SlideShare a Scribd company logo
What is SEO?
Search Engine Optimization (SEO) is
the umbrella term for all the methods
you can use to ensure the visibility of
your website and its content on search
engine results pages (SERPs)
When we talk about visibility?
how high up the SERP your website appears for
certain search terms in the ‘organic’ results.
Build a strong site architecture
Clear navigation
It’s worth considering that Google is
also increasingly paying attention to user
experience
including mobile optimization and site
speed
The landscape of SEO changes
fast
Therefore Search Engine Watch is here to help
navigate the unpredictable terrain..
How important is local SEO?
Search has never been more real-time,
personalized and local.
 This means search results will be served
based on exactly where a person’s location is
For businesses with a physical
presence, excelling at local SEO is
an absolute must
A Google My Business profile is an essential
for local SEO.
It’s free and will enable you to appear in
local search results for queries specific to your
products or services.
Even broad queries with large
volumes are now showing local
results.
Small business owners can
capitalize upon.
Local SEO also thrives on
customer interaction
Customer reviews and ratings are
factored into local search ranking.
SBMC school of Digital Marketing.
www.shreebalajieducation.com

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Digital marketing

  • 1. What is SEO? Search Engine Optimization (SEO) is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs)
  • 2. When we talk about visibility? how high up the SERP your website appears for certain search terms in the ‘organic’ results.
  • 3. Build a strong site architecture Clear navigation
  • 4. It’s worth considering that Google is also increasingly paying attention to user experience including mobile optimization and site speed
  • 5. The landscape of SEO changes fast Therefore Search Engine Watch is here to help navigate the unpredictable terrain..
  • 6. How important is local SEO? Search has never been more real-time, personalized and local.  This means search results will be served based on exactly where a person’s location is
  • 7. For businesses with a physical presence, excelling at local SEO is an absolute must
  • 8. A Google My Business profile is an essential for local SEO. It’s free and will enable you to appear in local search results for queries specific to your products or services.
  • 9. Even broad queries with large volumes are now showing local results. Small business owners can capitalize upon.
  • 10. Local SEO also thrives on customer interaction Customer reviews and ratings are factored into local search ranking.
  • 11. SBMC school of Digital Marketing. www.shreebalajieducation.com