How Manish Malhotra is competing with his competitors on Social Media.

1. MANISH MALHOTA
SOCIAL MEDIA

2. LUXURY BRIDAL DESIGNER
BRANDS UNIVERSE
 Neeta Lulla
 Gaurav Gupta
 Sabyasachi Mukherjee
 Manish Malhotra
 Tarun Tahiliani
 Abu Jani and Sandeep Khosla
 Shantanu & Nikhil
 J J Valaya

3. BRANDS SOCIAL MEDIA
APPEARANCE

4. Neeta Lulla
Sabyasachi
Manish Malhotra
Tarun Tahiliani
J J Valaya
Shantanu & Nikhil
Abu Jani Sandeep Khosla
Gaurav Gupta
144
376
1210
109
47
429
52
121
653
135
1400
4
1
251
1711
452
114
517
75
162
41
87
95
76
All Figures are in `000
Facebook
Twitter
Instagram

5. OBSERVATIONS:
 The brand that has exemplified an enormous level of social media
success is MANISH MALHOTRA.
 Leading with great margins.
 Unconventional approach to social marketing.
 Exudes exclusivity.
 Users want to be a part of Manish Malhotra experience.

6. SOCIAL MEDIA OBJECTIVE
 Increase Social Media Engagement
 Top of mind awareness
 Lead Generation

7. PLATFORMS

8. TARGET APPROACH
 Sell an ideal rather then a specific product.
 Be consistently visible across all platforms.
 Make them feel connected to the brand.

9. ACTIVITIES
 Take advantage of followers with popular digital influencers, tagging them
in posts.
 Implement the strategy of GIF images that catches the viewers eye with
small amounts of motion.
 Make it flooded with stunning red carpet shots, product videos and special
event recaps.
 Tag and interact with celebrities, so that more users are reached.
 Behind the scenes strategy.

10. SUMMARY
 Take leverage of adequate amount of existing followers.
 STRATEGY, Not Tactics.
 WIIFM* (*What's in it for me)
 Brand “YOU”
 GRAB IT ..!!

11. THANK YOU !!