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Save Grain
Advanced Solutions Pvt. Ltd.
Protecting Every Single Food Grain from Infestation
Mr. Sachin Gangal
Mrs. Anita Sachin Gangal
India's Best
Agriculture
S o l u t i o n
Providers | 2021
Agriculture Tomorrow
Dynamics of Indian
Agriculture Sector
Post Covid-19:
Future Scenario
VOL
.
05
|
ISSUE
01
|
2021
Agro Supply
Insights on Import-
Export of Indigenous
Agro Products:
Current Scenario
Editor’s Note
echnology, today, is all-pervasive. It has practically
Tpercolated into every segment, micro or macro,
ensuring ease of business, quality of service and is
timesaving.
The backbone of India’s economy, agriculture, and its allied
sectors, too could not be left behind for long. Modern
methods of farming - right from sowing seeds to harvesting,
storing, and transporting, have now become imperative to
increase production and safety of crops.
Agriculture and its allied sectors are the livelihood of nearly
sixty percent of India’s population and the largest
contributor to the economy of the country.
When Indian farmers were not introduced to agriculture
solutions and technology, essential crops faced the threat of
pollution, pests and insects, rodents, harmful chemical
fertilizers, pesticides. India produces agriculture yield in
huge quantities, but it lacked the infrastructure for storage
which compromised both quality and quantity of crops.
While some farmers tried to find solutions to keep the crops
safe and retain the quality, these were short term solutions.
With the advent of technology into agriculture and its allied
sectors, various solutions to different kinds of problems
came up. This helped to nip the problem off the bud and
many entrepreneurs came into picture to do the onus.
Hygienic conditions, good quality seeds, sowing in
appropriate places, green fertilizers, clean and proper
storage of crops, particularly grains, are crucial for healthy
SMART
SOLUTIONS
FOR IMPROVING
AGRICULTURE
PRACTICES
agriculture ecosystem. Soil testing, data management,
Internet of Things (IoT), weather analysis and prediction
have successfully eliminated many issues.
Access to clean reliable energy – solar energy for irrigation,
food dryers, storage have also helped a lot in sustainable
farming.
IoT includes sensors, drones, robots connected through
internet gathering data for efficiency. Drone images
particularly, have helped in quality control, disease
detection, sorting, and grading the yield by mapping and
surveying farms.
Satellite imagery is used to scan different areas of the farm
to detect affected regions early, implement the necessary
solutions and save costs.
With the new generation flocking to the cities for work and
the resultant shortage of farm labourers, Agribots are
attracting the attention of many farmers. This technology is
yet to pick up pace but nevertheless is a good solution for
shortage of manpower.
On the other hand, many educated farmers are open to
implementing all the latest solutions and modern
technology to boost agriculture.
Digital technology solutions have become pertinent for
sustainable growth in farming, logistics management and
warehousing services to improve efficiency, minimize
losses and ensure proper market management.
Leading agriculture solution providers are giving their best
so that there is increased productivity and crops are safe and
protected.
We at, Insights Success, bring you some of the best
agriculture service providers who have come up with
innovative, cost effective agriculture solutions for the
farmers.
Dive into this edition titled, India’s Best Agriculture
Solution Providers, 2021, to learn more about how their
services and products have positively impacted the
agriculture sector.
Have a nice read!
Sumita Sarkar
Editor-in-Chief
sumita@insightssuccess.com
Arya Collateral Warehousing
Services Pvt Ltd.
Integrating the Agricultural Value Chain
eKutir
Developing Data-Driven,
Networked Technologies
RAW Pressery
Enabling an Experience Filled
with the Goodness of Mother Nature
Technology in Production
The Uses of Technology across
the Value Chain of the Dry Fruit & Nut
Production Process
CXO
24
Articles
16 Agriculture Tomorrow
Dynamics of Indian Agriculture
Sector Post Covid-19:
Future Scenario
Agro Supply
Insights on Import-Export
of Indigenous Agro Products:
Current Scenario
30
20 26
32
Save Grain
Advanced Solutions Pvt. Ltd.
Protecting Every Single Food Grain from Infestation
08
COVER
STORY
Contents
Copyright © 2021 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or
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Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd.
Follow us on : www.facebook.com/insightssuccess/ https://twitter.com/insightssuccess
Cover Price : RS. 150/-
RNI NUMBER: MAHENG/2018/75953
Editor-in-Chief Sumita Sarkar
Managing Editor Darshan Parmar
Assisting Editor Ananda Kamal Das
Contributing Writer Ashish Chandgude
Chief Designer Asha Bange
Designing Head Priyanka Rajage
Co-designers Vishal Pawar
Operations Head Megha Mishra
Business Development Manager Nandan Deshpande
Asst. Manager Ashwini Pahurkar
Business Development Lead Tejswini Whaval
Business Development Executive Kajol Karale
Technical Head Pratiksha Patil
Technical Specialist Amar Sawant
Digital Marketing Manager Amol Wadekar
SME-SMO Executive Atul Dhoran
Circulation Manager Tanaji
Insights Success Media Tech LLC
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Off. No. 22, Rainbow Plaza, Shivar Chowk,
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Phone - India: +91 7410079881/ 82/ 83/ 84/ 85
Email: info@insightssuccess.in
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MAY, 2021
We are also available on
Management Brief
Company Name
Mr.Anand Chandra
Executive Director
RAW Pressery
Mr. Krishna Mishra
Mr. Suvankar Mishra
Group Chairman
and Founder,
Executive Director
Save Grain Advanced
Solutions Pvt Ltd
Mr. Sachin Gangal and
Mrs. Anita Sachin Gangal
Directors
eKutir
Mr. Anuj Rakyan
Founder and Managing
Director
Arya provides post-harvest services across the agricultural
value chain, including warehousing, warehouse receipt
financing, rural storage discovery, collateral management and
market linkages.
eKutir is India's first certified B Corp. Ever since its inception
in 2009, its goal has been to extend novel, technology-driven
opportunities to people at the “bottom of the pyramid,” and to
enable impoverished communities to develop sustainably.
RAW Pressery was born in Anuj’s kitchen with a Norwalk
cold-press juicer splattering carrots all over the ceiling.
Save Grain Advanced Solutions Pvt Ltd., creates Hermetic
Bags, named as Save Grain Bags.
Arya Collateral
Warehousing Services
(P) Ltd
Save Grain
Advanced Solutions Pvt. Ltd.
Protecting Every Single Food Grain from Infestation
We wish to create and nurture an
India where only happiness and
good health would thrive
Mr. Sachin Gangal
Mrs. Anita Sachin Gangal
COVER
STORY
Agriculture is not just the
livelihood of nearly sixty
percent of India’s population
and the largest contributor of the
Indian economy, but it is also
recognized as the global powerhouse
of agriculture. These are reasons
enough to prioritize crop safety and
focus on agricultural production.
India is a land of agriculture – be it
farming or its allied sectors, and it is
a major source of the country’s
essential food crops. Agriculture also
provides employment to over half of
the workforce of the nation. It
contributes towards the steady
economy of India.
However, various factors such as
pollution, pests and insects, and the
usage harmful chemical fertilizers,
pesticides, and other such ingredients,
badly affect essential crops and
grains. These crops are incurring
severe damages, while slowing down
agricultural production.
In order to tackle such serious issues,
leading agriculture solution providers
are stepping up to deliver the best
solutions. They are leaving no stone
unturned to ensure that there is
increased agricultural productivity
and also that the crops are safe and
protected.
One such leading agriculture solution
provider is Save Grain Advanced
Solutions Pvt. Ltd. The company is
dedicated towards informing and
educating farmers about the latest
technologies and to ensure their
availability at a reasonable cost. It
also provides its services to the
homemakers of India, who have set
out on a business journey. This
mission is to assist them in the clean
and proper storage of grains.
How it all Began
Save Grain Bags started off its
journey in the year 2015-16. “The
very idea of our company although,
had taken root in our minds quite a
longtime ago”, states team Save
Grain Bags. The company’s aim was
to provide a complete and clear
solution to all the problems
commonly experienced in the
agricultural sector. Knowing that
agriculture is the primary sector of
the country’s economy and the largest
occupation of Indians, the company
took up the onus of ensuring safety of
the crops.
The company is of the opinion that
while our country produces
agriculture yield in great quantities, it
immensely lacks the proper
infrastructure for storage. According
to statistics, almost 55% to 60% of
the yearly produce of maximum
farmers is compromised by
qualitative or quantitative damage.
This problem continues even in the
21st century when technology is
progressing rapidly.
The most important of issues begin
right after the harvest of crops is
completed and the storage process
begins. Accordingly, Team Save
Grain Bags came together to uproot
this problem from its very core. It all
started by participating in every big
and small agricultural exhibition to
promote advanced storage
technology. The team visited different
villages in different parts of the
country to promote and explain the
need of this storage technology.
Inspiring Leadership
Save Grain Bags marches towards
excellence under the dedicated
stewardship of Mr. Sachin Gangal
and Mrs. Anita Sachin Gangal.
They are the key management
personnel who are responsible for the
tremendous success of the company.
With the fervent leadership of Mr.
Sachin and Mrs. Anita, the company
is gradually overcoming numerous
obstacles and achieving new
milestones in delivering efficient
agricultural solutions.
Their idea of developing this very
technology was with the motive of
not letting the wastage of food grains
happen in India. The idea started with
experimenting with the storage
capacity, the needs of the society. It
included trials, visiting different
locations and approaching farmers to
convince them about the use of this
technology which they started off
with. Later, slowly this very small
plant grew into a robust tree with
more people joining and promoting
the storage idea.
India's Best Agriculture Solution Providers | 2021
Embracing Quality-First Approach
The company delivers its wide
variety of services to clientele
ranging from farmers – the main
cultivators of food crops, the organic
cultivators, agriculture-related
companies, and homemakers. The
demand from each section is
different. Some prefer bulk storage,
while the demand by few is seasonal,
whereas the demand from
homemakers is of small quantities
only for their household needs.
Hence, Save Grain Bags offers a wide
variety in sizes to cater the needs of
this diverse clientele. The sizes of the
bags and pouches have been designed
and manufactured after studying the
needs.
The bags and pouches manufactured
by the company undergo thorough
quality test. Each batch of production
is tested and samples from every
batch are sent for quality assurance.
Furthermore, Save Grain Bags has
received certification for its bags
from Indian Institute of Food
Processing Technology. Its bags are
currently being tested and certified by
Central Institute of Post-Harvest
Engineering and Technology.
Noteworthy Achievements
The company has achieved numerous
accolades throughout its quest for
delivering excellent agricultural
solutions. For the year 2020-21 it has
received the Economic Times
Archery award under the category:
Excellence in packaging - Food.
Significant Contributions
Save Grain Bags is a storage solution
based on hermetic technology that
allows clients to store a wide range of
agricultural produce and household
products for a longer duration
without any loss to pests, and without
the usage of pesticides. It produces
bags which are weather resistant,
recyclable and plastic ban
compatible.
The company’s notable contributions
towards the environment, the society,
and the economy have been
mentioned below:
Ÿ Environmental:
1. The company reduces carbon
footprint by cultivating less land.
2. It reduces pollution and
transportation to the warehouse.
3. The company employs organic
storage facilities and does not use
any chemical.
Ÿ Social:
1. It increases the health index of soil
and consumers
2. The company ensures that there is
no distress sale for farmers.
3. It provides various options which
help farmers to earn more money.
Ÿ Economical:
1. The company employs its own
scientific storage and in turn,
reduces storage cost.
2. The company employs techniques
to ensure that there is no wastage
of crops and grains, and the
farmers receive more to sell.
3. The prime objective of the
company is to make sure that there
is availability of more food for the
poor.
Tackling Every Challenge with
Confidence
Save Grain Bags faced tremendous
challenges towards its journey of
achieving prominence. The team
states that the traditional farmers are
not very open to new development
and technology. They are the ones
who suffer the maximum losses. The
company had to take on the stiff task
of convincing them in adopting the
technology and giving them an idea
as to how beneficial this is for them.
Overcoming the Pandemic
Efficiently
Similar to many other companies and
industries, Save Grain Bags also had
to face numerous challenges during
the COVID-19 pandemic. However,
it tackled every challenge positively
and reaped better results. During the
pandemic, the company’s sales
increased as demand for packaging
material increased from all types of
consumers such as farmers,
households, industries, and exporters.
Panic buying was prevalent among
many household consumers, which
led to increased sales. Farmers
wanted to store their hard-earned
harvest safely during lockdown
without any infestation and majority
of exporters or stockiest stored the
grains in their warehouses.
Save Grain Bags also got orders from
government institutions to distribute
the bags to farmers. Also, many
NGOs and similar institutes who
support or help farmers distributed
these bags to the latter free of cost.
Owing to the pandemic, the
company’s sales increased to almost
60-70% as compared to last financial
year.
Scaling the Future
Marching ahead, Save Grain Bags
plans to develop different variants in
hermetic bags and pouches which can
be suitable for different applications
and different food commodities. It is
also approaching different state
governments to incorporate these
bags in farming kit for the benefit of
farmers.
The company has planned aggressive
digital promotional activities during
harvesting season. Team Save Grain
Bags intends to make sure that not
even a single food grain in the world
is lost because of infestation.
