The 10 most leading digital solutions providers to watch in 2020

2020 / Vol. 08 / Issue 02
Sankar Ragavan
CEO
MARIAPPSMARIAPPS

Editor’s Note
W
e are positive that, sometime in
their lifespan, everybody has
encountered the term “Survival of
the ﬁttest” that emerged in Darwinian
evolutionary theory.
Although Darwin used the phrase to illustrate
the principle of evolution, it seems
appropriate in the present pandemic time
that has affected one and all, and where
survival is totally related to the ‘adaptability
quotient’ of individuals and businesses alike.
Before the crisis, if a business relied on a
physical place and on in-person
communications with clients, suppliers, and
staff, it would have made sense to stick
strictly to traditional structures and paper
procedures. On the other hand, using digital
elements such as blogs, smartphone
applications or electronic payment systems
does also not imply that a company has
experienced a full digital transition.
The ongoing global health crisis has
transformed the corporate world with
THE
RIGHT TIME
TO ADAPT

recommendations and regulations on remote
employment and social isolation. Even if
some businesses are fortunate enough to
continue working, these radical changes
might mean that it is time to immerse
themselves in a digital transformation
completely.
Although certain markets, such as logistics,
EdTech, cloud kitchens, and consumer
products, either remain relatively unaffected
or are currently flourishing, most others need
to be well-positioned to cope with the long-
term economic effect of corona virus on their
companies.
Though building a successful business is a
journey of a lifetime and destined to witness
catastrophes, now is the time to take full
advantage of modern technologies to stay on
top of the pandemic and securing a
comfortable and adaptable seat capable of
mitigating future threats. Insights Success
thus, enlists “The 10 Most Leading Digital
Solutions Providers to Watch in 2020”,
which are redefining the industries with their
innovative and digital services.
We start our issue with MariApps, a pioneer
in providing digital solutions to the marine
industry. The firm serves the industry with a
vision i.e. not to be the largest player in the
market but to be the niche player, serving the
organizations on a digital journey.
Next up is Social DNA, a result-driven digital
marketing powerhouse that’s been ranked
among the Top 3 Advertising Agencies in
Hyderabad for the year 2020; and finally
Zensciences, a brand and digital marketing
consultancy, were well aware of this necessity,
having seen something close unfold before
their eyes throughout their careers.
We would also like to mention Brainstorm
Technologies, INCITE, Interactive Avenues
and Unipro Education Pvt. Ltd for their
contributions to the industry.
Do go through the special articles curated by
industry experts and our in-house editors.
Happy Reading!
Anmol Preet Singh

MariAppsDelivering Robust Business Intelligence
Solutions for the Maritime Industry
Challenges Ahead
Digital Transformation
Challenges in the
Time of Crisis
Article
08
Cover Story
18
C O N T E N T S

How can you save your
business and workforce
from the menace of
Covid-19
Where should the
organizations invest for
their branding amid the
COVID-19 pandemic?
Starting v/s Sustaining
The Never-ending Dilemma
of Business
Expert’s ViewViewpointBecoming Immune
I Solution
Microsystems
Designing Digital
Solution For The
Brands And Companies
Muthumariappan
Offering Full Range of
Internet and Digital
Marketing Services - In
Ethicaland Conversion
Targeted Way
Social DNA
A Top-Notch Digital
Marketing Powerhouse
Zensciences
Digital Marketing of
the “New Normal Era”-
Purpose at Intersection
of Brand, Performance
and Technology
22 28 34
16
26
20
32
CXO

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Anmol Preet Singh

Enterprise Resource Planning or ERP is the
integrated management of core business processes
that allows an organization to leverage a suite of
integrated applications that help in streamlining, automating
processes, creating a direct, precise, and efficient operation.
Furthermore, ERP offers complete visibility in processes
and optimizes them via superior resource tracking and
reporting, database management and data sharing, and
overall improved information systems. ERP assist
businesses to expand without the addition of IT or staff
costs.
Now, we are talking about ERP because our quest The 10
Most Leading Digital Solutions Providers To Watch in 2020
took us to an ERP solution provider that serves the
maritime industry. It privileges us to commence this edition
with MariApps, a pioneer in providing digital solutions to
the marine industry.
With inception in late 2014, MariApps is a five-year-old
young firm. Within such a short time, the firm caters to over
40 clients both internally and externally. The firm serves the

