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1. www.insightssuccess.in
VOL-07 | ISSUE-07 | 2021
Shipping Insights
Current Industrial Scenario
of the Shipping Industry in India
Freight Trait
Synergy of Artificial Intelligence
and Freight Management
MARIAPPS
MARINE SOLUTIONS
Dedicated to Innovate and Develop Cutting-Edge Digital Solutions
INDIA'S LEADING
MARITIME
COMPANIES - 2021
Mr. Sankar Ragavan
The Chief Executive Officer

4. Editor’s Note
n today’s world, the maritime industry revolves
Iaround different companies such as oil and gas
exploration and development, container shipping,
ferry and passenger, cruise ship, and so on. This industry
provides feasible options for transport and shipping
worldwide. It provides numerous choices to people and
companies to meet their traveling and business needs.
Althoughnewmodesoftransporthavebeenintroduced
with time, maritime transport has not lost its importance.
Research states that 90% of the shipping in the world
takesplacethroughthesea.
Technological advancements have introduced endless
advantages to maritime transport. The prominent
players of the maritime industry are properly utilizing
these advanced technologies to deliver lasting services.
They are overcoming various challenges and ensuring
that they serve their clients efficiently and in a timely
manner. These companies have helped their clients to
breakthebarriersoftimeandspace.Asaresult,theycan
traveltoanycorneroftheglobenowinlesstime.
The most renowned maritime companies help in
transportingpeopletoanypartoftheworldwithminimal
TRENDSETTERS
OF THE MODERN
MARITIME
INDUSTRY

5. risks. They provide excellent services at minimal costs.
Thisprovidesthecustomerswithasenseofadventureat
alesserexpense.
Opening various avenues for trading, these industry
giants provide clients with the opportunity to conduct
seamless trade. They also allow their customers to carry
large shipments conveniently. These companies provide
the opportunity to reduce the overall cost of business
andinincreasingprofitsinbusiness.
The prominent names in the maritime industry provide
various employment opportunities to people. Eligible
manpower can get an opportunity to prove their worth
by offering different services such as loading of ships,
steering of ships, bartending, musicians, waiters, and so
on.
The ship also has a complex mechanism and different
equipment which require professional handling. Hence,
this industry also provides employment opportunities to
workerswhoareadeptintechnicalskills.
These companies are also major contributors to the
country’s economic development as they facilitate
international trade through seaways. This helps in
developing strong international relations and opens
doorsforinternationalinvestments.
Themostrecognizedmaritimecompaniesareplayingan
important role not only in terms of businesses but are
alsocontributingtowardstheeconomicdevelopmentof
the country. They focus on bringing more benefits to
companies and provide scope for further business
development.
Hence, in this issue of Insights Success, we present to
you some of the top maritime companies, which are
changing the face of the maritime industry through their
focusedefforts.
Ananda Kamal Das
ananda@insightssuccess.com

6. ReliflexEximServicesPvt.Ltd.
A Trading and End-to-End Facilitator for the Global Market
18
SmartShip©Hub
Providing a Digital Platform for
Ship Management Services
24
ZenerMaritimeSolutions
Global Leaders in Asset
Integrity Solutions
30
C
N
T
E
N
T
S

7. Dedicated to Innovate and Develop
Cutting-Edge Digital Solutions
RY
08
FreightTrait
Synergy of Artificial Intelligence
and Freight Management
14
ShippingInsights
Current Industrial Scenario of
the Shipping Industry in India
28
A R T I C L E

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JULY, 2021
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9. Management Brief
Company Name
Mr. Sankar Ragavan
CEO
Reliflex Exim
Services Pvt Ltd
Harshal Kolambe
Director
Smart Ship Hub
Nimbus Maritime
Services Private Limited
Adnan Boxwala
Director
MariApps is focused on providing maritime enterprises with
customized applications and software solutions
NIMBUS has made a name for itself by providing quality
recruitment and other maritime and offshore related services
across the globe
Reliflex is a trading and end-to-end facilitator for the global
market, which manages domestic as well as international
undertakings of various business
Smart Ship Hub continues to shape up the new age maritime
ecosystem through its multi-tenant digital platform
MariApps Marine
Solutions Pte. Ltd.
Joy Basu
Founder and CEO
Udya Shipping
Services Pvt. Ltd.
Udya is committed to providing quality services to its reputed
clients based world-wide
Tushar Mohapatra
Managing Director
VR Maritime Services
VR Maritime is one of the renowned Ship Managers of India,
now in its 10th year of operations
Capt. Sanjay Prashar
CEO and Founder
Zener Maritime
Solutions Pvt Ltd
Zener Maritime Solutions understands the importance of each
activity on a ship and has dedicated years of perfecting its
services for its clients
Jagdeep Bhatia Singh
Managing Director

10. Dedicated to Innovate and Develop Cutting-Edge Digital Solutions
We Focus
on our
Clients First
The leading maritime companies offer a variety of
facilities such as managing dock work,
coordinating with logistics companies for
movement of goods, handling the procurement of shipping
materials for building new ships and repairing old ones, and
so on.
One such leading maritime company, which provides a
plethora of excellent services is none other than MariApps
Marine Solutions. It is a pioneer in providing digital
solutions to the marine industry. The first-of-its-kind app
allows users to track vessels, fetch real-time finance,
performance and operational data to facilitate decision
making processes easier, reduce operational risk, and
maximize uptime.

