The document introduces digital marketing and discusses its benefits for both users and marketers. For users, digital marketing allows wide access across devices and integration, offers convenience and choices for users. For marketers, it allows relevance, personalization, and measurability while being cost-effective and scalable. The main objectives of digital marketing are driving sales, creating awareness, and driving traffic to websites. Common tactics discussed include SEM, PPC, SEO, and SMM. The document promotes a 4-day course on digital marketing fundamentals and various tactics.