industry with a vision i.e. not to be the largest player in the
market but to be the niche player, serving the organizations
on a digital journey.
CEO, Sankar Ragavan spearheads the firm and has been
visionary in bringing the flagship product smartPAL. He
possesses over two decades of experience in the IT
leadership role that digitizes the complete ship management
operations. Mr. Ragavan has been the towering strength
behind the inception of the company, formulating growth
measures with a team of highly efficient technology
professionals and maritime domain experts.
Thorough Industry Understanding
The firm comprehended that the market they will penetrate
has large contenders and players. Perceiving matters,
MariApps went in with a different offering. Going an
uncommon way, the firm established itself as a partner
rather than being a solution provider.
MariApps is not any traditional vendor who walks away
from its clients after providing the license. Instead, it stays
with the client and provides complete project management.
It comes in as a partner and supports in organizational
change management, communication management, and
project management of the implementation.
Training is another powerful part, which the firm
implements across offices and continues to support the
application will all the modern features. Hence, MariApps
ensures that the client receives the best benefit of the
solution.
Meet Leading-edge Software- smartPAL
The first-of-a-kind app allows consumers to monitor ships,
obtain real-time finance, performance, and operational data
to enable the decision-making process easier, handle market
risks, and maximize uptime. smartPAL covers all functions
including Crewing, Payroll, Planned Maintenance,
Procurement, Finance, HSEQ, Catering, Voyage, Dry Dock,
Document management, Commercial, and Insurance in a
single integrated solution and comes with standard
interfacing to leading banks and major vendors. It also
digitizes all ship management functions and along with
applications like Business Intelligence, LiveFleet,
eConnect, and overall improves stakeholder participation.
More than 1000 vessels run with the help of MariApps
applications and mobile applications connect seafarer and
staff all over the world. At present, MariApps is in the
process of setting up a digital platform, combining data
from smartPAL ERP and telemetry data. Such set up will
take the company to the next level of the digital platform,
enabling new processes in ship management.
Other than that, MariApps offers:
Application Development
Testing and implementation of leading-edge custom
applications to drive innovation and growth across a wide
range of architectures, technologies, platforms, and devices.
MariApps Innovation Hub (MIH)
Development of newer technologies such as Big data (using
Power BI), IoT, BlockChain, Augmented Reality (AR) etc.
Cloud Storage & Infrastructure
Full support cloud services on Microsoft Azure as a
Microsoft Gold Partner and ISV (Independent Software
Vendor)
Mobile Solutions
Mobile platform compatibility to make mobile technology
easy, reliable and unified.
Business Consulting
Business processes analysis using extensive maritime
experience to help clients improve their performance
efficiency and bottom line
Data building for PMS and Technical modules
Creating data for the entire PMS data library. Gathering
information for the technical form, surveys for the entire
fleet.
1 M o s t L E A D I N G
Digital Solutions
T h e
PROVIDERS TO WATCH IN 2020

PMO
Follows leading project management
standards (PMI) to execute projects
and the dedicated Project Management
Office (PMO) manages projects for
various customers
Data Migration
Migrate the existing data from any
legacy systems in a very systematic
and phased manner
A Team that Delivers
MariApps cites its employees to be the
biggest strength and greatest assets
with the commitment to provide them
the best workplace. They are loyal,
committed, and hard workers who
ensure that the customer is always
happy. The company also provides
them with a great working
environment, pay, benefit, flexible
working hours, etc. This is the direct
result of the company’s low attrition.
MariApps also has its own R&D
department which explores all the
possibilities of modern technology and
adapts best to the smartPAL ERP suite.
Paying homage to the team, Mr.
Ragavan asserts, “Our team is our core
strength and we are committed to
giving them the best workplace. We are
constructing a new campus in
SmartCity, Kochi and is expected to
complete in the next few months. We
are entering new domains like Travel
& Insurance which has immediate
interactions with the shipping
industry.”
Built for Businesses
The applications developed by
MariApps are built on the Microsoft
platform and hence, suit diverse
businesses to gain a competitive edge
in the global scenario. Furthermore,
MariApps is in collaboration with
Navidium, a Finnish fintech company,
which specializes in telemetry and
performance monitoring, real-time
performance monitoring, voyage
optimization, fuel-saving, and
predictive maintenance.
Behind the vessel command and
control center, a technical expert such
as nautical engineer or master mariner
will provide real-time asset
information, fleet analytics to the fleet
teams. These teams in the diverse
office and in ships aid in making real-
time decision-making.
A Step Ahead
In its fruitful journey, MariApps has
risen rapidly in the maritime industry
through effective research and
providing end-to-end digital solutions.
It has served exceptionally to every
aspect of modern maritime fleet
management.
With the inclusion of technologies such
as Artificial Intelligence and Machine
Learning that makes processes easy,
error-free, MariApps's product
portfolio is diversified and sets the base
for future maritime applications.
“With the Industry experience and the
huge data volume with our customers;
we are building business intelligence
solutions. We are entering new
domains like Travel & Insurance which
has immediate interactions with the
shipping industry,” concludes Mr.
Ragavan

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www.insightssuccess.in

he advent of the digital marketing has opened up
Thuge opportunities for online businesses. The
digital era in India has revolutionized the way in
which businesses are carrying out their digital operations
and marketing strategies. The businesses are putting their
best foot forward to improve web presence. On account of
constantly evolving search engine algorithms and growing
demand for user experience optimization in the online
presence, it is important to build a perfect SEO campaign.
With significant percentages of internet users in India, it is
crucial to tailor the digital marketing campaign to capture
the vast population of internet users.
With the mission to understand the web needs of
customers, I Solution Microsystems Pvt. Ltd was
founded in the year 2004 to design simplified, better SEO
solutions to accelerate customers business. The company
understands the functional requirement of the client’s
application and creates a unique digital experience for
them.
Technocrat Leader of I Solution Microsystems
With around two decades of experience in software
development, Vishal Singhal is the CEO and Managing
Director of I Solution Microsystems Pvt. Ltd. His
mission is to build a simplified e-commerce software
solution “Shopaccino” that will become the first choice
for small and medium businesses who want to sell
products online. Vishal is passionate about designing
innovative software solution that simplifies business
processes. He designs result-driven strategies in digital
marketing which helps business to grow.
Previously, Vishal has given his fruitful contribution to
numerous business groups and played a key role in the IT
department and management position. Vishal has a
PGDCA degree from IGNOU and a Bachelor of
Commerce degree from Rajasthan University. He also
completed industry specialized courses from Microsoft
MCITP and MCTS.
Vishal is awarded as “Certified Technology Specialist”
and “Gold Level Technology Specialist” in 2008 by
Microsoft.
Empowering Business through Digital Marketing
Campaigns
iSolution started with an aim to provide creative,
user-friendly website and 360° marketing solutions for
businesses. In this internet age, it is critical for a business
to have a commanding global presence. The company
provides best SEO services all over the world to increase
the traffic of the client. SEO process starts with
implementation, where they optimize a website and
landing pages so that when the user visits relevant web
page they can get proper and relevant information. In this
process, the company generates and share detailed reports
and analytics with their clients. The company has a huge
base of clients in USA, UK, Australia, and India.
I SOLUTION
MICROSYSTEMS
Designing Digital Solution For
The Brands And Companies
Our experienced
and qualified
experts are
delivering a
simplified and
reliable solution
for a
better web
‘
‘
16 | INSIGHTS SUCCESS VOLUME - 08, ISSUE - 02, 2020