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INSIGHTS on
Import-Export of
INDIGENOUS
Products
Current Scenario
mid the Covid-19 Pandemic, the Import and Export
Aof a lot of products has gotten hampered. But
essential products and services such as food and
agro products are still being imported and exported. The
agrarian culture of India, as well as its diverse regional
environment, have made a major contribution to the global
food basket.
According to the government of India, “India’s Foreign
Trade i.e. Exports and Imports are regulated by Foreign
Trade Policy notified by Central government in exercise of
powers conferred by section 5 of foreign trade (Development
and Regulation) Act 1992. As per FTD & R act, export is
defined as an act of taking out of India any goods by land,
sea or air and with proper transaction of money.”
Indian curries, spices, snacks, and mangoes are renowned
around the world for their high quality. India is the global
leader in the export of the following food categories:
Marine Products:
There are a lot of Marine products like frozen shrimp being
exported, which accounts for 44% of all seafood exports
from India, continues to be the most common commodity.
Other items exported from the country include frozen fish,
squid, and cuttlefish.
India is the world's largest shrimp exporter to the United
States and the world's second-largest aquaculture producer.
Buffalo Meat:
In fiscal year 2020, India exported buffalo meat worth about
three billion dollars. Despite the decrease from the previous
year, the south Asian nation was still one of the world's
largest exporters of beef (which includes buffalo meat).
Basmati Rice:
India is known around the world for its rice production, as it
is one of the world's largest producers and consumers of the
grain. Because of its high demand and superior quality,
basmati rice exports have been especially important and
profitable for Indian farmers.
Spices:
Given their exquisite fragrance, texture, taste, and medicinal
value, Indian spices are now the most sought-after globally.
India's domestic spice market is the world's biggest. In India,
Agro
16 | May 2021 | www.insightssuccess.in
Agro Supply
17 | May 2021 | www.insightssuccess.in
spices have traditionally been grown on small plots of land,
with organic farming gaining popularity in recent years.
India is the world's largest spice manufacturer, consumer,
and exporter, producing 75 of the 109 varieties listed by the
International Organization for Standardization (ISO) and
accounting for half of global spice trade.
Cotton:
India is one of the world's largest cotton manufacturers,
buyers, and exporters. According to the Ministry of Textiles,
the commodity supports the livelihoods of an estimated 5.8
million cotton farmers and 40-50 million people involved in
related activities such as cotton processing and trade.
Sugar:
Sugar mills have shipped 2.49 million tonnes of the
sweetener so far in the current marketing year, which ends in
September, with the majority of shipments going to
Indonesia, according to trade group AISTA. With just five
months before the end of the 2020-21 marketing year, the
association believes the mills will be able to meet their
export commitments.
Coffee:
India is the world's third-largest coffee producer and
exporter. Italy, Germany, and Russia are among the most
important markets. Apart from instant coffee, India exports
both Robusta and Arabica varieties. During the year, India
exported 77,770 tonnes to Italy, 41,064 tonnes to Germany,
and 29,531 tonnes to Russia out of its total exports.
Cashew:
Cashew was first introduced to India in Goa, from where it
spread throughout the region. It was first used in soil binding
to prevent erosion. Commercial cultivation began in the early
1960s, and over time, cashew developed into a high-value
crop that became an export-oriented commodity, bringing in
significant foreign exchange for the nation.
Fresh Vegetables:
The diverse climate of India ensures the availability of a
wide range of vegetables. After China, it is the world's
second-largest producer of fruits and vegetables. According
to the National Horticulture Board's National Horticulture
Database, India produced 90.2 million metric tonnes of fruits
and 169.1 million metric tonnes of vegetables in 2015-16.
Fruit cultivation accounted for 6.3 million hectares, while
vegetable cultivation accounted for 10.1 million hectares.
Tea:
Due to clear geographical indications, heavy investment in
tea processing units, continuous innovation, augmented
product mix, and strategic market expansion, Indian tea is
among the best in the world. The Northeast (including
Assam) and north Bengal are the major tea-growing regions
(Darjeeling district and the Dooars region). Tea is also grown
extensively in the Nilgiris region of south India. India is one
of the world's largest tea consumers, consuming roughly
three-quarters of the country's total production.
Castor Oil:
India, as the world's largest producer and exporter of castor
oil, accounts for nearly 83.65% of total global exports in this
category. China, Europe, Thailand, and Japan are its major
trading partners in this market. Due to its demand for sebacic
acid (a simple industrial chemical compound), which is
produced from castor oil, China has been one of the biggest
growth drivers for this oil.
Tobacco Unmanufactured:
The thick, full-bodied flavour and smoothness of Indian
tobacco, which was introduced by the Portuguese in the 17th
century, is appreciated around the world. It is now a well-
known and valued product in global tobacco markets, and it
has made its way into cigarettes produced in a number of
countries. In the global tobacco industry, India has an
impressive and progressive profile, and it is an important
player.
Groundnut:
As per APEDA report, India has exported total 189736 MT
of groundnut with the value of Rs. 1512 crore during April
to October (2019-2020) which is lower by 23.70% against
248679 MT of groundnut with the value of Rs. 1644 crore
during April to October (2018-2019).
Fresh Fruits:
The diverse climate of India ensures the availability of a
wide range of fresh fruits. After China, it is the world's
second-largest producer of fruits and vegetables. According
to the National Horticulture Board's National Horticulture
Database, India produced 90.2 million metric tonnes of fruits
and 169.1 million metric tonnes of vegetables in 2015-16.
There are several agricultural products that are also imported
to India, they are:
Vegetable Oils, Pulses, Fresh Fruits, Cashew, Spices, Sugar,
Alcoholic Beverages, Raw Cotton (which includes waste),
Misc Processed Items, Cocoa Products, Wheat, Coffee, Fruits
/ Vegetable Seeds, Marine Products, Cereal Preparations etc.
- Ashish Chandgude
18 | May 2021 | www.insightssuccess.in
Logistics management in the agricultural industry is
the process that ensures the optimal and continuous
flow of agro-goods from manufacturers/suppliers to
producers and, eventually, to consumers. It is crucial that the
activities in this process are effectively managed to guarantee
the customers’ demands are met on time and the maximum
value of the cultivated products is achieved.
Moreover, it is essential to minimize distribution expenses,
improve the circulation of agricultural goods, reduce
unnecessary losses, and strive for an environment-friendly
and compliant logistics. Arya Collateral Warehousing
Services Pvt Ltd. is one such agricultural warehousing and
logistics platform that offers farmers, FPOs and other
participants, a bouquet of post-harvest services like primary
aggregation, storage, financing and market linkage through a
network of digitized warehousing solutions.
Until 2013, Arya was part of the JM Baxi Group. That year,
Prasanna Rao and Anand Chandra acquired a controlling
stake in the company. Prasanna had previously served as the
Head of Agri Commodity Finance at ICICI Bank, while
Anand was previously ICICI Bank’s National Product Head
for Agri Commodity Finance. More recently, they were
joined by Chattanathan D, the former Group Product Head of
the Rural and Inclusive Banking Group at ICICI Bank.
The team successfully turned around the company and today
Arya is already India’s largest player in the agri-warehousing
space with the largest NBFC book (Warehouse Receipt
Finance) and highest ROE on account of its asset light tech
based profitable model. They currently reach about 350,000
farmers in 21 states, directly or through one of 450 FPOs,
manage $1 billion worth of commodities in their warehouses
and provide or facilitate $350 million worth of financing.
In an interview with Insights Success, Anand Chandra shares
about the journey of Arya, various challenges it faced, its
achievements, and future plans.
Tell us about your company’s operations, its mission, its
vision, and its core values.
We aim to maximise the value of each grain of the Indian
farmer. For this, Arya offers an integrated post-harvest
service model, called the agChain through its digital platform
to address distributed value chains. Arya’s model aims to
mitigate the key challenges posed by the currently low
density of storage and service providers close to the
farmgate. Arya has been able to successfully help
smallholder farmers realize better value for their produce
through village level commodity storage, integrated financing
and market linkage services to create better options for
commodity sales.
How is your company catering differently to its clientele,
to stand apart from competition in the agriculture
solution providers space? What safety, hygiene and
Integrating the Agricultural Value Chain
Collateral	Warehousing	Services	Pvt	Ltd.
20 | May 2021 | www.insightssuccess.in
quality-assurance standards does your company abide by
to inspire the trust of its clients?
Digitization of stored produce is at the crux of Arya’s
approach. In this model, produce entering the warehouse is
quality checked and each stack of grains is given a unique
identification. This translates to a ‘digital balance’ on Arya’s
app interface that can be used to track the produce’s
movement and status, including fortnightly or monthly
commodity health reports.
Once the produce is digitised, Arya addresses the potential
cashflow needs of farmers. Arya has developed a digital fin-
tech tool that can rapidly assess cashflow needs, conduct
credit checks and disburse loans to farmers within 5 minutes.
Loans are provided via their wholly owned NBFC subsidiary,
Aryadhan, or partner financial institutions. During the
currency of the loan, generally ranging from 6 months to a
year, farmers or FPOs uses the market linkage platform
arya.ag to sell their produce at will, the decision making is
further enabled through regular information on prices and
other market factors.
What, according to you, are your company’s most notable
contributions in the Agriculture sector?
Arya’s unique farmer-centred approach, providing a full-
service digital platform with embedded finance and
differentiated efficiencies for small farmholders has made it
India’s leading post-harveststartup.
With the goal of catering to farmers and FPOs that are in
remote areas, too far from Arya’s warehouses to access their
services, Arya has recently introduced flexible, on-demand
hermetic storage solutions. These warehousing solutions are
IoT-enabled so grain environment parameters such as
temperature, oxygen content, humidity and carbon dioxide
content can be monitored. They can be used on-farm for as
many months as warehousing is required and then easily
dismantled and moved to another location.
Another critical innovation Arya has led has been to design
mechanisms that cover the risk of price fall post storage for
farmers. It has designed and implemented the first-of-its-kind
Price Risk mitigation tool, in an exclusive partnership with
Rabobank Foundation.
How has the featured person – CEO/Founder/Director
helped to enhance the company’s outreach? What notable
contributions has the person made in favour of the
company?
Anand has close to two decades of experience in Agri-
Commodity Based financing and has been a part of ICICI
Bank as the National Product Head for the Agri-Commodity
Finance Business. He was instrumental in developing the
product and the associated processes for the Bank and his
experience has been instrumental in driving the entire
operations and technology for Arya too. He is a high-
performing leader both process and people driven which has
helped the organization grow multifold over the last few
years.
The Biggest Struggle
On The Journey
Was To Take The
Entrepreneurial Leap
& To Face The Fear
Of Failure
“
Anand Chandra
Executive Director
India's Best Agriculture Solution Providers | 2021
21 | May 2021 | www.insightssuccess.in
Under his leadership, Arya has become India’s largest agri-
warehousing player, with 85% of their operations in primary
and secondary agricultural markets and large market shares
in the states of Bihar, Maharashtra, Madhya Pradesh,
Karnataka, and Rajasthan.
Over the years, Arya has received various awards. It has been
recognised by the Smart CEO - Top 50 Start-up Award 2017
offered in collaboration with IDA Ireland, The All India
AgriStart-Up Convention and Agri Start-Up Award 2018 by
the Indian Council of Food and Agriculture, The Champions
of Rural Markets award by the Economic Times in 2019,
Indian Achievers' Award for Emerging Company 2020,
adjudged the winner for CNBC Microsoft SMB Utsav 2021
celebrating Resilience in Indian businesses and most recently
recognised as an impact Maker in the Amazon Smbhav
Entrepreneurship Challenge.
What challenges has your team faced in the earlier days
of the company? What struggles is the team going
through now?
The biggest struggle on the journey was to take the
entrepreneurial leap and to face the fear of failure. When we
decided to start our journey with Arya, we were leaving
behind cushy jobs and the security that came with it. But
change does not come easy.
Unlike its competitors, Arya had limited capital and so its
execution had to be spot on. The first two years were hard,
and we did whatever we could - travel by train, sleep in the
offices - to reduce overheads.
The team used technology to track everything, ensure that
debtor recovery was being done in time- made sure that Arya
was profitable from the start. And slowly we positioned
ourselves as the guys who were the quickest in execution.
Today the challenges are different. Penetrating increasingly
remote areas is a challenge, as warehouse infrastructure may
not already exist, but the scale of demand would not justify
investments into creating facilities from scratch. Moreover,
as Arya switches to a digital format, farmers / depositors still
operate on an assisted model, with the help of a physically
present representative, presenting a barrier or added costs to
scale. But the team is made up of young, dynamic, driven
individuals who want to make an impact. We were able to do
what we left our jobs for - making a difference in the lives of
the smallest, poorest farmer, creating impact and
opportunities where access was limited.
The global coronavirus outbreak has tested people,
industries, governments, and supply chains all over the
world. How exactly did the pandemic affect your
company’s operations and finances?
The disruption of the pandemic had some great learnings.