11. RY
Mr. Sankar Ragavan
The Chief Executive Officer

12. MariApps Marine Solutions is a digital technology
company focused on providing maritime enterprises with
customized applications and software solutions, including
its flagship product smartPAL. With over 600 dedicated
experts across the globe, MariApps strives to develop
solutions that support maritime businesses to succeed in the
rapidly transforming industry they operate in. The company
follows leading project management standards (PMI) to
execute projects and the dedicated Project Management
Office (PMO) manages projects for various customers. It
frequently engages with various leading external
consultants across the world to review and ensure the
quality of various software it builds and, in this way, it
delivers high quality maritime solutions.
MariApps is built on the strong pillars of integrity, honesty,
passion, and commitment. It aims to offer the best value to
all its customers by offering the most efficiently integrated
digital solutions. MariApps encourages an environment of
mutual respect and teamwork within the company, a value
which it proudly extends to all its clients.
Spearheading the Maritime Industry
MariApps not only offers solutions, but rather goes the
extra mile in offering the customers an opportunity to form
partnerships. It follows through in overseeing
organizational changes, communications, project
management, and implementation. Training is an important
aspect for MariApps, and it will continue to serve the
customers by ensuring that the service offered is extended
in training all the departments within the organization of
their clients. The company continues to focus on
incremental improvements and enterprises in the process of
improved maritime effectiveness and standards, connecting
maritime workers, ship managers, and employees around
the world.
Insightful Leadership
The person responsible for the success of MariApps is none
other than Mr. Sankar Ragavan, the Chief Executive
Officer of the company. In 2015, Mr. Sankar became the
CEO of MariApps Marine Solutions Pte. Ltd., a maritime
digital solutions company based in Singapore, with
development centres in India, and offices in Cyprus,
Germany, and France. Prior to this, he had served in many
senior IT positions in Jumeirah Hotels, Dubai, TV Guide,
Sapient, IDP, General Motors, Commerce One, and
Aerotech in USA.
Emphasis on Excellence
MariApps becomes a partner to the customer in achieving a
fully automated solution across the organization. It keeps on
innovating the application it offers with regard to UI,
technology, dashboards, widgets, data, security, and
numerous capabilities of the product can offer. MariApps
provides to the maritime industry tools for analysis of
multi-dimensional data. For e.g. its smartPAL Business
Intellgence (BI) solution offers a way for organization to
examine data to understand trends and derive insights by
streamlining the effort needed to search for, merge, and
query the data necessary to make sound business decisions.
The scope of BI is not only limited to financial decisions of
the company, but also evaluates marketing, inventory, and
human resource data.
MariApps’ smartPAL Performance module provides real-
time analytics and alerts for improved operational efficiency
and reliability of fleet. Analysis is done with the help of
advanced performance modelling techniques, effectively
using the data captured from ships during its voyage,
sensors, and ISO standards.
MariApps’ maritime digital solutions caters to all aspects of
the maritime industry namely ship owning, ship
management, marine travel, commercial, fleet performance,
procurement, finance, port agency, catering on board,
safety, environmental compliance, electronic log books, that
support the success of maritime businesses. With a proven
track-record of delivering safe, reliable, and innovative
solutions that successfully help streamline operations,
MariApps has been the chosen partner for over 40 clients
across the maritime industry to navigate them on their
journey towards digitization.
We Are A Young And
Passionate Company,
Committed To Developing
The Best Solutions
For The MARITIME Industry

13. Tackling the Pandemic Efficiently
MariApps has set in place an integrated business continuity
strategy to reduce disruptions, extending this also to its
customers. The extensive continuity program is a
contingency plan to keep the continuity of services
operations in the event of unforeseen circumstances like the
current pandemic, with minimal disruption. This program
encompasses remote teams, core distribution team
meetings, Azure facilities, and other network management
tools online, support for ships, and workforces situated
worldwide to offer efficient service to the customers.
Offering Cutting-Edge Digital Solutions
MariApps Marine Solutions has developed
innovative and scalable solutions focusing on
vessel optimization and performance
enhancements. The various solutions that the
company offers have been mentioned below:
• SmartVoyage: SmartVoyage provides
optimized vessel routing solutions based
on ETA deadlines, exigencies of speed
and fuel consumption apart from
displaying current weather, sea-state, and
ice conditions. SmartVoyage uses a
single screen view for the crew to
monitor current conditions as well as
forecasts on a plotted passage plan.
Using built-in algorithms,
SmartVoyage will provide viable
alternatives for crew to make an
informed decision for safe-navigation
deviations. With seamless integration
of input from the vessel’s ECDIS,
SmartVoyage’s artificial intelligence
tools superimposes forecasted
weather conditions to continuously
update ETA prediction as well as
estimated fuel consumption for a
given passage plan.
We Aim To Offer
The Best Value
To All Our CUSTOMERS
INDIA'S LEADING
MARITIME
COMPANIES - 2021