iSolution is providing services to
digital space with wide service
portfolio which includes domain
registration, web hosting, web design,
web application development, mobile
app development, and 360° digital
marketing. The company is the pioneer
in web and digital marketing space and
has won the trust of thousands of
consumers with its committed services.
Being a software development
company, the company understands the
unique requirements of the
e-commerce industry. They developed
a simplified software solution
“Shopaccino” to fulfill the needs of the
e-commerce industry. This is awarded
as a “High Performer” by G2Crowd in
spring 2018 and “E-Commerce
Category Leader” by Crozdesk in
2017. iSolution has been awarded as a
“Best in Innovations for Digital Media
Design 2018-India & Excellence in
Mobile App Development” which
reflects the success of the company.
Result Oriented Approach for
Customers
iSolution has a huge base of clients
from different sectors which includes
e-commerce, real estate, education,
manufacturing, hotels, jewelry,
furniture, and furnishing. The company
improves the client’s web presence by
understanding goals, writing content
and publishes it on relevant websites.
To get more traffic and reduce bounce
rate, the company optimizes client’s
websites as per the designed strategy.
To maintain a long-term relationship
with clients, iSolution provide result
driven reports which are measurable in
terms of search engine ranking and
increase in traffic and conversions.
iSolution believes in realistic online
presence. The company provides actual
photos, actual facts, and information
for the best realistic and result oriented
online presence. It is developing an
original content based website
which increases user’s trust in
the web. Software development
is also one of the key areas of
the company. The company has
developed ‘digital marketing
software’ to measure results
and provide better reporting to
clients.
Assures Better Return on
Investment
Nowadays social media is
playing a major role in the
organization to fulfill digital
goals. With the growing digital
marketing industry, new
channels are coming in the
market. It’s important to
identify a right channel to
promote campaigns and
measure ROI from different
channels. The company designs
and develops campaigns and promotes
them according to the channel. For
YouTube, they create viral video
content to promote brands, whereas in
Facebook and Twitter they promote the
brand through story-based content.
iSolution is dedicated to design and
develop 360 digital marketing
campaigns as per business need by
using SEO, SMO, PPC, Re-marketing,
Email Marketing, and User
Engagement. iSolution measures ROI
from a different channel and provide a
detailed report to their client. It helps
them to plan future digital marketing
goals. The company keeps exploring
new ways to promote businesses with a
better return on investment. Its digital
marketing strategies fulfill client’s
goals and this is helping them to
maintain the long-term business
relationship with the client.
Future Roadmap
iSolution is providing simplified
reporting so that customers can easily
understand those reports. The company
is dedicated to improvise its tracking
and reporting systems to benefit the
clients.
Progressing forward with a positive
outlook for the future, the company is
dedicated to design innovative SEO
services. With expertise in this sector,
it will continue to deliver advanced
solutions for the client to increase their
global presence.
Vishal Singhal, CEO & MD
2020, VOLUME - 08, ISSUE - 02 INSIGHTS SUCCESS | 17

DIGITAL
The world has gone digital, and there’s no returning.
Nearly everybody uses a mobile phone nowadays
which assists them consistently to help decide,
discover brands to purchase from or get familiar with an
item.
Today, the organizations that are ready to utilize technology
and re-evaluate their plan of action for the future by
optimizing digital transformation, will be ones in front of
their competition.
While this may look like great change, but it presents some
novel challenges for organizations. Here we share probably
the greatest challenges faced by the ever-evolving digital
world and give a way ahead to each.
#1Challenge
The Changing Customer Experience
We live in an experiential economy. Like never before,
clients uphold how they experience brands. That stretches
out to both on the web (online) and oﬄine stores, just as
social media or other potential touchpoints along the way.
Furthermore, most organizations agree that client assistance
will be simply the key way that they separate from their
rivals.
The way to change is to building a client experience from
the base up. Your objective ought to be to zero in on client
ventures. If you enhance the touchpoints along this
excursion rather than only attempting to win deals, at that
point you’ll have a superior potential for success at keeping
clients around longer. This gives the chance to improve
deals and maintenance, which means stable development in
the years to come.
It’s likewise imperative to consider what we call the
“specialty of the client experience.” This expects you to
investigate your present nearness, and discover approaches
to survey the degree of delight in every client’s
understanding.
TRANSFORMATION
CHALLENGES
IN THE TIME OF CRISIS