While the pandemic afflicted various industries, it validated
our services and our working model. Through technology, we
could reach farmers and FPOs right at the farm gate during
the pandemic. Our asset-light tech-based model ensures
greater profitability with a natural insulation from shocks and
allowed for us to push strongly into primary / secondary
markets and the electronification of the agricultural
commodity markets. However, with the second wave, we
have put on hold expansion into newer territories for some
time to reduce any burden on employees who are already
stretched with health, family's wellbeing etc.
What are the future prospects for your esteemed
company?
For the future, Arya’s focus will be on a larger reach and
greater efficiency. We intend to enhance the digital platform,
digitising the complete post-harvest value chain and enabling
each farmer to have the freedom to decide when, where and
who to sell their produce.
22 | May 2021 | www.insightssuccess.in
THE USES OF TECHNOLOGY ACROSS
THE VALUE CHAIN OF THE
DRY FRUIT & NUT PRODUCTION PROCESS
Dried fruits and nuts have been around for millennia
and can be traced back as early as the Mesopotamian
civilization, which then later became a staple in
Mediterranean diets. These small powerhouses were equally
popularized among other civilizations, including our own.
Dried fruits and nuts are engrained in our heritage, and proof
of their importance can be found in ancient Ayurvedic texts
that propagate their use due to the wondrous benefits they
provide.
The continued rise of these ‘tiny but mighty’ foods is owed to
the consistent need humans have had for long-lasting
sustenance. The act of drying foods came about as a method of
preservation for perishable items, enabling our ancestors to
have security for long periods. Although the archaic manner of
going about it was simple sun-drying, the overall effect was
concentrated sweetness and condensed nutritional value. Over
time, the drying process has changed with the entrance of
technology, however, the base logic stays the same –
dehydrating fruit or nut correctly enables consumption long
after its regular shelf life, as well as prevents the growth of
moulds and other unsanitary and unsavoury bacteria.
Innovative technologies have brought about freeze-drying,
vacuum drying, and spray drying among others to the fray,
which all contribute to better nutrient, colour, and taste
retention, therefore consistently maintaining a high-quality
product. The main reason these technologies were invented
and are so widely used in recent times is the ability to quickly
produce high volumes of dried fruits and nuts, while most
importantly maintaining good hygiene standards. Archaic
methods may have worked for our ancestors, but risked
contamination by way of insects, animals, and microbes, as
well as wasted batches due to unpredictable weather patterns.
Vacuum drying is one of the most common methods used for
drying all types of foods. The dehydration process that uses
microwave radiation to create heat at full pressure (chamber
pressure) is called as Microwave vacuum drying. High-energy
water molecules propagate to the surface and evaporate due to
low pressure during vacuum drying. Owing to the absence of
air, vacuum drying inhibits oxidation and maintains the colour,
texture, and taste of dried products. This device can improve
the quality of products and the equipment can prolong the shelf
life of food while preserving the original taste as well as the
nutrients within the food. It entails the least nutrient loss and
least colour change among other thermal drying along with a
faster drying rate compared to freeze-drying.
Freeze-drying retains the colour, flavour, and shape as well as
nutrients while maintaining a 100-percent natural or organic
product, freeze-drying is probably best because no additional
ingredients are introduced. However, freeze-drying is also the
most expensive. It comes up with fruit having low moisture
content, extended shelf life, reduced weight and has its nutrient
integrity intact. Once it is rehydrated, freeze-dried fruit goes on
to take its original form and taste. However, if not stored
correctly, they can get soft over time as they absorb a lot of
moisture from the air itself.
Dryness and conditioning - Fruits should not be dried to the
point of being brittle or hard; they should be leathery and
pliable. The ‘conditioning’ process helps equalize moisture
among the various-sized pieces of fruit. It lessens the chances
of mould growth and other spoilage.
The commercialisation of the process has become a necessity,
and for FBOs to fulfil FSSAI guidelines, each step of the
process has been mechanized. All processing steps, right from
separation, cleaning and washing, to drying and packaging,
have specialised machines ensuring the correct handling of the
nuts and fruits.
Using optical sorting techniques, all dry fruits and nuts are
segregated according to their colour and appearance. Grading
machines allow them to be graded as per their sizes. The
machines are of SS304 and SS316 grades, which are the
highest quality stainless steel and hence, no chances for
contamination. These materials are now a mandate because due
to COVID-19, individuals are warier than ever, about the food
and produce entering their homes. These machines are
sanitised regularly and make use of only potable water along
each step of the way. There is no human contact at all along the
production line, which ensures the non-contamination of the
products while maintaining optimum nutritional value.
Additionally, safe, sterile packing into food-safe packaging
24 | May 2021 | www.insightssuccess.in
containers and materials only increases the value and shelf-life
of the product.
With the healthy snacking industry on the rise and dried fruits
and nuts being a large component of the same, it has become
increasingly important for manufacturers to abide by quality
and hygiene standards, especially with the increasing demand.
Choosing safely produced, chemical-free and sugar-free dried
fruits and nuts are essential for consumers, and hence, essential
for companies to meet the brief. Happilo has taken it upon
themselves to ensure prerequisites are met, and to deliver only
the highest quality product, which hence enables consumers to
have the greatest benefit.
About the Author
‘The groundwork of all happiness is health’is a maxim that
seems to be embodied by Happilo – an amalgamation of
‘happiness’ and ‘love’, a brand striving to promote healthy
snacking via sustainable behavioural and market changes.
Vikas Nahar, the CEO & Founder is an MBA graduate in
Marketing from the reputed Institute of SCMHRD in Pune, and
seems to have had an association to aliments connecting the
dots of his professional as well as personal journey.
The son of a farmer in Sakleshpur, Malnad, who owned several
coffee estates, Vikas was exposed to agricultural practices from
a young age. Although he moved away to Bangalore in 2000
for this higher education in a Bachelor’s Degree in Computer
Application, his first job soon after was as an import-export
manager at a firm trading spice internationally. Having already
understood the scope of start-ups in India, Vikas longed to
become an entrepreneur. After having completed his MBA, he
set out on his venture to launch his own gourmet retail store
‘Satvikk’ in 2010. Satvikk had its beginnings in Bangalore, but
with Nahar’s business acumen, he succeeded in scaling it up to
11 stores in the short span of 2 years. Along his journey in
retail, he identified the dearth of healthy snacking options in
India, as well as the disorganisation of the sector.
As a result, Vikas branched out in 2016 with a personal
investment of just Rs 10,000, a loan from his wife and great
support from government initiatives such as ‘Make In India’.
Happilo was born out of this ambitious move and stands today
as one of India’s leading suppliers of premium, calorie-
conscious, nutrient rich snacks. Currently procuring their
products from local farmers, Vikas has his eye set on the
possibility of forming a co-operative in order to empower
farmers and promote industry growth as well as value for the
products themselves.
The Indian diet is carb-heavy, and most Indians today are not
aware of their own protein and nutrient deficits, neither are
they aware of its remedies. Happilo’s driving purpose is to
propagate healthy eating habits, and sustainable diet changes
via their products. Every citizen possesses the right to good
nutrition, and it is up to industry leaders to drive the change
toward the betterment of our communities; consequently,
Happilo will soon be launching affordable snack packets at Rs
20 for ease of access across all boards.
However, with this growing change in perceptions driving
market growth, Happilo aims to give back not only to
communities, but to the environment as well, which is why
biodegradable packaging is on the horizon for the brand. Nahar
was also crowned one of Times’ 40 under 40– this constant
willingness to adapt, give back, and be responsible players in
the market is what sets them apart.
With Vikas Nahar at the helm, the company has seen
exponential growth from its inception to the present: now 140
employees strong, with a recent 100-crore funding, Vikas
doesn’t plan on stopping there. His business plans include
financial growth, bolstering new start-ups in the market with
the same message, and ultimately adding value to the concept
of healthy eating by means of strategic R&D and innovative
product creation.
Technology in Production
25 | May 2021 | www.insightssuccess.in
Asocial enterprise specializing in technological
solutions for the "Base of the Pyramid" market is
eKutir. In its first decade, eKutir has successfully
extended opportunities for a range of impoverished and
marginalized communities, including over 70,000
smallholders. Farmers have gained access to crucial
information, products, services and markets, increased
yields and income, reduced food waste and seen steadily
improving soil and ecosystem health.
eKutir's solutions restructure Agri advisory into time-
bound, easily digestible steps/recommendations delivered at
the appropriate time of the cropping season. This pathway
results in individually tailored, immediately actionable
advice to farmers based on a combination of their progress
in the growth cycle and real-time weather data.
It automates the delivery of general business acumen to
farmers and create several delivery routes that cater to both
literate and illiterate, smartphone-enabled and smartphone-
less farmers. Let's find out how eKutir is helping in making
a change for good in the agricultural industry through the
below highlights of the interview:
Brief us about the Founder/CEO of the company and
the major contribution of him/her towards the
development of the company.
Krishna Mishra, Group Chairman and Founder of
eKutir and Co-Founder and Co-Chairman of Blooom
Krishna Mishra, a social entrepreneur, and innovator is the
Founder and Chairman of eKutir group of companies. He
has 30 years of leadership exposure in social
entrepreneurship and Bottom of Pyramid market. He has a
strong experience in rural banking, agriculture,
microfinance, development, and technology services. He is
a Global Ashoka fellow and widely recognized for his
inclusive business models and social innovation. KC has
been instrumental in driving excellence from his wide range
of experience in the domain of agriculture, sanitation, and
clean and affordable energy for the Bottom of Pyramid
population in rural areas.
eKutir is India's first B Corp certified company and
provides digital technology solutions anchored through a
network of trained micro-entrepreneurs to accelerate
sustainable growth in the farming communities. It has been
working with smallholder farmers and impacted 74,000
BEING AN
ENTREPRENEUR
IS TO BE AT
A PRECIPICE
WHERE YOUR TENACITY,
COURAGE
AND DILIGENCE
WILL BE TESTED
TO ITS FULLEST.
SO, BE PREPARED
TO BE FIERCE
IN YOUR RESOLVE
TO WIN THIS
AND YOU SHALL BE
SLOWLY ON
AN UPWARD JOURNEY
“
“
Krishna Mishra
26 | May 2021 | www.insightssuccess.in
farmers and improved their livelihoods.
Their human centric model has generated more than 4000
micro-entrepreneurs and has presence in India, Cambodia,
Bangladesh, Nepal and Haiti. KC is an alumnus of Delhi
University, India and certified in "Innovative organizational
model of farmers, Corporate Leadership and sustainable
new generation Co-operatives" from Graduate Institute of
Cooperative Leadership (GICA), University of Missouri,
Columbia, USA. He has been inducted as "Ashoka
Changemakers" Fellow in 2012.
Suvankar Mishra, Executive Director of eKutir and CEO
and Co-Founder of Blooom Suvankar Mishra is the
Executive Director of eKutir and CEO & Co-Founder of
Blooom. He is serial social entrepreneur, TEDx Speaker
and Forbes 30 under 30 nominees. Under the leadership of
Suvankar Mishra, eKutir has achieved multiple accolades.
eKutir has been awarded by Facebook, Internet.org, and
MIT inclusive Innovation challenges, Grand Challenges
India, USAID, and BIRAC etc. The strong impact creation
has been published by McGill University and IFPRI which
sighted the farmers' income levels has increased as much as
200% from using the eKutir model. Deloitte has highlighted
eKutir as one of the twenty social enterprises reaching into
the deep pockets of low-income, BoP communities.
Suvankar is an alumnus of Stanford, Harvard and
University of Pennsylvania, USA. He is an engineer from
BITS, Pilani, India.
Tell us about the services you provide through your
venture.
Our tech platform (Blooom)
Blooom is a comprehensive, modular tech platform that can
be used via an Android mobile application and a web-based
interface. Two subscription plans are available, with the
more expensive option offering additional in-person
services such as training and field demonstrations. Blooom
consists of the following components.
Pre-Harvest
The goal of Blooom's pre-harvest side is to increase crop
productivity and sustainability, while de-risking and
reducing the cost of cultivation. It enables previously
disconnected smallholder farmers to access a market of
vetted, high quality seeds and other agricultural inputs at
discounted prices. Complemented by an inexpensive soil
testing solution, a dynamic, highly context-sensitive smart
farming engine provides advice on what, when and how to
plant, nurture, and protect from disease, and through
recurring use builds the ability to give farmers an RoI
forecast for each crop.
Risk – The first pillar of our Financial Inclusion through
Risk Management (FIRM) approach, this module assesses
each farm based on a comprehensive list of 169 risks that
may affect smallholders. Part of the process is automated
eKutirDeveloping Data-Driven,
Networked Technologies
India's Best Agriculture Solution Providers | 2021
Suvankar Mishra
27 | May 2021 | www.insightssuccess.in
based on existing data on location, size, soil quality, etc.
Another part of it is based on data input by Blooom
entrepreneurs or farmer collectives. One of the results is a
customized risk mitigation strategy that guides farmers
through the necessary steps to minimize risk factors. The
other is a risk score, which helps financial institutions,
assess whether they are able to provide loans and insurance
to previously data-less farmers.
Plan – Plan gives farmers an overview of the required
activities and nutrients for each crop before making a
purchase, and once they have used the platform for a period
of time, it can tell them their expected returns on
investment, based on a range of factors including land size,
soil quality, available inputs, season, climate, market prices
and trends and farmers' previous transactions. It warns if
there is a resource gap between the requirements of the
selected crop and the soil quality and inputs available for
the farmer.