14. • Real-Time Performance Monitoring: Real-time
performance monitoring is a key component of asset
management. Trending and notifications provide crew and
shore-based management teams insight into the
operational status of various equipment. The
uninterrupted data streams and continuous analysis allows
for s.m.a.r.t. decisions, impacting immediate maintenance
requirements as well as long-term asset reliability.
• Vessel Display: On board the vessel, the analyzed data is
presented for ease of use by the crew. The customizable
main screen displays real time comprehensive vessel
performance data, which includes hull and propeller
condition, main engine performance apart from the
continuous input of current weather and sea state
conditions all on one comprehensive screen.
• Shore Displays: The data presentation for shore-based
managers include real-time tracking of the vessel’s
current voyage, weather conditions, speed and fuel oil
consumptions, and vessel performance among others.
Comparison of analyzed data against identified KPI’s or
charter party requirements are instantly displayed, and all
deviations are immediately identifiable. This allows for
close monitoring and optimizing of performance without
delays.
• Condition Based Monitoring: Condition based monitoring
system generates detailed diagnostics reports and
maintenance instructions to avoid failures and
breakdowns.
MariApps’ condition-based monitoring system is an asset
management diagnostic tool which will predict the
likelihood of potential failures that will impact vessel
operations. Using vibration signals generated by specified
equipment, its solution includes monitoring of trend
patterns as well as identification of erratic operating
conditions. This analysis generates detailed reports and
maintenance instructions to preclude equipment failures.
Taking into consideration the maintenance schedules
defined by the equipment manufacturer, the system
generated analysis reports alerts crew and managers of a
potential breakdown. Using this information, predictive
maintenance and timely overhauls can be executed.
• Vessel Operation Center: Capitalizing on state-of-the-art
digital technologies, the Vessel Operation Centre (VOC)
provides a centralized view of analyzed data from
remotely monitored sensors across the fleet.
This customizable visualization of integrated navigational
and technical data is available for a specific vessel or
multiple ships. The real-time end-to-end visibility of
operational data will empower the shore-based
management team to enhance safe navigation, vessel
efficiency, and maintenance planning.
With the VOC, real-time weather advisory will augment
the traditional navigational tools, assisting the crew to
plan voyages optimally. This leads toward more precise
arrival and departure schedules that are based on actual
weather conditions, fuel savings, and better planning of
port calls.
MARIAPPS Is Built On
The Strong Pillars
Of Integrity, Honesty,
Passion, And Commitment.
We Offer The Most
Efficiently Integrated
Digital Solutions

16. Synergy of
Articial
Intelligence
ith increased trade flow, the fleet population in
Wfreight transportation has become denser, and
expectations of customers have grown beyond
imagination, resulting in complex transport operations,
requiring flexibility from freight operators.
Human errors in operations, underutilized resources, low
workforce productivity, inefficient operating planning,
inability to match supply with demand, and low profit
margins are key prevailing concerns with freight operators.
The emergence of Digital Technologies has advanced and
transformed the business and global freight services all over
the world. Also, it is essential for freight services to include
digital technologies to turn complexes into advantages.
JUL
Y 2021 | 14 | www.insightssuccess.in

17. Freight Trait
and
Freight
Management
JUL
Y 2021 | 15 | www.insightssuccess.in

18. Artificial Intelligence (AI) is booming in every industry
with its exceptional working capabilities. AI is in the
spotlight because it is transforming every sector. There is no
such industry, which does not want to include Artificial
Intelligence for advancement in operational space. The air,
road, ocean, and rail freight services are the making most of
the AI services.
Dynamics of Artificial Intelligence in Freight Services
In the current situation, the world is connected more than
ever. Artificial Intelligence is making things easy for
transport by making cars, trains, aeroplanes work
autonomously. Beyond making people’s life easier, it can
make it safer, cleaner, and more efficient.
The growth in data generation has been exponential because
of smart devices and data generation. Data-driven
information helps freights to work smarter and gain lead
with the competing peers.
Artificial Intelligence enables freights to utilize data more
effectively and work accordingly benefiting it into the
services. Freight services uses AI to its complete potential
to avoid risk and create innovative solutions.
Artificial Intelligence in Road Transport
All over the world, automobile manufacturers, technology
firms, and research groups are exploring AI to come up with
new automotive vehicles for professional and private use.
Usually, such vehicles are based on sensors like GPS,
cameras, and radar in combination with devices, which
transport an input signal into motions and control units.
AI technologies, which take over driving functions are
already out there in the EU market. However, these vehicles
are fully automated functions and are tested in limited area.
AI also makes truck platooning possible. It allows trucks to
apply breaks and accelerate automatically and
simultaneously. In future, drivers will only be sitting in the
vehicles to operate them in delicate situations like traffic or
accidental circumstances.
Artificial Intelligence in Aviation
AI is not new for the aviation industry. It is often used for
better technological usage. However, everyday AI is
evolving with skyrocketing heights. Hence, the Aviation
industry will also use different sorts of techniques in its
operational functions.
Improvement in mechanization associated with machine
learning and data analytical models, are used to improve the
management of increase in air traffic volumes. Another area
where AI can make difference in terms of speed and
processes is ground handling.
Improvement in automation and processing power, using
technologies associated with machine learning and data
analytics models, are being used to enhance the
management of increasing air traffic volumes.
Artificial Intelligence in Railway Transport
Railways were the most innovative sectors of the economy.
The progress and advancement of internet and big data have
provided the rail sector with an opportunity to embark on
new stage of technological innovations.
The huge quantity of data generated by these technologies
can be useful for rail industry. AI can improve
manufacturing and rail operations for rail operators and
infrastructural managers. It can act as the lever to improve
management and lower costs.
The best example of use of AI in rail industry is automation
in train operation (ATO). ATO transmits responsibility for
managing operations from the driver to the train control
system, with varying degrees of autonomy.
In ATO, developments have been noticeable in densely
populated urban areas, with driver-less trains and light rail
transit.
Artificial Intelligence in Shipping, Navigation, and Ports
Over past few years sea and water transport has undergone
some important development. The further rise of container
traffic has called for modifications to port terminals and
better connections with their surrounding areas.
The raising awareness in the AI technologies has been a
game changer in the ocean transportation. AI makes it
possible to gain information and analyse data for getting
better with every passing moment, in particular helping in
improving safety, navigation, and energy efficiency.
With growing amount of navigation systems, a growing
amount of ship performance and navigation is generated.
Data comes from radar, electronic navigation maps, auto-
pilot systems, and other related sensors.
- Sayali Sangewar
JUL
Y 2021 | 16 | www.insightssuccess.in

