Cii

1. • Have you ever thought of Adds which pops
up before starting a film?
• Anti- smoking campaigns on the roads ?
• Polio awareness adds by celebrities?
• The word social marketing is the concept
behind all the questions mentioned above.
It is the use of marketing techniques to
bring a social change in the society.
https://youtu.be/AUMNT6kog2U
Introduction

2. Features of Social Marketing
• It is done to bring a positive change in the peoples
actual behavior
• Here the marketer stands in the shoe of the
people whose behavior they wanted to change.
• Its uses the idea “change in behavior involves in
giving something up to gain something else.
• Effective social marketing campaigns often provoke,
inform and remind consumers to drive measurable
change, often using creativity and emotion to capture
their attention.

3. SOCIAL MARKETING

4. Product :
In social marketing the product means the desired change. If the benefits of the products
are clearly are conveyed then there a chance of success in the social marketing. Example
eliminate the short term benefit of smoke for the long term healthy life.
4ps in Social Marketing

5. Price
the price a targeted audience perceives they must pay or
sacrifice in the exchange, with a lower price being better. The
price is often not monetary and can be about reducing the
time, effort or emotional cost of taking action.
Promotion
Marketing opportunities to promote the desired actions
creatively through channels the audience uses most. Aside from
traditional marketing methods, you can also consider events
like concerts, community fairs and expositions.
4ps in Social Marketing

6. Place
A location or place that reaches the audience to present opportunities for action,
like a television channel or social media platform. It can also be a specific and direct
place, like a donation box for a food pantry right inside a grocery store
4ps in Social Marketing

7. Importance of Social Marketing
• Why social marketing?
• To decrease the social and
environmental problems .
• To maintain how people behave,
through with lack of awareness by
using various techniques.
• For a social well-being.
• For a better quality of life.

8. Social Marketing vs Societal Marketing
• Social marketing connects
connects social issues to
issues to commercial
marketing strategies.
strategies.
• Social marketing give
give emphasis to positive
positive social change.
change.
• Societal marketing
connects the concept of
social responsibility into
commercial marketing
strategies.
• Social marketing give
emphasis to positive social
change.