Seed – If one had to name the single most important
component that a farmer's fortune hinges on, it would be the
seed. In developing markets, procuring high quality, soil-
appropriate seeds at the right time is a very significant
challenge. This module recommends farmers best fit seed
based on local availability, climate, season, and data from
soil analysis. It tracks farmers' previous purchases to ensure
regular seed replacement in order to prevent soil
exhaustion. Once farmers have made a choice, the platform
aggregates local demand to ensure the best possible price
from a marketplace of vetted, trusted suppliers.
Nurture – Nurture uses data from soil testing to recommend
farmers the most appropriate fertilizers for their selected
crops, helps them purchase from trusted suppliers at
discounted prices, and then provides them guidance on the
timing, dosage and application procedure of fertilizers
throughout the crop cycle. The module emphasizes organic
fertilizer use and precise application to avoid excess
dosage, currently common with smallholders.
Protect – This module helps farmers prevent, as well as
diagnose and treat crop diseases. Similar to other
components of the platform, it enables the procurement of
the appropriate protective and curative products at
discounted prices, and then provides guidance on the right
timing, dosage and application procedures.
Please share some success stories, awards and accolades
that the company has received.
The most interesting outcome and new challenge for the
development of our platform came again from an
unexpected outcome. In peri-urban areas in Odisha, many
of our Farmer Interest Groups gradually organized
themselves into "vegetable clusters," while the poor
population in the nearby urban areas was reported to
consume less than 60% of its recommended vegetable
intake, leading to health problems.
We have received funding to create more immediate market
relationships between these farmer clusters and the urban
poor, making vegetables more affordable and accessible.
The core challenge of the project was connecting farmers to
consumers in a direct and effective way – however, we also
had a parallel mission: giving primary role to women on
every side of the intervention. In the model that we have
created, urban consumers could either shop in newly set up
micro retail enterprises called VeggieMarts or purchase
online for doorstep delivery through the Veggie Kart site
and app that we connected directly with the backend that
our micro entrepreneurs used.
Awards and recognitions
eKutir is India's first Certified B Corporation accredited by
the US non-profit B Lab, which measures and holds for-
profit companies accountable to the highest level of social
and environmental impact. Its work has been featured in a
number of international journals and popular write ups.
Brief us about the future of the company or the goal it
has set to mark its exceptionality in future.
Our ten-year vision: Democratizing the future of
farming
In developing countries, smallholder farmers feed 60 to
80% of society, yet they are not fully a part of it. They are
deprived of information, access, attention and respect. Their
lives are steered by forces that they are helpless against – be
it the below-market prices that buyers offer them, or the
next drought or flood brought about by climate change.
Currently, most smallholders are isolated from solutions, at
the mercy of an increasingly hostile environment. That is
going to change. Ten years from now, farmers will act with
a sense of agency, in a market defined by mutually
advantageous relationships. They will see opportunities
around them, and will know how to seize them. In our
vision, farmers do not feel that they are 'beneficiaries.' They
feel in control.
28 | May 2021 | www.insightssuccess.in
• Ashoka - Innovators of the Public
• MIT Initiative on Digital Economy
• Royal Society of Arts, Commerce and Manufactures [RSA]
Fellowship
• India's rst certied B Corp
• GIIRS Impact rated
• RS Future of Work Awards 2019
• Facebook & Internet.org Innovation Winner, 2015
• NextBillion - Featured in 2016
• The Inclusive Business Practitioner Hub
• Unitus Ventures – 2016
• Sustainable Brands- 2017, 2018
• Forbes India -2016
• Business Fights Poverty
• Tech in Asia
• Billion Bulbs
• Future of Food | Suvankar Mishra | TEDx SOA University
• Human Digital Platform to Aid Sustainable Development | Suvankar
Mishra | TEDxXIMB
• Economic Times- 2015
• Business Standard- 2016
• BBC World Service -2016
• Outlook Business
• Social Business.org
• CNBC TV 18
• The Asian Entrepreneur
• e-agriculture
• Indiaretailing.com
Awards and Media coverage:
29 | May 2021 | www.insightssuccess.in
Dynamics of
Indian
sector post
COVID-19
The global pandemic, Covid-19 has badly impacted
all walks of life. Nations are increasingly focusing
on protecting the lives of the people suffering from
the deadly disease and the frontline healthcare workers. The
Indian government has swung into action to shield the
nation from this life-threatening disease. Several states are
observing lockdowns to ensure the containment of the virus
spread.
It has also raised the question that how has this crisis
affected the agriculture sector, the farmers, and their
households across the nation, and also the economy? Let us
take a look at the various immediate challenges that the
pandemic has posed on the farming sector and learn how
these problems can be mitigated during the post-Covid
period.
The Growing Challenges
In light of increasing Covid cases, the government has
imposed restrictions on the movement of people and
vehicular traffic. This has put on some negative effects on
the farming sector. This is the peak season of rabi crops in
India, which include gram, lentil, wheat, mustard, and so
on. Accordingly, these crops are harvestable, and they are
reaching the maturity stage.
During this time, farm harvests reach the marketplaces,
where they are procured by designated government
agencies. Moreover, if there is any disruption in the supply
of perishable goods such as vegetables, fruits, fish, dairy
products, and so on, it will create a severe problem in the
supply chain. This will lead to the inability in fulfillment of
the demand of various urban and rural consumers.
Many workers from few parts of the country have also
started migrating to their native places, which has increased
the concern, because these people play a crucial role in
harvesting and post-harvesting operations, along with
handling of the produce and storing it in safe marketing
centers.
One of the major challenges faced by the government
during the lockdown period is to ensure that food grains,
fruits, vegetables, and all other essentials are available to
the customers in both rural and urban areas. Hence, it is
important that during these challenging times, the supply
chain should be functioning smoothly, while ensuring
adequate safety measures for all the people involved.
Authorities should also ensure that essential commodities
are delivered to the vulnerable population, while following
all the necessary guidelines and protocols, especially, social
distancing, sanitizing, masking, and so on.
Future Scenario
30 | May 2021 | www.insightssuccess.in
The ongoing lockdown coincides with the rabi harvesting
season. Hence, this has created a major obstruction in
harvesting of crops and smooth procurement operations.
However, the Union Home Ministry has issued a circular
according to which there will be no restrictions on the inter-
state intra-sate movement of farmers and laborers and the
farm machinery which are related to farming and
harvesting. This will be advantageous for farmers; however,
the government should prioritize their safety. The shortage
of workforce and transport has also badly hit the sale of
dairy products, fish, poultry, and so on. In many parts of the
nation, the weather has been very unpredictable during the
past few months. Keeping this in perspective, the harvested
produce must also be protected from such risks.
Tackling the Challenges Efficiently
Agriculturists have been affected badly during the
pandemic. During these times, it is essential that they are
provided with the much-needed support. Many farmers,
who depend on informal employment, have also lost their
jobs during the pandemic. Governing bodies should provide
alternative finance avenues to them (such as cash transfers)
until the economy recovers from the pandemic problem.
Authorities should increase investments in key logistics so
that the demand for agricultural commodities can be
sustained. Moreover, it is essential to encourage e-
commerce, delivery companies, and start-ups so that they
can step in aid of the farmers in need.
The government can help farmers with the lack of farm
labor by providing them with machinery through various
state bodies, farmer producer organizations, and custom
hiring centers and also sufficient incentives.
Farmers can be provided with various funds so that they do
not fall under any pressure due to the lack of finances.
Additionally, landless laborers and workers can also be
provided with wage employment to support them
financially.
Authorities can establish dedicated toll-free help lines/ call
centers to address the grievances of the farmers and to
answer their queries related to the announced government
measures. The government can also play an essential role
by providing various healthcare facilities to the farmers so
that they can take care of themselves and their families
during these challenging times.
Agriculture is the backbone of our economy. The farmers
and agriculturists feed the entire population of this nation
through their dedication and hard work. However, the
Covid-19 pandemic has introduced severe challenges for
various segments of the society. The agriculture sector has
also been severely hit during this crisis. Nevertheless, the
government is taking various corrective measures to ensure
that the farmers, farm laborers, landless laborers, and
workers do not face any financial, logistical, or physical
problems.
-Ananda Kamal Das
Agriculture Tomorrow
31 | May 2021 | www.insightssuccess.in
t all started when Anuj Rakyan was looking for a
Ijuice option and could not find one without any
additives, concentrate, sugar, colour or preservatives.
Not only that, all juices on shelf were pasteurized (boiled)
impacting the nutritive value of the juices.
Cold-pressed was a technology that used no heat, no
oxidation to extract the juice where the juices weren't
blended but pressed for more pulp. Blending also breaks
down cell structure of the fruit and the presence of oxygen
can lead to faster oxidation of the juice.
There was also a limitation in the choice of fruit juices with
the usual orange, mango, apple flavour juice based drinks.
He saw there was a gap for him as a consumer for fresh, no
additives juices with interesting fruit and vegetable mixes
for consumption.
Taking matters in his own hands, literally, he started making
his own healthy, fresh juices in his mother's kitchen which
became the inception point of RAW Pressery. Anuj Rakyan
shares with us his thoughts and success stories with Insights
Success in the interview mentioned below.
RAW Pressery
Enabling an Experience Filled with the Goodness of Mother Nature
Anuj Rakyan
Founder and MD
RAW Pressery
32 | May 2021 | www.insightssuccess.in
Innovation
can become
your biggest
differentiator
and ensure you
remain relevant
to your target audience.
It's also important
to be transparent
and really understand
the need of the consumer.
Always keep it simple,
authentic and
most importantly
keep it RAW
“
“
keeps a check on health while delivering fresh and delicious
products.
Tell us about the services you provide through your
venture.
RAW Pressery started with home-delivering 8 different
types of healthy juices & also the first ever Juice Cleanse in
Mumbai with the help of dabbawalas. The brand now is
available in over 16 cities (mainly Bangalore, Hyderabad,
NCR, Mum, Pune, Ahmedabad, Kochi, Mangalore,
Chennai) and more than 2000 points of sale. Our most
recent All Good. No Bad offering is the dairy-free almond
milk which comes in 4 variants namely, cacao, plain
(unsweetened), mango & dates. We have also forayed into
the Middle East with our first steps in the UAE and Qatar.
Please share some success stories, awards, and accolades
that the company has received.
RAW Pressery has been much loved and recognized within
food & beverage and the startup industry with many awards
such as the Golden Spoon, 50 Emerging Startups to watch
in India and even the Entrepreneur of the Year which was
awarded to Anuj Rakyan. Our most recent one which we
are extremely proud and honored to receive is the Best
Vegan Drink award by Peta (2018).
How does the company intend to give back to the
society?
As a brand we believe in trust and transparency and our
brand philosophy of all good. No bad. Is extended from
sourcing to production. We are a clean label brand and we
believe in sustainable solutions. While we were always
recycling our plastic waste at the factory we were asking
ourselves the question of how we can make ourselves not
just plastic neutral but also recycling positive. Many of our
consumers are conscious to return their bottles which we
then send further to our recycling partners. We wanted to
educate consumers that proper waste management coupled
with modern day innovations can prevent plastic from
entering the seas unchecked. Also that there exists
technology today that can convert this plastic into wearable
apparel.
We use plastic bottles for our juices as they are cold-
pressed, never pasteurized and undergo high water pressure
processing (HPP) technology for preserving the juice.
Plastic is the only element that can sustain the pressure,
glass cannot withstand the high pressure. Any juice that's in
a tetrapak or a glass bottle is pasteurized in order to get
shelf life and pasteurizing impacts the nutritional value of
Brief us about the Founder/CEO of the company and
the major contribution of him/her towards the
development of the company.
Anuj Rakyan, is the Founder and MD of RAW Pressery,
India's first and largest clean label brand. Growing up as an
athlete, Anuj understood the importance of eating healthy
and maintain an active lifestyle. His keen interest in health
and fitness and his understanding of the space lead him to
launch India's honestly healthy "All Good. No Bad" brand.
Anuj's goal is to address the scarcity of honest &
transparent products and build a brand that is genuine and
authentic. He aims to plug this gap through an offering that
India's Best Agriculture Solution Providers | 2021
33 | May 2021 | www.insightssuccess.in
the juice. Our juices are never boiled or pasteurized to
preserve nutrition value in the juices.
Glass is also heavier and requires more fuel energy to
transport impacting the environment with higher carbon
footprint. With this initiative, we are aiming for better waste
management and how with the help of innovation and
creativity we can give purpose to plastic. As we're all
aware, unmanaged plastic waste in our eco-system wreaks
havoc on international biodiversity. With a growing eco-
conscious community and global thought leaders now
entering the conversation, there is hope to provide
innovative solutions to waste management, and in turn,
create a circular economy. Our primary goal is to mitigate
the amount of plastic that's getting dumped in our
wastelands and oceans. Seven RAW Pressery bottles, make
1 RAW Cycled T-shirt. From the time we started, we have
successfully collected 1.2 million bottles. Currently it's a
drop in the ocean but every little drop counts.
Share with us one latest development in agricultural
technology that will play a major role in helping the
Indian farmers and tackling the growing food
demand.