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20. Businesses nowadays require a
dynamic approach when it
comes to import and export.
The traditional ways of the supply
chain management are simply not
filling the gap that clearly exists in the
industry, that too, from a very long
time. Bridging the gap of sourcing the
products to deployment and delivery is
crucial and it can be only done when
right network is in place.
Adnan Boxwala
Director
Exim Services Pvt. Ltd.
A Trading and End-to-End
Facilitator for the Global Market
Think International Business, Think Reliflex..!
We Deal In Small,
Large And Bulk
Quantities
JUL
Y 2021 | 18 | www.insightssuccess.in

21. This is where Reliflex Exim Services
Pvt. Ltd. comes into the picture. It is a
trading company that operates out of
India and China. It is basically a
company that was established in 2011
with a vision to be one of the
prominent trade facilitators for
customers or end users. It envisions to
be a facilitator of an environment
where the customer should never suffer
due to the hassles of supply and
procurement of products abroad along
with the intricacies that the whole
process brings with it. “We believe that
the customer should not face sourcing
or delivery delays while supplying
their products and we are here to
eliminate that,” says Adnan Boxwala,
Director of Reliflex.
India's Leading Maritime Companies-2021
We help
our
clients and
parties
involved
with an
approach
towards
collective
growth.
Reliflex focuses on fostering growth by
enhancing business connections with
its clients. Its team takes immense care
in providing logical, deliverable and
payment solutions. “We customize
commercial methods of import-export
and create intensive methodologies for
managing domestic as well as
international undertakings of various
business processes including
manufacturing, supplying, delivering,
warehousing, and handling custom
clearances amongst others,” describes
Adnan.
The Trailblazers Leading Reliflex
Mrs. Munira Boxwala, CEO of
Reliflex, hand holds the company’s
progress and developments. She
ensures that all strategies are
implemented in such a way that the
organization reaches heights of
success. She oversees all the operations
where company maintains high social
responsibility. Munira leaves no stone
unturned when it comes to customer
service. She makes sure that every
customer is extremely satisfied with
the services of Reliflex and her team is
consistent with the follow ups for
deliveries. By doing this, she ensures
that the company has 100% satisfied
customers.
On the other hand, Mr. Abbas M,
heads the company as Managing
Director. He takes care of the business
by implementing plans that are more
comprehensive and effective for the
betterment of the company. He helps in
maintaining a positive work or
corporate environment at Reliflex. He
also executes strategic ideas in the
business to attain organizational goals.
Distinguished Business Model
The company’s offerings include a
plethora of services from sourcing of
raw materials to delivering the final
product right at the doorstep of its
clients. Its process of making things
happen is quite simple yet
comprehensive in its own way. Let’s
consider a scenario where a potential
Munira Boxwala
CEO
JUL
Y 2021 | 19 | www.insightssuccess.in

22. customer seeks assistance from
Reliflex for development of its overall
product and its life cycle. Initially,
what the team at Reliflex does is that it
conducts a market research for the said
product where they figure out who is
the maximum supplier of the existing
product, who is the best supplier of the
existing product, which design for the
product is trending and whether the
client’s product is matching the similar
criteria or not.
Reliflex also gives its client, reviews
from the companies of the top 5
countries that are involved in
production and deployment of the
existing product exclusively in the
market research report to help them
understand what the current market
scenario is. So, this process provides
the customers with an opportunity to
compare their products with its
competitors out there and assists in
making an informed decision about life
cycle of their product.
Now, the next thing the team at
Reliflex does is that they provide
clients with the samples of their
product that is going to be deployed in
the designated locations as per the
client’s outreach and demand. This
particular process involves sample
reviews and testing where if there are
changes required, Reliflex assists its
clients by providing different samples
with suitable modifications done in the
Abbas M
Managing Director
We want you
to focus on
your business
and not worry
about the
movement of
your goods or
it's safety. We
deliver it to
you
JUL
Y 2021 | 20 | www.insightssuccess.in