#2Challenge
Employee Pushback
People are one of the mainstays of the business. You can’t
achieve your objectives without the help of the whole
organization. The superseding worry for most organizations
considering a digital push is employee adoption and how it
will affect the organization’s way of life and hierarchical
structure. Huge numbers of your “privileged few” of
employee may feel that their activity is compromised by
these changes, which won’t be useful for assurance or
efficiency.
Additionally, there’s a noteworthy ability gap with regards
to finishing the kind of progress that most organizations
need. The handy people are as of now busy with other basic
assignments, and can't be saved to fuel digital or train
others.
In case you need to make an organization culture that limits
representative pushback and spotlights on being agile, you
have to fabricate a client-driven culture.
Choose to work on these three essential fields:
Ÿ Customer administration
Ÿ Employee preparation and improvement
Ÿ Culture
#3Challenge
Omnichannel Adaptation
Nowadays, clients bounce from channel to channel when
making a purchase. They’ll look on your site, search from
cell phones, or even stop by your store just to purchase
online later. That implies extending your business by selling
on commercial centers, your site, and through other digital
methods. What's more, it additionally implies that you have
to build up a wide assortment of channels for help, and
afterward embrace a client commitment framework that
takes into account omnichannel selling.
#4Challenge
Poor Analytics
53% of present day organizations are disappointed with
Challenges Ahead
their examination capacities. There’s more information to
gather than any time in recent memory, and neglecting to
gauge the correct ones could end in a disaster.
Implement AI technologies to help improve data collection
and personalization endeavors. AI and chatbots are as of
now changing the way in which organizations crunch
information and customize discussions with clients, and it
won't be long until this training is inescapable.
It's as yet worth proceeding cautiously into AI, however you
have to begin looking in the near future. Better analytics
implies better decision making, and the estimation of that
can't be downplayed.
#5Challenge
Legacy Business Models
Your business depends on a product and rules that have
permitted it to survive to the present. In any case, now and
again, that legacy can weight even more than an asset.
Getting free from your legacy framework at the opportune
time is basic to building yourself up in this digital world.
What’s more, most advertisers feel that legacy frameworks
are as of now hamstringing client experience endeavors.
There’s no one-size-fits-all answer for this legacy issue. It
will require development, an eagerness to acknowledge the
danger, and a great deal of hard work. Try not to let the
narrative of your business end with an inability to change.
Conclusion
The digital world will consistently be changing and
developing, and it’s dependent upon you to change with it.
Try not to let the challenges your business faces in today’s
digital world become offbeat detours. Rather, face them
head on and find innovative solutions which will fuel
accomplishment for a considerable length of time to come.
-Shruti P Jambhale

ight kinds of search engine optimization (SEO)
Rstrategies are crucial for an organization to
attain a requisite edge over its competitors.
Distinctive SEO services can help an organization to
create a strong foothold in the online world.
One such independent digital marketing expert is
Muthumariappan, using complete ethical techniques
to help businesses to be on the top of the business
presence listing in the long run. By handling more than
400 websites he has been serving as a Digital Marketing
Consultant for more than 40 companies beyond 10
years.
Since 2008, Muthumariappan has achieved several
milestones and added various certifications to his web.
These certifications include Digital Unlocked
Certification, Ad-words Certification, Analytics
Certification, and Power Searcher Certification from
Google. Other certifications which play a pivotal role in
creating a strong foundation for Muthumariappan, is
Bing Ads Certification and HubSpot Certification. Apart
from this, he has also been honored with Urbanpro
Excellence Award.
The Vibrant Entrepreneur
Muthumariappan M is the founder of MuthuDigital.
After completing his post-graduation in Immunology
and Microbiology from Tamil Nadu, he started his
career in SEO through self-learning and other expertise.
Muthu started freelancing by gaining experience in
various SEO specialized companies for about 5 years.
Spending a decade in the industry, he has molded
himself into an extraordinary Trainer and Business
Strategist. Muthu has successfully trained 250
candidates in Digital Marketing with a practical
approach and provided career guidance which helped
st
them to deal with the complexities of 21 Century.
Muthu has been consistent in handling clients from
small-scale businesses to large-scale businesses. He
believes that the key to success is building relationships
that go beyond one-time projects and provide value to
the clients on a consistent, ongoing basis with the best
practices. As an independent SEO consultant, he always
keeps his clients contented with excellent results in
order to uplift their company and business to the next
level.
“I explain Internet & Digital marketing concepts and
strategies clearly for any audience, not just for
marketing or IT people. My time is allocated to provide
them with an understanding of what is needed and how
long it will take. I pride myself on being very open with
all my methods, communications and strategies,” says
Muthu.
About Muthumariappan
Muthumariappan is an SEO, PPC (Pay-Per-Click) and
digital market expert. He provides expert solutions for
Search Engine Marketing (SEM) and Online Reputation
Management. He has effectively completed many
domestic and International projects with notable clients
like Yes-M Systems, Arise n Shine, Entolabs etc. He
MUTHUMARIAPPAN
Offering Full Range of Internet
and Digital Marketing Services - In Ethical
and Conversion Targeted Way
Offering
Best and
Affordable
SEO services
is our
forte‘
‘

always maintains a jargon-free
relationship with the clients.
Measurable marketing strategies is
what best describes Muthumariappan.
Majorly contributing in transforming
the internet universe, he specializes in
e-Commerce Digital Marketing,
Ad-Words Management, SEO for all
type of companies and small business
startups. He also gained expertise in
local SEO and Google My Business
optimization.
What Triggered Success?
Over the years, Muthumariappan has
established itself as a one-of-its-kind
brand through its sheer dedication and
quality service. The key factors which
helped the company to trek the
success hill are:
- Keep updating with the recent
developments, algorithms and
technologies
- Genuine approach towards client
and work
- Follow best practices and ethical
methods
- Strong business skills and user
targeted skills
- Use conversion-focused strategies
- 100% result oriented
The Review Canvas
“I have collaborated with
Muthumariappan for more than 4
years for SEO, Social Media
Marketing, Google Ad-words and
Graphic Designing. It is among the
few who has the honesty and strong
Skill set to solve the biggest of
problems when it comes to an
online presence”
– Nandu, Founder, Yes-M
Systems.
“We’ve tried few SEO service
providers in the past and
found Muthumariappan
through a reference. Even
since we engaged
Muthumariappan for our SEO
project, we are seeing us
consistently ranked on
Google’s 1st page. Their
services are impeccable. It
also assists us with lead
generation strategies. Since
the campaign inception, our
lead volume has increased
substantially.
Muthumariappan also
educates us on how the digital
marketing works and helps us
to keep a healthy website to drive
more trafﬁc. It also developed a
world-class website for our
MyBeeClub educational services.
Muthumariappan is our most trusted
solutions partner and we continue to
use his service”
– Raj Ganesh, Founder & CEO, Arise
N Shine International Preschool.
“I have taken classes with
Muthumariappan; it is an
Experienced Training Company. It
goes into the depth of each concept to
ensure the student understands it
fully. I highly recommend It for your
digital marketing needs”
– Vasudev Gupta.
“I attended
Muthumariappan’straining in digital
marketing for SEO, SEM, Google
Ad-Words, Social Media Marketing
and the best part is it was always
open to questions and supported me
anytime of the day.I am very much
glad that I got trained from an expert
in this ﬁeld and the best part is that it
let me to work on its live projects
which helped me to understand much
better in real time, and I am also
inspired by its work ethics. I would
strongly suggest Muthumariappan to
people who are looking for best tutor
in digital marketing”
– Gokul Chandran.
Being at the Forefront
He is planning to expand his horizons
by being at the forefront of innovation
and quality. He promises to contribute
to the success of the clients and
spread his world-class services, which
will prove him as one of the best SEO
service provider in the upcoming
years worldwide.
Muthumariappan M, Head