We work very closely with our farmers and are
constantly learning and gaining valuable insights from
them to make our product better. With the help of
technology, we are soon going to be able to showcase
to our customers the entire supply chain right from
where a particular ingredient was sourced, the soil
condition, it's ph level, at what temperature it was
harvested and transported to the pressery, even details
of the juicing process going right up to the point the
bottle goes onto a retail shelf. With the help of
technology, we are going to bring in more transparency
and thereby further strengthen the trust within our
customers.
Brief us about the future of the company or the goal
it has set to mark its exceptionality in future.
RAW Pressery started with 8 super healthy cold
pressed juices and now we have over 26 different
juices including the country's first-ever bottled
sugarcane juice. The key factor is to innovate and
provide customers convenience without compromise.
The core philosophy of All Good. No Bad runs
throughout the company and we will keep coming up
with products that stand true to this promise. We
recently launched Almond Milk which was is a dairy
alternative for the lactose intolerant and vegan
audience. Very soon we will launching new flavors and
many such innovative products that help people lead
fulfilling healthy lifestyles.
34 | May 2021 | www.insightssuccess.in
India's best agriculture solution providers 2021
India's best agriculture solution providers 2021
India's best agriculture solution providers 2021
India's best agriculture solution providers 2021

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India's best agriculture solution providers 2021

  • 1. Save Grain Advanced Solutions Pvt. Ltd. Protecting Every Single Food Grain from Infestation Mr. Sachin Gangal Mrs. Anita Sachin Gangal India's Best Agriculture S o l u t i o n Providers | 2021 Agriculture Tomorrow Dynamics of Indian Agriculture Sector Post Covid-19: Future Scenario VOL . 05 | ISSUE 01 | 2021 Agro Supply Insights on Import- Export of Indigenous Agro Products: Current Scenario
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  • 4. Editor’s Note echnology, today, is all-pervasive. It has practically Tpercolated into every segment, micro or macro, ensuring ease of business, quality of service and is timesaving. The backbone of India’s economy, agriculture, and its allied sectors, too could not be left behind for long. Modern methods of farming - right from sowing seeds to harvesting, storing, and transporting, have now become imperative to increase production and safety of crops. Agriculture and its allied sectors are the livelihood of nearly sixty percent of India’s population and the largest contributor to the economy of the country. When Indian farmers were not introduced to agriculture solutions and technology, essential crops faced the threat of pollution, pests and insects, rodents, harmful chemical fertilizers, pesticides. India produces agriculture yield in huge quantities, but it lacked the infrastructure for storage which compromised both quality and quantity of crops. While some farmers tried to find solutions to keep the crops safe and retain the quality, these were short term solutions. With the advent of technology into agriculture and its allied sectors, various solutions to different kinds of problems came up. This helped to nip the problem off the bud and many entrepreneurs came into picture to do the onus. Hygienic conditions, good quality seeds, sowing in appropriate places, green fertilizers, clean and proper storage of crops, particularly grains, are crucial for healthy SMART SOLUTIONS FOR IMPROVING AGRICULTURE PRACTICES
  • 5. agriculture ecosystem. Soil testing, data management, Internet of Things (IoT), weather analysis and prediction have successfully eliminated many issues. Access to clean reliable energy – solar energy for irrigation, food dryers, storage have also helped a lot in sustainable farming. IoT includes sensors, drones, robots connected through internet gathering data for efficiency. Drone images particularly, have helped in quality control, disease detection, sorting, and grading the yield by mapping and surveying farms. Satellite imagery is used to scan different areas of the farm to detect affected regions early, implement the necessary solutions and save costs. With the new generation flocking to the cities for work and the resultant shortage of farm labourers, Agribots are attracting the attention of many farmers. This technology is yet to pick up pace but nevertheless is a good solution for shortage of manpower. On the other hand, many educated farmers are open to implementing all the latest solutions and modern technology to boost agriculture. Digital technology solutions have become pertinent for sustainable growth in farming, logistics management and warehousing services to improve efficiency, minimize losses and ensure proper market management. Leading agriculture solution providers are giving their best so that there is increased productivity and crops are safe and protected. We at, Insights Success, bring you some of the best agriculture service providers who have come up with innovative, cost effective agriculture solutions for the farmers. Dive into this edition titled, India’s Best Agriculture Solution Providers, 2021, to learn more about how their services and products have positively impacted the agriculture sector. Have a nice read! Sumita Sarkar Editor-in-Chief sumita@insightssuccess.com
  • 6. Arya Collateral Warehousing Services Pvt Ltd. Integrating the Agricultural Value Chain eKutir Developing Data-Driven, Networked Technologies RAW Pressery Enabling an Experience Filled with the Goodness of Mother Nature Technology in Production The Uses of Technology across the Value Chain of the Dry Fruit & Nut Production Process CXO 24 Articles 16 Agriculture Tomorrow Dynamics of Indian Agriculture Sector Post Covid-19: Future Scenario Agro Supply Insights on Import-Export of Indigenous Agro Products: Current Scenario 30 20 26 32
  • 7. Save Grain Advanced Solutions Pvt. Ltd. Protecting Every Single Food Grain from Infestation 08 COVER STORY Contents
  • 8. Copyright © 2021 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd. Follow us on : www.facebook.com/insightssuccess/ https://twitter.com/insightssuccess Cover Price : RS. 150/- RNI NUMBER: MAHENG/2018/75953 Editor-in-Chief Sumita Sarkar Managing Editor Darshan Parmar Assisting Editor Ananda Kamal Das Contributing Writer Ashish Chandgude Chief Designer Asha Bange Designing Head Priyanka Rajage Co-designers Vishal Pawar Operations Head Megha Mishra Business Development Manager Nandan Deshpande Asst. Manager Ashwini Pahurkar Business Development Lead Tejswini Whaval Business Development Executive Kajol Karale Technical Head Pratiksha Patil Technical Specialist Amar Sawant Digital Marketing Manager Amol Wadekar SME-SMO Executive Atul Dhoran Circulation Manager Tanaji Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com Insights Success Media and Technology Pvt. Ltd. Off. No. 22, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in Corporate Offices: sales@insightssuccess.com MAY, 2021 We are also available on
  • 9. Management Brief Company Name Mr.Anand Chandra Executive Director RAW Pressery Mr. Krishna Mishra Mr. Suvankar Mishra Group Chairman and Founder, Executive Director Save Grain Advanced Solutions Pvt Ltd Mr. Sachin Gangal and Mrs. Anita Sachin Gangal Directors eKutir Mr. Anuj Rakyan Founder and Managing Director Arya provides post-harvest services across the agricultural value chain, including warehousing, warehouse receipt financing, rural storage discovery, collateral management and market linkages. eKutir is India's first certified B Corp. Ever since its inception in 2009, its goal has been to extend novel, technology-driven opportunities to people at the “bottom of the pyramid,” and to enable impoverished communities to develop sustainably. RAW Pressery was born in Anuj’s kitchen with a Norwalk cold-press juicer splattering carrots all over the ceiling. Save Grain Advanced Solutions Pvt Ltd., creates Hermetic Bags, named as Save Grain Bags. Arya Collateral Warehousing Services (P) Ltd
  • 10. Save Grain Advanced Solutions Pvt. Ltd. Protecting Every Single Food Grain from Infestation We wish to create and nurture an India where only happiness and good health would thrive
  • 11. Mr. Sachin Gangal Mrs. Anita Sachin Gangal COVER STORY
  • 12. Agriculture is not just the livelihood of nearly sixty percent of India’s population and the largest contributor of the Indian economy, but it is also recognized as the global powerhouse of agriculture. These are reasons enough to prioritize crop safety and focus on agricultural production. India is a land of agriculture – be it farming or its allied sectors, and it is a major source of the country’s essential food crops. Agriculture also provides employment to over half of the workforce of the nation. It contributes towards the steady economy of India. However, various factors such as pollution, pests and insects, and the usage harmful chemical fertilizers, pesticides, and other such ingredients, badly affect essential crops and grains. These crops are incurring severe damages, while slowing down agricultural production. In order to tackle such serious issues, leading agriculture solution providers are stepping up to deliver the best solutions. They are leaving no stone unturned to ensure that there is increased agricultural productivity and also that the crops are safe and protected. One such leading agriculture solution provider is Save Grain Advanced Solutions Pvt. Ltd. The company is dedicated towards informing and educating farmers about the latest technologies and to ensure their availability at a reasonable cost. It also provides its services to the homemakers of India, who have set out on a business journey. This mission is to assist them in the clean and proper storage of grains.
  • 13. How it all Began Save Grain Bags started off its journey in the year 2015-16. “The very idea of our company although, had taken root in our minds quite a longtime ago”, states team Save Grain Bags. The company’s aim was to provide a complete and clear solution to all the problems commonly experienced in the agricultural sector. Knowing that agriculture is the primary sector of the country’s economy and the largest occupation of Indians, the company took up the onus of ensuring safety of the crops. The company is of the opinion that while our country produces agriculture yield in great quantities, it immensely lacks the proper infrastructure for storage. According to statistics, almost 55% to 60% of the yearly produce of maximum farmers is compromised by qualitative or quantitative damage. This problem continues even in the 21st century when technology is progressing rapidly. The most important of issues begin right after the harvest of crops is completed and the storage process begins. Accordingly, Team Save Grain Bags came together to uproot this problem from its very core. It all started by participating in every big and small agricultural exhibition to promote advanced storage technology. The team visited different villages in different parts of the country to promote and explain the need of this storage technology. Inspiring Leadership Save Grain Bags marches towards excellence under the dedicated stewardship of Mr. Sachin Gangal and Mrs. Anita Sachin Gangal. They are the key management personnel who are responsible for the tremendous success of the company. With the fervent leadership of Mr. Sachin and Mrs. Anita, the company is gradually overcoming numerous obstacles and achieving new milestones in delivering efficient agricultural solutions. Their idea of developing this very technology was with the motive of not letting the wastage of food grains happen in India. The idea started with experimenting with the storage capacity, the needs of the society. It included trials, visiting different locations and approaching farmers to convince them about the use of this technology which they started off with. Later, slowly this very small plant grew into a robust tree with more people joining and promoting the storage idea. India's Best Agriculture Solution Providers | 2021
  • 14. Embracing Quality-First Approach The company delivers its wide variety of services to clientele ranging from farmers – the main cultivators of food crops, the organic cultivators, agriculture-related companies, and homemakers. The demand from each section is different. Some prefer bulk storage, while the demand by few is seasonal, whereas the demand from homemakers is of small quantities only for their household needs. Hence, Save Grain Bags offers a wide variety in sizes to cater the needs of this diverse clientele. The sizes of the bags and pouches have been designed and manufactured after studying the needs. The bags and pouches manufactured by the company undergo thorough quality test. Each batch of production is tested and samples from every batch are sent for quality assurance. Furthermore, Save Grain Bags has received certification for its bags from Indian Institute of Food Processing Technology. Its bags are currently being tested and certified by Central Institute of Post-Harvest Engineering and Technology. Noteworthy Achievements The company has achieved numerous accolades throughout its quest for delivering excellent agricultural solutions. For the year 2020-21 it has received the Economic Times Archery award under the category: Excellence in packaging - Food. Significant Contributions Save Grain Bags is a storage solution based on hermetic technology that allows clients to store a wide range of agricultural produce and household products for a longer duration without any loss to pests, and without the usage of pesticides. It produces bags which are weather resistant, recyclable and plastic ban compatible. The company’s notable contributions towards the environment, the society, and the economy have been mentioned below: Ÿ Environmental: 1. The company reduces carbon footprint by cultivating less land. 2. It reduces pollution and transportation to the warehouse. 3. The company employs organic storage facilities and does not use any chemical. Ÿ Social: 1. It increases the health index of soil and consumers 2. The company ensures that there is no distress sale for farmers. 3. It provides various options which help farmers to earn more money. Ÿ Economical: 1. The company employs its own scientific storage and in turn, reduces storage cost.
  • 15. 2. The company employs techniques to ensure that there is no wastage of crops and grains, and the farmers receive more to sell. 3. The prime objective of the company is to make sure that there is availability of more food for the poor. Tackling Every Challenge with Confidence Save Grain Bags faced tremendous challenges towards its journey of achieving prominence. The team states that the traditional farmers are not very open to new development and technology. They are the ones who suffer the maximum losses. The company had to take on the stiff task of convincing them in adopting the technology and giving them an idea as to how beneficial this is for them. Overcoming the Pandemic Efficiently Similar to many other companies and industries, Save Grain Bags also had to face numerous challenges during the COVID-19 pandemic. However, it tackled every challenge positively and reaped better results. During the pandemic, the company’s sales increased as demand for packaging material increased from all types of consumers such as farmers, households, industries, and exporters. Panic buying was prevalent among many household consumers, which led to increased sales. Farmers wanted to store their hard-earned harvest safely during lockdown without any infestation and majority of exporters or stockiest stored the grains in their warehouses. Save Grain Bags also got orders from government institutions to distribute the bags to farmers. Also, many NGOs and similar institutes who support or help farmers distributed these bags to the latter free of cost. Owing to the pandemic, the company’s sales increased to almost 60-70% as compared to last financial year. Scaling the Future Marching ahead, Save Grain Bags plans to develop different variants in hermetic bags and pouches which can be suitable for different applications and different food commodities. It is also approaching different state governments to incorporate these bags in farming kit for the benefit of farmers. The company has planned aggressive digital promotional activities during harvesting season. Team Save Grain Bags intends to make sure that not even a single food grain in the world is lost because of infestation.
