The Organic world have its own tendency to reach out or shout out your product to the world but it is like a tortoise who run in the slow speed but at the end make your business shine in the digital world. Search Engine is always filled with a competition so it is very difficult to speak about your product it is a slow and steady work to do for winning the race

1. SEO Fundamentals

2. Organic Vs Paid
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3. Organic Vs Paid
Organic search is based on unpaid, natural rankings
determined by search engine algorithms, and can be
optimized with various SEO practices.
In contrast, paid search allows you to pay to have
your website displayed on the search engine results
page when someone types in specific keywords or
phrases.
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4. What is SEO ?
SEO stands for Search Engine Optimization. SEO is
all about optimizing a website for search engines.
SEO is a technique for:
! designing and developing a website to rank well in
search engine results.
! improving the volume and quality of traffic to a website
from search engines.
! marketing by understanding how search algorithms
work, and what human visitors might search.
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5. SEO
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6. How Search Engine Works ?
Crawling
Indexing
Processing
Calculating Relevancy
Retrieving Results
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7. SEO or PPC
SEO is Long term Process
PPC is Short term Result oriented Process
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8. What is On-Page and Off-page
SEO?
On-Page SEO - It includes providing good content,
good keywords selection, putting keywords on
correct places, giving appropriate title to every
page, etc.
Off-Page SEO - It includes link building, increasing
link popularity by submitting open directories, search
engines, link exchange, etc.
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9. SEO- Tactic & Methods
White Hat SEO - Techniques that search engines
recommend as part of a good design.
Black Hat SEO - Techniques that search engines do
not approve and attempt to minimize the effect of.
These techniques are also known as spamdexing.
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10. Domain Name & Hosting
Buy your domain name that is
! catchy,
! memorable, and
! relevant to your business.
Domain name help in SEO
Include main keywords
Website Speed depend on hosting
Buy hosting from same country
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11. Keywords
Keyword Planner
! Google
! SEO Overview tool
! MOZ
Meta Tag
Title Tag
For Snippet Checking : http://www.seomofo.com/
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12. Will continue
Shishant Sir