23. He also speaks about how the
pandemic has emerged as an
opportunity but not a drawback. “Yes,
people have lost jobs, businesses, and
also their families and it has been a
great challenge to survive in these
difficult times. But it has also presented
us with an opportunity to showcase
what we are made of,” shares Adnan.
In the future, Reliflex wishes to expand
its wings in the maritime industry with
its unique approach of collective
growth and help businesses have
global outreach with a flawless system
of product life cycle in place.
product till it reaches its final stage and
is approved by the client.
From this stage, the product
deployment phase comes into action
wherein Reliflex handles all the supply
chain and logistics part very efficiently.
This is what the team Reliflex knows
and where it excels at. “We secure the
customer from end-to-end and provide
assurance every step of the way. This
helps us in maintaining long term
relationship with our customers and
build a strong network,” states Adnan.
Dynamics of Reliflex
Reliflex Exports is one of the
initiatives that Adnan and his team has
taken to help businesses in this
pandemic. In this initiative, they pick a
product from a small manufacturer
who is based out of India and help
them place their product in the markets
abroad. This is done to promote the
‘Make in India’ initiative launched by
the government.
Adnan has a philosophy that has
helped Reliflex in building its presence
all over the globe. That philosophy is –
Grow Together! It has driven Reliflex
in achieving great things where the
manufacturer is benefitted by the buyer
and then the buyer has benefited from
the supplier and the supplier has
benefitted from the end user in a
harmonious way. Reliflex acts as a
bridge between this entire channel and
ensures that everyone is growing in
synchronicity.
We ensure
that your
goods are
delivered
without
hassle and
they remain
safe and
secure
We have a
vast network
of suppliers,
logistics and
dedicated in
house team
to handle
every aspect
of your
import and
export
Import &
export needs
you to be
aware of
custom rules.
We being an
expert reduce
various visible
and hidden
costs
JUL
Y 2021 | 21 | www.insightssuccess.in

26. Aimed at Merchant ships, Naval ships, Offshore oil
rigs, Cruises, Yachts and soon to be used in Fishing
vessels: Smart Ship Hub—the digital platform is
aimed at Fleet Owners, Operators, Charter Party
(companies who lease these Ships, Ports, Insurers, Ship
Supplies companies, Brokers and Agents. Smart Ship Hub
digital platform is a gateway for the maritime industry: it is
a layer that services each entity for their specific interests
and purposes.
Smart Ship© Hub continues to shape up the new-age
maritime ecosystem through its multi-tenant digital
platform. Smart Ship enables actionable intelligence
through live situational awareness and predictive
diagnostics. The platform enables a complete range of
remote technical and operational management through live
machinery data,
video feeds, images together with historical & process data.
Read along to learn more about this platform in the
interview mentioned below.
Mentioned below are the highlights of the interview:
Please brief our audience about your organization, its
values, vision, and mission.
Smart Ship© Hub (SSH) is ready to deploy a cloud-based
platform helping manage vessel & fleet remotely while
keeping control on Fuel consumption, Spares/ Maintenance,
Monthly PMS, adherence to Charter Party agreement, and
host of multiple other features (all managed, monitored, and
controlled remotely). SSH digital platform is used by vessel
owners, operators, charter party, insurers to enable on-
Focus on building
a very strong team.
Maritime professionals
and decision makers like
to work with professionals
from their fraternity.
You are safe having
dynamic Master Mariners,
Chief Engineers,
Naval Architects
in your team
“
“
Joy Basu
Founder & CEO
JUL
Y 2021 | 24 | www.insightssuccess.in

27. demand actionable intelligence in areas of Vessel and
Voyage optimization.
Through its flexible and On-demand cloud services, the
digital platform brings substantial cost savings and
operational efficiencies for organizations who are using
ERP/ Legacy systems or just any 3rd party software system.
Smart Ship Hub’s genesis lies in the vast opportunity global
maritime logistics offers. Maritime logistics domain is a
blue economy with $ 20+ Trillion worth of global trade,
fragmented market, with 90% + global logistics through
maritime routes: this domain has seen the least innovation
and technology leverage as compared to Airline logistics,
Road logistics, Oil and gas and many other industry
domains.
The pillars of Smart Ship Hub’s services include remote
tracking, monitoring, and providing actionable insights to
our customers so their vessels operate as safely and
efficiently as possible.
Brief us on how you have made an impact in the
maritime industry through your expertise in the
market?
Smart Ship Hub does for Ships and any floating object in
the ocean what “avionics does for aircrafts”. The digital
platform once installed in ships tracks, monitors, controls
and predicts multiple operational parameters.
These include managing ETA, Port communication, Energy
management in the vessel and fleet, Business intelligence
for ship management processes, Analytics and trends for
vessel consumption areas, Reliability and predictability of
machinery performance and central repository of live data
servicing each entity (Fleet owners, Operators, Insurers,
Ports, Charter Party, etc.).
Supported by Sensor technology, IIOT, Big data and ML
algorithms, the Smart Ship Hub platform focuses on:
Performance Optimization, Cost Savings, Safety and
Compliance, Agility through situational awareness accuracy
in prediction.
The impact is what we have observed and read from our
clients:
• Upto 5 % cost savings in fuel utilization (fuel is about
50% of the daily expense for the ships)
• Upto 15% savings on operational costs (through accurate
condition and health monitoring)
• Upto 35% cost savings inshore operations (global offices)
by automated processes, complete remote video-based
management and enabling management of twice the
number of ships per superintendent.
• Increased asset reliability (ship’s machinery, hull,
propeller, cranes, etc.) by 30%
• Enabling ship owners to charge higher tariffs from
Charter Party (leasing companies) by showcasing remote
management capability (higher reliability, safety, and
traceability of cargo)
• Remote management of machines, people, navigation,
port coordination has enhanced turnaround time,
simplified existing processes while making it agile and
on-demand.
• Going forward Smart Ship Hub is going to leverage data
from its fleet for bringing in “Shared services amongst
vessels under its digital management”. Sharing of route
information and weather, sharing of capacity, sharing of
maintenance practices.
Brief us about the featured person(s) and their journey
in the maritime industry.
Joy Basu has a Bachelor’s in Computer Science (Univ. of
Pune), MBA in Systems from IMDR Pune. Worked as a
systems engineer in automobile manufacturing and IT
Providing a Digital Platform for Ship Management Services
India's Leading Maritime Companies-2021
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Y 2021 | 25 | www.insightssuccess.in