  • 16. Subscribe Today CORPORATE OFFICE Insights Success Media and Technology Pvt. Ltd. Off No. 22 & 510, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017. Phone - India: 020- 7410079881/ 82/ 83/ 84/ 85 USA: 302-319-9947 Email: info@insightssuccess.in For Subscription : www.insightssuccess.in Cheque should be drawn in favour of : INSIGHTS SUCCESS MEDIA AND TECH PVT. LTD. Stay in touch. Subscribe to Insightssuccess Get Insightssuccess Magazine in print, & digital on www.insightssuccess.in www.insightssuccess.in
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  • 18. INSIGHTS on Import-Export of INDIGENOUS Products Current Scenario mid the Covid-19 Pandemic, the Import and Export Aof a lot of products has gotten hampered. But essential products and services such as food and agro products are still being imported and exported. The agrarian culture of India, as well as its diverse regional environment, have made a major contribution to the global food basket. According to the government of India, “India’s Foreign Trade i.e. Exports and Imports are regulated by Foreign Trade Policy notified by Central government in exercise of powers conferred by section 5 of foreign trade (Development and Regulation) Act 1992. As per FTD & R act, export is defined as an act of taking out of India any goods by land, sea or air and with proper transaction of money.” Indian curries, spices, snacks, and mangoes are renowned around the world for their high quality. India is the global leader in the export of the following food categories: Marine Products: There are a lot of Marine products like frozen shrimp being exported, which accounts for 44% of all seafood exports from India, continues to be the most common commodity. Other items exported from the country include frozen fish, squid, and cuttlefish. India is the world's largest shrimp exporter to the United States and the world's second-largest aquaculture producer. Buffalo Meat: In fiscal year 2020, India exported buffalo meat worth about three billion dollars. Despite the decrease from the previous year, the south Asian nation was still one of the world's largest exporters of beef (which includes buffalo meat). Basmati Rice: India is known around the world for its rice production, as it is one of the world's largest producers and consumers of the grain. Because of its high demand and superior quality, basmati rice exports have been especially important and profitable for Indian farmers. Spices: Given their exquisite fragrance, texture, taste, and medicinal value, Indian spices are now the most sought-after globally. India's domestic spice market is the world's biggest. In India, Agro 16 | May 2021 | www.insightssuccess.in
  • 19. Agro Supply 17 | May 2021 | www.insightssuccess.in
  • 20. spices have traditionally been grown on small plots of land, with organic farming gaining popularity in recent years. India is the world's largest spice manufacturer, consumer, and exporter, producing 75 of the 109 varieties listed by the International Organization for Standardization (ISO) and accounting for half of global spice trade. Cotton: India is one of the world's largest cotton manufacturers, buyers, and exporters. According to the Ministry of Textiles, the commodity supports the livelihoods of an estimated 5.8 million cotton farmers and 40-50 million people involved in related activities such as cotton processing and trade. Sugar: Sugar mills have shipped 2.49 million tonnes of the sweetener so far in the current marketing year, which ends in September, with the majority of shipments going to Indonesia, according to trade group AISTA. With just five months before the end of the 2020-21 marketing year, the association believes the mills will be able to meet their export commitments. Coffee: India is the world's third-largest coffee producer and exporter. Italy, Germany, and Russia are among the most important markets. Apart from instant coffee, India exports both Robusta and Arabica varieties. During the year, India exported 77,770 tonnes to Italy, 41,064 tonnes to Germany, and 29,531 tonnes to Russia out of its total exports. Cashew: Cashew was first introduced to India in Goa, from where it spread throughout the region. It was first used in soil binding to prevent erosion. Commercial cultivation began in the early 1960s, and over time, cashew developed into a high-value crop that became an export-oriented commodity, bringing in significant foreign exchange for the nation. Fresh Vegetables: The diverse climate of India ensures the availability of a wide range of vegetables. After China, it is the world's second-largest producer of fruits and vegetables. According to the National Horticulture Board's National Horticulture Database, India produced 90.2 million metric tonnes of fruits and 169.1 million metric tonnes of vegetables in 2015-16. Fruit cultivation accounted for 6.3 million hectares, while vegetable cultivation accounted for 10.1 million hectares. Tea: Due to clear geographical indications, heavy investment in tea processing units, continuous innovation, augmented product mix, and strategic market expansion, Indian tea is among the best in the world. The Northeast (including Assam) and north Bengal are the major tea-growing regions (Darjeeling district and the Dooars region). Tea is also grown extensively in the Nilgiris region of south India. India is one of the world's largest tea consumers, consuming roughly three-quarters of the country's total production. Castor Oil: India, as the world's largest producer and exporter of castor oil, accounts for nearly 83.65% of total global exports in this category. China, Europe, Thailand, and Japan are its major trading partners in this market. Due to its demand for sebacic acid (a simple industrial chemical compound), which is produced from castor oil, China has been one of the biggest growth drivers for this oil. Tobacco Unmanufactured: The thick, full-bodied flavour and smoothness of Indian tobacco, which was introduced by the Portuguese in the 17th century, is appreciated around the world. It is now a well- known and valued product in global tobacco markets, and it has made its way into cigarettes produced in a number of countries. In the global tobacco industry, India has an impressive and progressive profile, and it is an important player. Groundnut: As per APEDA report, India has exported total 189736 MT of groundnut with the value of Rs. 1512 crore during April to October (2019-2020) which is lower by 23.70% against 248679 MT of groundnut with the value of Rs. 1644 crore during April to October (2018-2019). Fresh Fruits: The diverse climate of India ensures the availability of a wide range of fresh fruits. After China, it is the world's second-largest producer of fruits and vegetables. According to the National Horticulture Board's National Horticulture Database, India produced 90.2 million metric tonnes of fruits and 169.1 million metric tonnes of vegetables in 2015-16. There are several agricultural products that are also imported to India, they are: Vegetable Oils, Pulses, Fresh Fruits, Cashew, Spices, Sugar, Alcoholic Beverages, Raw Cotton (which includes waste), Misc Processed Items, Cocoa Products, Wheat, Coffee, Fruits / Vegetable Seeds, Marine Products, Cereal Preparations etc. - Ashish Chandgude 18 | May 2021 | www.insightssuccess.in
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  • 22. Logistics management in the agricultural industry is the process that ensures the optimal and continuous flow of agro-goods from manufacturers/suppliers to producers and, eventually, to consumers. It is crucial that the activities in this process are effectively managed to guarantee the customers’ demands are met on time and the maximum value of the cultivated products is achieved. Moreover, it is essential to minimize distribution expenses, improve the circulation of agricultural goods, reduce unnecessary losses, and strive for an environment-friendly and compliant logistics. Arya Collateral Warehousing Services Pvt Ltd. is one such agricultural warehousing and logistics platform that offers farmers, FPOs and other participants, a bouquet of post-harvest services like primary aggregation, storage, financing and market linkage through a network of digitized warehousing solutions. Until 2013, Arya was part of the JM Baxi Group. That year, Prasanna Rao and Anand Chandra acquired a controlling stake in the company. Prasanna had previously served as the Head of Agri Commodity Finance at ICICI Bank, while Anand was previously ICICI Bank’s National Product Head for Agri Commodity Finance. More recently, they were joined by Chattanathan D, the former Group Product Head of the Rural and Inclusive Banking Group at ICICI Bank. The team successfully turned around the company and today Arya is already India’s largest player in the agri-warehousing space with the largest NBFC book (Warehouse Receipt Finance) and highest ROE on account of its asset light tech based profitable model. They currently reach about 350,000 farmers in 21 states, directly or through one of 450 FPOs, manage $1 billion worth of commodities in their warehouses and provide or facilitate $350 million worth of financing. In an interview with Insights Success, Anand Chandra shares about the journey of Arya, various challenges it faced, its achievements, and future plans. Tell us about your company’s operations, its mission, its vision, and its core values. We aim to maximise the value of each grain of the Indian farmer. For this, Arya offers an integrated post-harvest service model, called the agChain through its digital platform to address distributed value chains. Arya’s model aims to mitigate the key challenges posed by the currently low density of storage and service providers close to the farmgate. Arya has been able to successfully help smallholder farmers realize better value for their produce through village level commodity storage, integrated financing and market linkage services to create better options for commodity sales. How is your company catering differently to its clientele, to stand apart from competition in the agriculture solution providers space? What safety, hygiene and Integrating the Agricultural Value Chain Collateral Warehousing Services Pvt Ltd. 20 | May 2021 | www.insightssuccess.in
  • 23. quality-assurance standards does your company abide by to inspire the trust of its clients? Digitization of stored produce is at the crux of Arya’s approach. In this model, produce entering the warehouse is quality checked and each stack of grains is given a unique identification. This translates to a ‘digital balance’ on Arya’s app interface that can be used to track the produce’s movement and status, including fortnightly or monthly commodity health reports. Once the produce is digitised, Arya addresses the potential cashflow needs of farmers. Arya has developed a digital fin- tech tool that can rapidly assess cashflow needs, conduct credit checks and disburse loans to farmers within 5 minutes. Loans are provided via their wholly owned NBFC subsidiary, Aryadhan, or partner financial institutions. During the currency of the loan, generally ranging from 6 months to a year, farmers or FPOs uses the market linkage platform arya.ag to sell their produce at will, the decision making is further enabled through regular information on prices and other market factors. What, according to you, are your company’s most notable contributions in the Agriculture sector? Arya’s unique farmer-centred approach, providing a full- service digital platform with embedded finance and differentiated efficiencies for small farmholders has made it India’s leading post-harveststartup. With the goal of catering to farmers and FPOs that are in remote areas, too far from Arya’s warehouses to access their services, Arya has recently introduced flexible, on-demand hermetic storage solutions. These warehousing solutions are IoT-enabled so grain environment parameters such as temperature, oxygen content, humidity and carbon dioxide content can be monitored. They can be used on-farm for as many months as warehousing is required and then easily dismantled and moved to another location. Another critical innovation Arya has led has been to design mechanisms that cover the risk of price fall post storage for farmers. It has designed and implemented the first-of-its-kind Price Risk mitigation tool, in an exclusive partnership with Rabobank Foundation. How has the featured person – CEO/Founder/Director helped to enhance the company’s outreach? What notable contributions has the person made in favour of the company? Anand has close to two decades of experience in Agri- Commodity Based financing and has been a part of ICICI Bank as the National Product Head for the Agri-Commodity Finance Business. He was instrumental in developing the product and the associated processes for the Bank and his experience has been instrumental in driving the entire operations and technology for Arya too. He is a high- performing leader both process and people driven which has helped the organization grow multifold over the last few years. The Biggest Struggle On The Journey Was To Take The Entrepreneurial Leap & To Face The Fear Of Failure “ Anand Chandra Executive Director India's Best Agriculture Solution Providers | 2021 21 | May 2021 | www.insightssuccess.in
  • 24. Under his leadership, Arya has become India’s largest agri- warehousing player, with 85% of their operations in primary and secondary agricultural markets and large market shares in the states of Bihar, Maharashtra, Madhya Pradesh, Karnataka, and Rajasthan. Over the years, Arya has received various awards. It has been recognised by the Smart CEO - Top 50 Start-up Award 2017 offered in collaboration with IDA Ireland, The All India AgriStart-Up Convention and Agri Start-Up Award 2018 by the Indian Council of Food and Agriculture, The Champions of Rural Markets award by the Economic Times in 2019, Indian Achievers' Award for Emerging Company 2020, adjudged the winner for CNBC Microsoft SMB Utsav 2021 celebrating Resilience in Indian businesses and most recently recognised as an impact Maker in the Amazon Smbhav Entrepreneurship Challenge. What challenges has your team faced in the earlier days of the company? What struggles is the team going through now? The biggest struggle on the journey was to take the entrepreneurial leap and to face the fear of failure. When we decided to start our journey with Arya, we were leaving behind cushy jobs and the security that came with it. But change does not come easy. Unlike its competitors, Arya had limited capital and so its execution had to be spot on. The first two years were hard, and we did whatever we could - travel by train, sleep in the offices - to reduce overheads. The team used technology to track everything, ensure that debtor recovery was being done in time- made sure that Arya was profitable from the start. And slowly we positioned ourselves as the guys who were the quickest in execution. Today the challenges are different. Penetrating increasingly remote areas is a challenge, as warehouse infrastructure may not already exist, but the scale of demand would not justify investments into creating facilities from scratch. Moreover, as Arya switches to a digital format, farmers / depositors still operate on an assisted model, with the help of a physically present representative, presenting a barrier or added costs to scale. But the team is made up of young, dynamic, driven individuals who want to make an impact. We were able to do what we left our jobs for - making a difference in the lives of the smallest, poorest farmer, creating impact and opportunities where access was limited. The global coronavirus outbreak has tested people, industries, governments, and supply chains all over the world. How exactly did the pandemic affect your company’s operations and finances? The disruption of the pandemic had some great learnings. While the pandemic afflicted various industries, it validated our services and our working model. Through technology, we could reach farmers and FPOs right at the farm gate during the pandemic. Our asset-light tech-based model ensures greater profitability with a natural insulation from shocks and allowed for us to push strongly into primary / secondary markets and the electronification of the agricultural commodity markets. However, with the second wave, we have put on hold expansion into newer territories for some time to reduce any burden on employees who are already stretched with health, family's wellbeing etc. What are the future prospects for your esteemed company? For the future, Arya’s focus will be on a larger reach and greater efficiency. We intend to enhance the digital platform, digitising the complete post-harvest value chain and enabling each farmer to have the freedom to decide when, where and who to sell their produce. 22 | May 2021 | www.insightssuccess.in
  • 25.
