1. Shane ToddShane9874@gmail.com (817)-966-7081
Mobile: (817) 966-7081
Areas of Expertise:
Proven relationship builder with strengths in forging key relationships, creating strategic proposals, organizing & spearheading
special projects & events in challenging & ever-changing environments. Talented in my ability to deal with diverse
personalities, using innovative methods of approach, identifying problems & applying the corrective measures to resolve those
problems.
Ron Sherman Advertising & Production
National Sales Representative. & Media Buyer 2/14 – 7/15
Qualified and secured national home improvement clients on RSA's unique mass media advertising platforms.
Implemented strategic television, print, radio & online proposals structured around the clients’ needs analysis.
Educated clients on SEO & SEM management, while our web design team built new user friendly websites.
Developed mass media proposals for the national media buyer and worked directly with media reps around the country.
Provided and explained advertising stages in order to give more accurate quarterly and annual projections.
Created direct response television advertisements that yielded fast and accurate results.
NBC Channel 4 KARK
Advertising Sales Representative 5/13 – 11/13
Targeted & secured substantial local investments & educated clients on platform.
Received top e-media sales achievement for 2nd Quarter in 2013.
Improved client’s perception of advertising in unique brainstorming meetings providing excitement and trust.
Quantified marketing data, demographic analysis & industry changes to ensure market saturation.
Educated new clients on advertising stages to minimize cancelations & build trust.
Wrote & orchestrated unique & creative television commercials to spark interest.
Austin Monthly Magazine
Advertising Account Manager 3/12 - 12/12
Strengthened relationships with newly developed clients & key account lists through new innovative advertising ideas.
Created unique & strategic proposals generating substantial growth, while spearheading local events and contests.
High closing ratio through contract negotiations & renewed unsatisfied clients through a consultative approach.
Created awareness for vendors at special engagements to increase Austin Monthly's already stellar reputation.
Millionaire Blueprints & Standard Publishing (Independent Contractor)
Multichannel Advertising Sales Manager: 6/06 - 5/11
(MBP Dates: 6/06 - 10/08) (BSP Dates: 11/-08 - 5/11)
• Managed existing and newly developed advertisers to ensure client retention & grow the current client base.
• Designed & created proposals to sell advertising campaigns to national, international and local advertisers.
• Spearheaded the set up for Standard Publishing by creating exposure at statewide events.
• Created print and online advertisements for new and existing clients based on the customers’ needs and reputation.
• Worked from a remote office at my home in Irving, TX as an independent contractor.
2. Clear Channel Radio & TTN (Total Traffic Network)
Advertising Account Manager 11/04 - 5/06
• Developed new business by cold calling prospects and reviving stagnant clients with new exciting advertising ideas.
• Secured large incremental investments from local and national advertisers by working directly with advertising agencies.
• Spearheaded local “live" radio remotes and contests with local celebrities and provided the venue for the events.
• Created fun yet informative brain storming meetings to gain more in depth knowledge of the clients overall needs.
My initial position with CCR was with Sunny 97.1 FM in its infancy but the station was decommissioned shortly after.
I was exclusively sought out to join a specialized advertising team in our traffic division for Clear Channel's entire cluster.
Advance America
Commercial Real Estate Manager 11/01 - 8/04
• Conducted statewide analysis in CA, TX, AR, OK, ND, SD & NB through research of demographic maps & census reports.
• Created time analysis of desired store location and negotiated with real estate brokers on the desired location.
• Supervised construction of leased premises to ensure build out was precise and ready for our company to move in.
• Coordinated site tours with the president & vice president of real estate, along with the brokers for the targeted areas.
• Extensive travel & worked out of my remote home office in Irving, TX
Operating Systems & Computer Knowledge & Applications:
Windows XP, Windows NT, Windows ME - Mac 0SX, & Mac 0S9
Microsoft Office XP, Microsoft Office 2000, MS Excel, MS Project, Internet Explorer, Outlook, Outlook Express, PowerPoint,
Adobe Photo shop & Adobe Illustrator.
Knowledge in both Mac & PC Environments.
United States Military & Education:
Air Force: Flight Leader for Honor Squad & 4th Element Leader in Basic Training
College: TC University: Marketing & Business
High School: Arlington High School Colts