How can you save your
business and workforce from the
menace of Covid-19
There’s an adage in the boxing world that says “the
punch that knocks you out is the one you don’t see
coming.” The unprecedented outbreak of Covid-19
has been somewhat like that punch. No one expected it to
become so bothersome, but it did and left massive
destruction in its wake. The global supply chains broke
down due to nationwide lockdowns; laborers left the
worksites and migrated to the safety of their native lands;
raw material shortage plagued the manufacturing industry
and social distancing norms reduced the working capacity
of many industries by a great margin.
Overall, the global economy has been brought down to its
knees within a matter of a few months, and the Indian
economy is no different. It is now being predicted that
India’s growth rate for FY20-21, which was initially
forecasted to be around 4.7% to 5.2% by ICRA, will only
be creeping at 2%. Due to the severe lack of demand, many
fresh startups have already gone under the bus and many
are still facing a hazy future. Also, more than 12 crore
Indians have lost their jobs during the pandemic – which is
an alarming number. So how can you, as a business owner,
ensure that your business stays afloat and your workforce
remains safe from this wave of destruction? Let us take a
look at some of the preventive measures that can save the
businesses from becoming victims of the terror of Covid-
19.
Sort out liquidity issues and plan ahead
One of the major crises that the industries are facing is the
lack of liquidity. Many startups that are in their formative
Ajay Kapur, Founder & Managing
Director at Shubham Chemicals &
Solvents Ltd.
Ajay Kapur is the Chairman of the
highly respected and valued
organisation, Shubham Group
which comprises five companies,
viz., Shubham Chemicals &
Solvents Ltd., Divine Autotech Pvt.
Ltd., Ansh Impex Pvt. Ltd., Sai
Kripa Buildtech Pvt. Ltd., and
Sainoor Automobiles Pvt. Ltd.
Under the ardent leadership of Mr.
Kapur, SCSL provides techno-
commercial services to industries
such as plywood and laminate,
synthetic resins, footwear, FMCG,
textile, packaging, pharmaceutical
and many more.
ABOUT THE AUTHOR
Becoming Immune

Ajay Kapur
Founder & Managing Director

years are struggling for funds, which is why it is essential to
make a plan that would help you to avoid a liquidity crunch.
This means that you need to take every expense under the
microscope and purge everything from the shopping list
except what is necessary to continue the operations. Being
thrifty will help you save precious resources during this
time of crisis. Another thing you can do is to prepare
weekly forecasts for expenses. By doing so, you will be
able to better monitor where the capital is going and
subsequently, you can create a plan that would help you
save your liquid assets.
Be transparent with your customers
A crisis of this scale is rare and your customers would
empathize with you if you keep the channel of
communication open and explain to them what you’re
going through. By communicating with your customers,
you can get feedback on what they think about the solutions
that are being offered by you at this stage. Also, by keeping
them engaged, you’ll be able to maintain their loyalty to
your brand.
Keep the employee/employer channel of communication
open
You need to interact with your employees to let them know
what condition the company is in. This would ensure that if
anything unfortunate happens, it doesn’t come as a shock to
them. The least you can do in these tough times is keep
your workers informed of any looming crisis. By
communicating with your employees, you can also come up
with some ideas that might help you devise strategies to
cope up with the problems that the company might be
facing. Staying in touch with your employees and arranging
regular meetings via video conferencing will help boost
their morale and give them hope – something which is very
important right now.
Keep the contracted parties informed
It is understandable that due to a shortage of funds, you
might not be able to make payments on time to your
vendors, but if that is the case, you must inform them in
advance. If you don’t do so and wait until the last minute,
they might feel betrayed and this miscommunication might
ruin your relationship.
Embrace adaptability
Being adaptable to change is one of the most useful
qualities you can have at this point. You need to keep one
eye on your business performance and the other on the
horizon to see what trends are emerging in this
unprecedented scenario. For instance, there are many
companies that have switched to e-commerce platforms to
compensate for the losses they’re incurring in offline retail.
There are many such opportunities that you can exploit to
keep your business afloat and weather the storm.
About the Company
Shubham Chemicals and Solvents Limited (SCSL) is an
ISO 9001:2015 certified industrial chemicals import and
distribution Company in India having its registered office in
Delhi with branch offices in Haryana and Gujarat. The
organisation provides techno- commercial services in the
field of marketing and distribution of industrial chemicals.
The Company with its geographical advantage is able to
cater various industries at same time. The value of
commitment and business ethics makes it a leading
Company in the chemical trading industry.
SCSL represents and market the products of some of the
renowned flagship brands of chemical manufacturers both
domestic and international. SCSL is active and aggressive
in sourcing products from all over the world to fulfil the
needs of its customers.
SCSL is customer oriented company and believes in
delivering best quality industrial chemicals, hassle free
order placement, seamless logistics services, timely
deliveries and quick customer support. Honesty, integrity
and robust business processes are hallmark of the company
and have become the unique and special preposition over
past years. The senior management of the company consists
of highly dedicated professionals having both passion and
experience.
Honesty, integrity and best in business style have become
the Company’s unique and special preposition in the world
of trading with its relentless focus on its customers and
team work.