  • 26. THE USES OF TECHNOLOGY ACROSS THE VALUE CHAIN OF THE DRY FRUIT & NUT PRODUCTION PROCESS Dried fruits and nuts have been around for millennia and can be traced back as early as the Mesopotamian civilization, which then later became a staple in Mediterranean diets. These small powerhouses were equally popularized among other civilizations, including our own. Dried fruits and nuts are engrained in our heritage, and proof of their importance can be found in ancient Ayurvedic texts that propagate their use due to the wondrous benefits they provide. The continued rise of these ‘tiny but mighty’ foods is owed to the consistent need humans have had for long-lasting sustenance. The act of drying foods came about as a method of preservation for perishable items, enabling our ancestors to have security for long periods. Although the archaic manner of going about it was simple sun-drying, the overall effect was concentrated sweetness and condensed nutritional value. Over time, the drying process has changed with the entrance of technology, however, the base logic stays the same – dehydrating fruit or nut correctly enables consumption long after its regular shelf life, as well as prevents the growth of moulds and other unsanitary and unsavoury bacteria. Innovative technologies have brought about freeze-drying, vacuum drying, and spray drying among others to the fray, which all contribute to better nutrient, colour, and taste retention, therefore consistently maintaining a high-quality product. The main reason these technologies were invented and are so widely used in recent times is the ability to quickly produce high volumes of dried fruits and nuts, while most importantly maintaining good hygiene standards. Archaic methods may have worked for our ancestors, but risked contamination by way of insects, animals, and microbes, as well as wasted batches due to unpredictable weather patterns. Vacuum drying is one of the most common methods used for drying all types of foods. The dehydration process that uses microwave radiation to create heat at full pressure (chamber pressure) is called as Microwave vacuum drying. High-energy water molecules propagate to the surface and evaporate due to low pressure during vacuum drying. Owing to the absence of air, vacuum drying inhibits oxidation and maintains the colour, texture, and taste of dried products. This device can improve the quality of products and the equipment can prolong the shelf life of food while preserving the original taste as well as the nutrients within the food. It entails the least nutrient loss and least colour change among other thermal drying along with a faster drying rate compared to freeze-drying. Freeze-drying retains the colour, flavour, and shape as well as nutrients while maintaining a 100-percent natural or organic product, freeze-drying is probably best because no additional ingredients are introduced. However, freeze-drying is also the most expensive. It comes up with fruit having low moisture content, extended shelf life, reduced weight and has its nutrient integrity intact. Once it is rehydrated, freeze-dried fruit goes on to take its original form and taste. However, if not stored correctly, they can get soft over time as they absorb a lot of moisture from the air itself. Dryness and conditioning - Fruits should not be dried to the point of being brittle or hard; they should be leathery and pliable. The ‘conditioning’ process helps equalize moisture among the various-sized pieces of fruit. It lessens the chances of mould growth and other spoilage. The commercialisation of the process has become a necessity, and for FBOs to fulfil FSSAI guidelines, each step of the process has been mechanized. All processing steps, right from separation, cleaning and washing, to drying and packaging, have specialised machines ensuring the correct handling of the nuts and fruits. Using optical sorting techniques, all dry fruits and nuts are segregated according to their colour and appearance. Grading machines allow them to be graded as per their sizes. The machines are of SS304 and SS316 grades, which are the highest quality stainless steel and hence, no chances for contamination. These materials are now a mandate because due to COVID-19, individuals are warier than ever, about the food and produce entering their homes. These machines are sanitised regularly and make use of only potable water along each step of the way. There is no human contact at all along the production line, which ensures the non-contamination of the products while maintaining optimum nutritional value. Additionally, safe, sterile packing into food-safe packaging 24 | May 2021 | www.insightssuccess.in
  • 27. containers and materials only increases the value and shelf-life of the product. With the healthy snacking industry on the rise and dried fruits and nuts being a large component of the same, it has become increasingly important for manufacturers to abide by quality and hygiene standards, especially with the increasing demand. Choosing safely produced, chemical-free and sugar-free dried fruits and nuts are essential for consumers, and hence, essential for companies to meet the brief. Happilo has taken it upon themselves to ensure prerequisites are met, and to deliver only the highest quality product, which hence enables consumers to have the greatest benefit. About the Author ‘The groundwork of all happiness is health’is a maxim that seems to be embodied by Happilo – an amalgamation of ‘happiness’ and ‘love’, a brand striving to promote healthy snacking via sustainable behavioural and market changes. Vikas Nahar, the CEO & Founder is an MBA graduate in Marketing from the reputed Institute of SCMHRD in Pune, and seems to have had an association to aliments connecting the dots of his professional as well as personal journey. The son of a farmer in Sakleshpur, Malnad, who owned several coffee estates, Vikas was exposed to agricultural practices from a young age. Although he moved away to Bangalore in 2000 for this higher education in a Bachelor’s Degree in Computer Application, his first job soon after was as an import-export manager at a firm trading spice internationally. Having already understood the scope of start-ups in India, Vikas longed to become an entrepreneur. After having completed his MBA, he set out on his venture to launch his own gourmet retail store ‘Satvikk’ in 2010. Satvikk had its beginnings in Bangalore, but with Nahar’s business acumen, he succeeded in scaling it up to 11 stores in the short span of 2 years. Along his journey in retail, he identified the dearth of healthy snacking options in India, as well as the disorganisation of the sector. As a result, Vikas branched out in 2016 with a personal investment of just Rs 10,000, a loan from his wife and great support from government initiatives such as ‘Make In India’. Happilo was born out of this ambitious move and stands today as one of India’s leading suppliers of premium, calorie- conscious, nutrient rich snacks. Currently procuring their products from local farmers, Vikas has his eye set on the possibility of forming a co-operative in order to empower farmers and promote industry growth as well as value for the products themselves. The Indian diet is carb-heavy, and most Indians today are not aware of their own protein and nutrient deficits, neither are they aware of its remedies. Happilo’s driving purpose is to propagate healthy eating habits, and sustainable diet changes via their products. Every citizen possesses the right to good nutrition, and it is up to industry leaders to drive the change toward the betterment of our communities; consequently, Happilo will soon be launching affordable snack packets at Rs 20 for ease of access across all boards. However, with this growing change in perceptions driving market growth, Happilo aims to give back not only to communities, but to the environment as well, which is why biodegradable packaging is on the horizon for the brand. Nahar was also crowned one of Times’ 40 under 40– this constant willingness to adapt, give back, and be responsible players in the market is what sets them apart. With Vikas Nahar at the helm, the company has seen exponential growth from its inception to the present: now 140 employees strong, with a recent 100-crore funding, Vikas doesn’t plan on stopping there. His business plans include financial growth, bolstering new start-ups in the market with the same message, and ultimately adding value to the concept of healthy eating by means of strategic R&D and innovative product creation. Technology in Production 25 | May 2021 | www.insightssuccess.in
  • 28. Asocial enterprise specializing in technological solutions for the "Base of the Pyramid" market is eKutir. In its first decade, eKutir has successfully extended opportunities for a range of impoverished and marginalized communities, including over 70,000 smallholders. Farmers have gained access to crucial information, products, services and markets, increased yields and income, reduced food waste and seen steadily improving soil and ecosystem health. eKutir's solutions restructure Agri advisory into time- bound, easily digestible steps/recommendations delivered at the appropriate time of the cropping season. This pathway results in individually tailored, immediately actionable advice to farmers based on a combination of their progress in the growth cycle and real-time weather data. It automates the delivery of general business acumen to farmers and create several delivery routes that cater to both literate and illiterate, smartphone-enabled and smartphone- less farmers. Let's find out how eKutir is helping in making a change for good in the agricultural industry through the below highlights of the interview: Brief us about the Founder/CEO of the company and the major contribution of him/her towards the development of the company. Krishna Mishra, Group Chairman and Founder of eKutir and Co-Founder and Co-Chairman of Blooom Krishna Mishra, a social entrepreneur, and innovator is the Founder and Chairman of eKutir group of companies. He has 30 years of leadership exposure in social entrepreneurship and Bottom of Pyramid market. He has a strong experience in rural banking, agriculture, microfinance, development, and technology services. He is a Global Ashoka fellow and widely recognized for his inclusive business models and social innovation. KC has been instrumental in driving excellence from his wide range of experience in the domain of agriculture, sanitation, and clean and affordable energy for the Bottom of Pyramid population in rural areas. eKutir is India's first B Corp certified company and provides digital technology solutions anchored through a network of trained micro-entrepreneurs to accelerate sustainable growth in the farming communities. It has been working with smallholder farmers and impacted 74,000 BEING AN ENTREPRENEUR IS TO BE AT A PRECIPICE WHERE YOUR TENACITY, COURAGE AND DILIGENCE WILL BE TESTED TO ITS FULLEST. SO, BE PREPARED TO BE FIERCE IN YOUR RESOLVE TO WIN THIS AND YOU SHALL BE SLOWLY ON AN UPWARD JOURNEY “ “ Krishna Mishra 26 | May 2021 | www.insightssuccess.in
  • 29. farmers and improved their livelihoods. Their human centric model has generated more than 4000 micro-entrepreneurs and has presence in India, Cambodia, Bangladesh, Nepal and Haiti. KC is an alumnus of Delhi University, India and certified in "Innovative organizational model of farmers, Corporate Leadership and sustainable new generation Co-operatives" from Graduate Institute of Cooperative Leadership (GICA), University of Missouri, Columbia, USA. He has been inducted as "Ashoka Changemakers" Fellow in 2012. Suvankar Mishra, Executive Director of eKutir and CEO and Co-Founder of Blooom Suvankar Mishra is the Executive Director of eKutir and CEO & Co-Founder of Blooom. He is serial social entrepreneur, TEDx Speaker and Forbes 30 under 30 nominees. Under the leadership of Suvankar Mishra, eKutir has achieved multiple accolades. eKutir has been awarded by Facebook, Internet.org, and MIT inclusive Innovation challenges, Grand Challenges India, USAID, and BIRAC etc. The strong impact creation has been published by McGill University and IFPRI which sighted the farmers' income levels has increased as much as 200% from using the eKutir model. Deloitte has highlighted eKutir as one of the twenty social enterprises reaching into the deep pockets of low-income, BoP communities. Suvankar is an alumnus of Stanford, Harvard and University of Pennsylvania, USA. He is an engineer from BITS, Pilani, India. Tell us about the services you provide through your venture. Our tech platform (Blooom) Blooom is a comprehensive, modular tech platform that can be used via an Android mobile application and a web-based interface. Two subscription plans are available, with the more expensive option offering additional in-person services such as training and field demonstrations. Blooom consists of the following components. Pre-Harvest The goal of Blooom's pre-harvest side is to increase crop productivity and sustainability, while de-risking and reducing the cost of cultivation. It enables previously disconnected smallholder farmers to access a market of vetted, high quality seeds and other agricultural inputs at discounted prices. Complemented by an inexpensive soil testing solution, a dynamic, highly context-sensitive smart farming engine provides advice on what, when and how to plant, nurture, and protect from disease, and through recurring use builds the ability to give farmers an RoI forecast for each crop. Risk – The first pillar of our Financial Inclusion through Risk Management (FIRM) approach, this module assesses each farm based on a comprehensive list of 169 risks that may affect smallholders. Part of the process is automated eKutirDeveloping Data-Driven, Networked Technologies India's Best Agriculture Solution Providers | 2021 Suvankar Mishra 27 | May 2021 | www.insightssuccess.in