28. services (Kinetic Honda, Aptech) before starting on his own
in 2001 with InfoTek Software (now a Tech Mahindra
company). Post InfoTek exit, co-promoted Amplify
Mindware which is into Technology Migration and
education. The education vertical grew rapidly and was
taken over by Bharati Vidyapeeth University.
Smart Ship Hub’s genesis lies in the vast opportunity global
maritime logistics offers. Maritime logistics domain is a
blue economy with $20+ Trillion worth of global trade,
fragmented market, with 90% + global logistics through
maritime routes: this domain has seen the least innovation
and technology leverage as compared to Airline logistics,
Road logistics, Oil and gas and many other industry
domains.
It is amazing to see a seed of an idea by the promoter
becoming the shared goal of the entire team and technology
roadmap for the customer and finally validation by
investors. Being an entrepreneur: I could create solutions at
a global scale, work for multiple fortune 500 companies,
scale operations from incubating an idea to implementing it
globally for very large organizations. My biggest driver has
been to create lasting value for customers, wealth and
opportunities for my team members and the recognition/
validation I continue to get from various globally leading
organizations. I couldn’t see that happening as an
employee.
What are the challenges you and your team come across
in your day-to-day operations?
Challenges are what we have signed up for at Smart Ship©
Hub. Challenges that keep us on toes and find innovative
ways of working. For some of the core members in the
team, this is the 2nd venture they are part of, and seeing it
grow from its infancy. This is one of the reasons how we
scale up very fast from the incubation period. Smart Ship
Hub is one of the fastest-growing companies in maritime
digital tech.
Within 1 year of our incorporation, we signed the world’s
2nd largest (in terms of ship fleet size) as our customer and
strategically partnered with a globally placed ship
classification society for a joint foray apart from being part
of prestigious global cohorts managed by Cisco, Supply
chain labs, Rainmaking accelerator.
Maritime logistics and maritime tech do have some
challenging moments, some we have overcome and the rest
we are working along with:
• Vessels (our assets) are constantly in motion, allowing us
little opportunity to go onboard for anything. During this
pandemic, with reduced human contact operations took a
hit temporarily. This became one of the largest
opportunity moments for Smart Ship Hub when it started
doing most of the ship-based activities remotely. Remote
video-based machinery maintenance, Remote video-
based inspection and audit, Remote health care of the
crew, Machinery condition monitoring, and a plethora of
other remote services.
• Time Zone: Our operation centre is based in India and
headquarters in Singapore, and with clientele across the
globe we often experience few challenges. It can at times
be tough on the team to keep up with 24/7 support while
working from home.
• Innovation in global maritime is a new phenomenon that
carries a huge legacy of the past. The industry currently
is similar to the airlines' industry of the late 1990s. While
they are not immune to innovation anymore, the learning
and technology adoption curve has been a “hockey stick
pattern.”
• Skilled manpower for maritime tech is still a challenge
given that the industry in India hasn’t matured yet. Hence
Smart Ship Hub has to work with a global team, working
on different time zones, speaking a different language,
but finally united by a common purpose of “digitalization
of the maritime ecosystem.”
Taking into consideration, the current pandemic, and its
impact on global economies, how are you driving your
organization to sustain operations and ensuring the
safety of your employees at the same time?
During this pandemic, the team has found ways to work and
interact with clients, vendors, and partners. We have to
think out of the box all the time to deliver, which is of
utmost importance for a start-up at this stage.
The team working here has always supported and even
during the pandemic we have managed our operation
efficiently by taking it digitally and working remotely.
Smart Ship© Hub as the company offers remote monitoring
products to its client, and after a couple of brainstorming
sessions we came up with the idea to use it internally and
we are working remotely and are delivering efficiently in all
operation areas. During this pandemic, we have
successfully delivered all our clients with our services and
have ensured that operations are not halted at any stage. To
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29. ensure safety at work we have always avoided unwanted
gatherings at the office, maintaining social distance, and
with the support of local authorities, we have also organized
a vaccination drive for our team.
What would be your advice to budding entrepreneurs
who aspire to venture into the maritime sector?
While there are many suggestions to share, let me limit my
inputs few of the key ones:
• Be prepared for lots of rejections: since the industry is still
getting used to technology that is not ERP or PMS
(planned maintenance system)
• Focus on building a very strong team. Maritime
professionals and decision-makers like to work with
professionals from their fraternity. You are safe having
dynamic Master Mariners, Chief Engineers, Naval
Architects in your team.
• India is not your market for the next 3 to 5 years unless
you are building solutions for freight/container tracking.
Focus on Singapore, West Europe, UK, Greece, Dubai,
China.
• Must aim at being part of some accelerators. Some of the
prominent ones will guarantee global attention and if
successful, you will get paid pilots with some of the
globally leading maritime companies.
Where do you envision your organization to be in the
long run and what are your future goals?
Smart Ship Hub is focused on “On-demand services” over
the cloud, helping its customer reduce technology costs and
inefficiencies linked to On-prem solutions. Data plays a
major role in this process and the industry is moving
towards a shared economy.
We would like to be at the forefront of maritime innovation
while maintaining relevance, profitability and multiple
growth opportunities. We will not venture into any areas
that will not have immediate customer adoption or will not
address current challenges in the existing legacy systems.
Having said that, Smart Ship Hub will be focussing on:
• Creating a “sell-through model” with global partnerships.
It has already signed up 3 companies, each of whom is the
world’s leading in their service & product portfolio.
• Smart Ship Hub’s platform will be the “Single source of
truth” for the maritime ecosystem of Shipowners, Ship
Operators, Charter Parties (those who lease these ships),
Insurers (those who insure the ship’s hull, machinery,
cargo), Port Authorities, etc.
• The digital layer of Smart Ship Hub will eventually be a
gateway for several entities to seek their data, eliminating
the need to install expensive software applications at their
end. Tera and petabytes of data will be a rich source of
global maritime intelligence, trends, projections for
industrial reference.
Give us a few testimonials of your clients that accurately
highlight your organization’s position in the market.
Smart Ship Hub has been lucky to have its platform and
digital support services being used by some of the biggest
names including:
• Great Eastern Shipping Co. Ltd. (India): India’s largest
shipowners.
• Fleet Management: world’s 2nd largest ship operator and
a recent addition.
• Nova: very prominent ship owners from Singapore.
• Eastaway (Erstwhile X-Press Feeders): one of the world’s
prominent containers (feeder services) with a global
footprint.
• Seven Island Shipping: The rich client moved their ERP-
based legacy processes to Mobile based tracking,
monitoring through on-demand cloud access. The entire
fleet of 49 vessels managed through mobile platform
brought in up to 15% operational efficiencies.
• Indian Navy conducted a successful proof of concept at
one of its dockyards.
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Y 2021 | 27 | www.insightssuccess.in

