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2. SEO stands for Search Engine Optimization. SEO is all about optimizing a website for search engines
. SEO is a technique for:
Designing and Developing a website to rank well in search engine results.
Improving the volume and quality of traffic to a website from search engines.
Marketing by understanding how search algorithms work, and what human visitors might search.
SEO is a subset of search engine marketing. SEO is also referred as SEO copyrighting, because mos
t of the techniques that are used to promote sites in search engines, deal with text.
SEO is a technique which helps search engines find and rank your site higher than the millions of othe
r sites in response to a search query. SEO thus helps you get traffic from search engines.
Search Engine Optimization refers to the collection of techniques and practices that allow a site to get
more traffic from search engines (Google, Yahoo, Microsoft)
WHAT IS SEO
3. Introduction Of SEM
earch engine marketing (SEM) is a form of internet marketing that involves the pr
omotion of websites by increasing their visibility in search engine results pages (S
ERPs) through optimization (both on-page and off-page) as well as through adver
tising (paid placements, contextual advertising, and paid inclusions).Depending o
n the context, SEM can be an umbrella term for various means of marketing a we
bsite including search engine optimization (SEO), which adjusts or rewrites websit
e content to achieve a higher ranking in search engine results pages, or it may co
ntrast with pay per click (PPC).