Social media marketing
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A presentation on introduction to Social Media Marketing
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Social media marketing
- 2. Program aimed at leveraging social media to attain marketing goals. Social Media Marketing • Putting it out there Content delivery • Letting people see it Content visibility • Broadcasting it to everyone Content virility Shikha Sota
- 3. • Works in conjunction with other marketing communications • Aims to turn brand into a part of the conversation, rather than a (passive) subject of conversation SMM is a constant conversation. If you stop participating, you will not matter! Social Media Marketing Shikha Sota
- 4. SM Plan: Key Questions? Sales Engage existing customers Brand Awareness Complement promotional campaign Increase your search ability Encourage Word of mouth What are my needs? Shikha Sota
- 5. SM Plan: Key Questions? Does it really increase sales? Shikha Sota
- 6. SM affects every stage of journey Shikha Sota
- 7. The Social Media Magic @ no cost Old Spice Smell Like a Man Shikha Sota
Editor's Notes
- Kolavari Di The song was released on 16th of November 2011 The statistics (As of 22nd November 2011, 6:00 PM) below shows its success: The song has got about 56,65,817 views, more than 67,740 likes, around 27523 comments on YouTube (As of 26/11/2011, 11 AM) The song is trending on Twitter in India from past 3 days with hash tag: #Kolaveri The song was shared by 1 Crore, 97 Lakh 1 thousand 637 people on Facebook (as of 26/11/2011, 11:10 AM) As per Youtube’s Trend Dash Board Kolaveri song is trending in the top 10 is US today and number 1 in India past five days. This song was played in almost all the Radio Stations of Mumbai today. This would be the first tamil song to be aired on MTV tomorrow (As said by the Music Director) On November 22nd, 2011 on the basis of the last 1,000 tweets 8,36,069 impressions were generated, reaching an audience of 709,636 followers within the past 24 hours. Of the 1000 tweets 576 were original tweets, 302 were retweets and 122 were the @mentions. On November 23rd, 2011 on the basis of the last 1000 tweets at 5:45 PM. 1,000 tweets generated 727,204 impressions, reaching an audience of 616,932 followers within the past 24 hours.
- Gaining traffic/attention through social media sites. Kurkure: Guess the ingredient app A neatly designed interactive application built in with Facebook API on the Kurkure page. Encourages people to engage with brand and identify the ingredients of Kurkure’s new flavors: South Indian Spicy | Mumbai Special | Bengal Special etc. With the choice of various ingredients, you can scoop in and drop the right set of spices, cereals. 3 wrong choices you make you are out of the contest. Once you identify ingredients of all the Kurkure flavors in different levels, you can share the results with your friends to make entry in to the contest, to increase the chances of winning you can encourage few friends to play the contest.
- http://www.piercemattiepublicrelations.com/2010/06/can_social_media_increase_sale.html Communication is conversation, not monologue Don’t tell, be engaged Conversations grow like trees Many talkers, many listeners Find them and don’t let them go: when you have found your target audience do not let them go easily. Use keywords that are found in searching for your products and services, then spend time engaging and conversing with your target audience, this could be through posting or replying to comments in Facebook, Twitter, blogs, relevant groups or forums to ensure you are following your consumers’ footprints. Remember the key is to engage and develop your audiences’ trust that will lead them to your brand. Participation and engagement is fundamental to growth. If you can keep on building a strong relationship, this will lead to a growing loyal customer base, providing you with endless opportunities for brand building.
- http://www.prmarketing.com/blog/social-media-marketing-does-it-really-increase-sales/ http://logicpath.com/blog/general/using-social-media-to-increase-sales-and-brand-awareness
- http://fbrep.com/wp/building_brands.pdf
- http://bighouse.ca/2011/05/03/what%E2%80%99s-your-social-media-roi/ http://bighouse.ca/2011/05/03/what%E2%80%99s-your-social-media-roi/ http://www.huffingtonpost.co.uk/maya-grinberg/social-media-marketing_b_1197759.html
- http://www.business2community.com/marketing/5-reasons-why-integrating-social-media-with-traditional-media-is-hard-066025