30. CURRENT
Industrial Scenario of
THE
Shipping Industry
IN INDIA
I
rd
ndian shipping industry dates to the 3 millennium
BCE when inhabitants of the Indus Valley started
maritime trading with Mesopotamia. Today, India is
one of the largest maritime trading countries in the world.
The country stands the tallest among developing nations
who operate merchant shipping fleet. The country’s
shipping industry includes ports, shipping, shipbuilding and
ship repair, and inland water transport systems. Major
chunk of EXIM trades is conducted by sea routes in India,
i.e., about 95% of total trade volumes.
In this article, we will try to explore some of the major
contributing and constituting growth factors of the Indian
shipping industry and the scope of the industry.
Ministry of Ports, Shipping and Waterways – The
Ministry of Ports, Shipping and Waterways, formerly
known as the Ministry of Shipping, is the apex governing
body of the Indian shipping industry. It is responsible for
the formulation and administration of the rules, regulations,
and laws related to the industry. Today the Indian shipping
industry is governed by three separate Acts such as The
Merchant Shipping Act in 1958, The Inland Vessels Act in
1917 and The Coasting Vessels Act in 1838. All the
functions under this industry are supervised and governed
under this body.
Policies by government to support the industry – The
Government of India has consistently introduced several
initiatives over the years to support the growth of the
shipping industry. In the last decade, projects like
Sagarmala have been announced to reduce logistics cost for
international and domestic trade with minimal infrastructure
investment. Another major initiative is the National
Maritime Development Program, which is an initiative to
develop the maritime sector with a planned outlay of US$
11.8 billion. The government of India also announced the
Major Ports Authorities Bill in 2020 to provide regulation,
operation, and planning for the major ports in India and to
provide greater autonomy to existing ports.
High growth – Indian shipment industry plays a major role
in sustaining and contributing to the growth of the
economy. India is counted among the top 20 countries to
have largest maritime trade in the world, with a coastline of
about 7,517 km. In the Sagarmala project, more than 574
projects worth Rs. 6 lakh crores have been outlined for
implementation between 2015 and 2035. The Maritime
India Summit that happened in 2021, identified a total of
400 projects worth Rs. 2.25 lakh crore by the Ministry of
Ports, Shipping and Waterways as potential investments.
The facts mentioned above highlight the exceptional growth
potential of the Maritime industry.
Contribution to economy – As stated in the very
introduction of this article, Indian shipping industry carries
the weight of almost 95% of EXIM trade for the country by
volume, and 70% by value. Indian foreign trade largely
depends on the shipping industry, which contributed almost
49% to the total GDP in the year 2018. The afore-
mentioned facts clarify the role of the shipping industry in
the contribution of Indian economy.
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31. Shipping Insights
Employment opportunities in the industry – Taking account of the rapid growth of the shipping industry in India, it is safe
to say that there will be a huge surge in the creation of employment opportunities within the industry. The finance minister
recently proposed to double the ship recycling capacity of 4.5 light displacement tonnes (LDT) by 2024; this is expected to
generate 1.5 lakh employment opportunities in the Indian state. The industry offers jobs in spheres like merchant navy, cruise
ships, bulk carrier companies, etc. Indian shipping industry is growing exponentially with all the government initiatives, and
this is bound to push more companies to invest in the industry, which will result in evermore employment generation in the
industry.
- Trishika Rokade
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Y 2021 | 29 | www.insightssuccess.in

