1. Music Video Analysis
Comment on the following aspects in relation to your music video choice.
How will these techniques appeal to the target audience needs?
http://www.youtube.com/watch?v=W-TE_Ys4iwM
Target Audience &
needs
5-19 year olds
Lyrics
They are about something personal to the singers which makes people curious and want to listen
Tempo
It’s quite a chilled laid back song with a slow tempo throughout but a happy up beat tempo
Genre
pop
Camera Technique
One main camera which they come towards and sing to but also one that follows each of them around individually
Editing
The editing shows an old photo which they have recreated and it slowly fades into the recent recreation from the old pictures of
them
Use of digital effects
none