The world of digital marketing is not just about
placing brands in a technological environment with
the assumption that they would connect to
consumers. It’s about digging deeper; it’s about exploring
the immense possibilities that technology oﬀers to create
relevant brand stories that targeted consumers can relate to
and react to positively. This is the belief that drives Social
DNA, a result-driven digital marketing powerhouse that’s
been ranked among the Top 3 Advertising Agencies in
Hyderabad for the year 2020.
The Inception Saga
Started in the year 2013 by Aditya Raj Mankani, a third-
generation entrepreneur with a passion for marketing and
technology. Social DNA’s mission is to engage consumers
with brands in the digital space through well-researched
marketing strategies, driven
by technological solutions to
make them relevant and
result-oriented.
To create and deliver value,
Social DNA helps customers
understand what the real
problems are, and how they
could be addressed. Social
DNA has a human to human
approach when it comes to
branding. This involves a
team of marketeers and
storytellers who work to
create a brand language that
the target audience can relate
to.
The Team Behind S-DNA
Creative storytelling at Social DNA is backed by the team’s
active research and brainstorming processes to understand
the need of their target audience. They believe in
humanising the content for their brands which enables
measurable results such as awareness & engagement.
Explaining their relentless process for their brands, Anjali
Devi, Social DNA’s Marketing Head says, “Storytelling
through content should transpire into a memorable
experience; one which beneﬁts the audience and connects
with them in real-time. A brand can achieve its desirable
growth only by constantly adapting to a unique approach,
listening to their consumer & analysing their
performances”.

Social DNA is changing the marketing industry by making
a difference. They go above and beyond their role of a
solutions provider to be the catalyst of digital
transformation, delivering measurable results. In the words
of Aditya, “Social DNA makes this revolutionary change in
a brand's marketing outlook by blending the art of
storytelling, cutting-edge technology, and foolproof
analytics into a sparkling cocktail of tailor-made branding
strategies.”
Over the years, Social DNA, by virtue of its commitment to
deliver value to its clients, has not just earned a formidable
reputation in the industry but has been rewarded with a
whole lot of recognition. These include being conferred
with the Best Integrated Marketing Award for the work
done for My Home Avatar (2017), being recognised as one
of the 10 Most Promising Digital Marketing Companies by
Silicon India (2017) and one among the 25 Most Promising
Marketing Consultants to watch out for by Consultants
Review (2015)
Hall of Fame
These awards and citations were conferred on Social DNA
for helping its brands build, amplify and multiply through
an array of services that include Branding, AR/VR
Experiential Marketing, Social Media Marketing, Search
Engine Optimisation, Media Buying and Programmatic
Advertising, Mobile App Development, Email Marketing,
Creative Designing, Website Designing, Online Reputation
Management, Wikipedia Profiling, WhatsApp Marketing,
Drone Marketing, Offline Marketing, Artificial Intelligence
and Machine Learning, E-Commerce Consultancy and
Phygital Marketing.
Possibilities for Tomorrow
Talking about Social DNA’s vision for the future, Anish
Kholay, Social DNA’s Chief Digital Officer says “Our
vision is to harness the power of possibilities, the immense
possibilities that technology keeps opening up constantly,
giving rise to endless opportunities for creating memorable,
measurable, result-oriented consumer experiences.”

Geeta Singh
Founder & Managing Director

Viewpoint
iven the current state of affairs where all but the
Gessential activities have been shut down and
people are practicing social distancing to prevent
the further spread of COVID-19, it has become very
difficult for the businesses to connect with their customer
base. It is difficult enough for them to retain their existing
audience, let alone building a new one. All the traditional
systems of doing business have been scrapped for good and
we seem to be going through a transitional phase – from
traditional to modern.
Thanks to technology though, there is a shimmering sliver
of hope amidst the dark clouds of this pandemic. Creativity,
in tandem with tactfulness and technological aids, can help
the businesses derive newer, more innovative ways of
marketing and branding. Let us look at some of the most
lucrative areas where the brands should invest in order to
make the most of their marketing budget.
Social Media Websites
Business is where the people are, and given how things are
unfolding, almost everyone who has a mobile device and an
internet connection is on social media these days, to stay
updated about the current scenario. India boasts a
population of more than 375 million internet users that is
only increasing with every passing day.
As such, social media becomes a great platform for
branding. By utilizing creative strategies, you can get the
attention of thousands, if not millions of people with just
one post. Also, unlike traditional advertising, your social
About the Author
Geeta Singh is the Founder and Managing
Director of TYC Communica on, a Delhi-based
leading Public Rela ons (PR) and Digital
Marke ng agency which has a dis nct place in
the Marke ng and Communica ons Industry of
India. Geeta Singh envisioned and incorporated
TYC Communica on as a proprietorship firm in the
field of transla on and content development in the
year 2011. Later, in 2014, TYC Communica on
developed into a private limited company with a
bigger communica on gamut – i.e., incorpora on of
PR and Digital Marke ng services in the company’s
enlarged work por olio.
Today, Geeta Singh, who has been conferred with
The Young Leadership Award at 2nd NIER’s Na onal
Excellence Awards – 2017, is an inspira onal leader
and a source of mo va on to her ever
enthusias c team of more than 50 commi ed
professionals whose collec ve efforts brought
recogni on as well as laurels to one of the
fastest growing communica on firms in India.
TYC Communica on is among those few PR
agencies in the country which have
exper se in both tradi onal and digital
landscapes.
WHERE SHOULD THE
ORGANIZATIONSINVEST FOR THEIR BRANDING AMID
THE COVID-19 PANDEMIC?

