The target audience of the music video is 16-24 year old males and females. The lyrics portray the girl as having a perfect face and suggest that carrying a gun makes one look cool. The tempo is upbeat, the genre is indie rock, and the camera techniques include tracking shots, medium shots, long shots, point-of-view shots and close ups while the editing uses mainly jump cuts and the only digital effect is slow motion.

1. Music Video Analysis
Comment on the following aspects in relation to your music video choice.
How will these techniques appeal to the target audience needs? https://www.youtube.com/watch?v=Iyy3YOpxL2k
Target Audience &
needs
The target audience for this song is almost every young person 16-24 year old males and females.
Lyrics “She had a face outta a movie scene" this suggests that the girl who he is singing to or about has a perfect face.
"He's got his gun, he's got his suit on
She says, "Babe, you look so cool, you look so cool, you look so cool, cool, cool, cool
You look so cool, you look so cool, you look so cool, cool, cool, cool, cool." this suggests that when the singer has a gun giving
the illusion that anyone who carries a gun is cool.
Tempo The tempo of the song is quite upbeat.
Genre The genre of the song is indie- rock.
Camera Technique He camera techniques used are tracking, medium shot, long shots, p.o.v shots and close ups.

2. Music Video Analysis
Editing The editing that is used is mainly jump cuts.
Use of digital effects There aren’t many digital effects used the only one that is used is slow motion.