of useful and up-to-date information and learning resources. We want to increase our reach and focus on user acquisition, while also maintaining a solid and repeat reader base and creating an interactive and user-friendly experience for visitors. PUBLISH Requirements for Posts GSMI’s vision revolves around not only providing educational experiences at our conferences and trainings, but by also providing resources on the importance of higher education, best practices in business and networking, tools for business growth and achieving corporate goals. We aim to cover topics that today’s leaders find most challenging and inspiring. About the Blog Sincerely, 08 For more background, you can review a list of GSMI’s upcoming events here. gsmiweb.com PENDING REVIEW Congratulations! Our team looks forward to working with you. 07 #SMSsummit About GSMI This guidebook is intended to provide writers with information regarding style, usage and expectations on publishing with GSMI’s Social Media Strategies Summit blog. Why Write for GSMI? Blogger’s Guide 03 Welcome to the Social Media Strategies Summit Blog Welcome to the SMSS blog writing team! We pride ourselves on choosing high-quality writing talent with the goal of providing useful, educational and shareable content to our reader base. About GSMI and the SMSS Blog SOCIAL MEDIA STRATEGIES Blogger’s Guide Content created needs to include high-level strategies, tools and insights geared towards and applicable to executives involved in their company’s social and digital marketing. Targeted topics are included in this guide. The Social Media Strategies Summit blog aims to provide readers with resources to help them address relevant challenges and trends in social media, along with best practices, case studies and tools they find directly applicable to their social planning and strategy. GSMI’s annual events have reached 80% of the Fortune 500 companies in over 30 countries. The Social Media Strategies Summit draws key decision makers in the industry, including CEOs, CMOs, Marketing Directors, VPs and Community Managers of Fortune 500 and 1000 companies. For more information on our customers, click here. http://gsmiweb.com/our-customers.html Resources for Writing 14 Contact Information 2 | Social Media Strategies Summit Blogger’s Guide | SOCIAL MEDIA STRATEGIES 04 SOCIAL MEDIA STRATEGIES Blogger’s Guide #SMSsummit Writing for GSMI is a great opportunity to build and expand your writing portfolio, while working on your self-branding efforts as a freelance writer. Take advantage SMSS Blog traffic. Reach a rapidly growing audience of over 5,000 visitors each month and have your posts promoted via GSMI social channels including Facebook, Twitter and LinkedIn groups. Flexibility. Although we do have a minimum required number of posts per week, we give our writers the freedom to write as much as they want. Ability to apply for press credentials for industry events. Blogger’s Guide #SMSsummit 05 Why Write for GSMI? Build your portfolio. | www.socialmediastrategiessummit.com Targeted Topics for the SMSS Blog Opportunities to attend an SMSS event. Writers who contribute at least 3 articles per week have the opportunity to attend and cover one of our SMSS events. This includes the opportunity to meet with some of social media’s top industry leaders and brands. (Please note: GSMI does not cover airfare or accommodations. Bloggers that meet the writing minimum stated above will be eligible for a complimentary all access pass to all summit sessions and pre-summit workshops.) Targeted Topics Include: Social Channels This includes coverage of any of the social networks, with a primary focus on Facebook,Twitter, Instagram, Pinterest and LinkedIn. This can include news about these social channels, new channel features and tips tricks for optimized channel strategy. Keywords: social networks, social networking sites Social Tools This category can feature any tools social strategists use to help them with their social strategy. This can include monitoring or listening tools/software, analytics software, management software, etc. This category is ideal for highlighting tool features, “how to use” posts, top lists of tools that can help marketers meet specific social strategy goals, etc. Keywords: social media tools, social media marketing tools, social media how to This category is for posts related to content strategy, content creation, content quality, content management, content marketing, content distribution, content strategy integrated with social media. Please make sure all posts are tied back to social media marketing. Keywords: Content strategy, content management, content management tools, enterprise content management | www.socialmediastrategiessummit.com 5 | Social Media Strategies Summit Blogger’s Guide | SOCIAL MEDIA STRATEGIES | www.socialmediastrategiessummit.com Blogger’s Guide #SMSsummit 05/06 Targeted Topics Include: Social Business This category focuses on creating an internal structure supportive of a social media initiative, and learning to turn employees into brand advocates.This category is not focused on businesses with a social responsibility initiative, but businesses that embrace social media from and internal