32. The maritime and offshore
industries are one of the most
dynamic and challenging
industries. Every time a ship sets sail,
from sea to shore, it embarks on an
incredible journey; a journey that
demands professionals with special
skills working together in harmony to
make it possible.
The team at Zener Maritime
Solutions, understands the importance
of each activity on a ship and that is
why Zener has dedicated years of
perfecting their services for its clients.
Read along to know more about Zener
Maritime Solutions and their services.
Below are the highlights of the
interview:
Please brief our audience about your
organization, its values, vision, and
mission.
Zener Maritime Solutions values are
derived from our TEAM and act as our
guiding principles.
They include:
• Our TEAM values and treats
customers as the lifeblood and centre
of our business.
• Our TEAM develops WIN/WIN
relationships with our customers,
partners, and vendors.
• Our TEAM has standards above and
beyond what are legally right.
• Our TEAM believes in a work
environment that is team based,
innovative and fun.
• Our TEAM works and develops
themselves as professionals.
• Our TEAM wants to be successful
and have fulfilled from their work.
• Our TEAM accepts nothing less than
being the best in the maritime industry.
- Vision
To be the Global UTM company of
choice for all Owners and Managers.
- Mission
To provide shipping companies with a
competitive advantage by providing
economical competitive, efficient,
professional, and comprehensive UTM
services achieved by our experienced
and well-trained technicians.
Brief us on how you have made an
impact in the maritime industry
through your expertise in the
market?
Twenty-two years ago, when we
started, the entire business models of
ship inspections used to be different. It
is my belief (read confidence) that we
changed how this industry carried out
its operations in the last fifteen to
twenty years. Asia had very limited
knowledge base as well as reach in the
global ship industry. Asia today is the
leading service provider in the ship
inspection business globally. Zener
actually took the business global.
Zener has six offices and made this
business global rather than localised. It
used to be a localised industry where
local companies worked locally but the
team at Zener turned it global.
Brief us about the featured person(s)
and their journey in the maritime
industry.
One of the hallmarks of Zener has
always been the duration our people
have been with us and how that has
actually helped us excel as a people-
SHORTCUTS ARE NOT
GOING TO WORK
AND ARE NEVER
GOING TO .
LAST
IS
HARD WORK
THE ONLY WAY
TO GO ABOUT AND
THAT CAN BE TRUE
FOR ANY INDUSTRY
“
“
Jagdeep Bhatia Singh
Managing Director
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Y 2021 | 30 | www.insightssuccess.in

33. oriented company. We have lots of
employees who have been with us for
ten to twenty years. For example, we
had just started off our company and
we were working out of a tin shed in
an area of Mumbai called Dalkhana. At
the end of the evening, I, Jagdeep
Bhatia Singh, Managing Director,
got on my motorcycle, and I saw these
two guys working in what can only be
described as a semi- marshland, half
inside mud with their gum boots
measuring a barge. I stopped my bike
as I realised that they had just started
doing what they were about to do. I
approached them and they were
carrying out thickness measurements
on a Barge in torn boiler suits, torn
gum boots knee deep in mud. They
were one of the first few employees of
Zener and they are still with us. I was
in photocopy shop, and I saw a guy
making photocopies of UTM reports
which obviously meant that he does
this business. So, I approached him and
asked him to join our team. He too has
been with us for close to twenty years.
And there are lots of such examples of
people you meet along the way. People
make Zener and Zener is what it is
today because of the people we have
with us.
What are the challenges you and
your team come across in your day-
to-day operations?
Well, to speak now in terms of the
pandemic, everything is tougher,
harder to achieve, borders are closed,
people are scared, travel is tough, so
everyday every attendance can be a
potential challenge.
Taking into consideration, the
current pandemic, and its impact on
global economies, how are you
driving your organization to sustain
operations and ensuring safety of
your employees at the same time?
This is of course a very challenging
time for everybody including Zener,
especially the service provider which is
primarily focused on service travel.
Our people used to travel all over the
place which does not happen much
today. What has helped us is our reach
and our in-house offices in several
locations. We are trying as much as
possible to minimise travel, to
minimise sailing, keeping operations
local. It also ensures that the risk is
mitigated by not having too many
people by travelling and mingling even
amongst offices.
What would be your advice to
budding entrepreneurs who aspire to
venture into the maritime sector?
Do not look for shortcuts, do not look
at the easy way out. They are not going
to work and are never going to last.
Hard work is the only way to go about
and that can be true for any industry.
Where do you envision your
organization to be in the long run
and what are your future goals?
Zener has always been the market
Global Leaders in Asset Integrity Solutions
leader in all its segments of operation.
We are hungry enough, insecure
enough to ensure that we will always
be at the top of our game. There is no
room of complacency in Zener. We
will keep expanding in terms of
geographies. We will keep expanding
in terms of the services we provide; we
will keep expanding in terms of the
client satisfaction index that we hold
for ourselves.
According to you, how are
contemporary technologies such as
AI and Machine Learning shaping
the maritime industry?
AI in machine learning are always
going to be part and parcel of the
Maritime industry. Maritime industry
traditionally has been a much more
conservative industry in adopting new
technologies. It is an old school way of
doing a lot of businesses. Having said
that, a lot of it is already going into the
process of cargo operations, vessel
chartering, even vessel management.
Where it is lagging behind a little bit is
in terms of maintenance and
operations, but it is catching up very
fast. We are investing a lot in the
machine learning process by way of
drones and 3D mapping of objects in
order to machine learn from software.
We are also doing that in terms of real
ware inspections, third party
inspections, long distance inspections,
so this is going to be a part and parcel
of growth going forward.
ZenerMaritime
Solutions
India's Leading Maritime Companies-2021
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Y 2021 | 31 | www.insightssuccess.in