media content isn’t time bound. It can stay up for as long as
you want it to stay. According to certain reports, ever since
the lockdown has been put into place, people have started
frequenting social media websites more than ever. This
gives businesses a great opportunity to capitalize on this
new pool of potential customers and pitch them their ideas
in unique, creative and value additive ways.
Also, merely knowing which platform is useful for
branding isn’t enough; it is equally important to know how
to make your sales pitch. For instance, if you have a
product that is essential during these times, you need to re-
evaluate your sales pitch to ensure that your message does
not come off as insensitive or opportunistic. Branding has to
be done sensitively and by keeping in mind that every
message that you put out needs to have some value for the
customer.
Given how negative the atmosphere already is, people are
looking for sources of motivation and positivity. By
disseminating optimistic messages through social media,
you can quickly gain the attention of people.
TV Advertisement
Earlier, TV advertisements were mostly the domain of big
brands, and small and medium brands refrained from them.
But now, as almost the entire population of the country is
sitting at home, they are watching TV more than ever.
Therefore, advertising on TV can turn out to be a good
marketing strategy. Recently, we’ve seen many small and
medium brands venture into the space of TV advertising,
which they weren’t interested in before the COVID-19
pandemic.
SEO (Search Engine Optimization)
Not many businesses today can think about becoming
successful without ranking high on Google. Among the
billions and billions of websites that are competing to get to
the first page of Google results, you need to stand out with
the help SEO.
SEO usually takes some time before it starts showing
results and people tend to get hasty and quit midway. But
now, since the other operations are shutdown, the business
owners can solely focus on the SEO part. Remember that
people are constantly searching for things that are of utility
amid this pandemic. If you have such a product or service,
then you need to ensure that you rank high on Google.
Because regardless of how good your product and/or
services are, you are not going to make sales if you’re not
visible. Google puts you on a pedestal for the entire world
to see, and SEO can help you get there.
Online coverage through PR agencies
According to a survey conducted among 300 senior
company executives by Peppercomm and the Institute of
PR relations, an overwhelming majority of the respondents
agreed that PR is emerging as a game-changer in these
difficult times of COVID-19 pandemic. PR is all about
getting your message loud and clear to your target audience
among a cacophony of voices – and its role is more
important now than it ever was. Just because papers and
magazines are not being physically published does not
mean that PR is any less effective. Most of the offline
publications have switched to the online mode. By getting
in touch with a specialist PR Company, you can get your
message across to the large reader-base that these
publications hold.
It is not surprising that people these days are absolutely
obsessed with COVID-19 and strategies to fight it. A good
PR agency can help you leverage this into a branding
opportunity. By generating creative, innovative content that
helps people cope with the current situation, you can build
your image among the people slowly and steadily. People
always tend to remember who was there with them in times
of need. So even after the pandemic subsides, you’ll be left
with a loyal follower base, which can become a potential
customer base – given you implement the right marketing
strategy.
The focus, however, should be towards creating content
that stands out, delivering messages that move the masses,
and adding value to people’s lives.

gencies need to evolve from pure play advertising
Aor digital, to being marketing solutions providers.
Rahul Koul and Rohit Kumar MS, the founding
partners at Zensciences, a brand and digital marketing
consultancy, were well aware of this necessity, having seen
something close unfold before their eyes throughout their
careers.
“For a large technology company, it was not uncommon to
have dozens of marketing consultancies and agencies
working for them with most remaining too focussed on
winning awards and completely missing the business
context - on the ‘why’ and the real impact on the business
that a marketing initiative brings to the table,” says Rohit.
It all started with a spirited 5-minute water cooler
conversation at their then-employer, Wipro’s Bangalore
campus, leading to a quick exit by the end of that very
month. Zensciences was thus born in 2015. About its
signiﬁcant progress into the present, Rahul says, “At
Zensciences we bring together the two worlds of business
context and creativity – ampliﬁed with digital and enabled
through technology.”
Exhibiting Excellence
Zensciences, with expertise in creating strategies, design,
storytelling, and experience engineering, possesses a forte
to create winning solutions for clients’ problems by
questioning the status quo and introducing global insights,
experiences, and capabilities, in addition to realizing
opportunities in the present and in the foreseeable future. Its
plethora USPs include:
1. Marketing Strategy & Consulting: A proven expertise
in business positioning, communication themes, target
personas, research, and insights
2. Brand, Experience & Design: A holistic yet
demonstrable capacity to create the right brand
architecture and identity where to dove-tail into the
creation of brand stories and innovative designs. Going
forward, these result in optimized customer journeys
through well-crafted UX/ UI.
3. Content & Storytelling: A well-substantiated
competence in research, writing, and editing B2B, B2C,
and technology marketing assets.
4. Digital Marketing: Managing social media for leading
B2B and consumer brands
5. Performance Marketing: Organizing digital campaigns
for global brands which include display, social, search,
marketplaces, VOD, SVOD and OOH, Google display
and programmatic advertising.
Zensciences
Digital Marketing of the “New Normal Era”- Purpose at Intersection of Brand, Performance and Technology