  • 30. based on existing data on location, size, soil quality, etc. Another part of it is based on data input by Blooom entrepreneurs or farmer collectives. One of the results is a customized risk mitigation strategy that guides farmers through the necessary steps to minimize risk factors. The other is a risk score, which helps financial institutions, assess whether they are able to provide loans and insurance to previously data-less farmers. Plan – Plan gives farmers an overview of the required activities and nutrients for each crop before making a purchase, and once they have used the platform for a period of time, it can tell them their expected returns on investment, based on a range of factors including land size, soil quality, available inputs, season, climate, market prices and trends and farmers' previous transactions. It warns if there is a resource gap between the requirements of the selected crop and the soil quality and inputs available for the farmer. Seed – If one had to name the single most important component that a farmer's fortune hinges on, it would be the seed. In developing markets, procuring high quality, soil- appropriate seeds at the right time is a very significant challenge. This module recommends farmers best fit seed based on local availability, climate, season, and data from soil analysis. It tracks farmers' previous purchases to ensure regular seed replacement in order to prevent soil exhaustion. Once farmers have made a choice, the platform aggregates local demand to ensure the best possible price from a marketplace of vetted, trusted suppliers. Nurture – Nurture uses data from soil testing to recommend farmers the most appropriate fertilizers for their selected crops, helps them purchase from trusted suppliers at discounted prices, and then provides them guidance on the timing, dosage and application procedure of fertilizers throughout the crop cycle. The module emphasizes organic fertilizer use and precise application to avoid excess dosage, currently common with smallholders. Protect – This module helps farmers prevent, as well as diagnose and treat crop diseases. Similar to other components of the platform, it enables the procurement of the appropriate protective and curative products at discounted prices, and then provides guidance on the right timing, dosage and application procedures. Please share some success stories, awards and accolades that the company has received. The most interesting outcome and new challenge for the development of our platform came again from an unexpected outcome. In peri-urban areas in Odisha, many of our Farmer Interest Groups gradually organized themselves into "vegetable clusters," while the poor population in the nearby urban areas was reported to consume less than 60% of its recommended vegetable intake, leading to health problems. We have received funding to create more immediate market relationships between these farmer clusters and the urban poor, making vegetables more affordable and accessible. The core challenge of the project was connecting farmers to consumers in a direct and effective way – however, we also had a parallel mission: giving primary role to women on every side of the intervention. In the model that we have created, urban consumers could either shop in newly set up micro retail enterprises called VeggieMarts or purchase online for doorstep delivery through the Veggie Kart site and app that we connected directly with the backend that our micro entrepreneurs used. Awards and recognitions eKutir is India's first Certified B Corporation accredited by the US non-profit B Lab, which measures and holds for- profit companies accountable to the highest level of social and environmental impact. Its work has been featured in a number of international journals and popular write ups. Brief us about the future of the company or the goal it has set to mark its exceptionality in future. Our ten-year vision: Democratizing the future of farming In developing countries, smallholder farmers feed 60 to 80% of society, yet they are not fully a part of it. They are deprived of information, access, attention and respect. Their lives are steered by forces that they are helpless against – be it the below-market prices that buyers offer them, or the next drought or flood brought about by climate change. Currently, most smallholders are isolated from solutions, at the mercy of an increasingly hostile environment. That is going to change. Ten years from now, farmers will act with a sense of agency, in a market defined by mutually advantageous relationships. They will see opportunities around them, and will know how to seize them. In our vision, farmers do not feel that they are 'beneficiaries.' They feel in control. 28 | May 2021 | www.insightssuccess.in
  • 31. • Ashoka - Innovators of the Public • MIT Initiative on Digital Economy • Royal Society of Arts, Commerce and Manufactures [RSA] Fellowship • India's rst certied B Corp • GIIRS Impact rated • RS Future of Work Awards 2019 • Facebook & Internet.org Innovation Winner, 2015 • NextBillion - Featured in 2016 • The Inclusive Business Practitioner Hub • Unitus Ventures – 2016 • Sustainable Brands- 2017, 2018 • Forbes India -2016 • Business Fights Poverty • Tech in Asia • Billion Bulbs • Future of Food | Suvankar Mishra | TEDx SOA University • Human Digital Platform to Aid Sustainable Development | Suvankar Mishra | TEDxXIMB • Economic Times- 2015 • Business Standard- 2016 • BBC World Service -2016 • Outlook Business • Social Business.org • CNBC TV 18 • The Asian Entrepreneur • e-agriculture • Indiaretailing.com Awards and Media coverage: 29 | May 2021 | www.insightssuccess.in
  • 32. Dynamics of Indian sector post COVID-19 The global pandemic, Covid-19 has badly impacted all walks of life. Nations are increasingly focusing on protecting the lives of the people suffering from the deadly disease and the frontline healthcare workers. The Indian government has swung into action to shield the nation from this life-threatening disease. Several states are observing lockdowns to ensure the containment of the virus spread. It has also raised the question that how has this crisis affected the agriculture sector, the farmers, and their households across the nation, and also the economy? Let us take a look at the various immediate challenges that the pandemic has posed on the farming sector and learn how these problems can be mitigated during the post-Covid period. The Growing Challenges In light of increasing Covid cases, the government has imposed restrictions on the movement of people and vehicular traffic. This has put on some negative effects on the farming sector. This is the peak season of rabi crops in India, which include gram, lentil, wheat, mustard, and so on. Accordingly, these crops are harvestable, and they are reaching the maturity stage. During this time, farm harvests reach the marketplaces, where they are procured by designated government agencies. Moreover, if there is any disruption in the supply of perishable goods such as vegetables, fruits, fish, dairy products, and so on, it will create a severe problem in the supply chain. This will lead to the inability in fulfillment of the demand of various urban and rural consumers. Many workers from few parts of the country have also started migrating to their native places, which has increased the concern, because these people play a crucial role in harvesting and post-harvesting operations, along with handling of the produce and storing it in safe marketing centers. One of the major challenges faced by the government during the lockdown period is to ensure that food grains, fruits, vegetables, and all other essentials are available to the customers in both rural and urban areas. Hence, it is important that during these challenging times, the supply chain should be functioning smoothly, while ensuring adequate safety measures for all the people involved. Authorities should also ensure that essential commodities are delivered to the vulnerable population, while following all the necessary guidelines and protocols, especially, social distancing, sanitizing, masking, and so on. Future Scenario 30 | May 2021 | www.insightssuccess.in
  • 33. The ongoing lockdown coincides with the rabi harvesting season. Hence, this has created a major obstruction in harvesting of crops and smooth procurement operations. However, the Union Home Ministry has issued a circular according to which there will be no restrictions on the inter- state intra-sate movement of farmers and laborers and the farm machinery which are related to farming and harvesting. This will be advantageous for farmers; however, the government should prioritize their safety. The shortage of workforce and transport has also badly hit the sale of dairy products, fish, poultry, and so on. In many parts of the nation, the weather has been very unpredictable during the past few months. Keeping this in perspective, the harvested produce must also be protected from such risks. Tackling the Challenges Efficiently Agriculturists have been affected badly during the pandemic. During these times, it is essential that they are provided with the much-needed support. Many farmers, who depend on informal employment, have also lost their jobs during the pandemic. Governing bodies should provide alternative finance avenues to them (such as cash transfers) until the economy recovers from the pandemic problem. Authorities should increase investments in key logistics so that the demand for agricultural commodities can be sustained. Moreover, it is essential to encourage e- commerce, delivery companies, and start-ups so that they can step in aid of the farmers in need. The government can help farmers with the lack of farm labor by providing them with machinery through various state bodies, farmer producer organizations, and custom hiring centers and also sufficient incentives. Farmers can be provided with various funds so that they do not fall under any pressure due to the lack of finances. Additionally, landless laborers and workers can also be provided with wage employment to support them financially. Authorities can establish dedicated toll-free help lines/ call centers to address the grievances of the farmers and to answer their queries related to the announced government measures. The government can also play an essential role by providing various healthcare facilities to the farmers so that they can take care of themselves and their families during these challenging times. Agriculture is the backbone of our economy. The farmers and agriculturists feed the entire population of this nation through their dedication and hard work. However, the Covid-19 pandemic has introduced severe challenges for various segments of the society. The agriculture sector has also been severely hit during this crisis. Nevertheless, the government is taking various corrective measures to ensure that the farmers, farm laborers, landless laborers, and workers do not face any financial, logistical, or physical problems. -Ananda Kamal Das Agriculture Tomorrow 31 | May 2021 | www.insightssuccess.in
  • 34. t all started when Anuj Rakyan was looking for a Ijuice option and could not find one without any additives, concentrate, sugar, colour or preservatives. Not only that, all juices on shelf were pasteurized (boiled) impacting the nutritive value of the juices. Cold-pressed was a technology that used no heat, no oxidation to extract the juice where the juices weren't blended but pressed for more pulp. Blending also breaks down cell structure of the fruit and the presence of oxygen can lead to faster oxidation of the juice. There was also a limitation in the choice of fruit juices with the usual orange, mango, apple flavour juice based drinks. He saw there was a gap for him as a consumer for fresh, no additives juices with interesting fruit and vegetable mixes for consumption. Taking matters in his own hands, literally, he started making his own healthy, fresh juices in his mother's kitchen which became the inception point of RAW Pressery. Anuj Rakyan shares with us his thoughts and success stories with Insights Success in the interview mentioned below. RAW Pressery Enabling an Experience Filled with the Goodness of Mother Nature Anuj Rakyan Founder and MD RAW Pressery 32 | May 2021 | www.insightssuccess.in
  • 35. Innovation can become your biggest differentiator and ensure you remain relevant to your target audience. It's also important to be transparent and really understand the need of the consumer. Always keep it simple, authentic and most importantly keep it RAW “ “ keeps a check on health while delivering fresh and delicious products. Tell us about the services you provide through your venture. RAW Pressery started with home-delivering 8 different types of healthy juices & also the first ever Juice Cleanse in Mumbai with the help of dabbawalas. The brand now is available in over 16 cities (mainly Bangalore, Hyderabad, NCR, Mum, Pune, Ahmedabad, Kochi, Mangalore, Chennai) and more than 2000 points of sale. Our most recent All Good. No Bad offering is the dairy-free almond milk which comes in 4 variants namely, cacao, plain (unsweetened), mango & dates. We have also forayed into the Middle East with our first steps in the UAE and Qatar. Please share some success stories, awards, and accolades that the company has received. RAW Pressery has been much loved and recognized within food & beverage and the startup industry with many awards such as the Golden Spoon, 50 Emerging Startups to watch in India and even the Entrepreneur of the Year which was awarded to Anuj Rakyan. Our most recent one which we are extremely proud and honored to receive is the Best Vegan Drink award by Peta (2018). How does the company intend to give back to the society? As a brand we believe in trust and transparency and our brand philosophy of all good. No bad. Is extended from sourcing to production. We are a clean label brand and we believe in sustainable solutions. While we were always recycling our plastic waste at the factory we were asking ourselves the question of how we can make ourselves not just plastic neutral but also recycling positive. Many of our consumers are conscious to return their bottles which we then send further to our recycling partners. We wanted to educate consumers that proper waste management coupled with modern day innovations can prevent plastic from entering the seas unchecked. Also that there exists technology today that can convert this plastic into wearable apparel. We use plastic bottles for our juices as they are cold- pressed, never pasteurized and undergo high water pressure processing (HPP) technology for preserving the juice. Plastic is the only element that can sustain the pressure, glass cannot withstand the high pressure. Any juice that's in a tetrapak or a glass bottle is pasteurized in order to get shelf life and pasteurizing impacts the nutritional value of Brief us about the Founder/CEO of the company and the major contribution of him/her towards the development of the company. Anuj Rakyan, is the Founder and MD of RAW Pressery, India's first and largest clean label brand. Growing up as an athlete, Anuj understood the importance of eating healthy and maintain an active lifestyle. His keen interest in health and fitness and his understanding of the space lead him to launch India's honestly healthy "All Good. No Bad" brand. Anuj's goal is to address the scarcity of honest & transparent products and build a brand that is genuine and authentic. He aims to plug this gap through an offering that India's Best Agriculture Solution Providers | 2021 33 | May 2021 | www.insightssuccess.in
  • 36. the juice. Our juices are never boiled or pasteurized to preserve nutrition value in the juices. Glass is also heavier and requires more fuel energy to transport impacting the environment with higher carbon footprint. With this initiative, we are aiming for better waste management and how with the help of innovation and creativity we can give purpose to plastic. As we're all aware, unmanaged plastic waste in our eco-system wreaks havoc on international biodiversity. With a growing eco- conscious community and global thought leaders now entering the conversation, there is hope to provide innovative solutions to waste management, and in turn, create a circular economy. Our primary goal is to mitigate the amount of plastic that's getting dumped in our wastelands and oceans. Seven RAW Pressery bottles, make 1 RAW Cycled T-shirt. From the time we started, we have successfully collected 1.2 million bottles. Currently it's a drop in the ocean but every little drop counts. Share with us one latest development in agricultural technology that will play a major role in helping the Indian farmers and tackling the growing food demand. We work very closely with our farmers and are constantly learning and gaining valuable insights from them to make our product better. With the help of technology, we are soon going to be able to showcase to our customers the entire supply chain right from where a particular ingredient was sourced, the soil condition, it's ph level, at what temperature it was harvested and transported to the pressery, even details of the juicing process going right up to the point the bottle goes onto a retail shelf. With the help of technology, we are going to bring in more transparency and thereby further strengthen the trust within our customers. Brief us about the future of the company or the goal it has set to mark its exceptionality in future. RAW Pressery started with 8 super healthy cold pressed juices and now we have over 26 different juices including the country's first-ever bottled sugarcane juice. The key factor is to innovate and provide customers convenience without compromise. The core philosophy of All Good. No Bad runs throughout the company and we will keep coming up with products that stand true to this promise. We recently launched Almond Milk which was is a dairy alternative for the lactose intolerant and vegan audience. Very soon we will launching new flavors and many such innovative products that help people lead fulfilling healthy lifestyles. 34 | May 2021 | www.insightssuccess.in