and external standpoint. Articles can include platforms, strategies, and tactics that help build a social business and foster an advocating environment, and case studies. Keywords: employee engagement, social media for business, reputation management, social media for companies, social software Social Management Social management articles can include platforms that help with tactical execution, and strategies for building and maintaining a social business and team. Since social media is a function of a business requiring attention and dedication, it must be managed effectively. Customer Service SMSS Event News Keywords: Customer engagement, customer engagement strategies, customer experience, customer loyalty, customer relationship management Please find below the list of targeted and permitted topics for the SMSS blog. Each of your blog posts should fit within one of these categories. If your content does not fit into one of the below listed categories, please don’t write about it. Content Marketing 4 | Social Media Strategies Summit Blogger’s Guide | 3 | Social Media Strategies Summit Blogger’s Guide | Infographics This category includes topics on customer engagement strategies, customer service, customer loyalty strategies, building relationships with customers, consumer behavior, etc. Case Studies Case studies from all types of companies are encouraged – not just big brands. This category can include success stories from start-ups, nonprofits, B2B, B2C, SMB and enterprise companies in social media. Case studies should be in relation to one other category. This includes any event related news: new speaker announcements, new sponsor announcements, new agenda content (new sessions, new tracks), speaker interviews, etc. Infographics can be original or taken from another source with proper attribution. Infographic posts must still include at least 300 words of text to accompany the image describing key findings of the infographic. Keywords: Successful social media campaigns, best social media campaigns SMSS Blog Goals Current Reach 16.4k 19.3k unique visitors over the past three months (4.1 - 7.9.13) visits over same three month period 1.64 pages/visit for new visitors average visit duration for new visitors Social Analytics Every business is searching for the “ROI” in social media, but what they really want to know is what type of data to collect, and how to process to create analytical information that can be executed for actionable change. Social analytics articles can focus on key metrics, KPIs, and numbers that matter to a social-media audience. | www.socialmediastrategiessummit.com 3 Month Goal Acquisition: Reach 20k unique visitors by 10.1.2013 (44% increase) 6 | Social Media Strategies Summit Blogger’s Guide | 2+ pages/visit for new visitors (27% increase) | www.socialmediastrategiessummit.com Blogger’s Guide (for Social Media Strategies Summit) 7 2:03 Interactive PDF Table of contents, URL’s, email addresses were all hyperlinked. 8.5 x 11 PDF for electronic distribution.
  8. 8. 52% 36% WHY Social Media Strategies Summit - Las Vegas 2014 social media marketing for your organization? These latest 2013 social media marketing statistics speak for themselves: 27% C onference brochure + Infographic In 2013, 52% of all marketers have found a customer via Facebook, distribution. Brochure (bottom): 8.5 x 11 PDF for electronic and 36% have found a customer via Twitter Infographic (left): 8.5 x 25, custom//simple illustrations. 46% of total U.S. internet time is spent on social networking sites 13% Social Media Approximately 46% of online users count on social media when making a StrategieS SuMMit lead conversion rates Social media are 13% higher than the average lead conversion rate 52% Register By September 20, 2013 and Save $600! purchase decision 36% Marketing Skills Master Key Social Media ess Goals to Reach Your Busin In 2013, 52% of all marketers have found a customer via Facebook, and 36% have found a customer via Twitter 46% Bally’s Las Vegas Hotel and Casino Las Vegas, NV #SMSsummit Approximately 46% of online users count on social media when making a 2014 2014 February 4-6 purchase decision 85% of customers expect businesses to be active on social media 85% of customers expect businesses to be active on social media 55% 8 8 85% 67% 55% more web visitors and 67% more leads for businesses 55% that blog Sources: Experian, Hubspot, Nielsen, Moderate Research Technologies, EConsultancy 85% 8 Dedicated Tracks Including: Content Strategy, Marketing Sales Strategy, Building a Social Business, Engagement Strategies and more! 67% 12 Case Studies from Top Brands Industry Leaders 12 Interactive Pre-Summit Workshops and Over 40 Learning Sessions Register Today! At SMSS Vegas You Will Learn To: • Build a Cohesive Social Strategy to Reach Your Business Goals • Monitor, Measure, and Report Your Company’s Analytics • Increase Consumer Engagement Across Social Channels • Adapt Your Organization to the New Social Customer Service • Use Social to Generate Leads and Convert Your Customers • Integrate Original, Engaging and Adaptive Content into Your Marketing Plan www.socialmediastrategiessummit.com | 888.409.4418

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