6. Marketing Technology: Well researched digital
development capabilities that go into the creation of e-
commerce websites, apps (for iOS and Android) as also
Martech in the marketing automation space.
Redefining Success
Zensciences today has offices in Bangalore, India besides
another in Houston in the US. If headcount is an indication,
the company has come a long, long way in a fairly short
time. From two in 2015 to 75 plus and counting. The
measure of an organization’s success lies in its clientele.
Zensciences’ list of clients is certainly impressive and
includes:
•A Fortune 20 Global Retail Company
•2 of the 5 top Tech- Product Companies
•8 of the 20 top Tech Services Companies
•2 Fortune 500 Manufacturing Companies
•1 of the world 3 top Private Equity Companies
On the obvious ‘why them’, the duo state that Zensciences
has, unlike others, enabled the integration and incubation of
services across the marketing lifecycle from awareness to
fulfilment as opposed to the siloed creativity of others.
Another departure has been with the extensive use of
technology.
Digital as a domain, remains ever-changing and evolving
which presents a challenge when it comes to finding people
who remain abreast with the field and resultant
technologies. Add to this, ever-changing client needs which
takes place at the speed of light. To fulfil these, Zensciences
has thrown in the brightest set of ideas which incidentally
form the future of marketing in terms of technology.
In addition to implementing complex marketing strategies
for its clients, Zensciences also uses them liberally in its
own working to improve the quality of its services to its
clients. To this end, their innovation lab ZENSPACE works
on solutions that align with the customers’ aim viewpoint
while aiming to understand the latter’s lifestyle and
discover their unique journeys and concerns.
Voyaging towards New Horizons
While ideating, refining, and reforming concepts,
Zensciences envisions a healthier connect with their
customers. Not stopping at this the company, is also
building a set of proprietary tools for reputation
management and marketing analytics.
For Zensciences and its team, the future has already
dawned, courtesy the Covid-19 pandemic. “What was to
happen a few years down the line is already being played
out. Marketers are increasingly turning to every available
digital medium and platform, while bluntly asking for
results and questioning existing beliefs,” says the team. It is
in this space that Zensciences finds itself well-positioned to
take the opportunity and exceed client expectations with
well thought out strategies, products, and initiatives.
The journey thus far has brought with it, insights for the
founding duo on ways a business can remain successful and
meaningful without the need for a big shiny award. Of
them, the most important is to remain continuously updated
on technology and everything digital.
Rahul KoulRohit Kumar
At Zensciences we
bring together the two
worlds of business
context and creativity –
amplified with digital and
enabled through
technology

STARTINGV/SSUSTAINING
The Never-ending Dilemma of Businesses
lmost every parable and story
Athat we have heard and known
since our childhood is the one
that promises a happily ever after. The
kind where there is a big challenge or
difficulty that has to be overcome by
the hero and eventually leads to one
final victory that supersedes everything
till eternity. Sadly, that only happens in
stories and in the real world of
entrepreneurship and business, there
isn't one big war but hundreds of little
battles that need to be won consistently
and effectively on a regular basis.
This is where a lot of businesses fail to
create an impact. Just starting a
business whether online or offline,
retail or wholesale, B2B or B2C,
manufacturing or trading is not
enough. What is important is that the
business needs to sustain itself and
make sure that it's most important
aspect is taken care of – Bottom Line.
Any business that does not have a
direction and a plan is not a business, it
is a waste of time. The term business is
itself derived from being busy or
busy+ness. And what is the point of
being busy if you are not creating
value?
Points to Ponder
Conceptually, the origins of starting
any venture need capital which
according to textbook definitions is
known as Starting Equity or Business
Capital, which everyone is aware of
and accepted by all. What is unknown
or ignored is that fact that more than
the Equity or Business Capital, there is
the absence of Working Capital which
makes sure that a business that has
started off or is well sustained and in
operational mode, gets that necessary
greasing of the gears and operates
without any friction. The importance of
working capital and a plan behind the
application of the working capital
amount is a widely ignored and
virtually unknown phenomenon.
What many businesses fail to
understand is that there is no business
model in the world that does not need
people and resources to run. It is more
like a child that takes birth (inception),
grows (gestation) and earns (maturity)
in its life cycle. And yes, all businesses
have a life cycle like a product
lifecycle albeit a slightly longer one
and a more far-fetched one when it
comes to it. The idea is to keep
diversifying and keep the gears of the
business lubricated with working
capital without using the money in the
wrong directions.
Sustaining a Model
Let us take an example of a chain of
mobile phone retailer which starts
when there is an opportunity to grow in
the market like India where mobile
phone revolution is just on the cusp of
booming. The brand starts with a few
stores and slowly expands its customer
base by virtue of the high volume of
demand and good walk-ins. This shows
a lot of potential and promise for the
business and its future prospects. A lot
of people (including individual
investors, corporate venture capitalists,
stock market etc) want a piece of the
action. Sounds too good to be true
right? Well, it is too good to be true
because a) the business gets too much
of attention at the beginning of its life
cycle and b) the business is not aware
of its weak points or flaws unless it has
seen tough times and drop in the
revenues or profits.
This is something that all businesses,
especially the startups need to
understand. You do not have a real
business model unless you have almost
seen the end of the road. This is
something that will make things clearer
and help the business model evolve
and understand its truest weaknesses.
Building a business model means not
only looking at the starting process or
expansion in the right direction but
also at sustaining the business model in
the correct way and growing at the
right pace with the values and vision of
the business model intact.

Yash
Bhatt is the Head
of Operations at
SQuare Consulting (INDIA)
and it is his primary task to
keep a check on the operations
and working of the businesses
that are consulted by them. He
makes sure that a business
model doesn't just start
strong but stays
strong.
Yash Bhatt
Head of Operations
at SQuare Consulting
Expert’s View

The 10 most leading digital solutions providers to watch in 2020

The 10 most leading digital solutions providers to watch in 2020

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